CVR: 34883793
Previous names: NORMAL ApS
NORMAL A/S is a Danish company of the type Aktieselskab based in Skanderborg, founded in 2012. The company is registered under the industry Detailhandel med kosmetikvarer og toiletartikler. The company was previously named NORMAL ApS. The management consists of Jakob Frølich Maarbjerg. The company is owned by Aktieselskabet af 1.12.2016. The company has 1,576 employees. In 2025, the company reported revenue of DKK 11,008,723,000 and a net result of DKK 897,154,000 compared with DKK 676,692,000 the year before.
NORMAL A/S demonstrates strong financial health with a consistent upward trajectory in both revenue and profit over the past few years. Revenue surged from 2.96 billion DKK in 2021 to 11.01 billion DKK in 2025, while profit increased from 274.93 million DKK to 897.15 million DKK in the same period, indicating robust growth and improving margins. The company's equity position has strengthened significantly, rising from 581.71 million DKK in 2021 to an undisclosed amount in 2025, suggesting a solid foundation for future expansion. With over 1,000 employees, NORMAL A/S is well-positioned within the cosmetics and toiletries retail sector, capitalizing on increasing consumer demand.
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Claim this profileSelskabets formål er at drive virksomhed med primært nonfoodvarer, samt virksomhed der står i forbindelse hermed.
| Year | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 2025 | 11 mia. | 897.2 mio. | - | - | 2269 | |
| 2024 | 9.2 mia. | 676.7 mio. | 4.1 mia. | 1.8 mia. | 6883 | |
| 2023 | 6.7 mia. | 597.4 mio. | 3.1 mia. | 1.6 mia. | 4658 | |
| 2022 | 4.5 mia. | 463.2 mio. | 2.1 mia. | 1 mia. | 661 | |
| 2021 | 3 mia. | 274.9 mio. | 1.5 mia. | 581.7 mio. | 627 | |
| 2020 | 2.3 mia. | 157.8 mio. | 1 mia. | 303.7 mio. | 488 | |
| 2019 | 1.9 mia. | 51.1 mio. | 874.1 mio. | 192.1 mio. | 436 | |
| 2018 | 1.3 mia. | 23.4 mio. | 623.3 mio. | 142.4 mio. | 349 | |
| 2016 | 665 mio. | 11.8 mio. | 369 mio. | 95.6 mio. | 53 | |
| 2015 | - | 8.9 mio. | 164.5 mio. | 83.8 mio. | 5 | |
| 2014 | - | 2.6 mio. | 49.4 mio. | 34.6 mio. | - | |
| 2013 | - | -666 t. | 8.2 mio. | 958 t. | - |
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Set up monitoringCompared to 348 companies in Detailhandel med kosmetikvarer og toiletartikler
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NORMAL A/S has published its annual report for 2025. Revenue came to DKK 11,008,723,000, and the net result was DKK 897,154,000.
As of March 6, 2025, Jakob Frølich Maarbjerg is registered as director of NORMAL A/S.
As of March 6, 2025, Jesper Nakskov Due has stepped down as director of NORMAL A/S.
NORMAL A/S has published its annual report for 2024. Revenue came to DKK 9,192,891,000, and the net result was DKK 676,692,000.
As of June 10, 2024, Torben Østergaard Mouritsen has joined the board of directors of NORMAL A/S.
As of June 10, 2024, Jan Dal Lehrmann has joined the board of directors of NORMAL A/S.
As of June 10, 2024, Jesper Nakskov Due is registered as director of NORMAL A/S.
As of June 10, 2024, Torben Østergaard Mouritsen has stepped down as director of NORMAL A/S.
As of June 10, 2024, Steen Overholdt Hansen has stepped down as director of NORMAL A/S.
As of June 9, 2024, Torben Østergaard Mouritsen has left the board of directors of NORMAL A/S.
As of June 9, 2024, Jan Dal Lehrmann has left the board of directors of NORMAL A/S.
NORMAL A/S has published its annual report for 2023. Revenue came to DKK 6,744,156,000, and the net result was DKK 597,407,000.
NORMAL A/S has published its annual report for 2022. Revenue came to DKK 4,454,027,000, and the net result was DKK 463,238,000.
NORMAL A/S has published its annual report for 2021. Revenue came to DKK 2,961,157,000, and the net result was DKK 274,930,000.
NORMAL A/S has published its annual report for 2020. Revenue came to DKK 2,313,417,000, and the net result was DKK 157,792,000.
NORMAL A/S has published its annual report for 2019. Revenue came to DKK 1,889,185,000, and the net result was DKK 51,136,000.
NORMAL A/S has published its annual report for 2018. Revenue came to DKK 1,256,774,000, and the net result was DKK 23,354,000.
NORMAL A/S has published its interim report for the period January 1, 2017 – July 31, 2017.
NORMAL A/S has published its annual report for 2016. Revenue came to DKK 665,031,007, and the net result was DKK 11,797,936.
As of April 26, 2017, Paul Brian McGreevy has joined the board of directors of NORMAL A/S.
As of December 12, 2016, Aktieselskabet af 1.12.2016 is registered as an owner of NORMAL A/S with an ownership share of 100%.
As of September 23, 2016, Steen Overholdt Hansen is registered as director of NORMAL A/S.
As of September 23, 2016, Bo Evald Kristensen has stepped down as director of NORMAL A/S.
NORMAL A/S has published its annual report for 2015. The net result was DKK 8,944,980.
As of June 25, 2015, Bo Evald Kristensen has left the board of directors of NORMAL A/S.
On June 25, 2015, the company changed its name from NORMAL ApS to NORMAL A/S.
NORMAL A/S has published its annual report for 2014. Gross profit came to DKK 21,617,689, and the net result was DKK 2,600,419.
As of October 1, 2014, Lise Kaae has joined the board of directors of NORMAL A/S.
NORMAL A/S has published its annual report for 2013. Gross profit came to DKK 1,243,230, and the net result was DKK -666,028.
As of August 26, 2013, Torben Østergaard Mouritsen has joined the board of directors of NORMAL A/S.
As of August 26, 2013, Bo Evald Kristensen has joined the board of directors of NORMAL A/S.
As of August 26, 2013, Jan Dal Lehrmann has joined the board of directors of NORMAL A/S.
As of August 26, 2013, Bo Evald Kristensen is registered as director of NORMAL A/S.
As of December 12, 2012, EY Godkendt Revisionspartnerselskab has been appointed auditor of NORMAL A/S.
As of December 12, 2012, Torben Østergaard Mouritsen is registered as director of NORMAL A/S.
NORMAL A/S was founded on December 12, 2012.
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