CVR: 34725683
Secondary names: SOFT SALES ApS
Previous names: SR AF 26-10-2012 ApS, SOFT SALES ApS
DKK 11,610,198
Gross profit
Net result: DKK 2,206,597
ORIENTAL HOLDING ApS
CVR · view ownership and management
Name registered: SOFT REBELS ApS
CVR · 14/05/2025
View the full event history
SOFT REBELS ApS is a Danish company of the type Anpartsselskab based in Risskov, founded in 2012. The company is registered under the industry Engroshandel med beklædning. The company was previously named SOFT SALES ApS and SR AF 26-10-2012 ApS. The management consists of Marianne Saxdorff Brinkmann and Henrik Riis Jensen. The company is owned by ORIENTAL HOLDING ApS. The company has 9 employees (2018). In 2025, the company reported a gross profit of DKK 11,610,198 and a net result of DKK 2,206,597 compared with DKK 2,357,226 the year before. Equity in the 2025 report amounted to DKK 8,597,840.
Source: annual report 2025, Danish Business Authority
The financial health of SOFT REBELS ApS appears stable, with consistent gross profits and profits over the past few years. Gross profit has fluctuated slightly, peaking at 11,632,192 DKK in 2024, while net profit has shown a general decline from 3,560,539 DKK in 2021 to 2,206,597 DKK in 2025. Equity has remained relatively strong, standing at 8,597,840 DKK in 2025, indicating a solid capital base. However, the lack of disclosed revenue figures raises concerns about transparency and overall market position within the clothing wholesale industry. The company has demonstrated resilience, but the declining profit trend may warrant closer scrutiny moving forward.
AI-generated summary · Generated 16/08/2026
Selskabets formål er drive handelsvirksomhed med brugskunst, interiør, smykker og andre livsstilsprodukter samt anden virksomhed, der naturligt har forbindelse hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 11.6 mio. | 2.2 mio. | 18 mio. | 8.6 mio. | 11 | |
| 202401/01/2024 – 31/12/2024 | 11.6 mio. | 2.4 mio. | 16.5 mio. | 8.7 mio. | 12 | |
| 202301/01/2023 – 31/12/2023 | 9 mio. | 1.4 mio. | 14 mio. | 9.3 mio. | 12 | |
| 202201/01/2022 – 31/12/2022 | 9.1 mio. | 1.5 mio. | 18.7 mio. | 8 mio. | 14 | |
| 202101/01/2021 – 31/12/2021 | 11.5 mio. | 3.6 mio. | 16.5 mio. | 9.4 mio. | 12 | |
| 202001/01/2020 – 31/12/2020 | 6.8 mio. | 1.8 mio. | 11.9 mio. | 4.7 mio. | 10 | |
| 201901/01/2019 – 31/12/2019 | 6.7 mio. | 1.1 mio. | 9.4 mio. | 3 mio. | 10 | |
| 201801/01/2018 – 31/12/2018 | 4.4 mio. | 73 t. | 8.2 mio. | 1.9 mio. | 7 | |
| 201701/01/2017 – 31/12/2017 | 4.2 mio. | 380 t. | 7.9 mio. | -4.2 mio. | 5 | |
| 201601/01/2016 – 31/12/2016 | 3.5 mio. | -54 t. | 8.1 mio. | -4.6 mio. | 4 | |
| 201501/01/2015 – 31/12/2015 | 212 t. | -2.3 mio. | 7.1 mio. | -4.5 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 570 t. | -1.1 mio. | 2.8 mio. | -2.3 mio. | - |
Compared to 703 companies in Engroshandel med beklædning
Comparison is based on industry median values
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See the API documentationSOFT REBELS ApS was founded on 29 October 2012.
SOFT REBELS ApS is registered under the industry Engroshandel med beklædning (industry code 464210).
SOFT REBELS ApS had 9 employees in 2018 according to the Danish CVR register.
SOFT REBELS ApS is owned by ORIENTAL HOLDING ApS.
In 2025, SOFT REBELS ApS reported a gross profit of DKK 11,610,198.
The management of SOFT REBELS ApS consists of Marianne Saxdorff Brinkmann and Henrik Riis Jensen.
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SOFT REBELS ApS has published its annual report for 2025. Gross profit came to DKK 11,610,198, and the net result was DKK 2,206,597.
Contact info changed: new phone: 86551276 (April 27, 2026).
On May 14, 2025, the company changed its name from SOFT SALES ApS to SOFT REBELS ApS.
SOFT REBELS ApS has published its annual report for 2024. Gross profit came to DKK 11,632,192, and the net result was DKK 2,357,226.
SOFT REBELS ApS has published its annual report for 2023. Gross profit came to DKK 8,971,899, and the net result was DKK 1,378,447.
As of October 6, 2023, Henrik Riis Jensen is registered as director of SOFT REBELS ApS.
SOFT REBELS ApS has published its annual report for 2022. Gross profit came to DKK 9,149,600, and the net result was DKK 1,521,301.
SOFT REBELS ApS has published its annual report for 2021. Gross profit came to DKK 11,536,607, and the net result was DKK 3,560,539.
As of November 12, 2021, ORIENTAL HOLDING ApS is registered as an owner of SOFT REBELS ApS with an ownership share of 100%.
SOFT REBELS ApS has published its annual report for 2020. Gross profit came to DKK 6,830,780, and the net result was DKK 1,750,066.
As of January 27, 2021, Partner Revision statsautoriseret revisionsaktieselskab has been appointed auditor of SOFT REBELS ApS.
As of January 26, 2021, Partner Revision statsautoriseret revisionsaktieselskab has stepped down as auditor of SOFT REBELS ApS.
SOFT REBELS ApS has published its annual report for 2019. Gross profit came to DKK 6,690,894, and the net result was DKK 1,124,507.
As of February 5, 2020, Partner Revision statsautoriseret revisionsaktieselskab has been appointed auditor of SOFT REBELS ApS.
As of February 5, 2020, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of SOFT REBELS ApS.
SOFT REBELS ApS has published its annual report for 2018. Gross profit came to DKK 4,406,815, and the net result was DKK 73,413.
SOFT REBELS ApS has published its annual report for 2017. Gross profit came to DKK 4,212,851, and the net result was DKK 380,447.
SOFT REBELS ApS has published its annual report for 2016. Gross profit came to DKK 3,547,409, and the net result was DKK -54,013.
SOFT REBELS ApS has published its annual report for 2015. Gross profit came to DKK 212,134, and the net result was DKK -2,264,152.
SOFT REBELS ApS has published its annual report for 2014. Gross profit came to DKK 570,230, and the net result was DKK -1,106,915.
SOFT REBELS ApS has published its interim report for the period October 29, 2012 – December 31, 2013.
As of August 19, 2013, Marianne Saxdorff Brinkmann is registered as adm. dir. of SOFT REBELS ApS.
As of August 19, 2013, Brian Christensen has stepped down as adm. dir. of SOFT REBELS ApS.
On November 16, 2012, the company changed its name from SR AF 26-10-2012 ApS to SOFT SALES ApS.
As of October 29, 2012, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of SOFT REBELS ApS.
As of October 29, 2012, Brian Christensen is registered as adm. dir. of SOFT REBELS ApS.
SOFT REBELS ApS was founded on October 29, 2012.
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