CVR: 34479526
Secondary names: SPORTSMANN GRUPPEN ApS, SM 340 - LYNGBY ApS, SPORTMASTER CITY 2 ApS
Previous names: SDK SPORT II ApS
DKK 271,186,000
Revenue
Net result: DKK -9,300,000
Frasers Group (European Holdings) Limited
CVR · view ownership and management
Director role ended: Andreas Høgdall Holm
CVR · 22/08/2023
View the full event history
Sportmaster Danmark ApS is a Danish company of the type Anpartsselskab based in Ballerup, founded in 2012. The company is registered under the industry Detailhandel med sports- og fritidsudstyr. The company was previously named SDK SPORT II ApS. The management consists of Leonard Alsander Brassel. The company is owned by Frasers Group (European Holdings) Limited. The company has 1,096 employees (2018). In 2025, the company reported revenue of DKK 271,186,000 and a net result of DKK -9,300,000 compared with DKK -317,177,000 the year before. Equity in the 2025 report amounted to DKK -574,066,000.
Source: annual report 2025, Danish Business Authority
Sportmaster Danmark ApS is experiencing significant financial distress, highlighted by a consistent decline in revenue and increasing losses over recent years. In 2025, the company reported revenue of 271.2 million DKK with a gross profit of 181.3 million DKK, but still incurred a loss of 9.3 million DKK, following a steep decline from 501.1 million DKK in 2024. The equity position remains concerning at -574.1 million DKK, indicating substantial financial instability. Despite having over 1,000 employees, the company faces challenges in profitability and margins, which could hinder its competitive position in the sports and leisure retail industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive holdingselskab samt handels- og servicevirksomhed inden for sportsbranchen samt anden efter bestyrelsens skøn i forbindelse dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/05/2024 – 30/04/2025 | 271.2 mio. | -9.3 mio. | 156.8 mio. | -574.1 mio. | 211 | |
| 202401/05/2023 – 30/04/2024 | 501.1 mio. | -317.2 mio. | 143.1 mio. | -575.6 mio. | 334 | |
| 202101/01/2021 – 31/12/2021 | 861.9 mio. | -67.7 mio. | 666.8 mio. | -66.6 mio. | - | |
| 202001/01/2020 – 31/12/2020 | 864.8 mio. | -59.8 mio. | 740.7 mio. | 1.1 mio. | - | |
| 201901/01/2019 – 31/12/2019 | 1.1 mia. | -347.1 mio. | 303.4 mio. | 47.4 mio. | 550 | |
| 201801/01/2018 – 31/12/2018 | 1.1 mia. | -137.9 mio. | 613.8 mio. | 298 mio. | 544 | |
| 201701/01/2017 – 31/12/2017 | 1.1 mia. | -40.3 mio. | 664.8 mio. | 365.6 mio. | 535 | |
| 201601/01/2016 – 31/12/2016 | 1.1 mia. | -24.9 mio. | 707.1 mio. | 405.9 mio. | 544 | |
| 201501/01/2015 – 31/12/2015 | 1.1 mia. | -14.3 mio. | 730 mio. | 441 mio. | 535 | |
| 201401/01/2014 – 31/12/2014 | 1.1 mia. | -26.5 mio. | 791.4 mio. | 464.8 mio. | 576 | |
| 201301/01/2013 – 31/12/2013 | 1 mia. | -40.3 mio. | 782.2 mio. | 587 mio. | 619 |
Compared to 678 companies in Detailhandel med sports- og fritidsudstyr
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
Get notified instantly about new financial statements, ownership changes, management changes and status changes.
Set up monitoringSportmaster Danmark ApS was founded on 20 April 2012.
Sportmaster Danmark ApS is registered under the industry Detailhandel med sports- og fritidsudstyr (industry code 476310).
Sportmaster Danmark ApS had 1,096 employees in 2018 according to the Danish CVR register.
Sportmaster Danmark ApS is owned by Frasers Group (European Holdings) Limited.
sportmaster.dk belongs to Sportmaster Danmark ApS, CVR number 34479526.
In 2025, Sportmaster Danmark ApS reported revenue of DKK 271,186,000.
Claim this page to add your logo and social links. Free to get started.
Contact info changed: new phone: 43287200, new website: https://www.sportmaster.dk (June 2, 2026).
Sportmaster Danmark ApS has published its annual report for 2025. Revenue came to DKK 271,186,000, and the net result was DKK -9,300,000.
As of December 5, 2024, Adam Lee Moore has joined the board of directors of Sportmaster Danmark ApS.
As of December 5, 2024, Adedotun Ademola Adegoke has left the board of directors of Sportmaster Danmark ApS.
Sportmaster Danmark ApS has published its annual report for 2024. Revenue came to DKK 501,099,000, and the net result was DKK -317,177,000.
Sportmaster Danmark ApS has published its interim report for the period January 1, 2022 – April 30, 2023.
As of August 22, 2023, Leonard Alsander Brassel is registered as director of Sportmaster Danmark ApS.
As of August 22, 2023, Andreas Høgdall Holm has stepped down as director of Sportmaster Danmark ApS.
As of February 28, 2023, RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Sportmaster Danmark ApS.
As of February 28, 2023, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Sportmaster Danmark ApS.
Sportmaster Danmark ApS has published its annual report for 2021. Revenue came to DKK 861,858,000, and the net result was DKK -67,685,000.
As of May 20, 2022, Alastair Peter Orford Dick has joined the board of directors of Sportmaster Danmark ApS.
As of May 20, 2022, Adedotun Ademola Adegoke has joined the board of directors of Sportmaster Danmark ApS.
As of May 20, 2022, Daniel Mark Meenan has joined the board of directors of Sportmaster Danmark ApS.
As of May 20, 2022, Dmitry Barkov has left the board of directors of Sportmaster Danmark ApS.
As of May 20, 2022, Janusz Gembarski has left the board of directors of Sportmaster Danmark ApS.
As of May 20, 2022, Leonid Strakhov has left the board of directors of Sportmaster Danmark ApS.
As of May 20, 2022, is registered as an owner of Sportmaster Danmark ApS with an ownership share of 100%.
As of December 9, 2021, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Sportmaster Danmark ApS.
As of December 9, 2021, EY Godkendt Revisionspartnerselskab has stepped down as auditor of Sportmaster Danmark ApS.
Sportmaster Danmark ApS has published its annual report for 2020. Revenue came to DKK 864,771,000, and the net result was DKK -59,820,000.
On January 20, 2021, the company changed its name from SDK SPORT II ApS to Sportmaster Danmark ApS.
Sportmaster Danmark ApS has published its annual report for 2019. Revenue came to DKK 1,082,060,000, and the net result was DKK -347,062,000.
As of September 10, 2020, Janusz Gembarski has joined the board of directors of Sportmaster Danmark ApS.
As of September 10, 2020, Leonid Strakhov has joined the board of directors of Sportmaster Danmark ApS.
As of September 10, 2020, Andreas Høgdall Holm has left the board of directors of Sportmaster Danmark ApS.
As of September 10, 2020, Jack Friis has stepped down as director of Sportmaster Danmark ApS.
As of January 31, 2020, Andreas Høgdall Holm has joined the board of directors of Sportmaster Danmark ApS.
As of January 31, 2020, Dennis Kilian has left the board of directors of Sportmaster Danmark ApS.
As of January 31, 2020, Andreas Høgdall Holm is registered as director of Sportmaster Danmark ApS.
As of January 31, 2020, Dennis Kilian has stepped down as director of Sportmaster Danmark ApS.
As of December 23, 2019, Dmitry Barkov has joined the board of directors of Sportmaster Danmark ApS.
As of December 23, 2019, Michael August Bonde Christiansen has left the board of directors of Sportmaster Danmark ApS.
Sportmaster Danmark ApS has published its annual report for 2018. Revenue came to DKK 1,094,292,000, and the net result was DKK -137,909,000.
As of February 28, 2019, Chris Bigler has left the board of directors of Sportmaster Danmark ApS.
As of February 28, 2019, Chris Bigler has stepped down as økonomidirektør of Sportmaster Danmark ApS.
As of January 7, 2019, Dennis Kilian has joined the board of directors of Sportmaster Danmark ApS.
As of January 7, 2019, Dennis Kilian is registered as director of Sportmaster Danmark ApS.
As of August 31, 2018, Jens Høgsted has left the board of directors of Sportmaster Danmark ApS.
As of August 31, 2018, Jens Høgsted has stepped down as adm. dir. of Sportmaster Danmark ApS.
Sportmaster Danmark ApS has published its annual report for 2017. Revenue came to DKK 1,144,724,000, and the net result was DKK -40,335,000.
Sportmaster Danmark ApS has published its annual report for 2016. Revenue came to DKK 1,102,337,000, and the net result was DKK -24,901,000.
Sportmaster Danmark ApS has published its annual report for 2015. Revenue came to DKK 1,063,528,000, and the net result was DKK -14,305,000.
As of January 29, 2016, Jens Høgsted has joined the board of directors of Sportmaster Danmark ApS.
As of January 29, 2016, Chris Bigler has joined the board of directors of Sportmaster Danmark ApS.
As of January 29, 2016, Michael August Bonde Christiansen has joined the board of directors of Sportmaster Danmark ApS.
As of January 29, 2016, Michael Haaning has left the board of directors of Sportmaster Danmark ApS.
As of January 29, 2016, Jess Ørgaard Libak Tropp has left the board of directors of Sportmaster Danmark ApS.
Sportmaster Danmark ApS has published its annual report for 2014. Revenue came to DKK 1,072,267,000, and the net result was DKK -26,506,000.
Sportmaster Danmark ApS has published its annual report for 2013. Revenue came to DKK 1,016,735,000, and the net result was DKK -40,340,000.
As of November 4, 2013, EY Godkendt Revisionspartnerselskab has been appointed auditor of Sportmaster Danmark ApS.
As of November 4, 2013, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Sportmaster Danmark ApS.
As of September 2, 2013, Jens Høgsted is registered as adm. dir. of Sportmaster Danmark ApS.
As of September 2, 2013, Chris Bigler is registered as økonomidirektør of Sportmaster Danmark ApS.
As of September 2, 2013, Bo Bendixen has stepped down as director of Sportmaster Danmark ApS.
As of September 2, 2013, Hans Peter Rasmussen has stepped down as adm. dir. of Sportmaster Danmark ApS.
Sportmaster Danmark ApS has published its interim report for the period July 1, 2012 – December 31, 2012.
As of April 30, 2013, Jørgen Andsbjerg has left the board of directors of Sportmaster Danmark ApS.
As of April 30, 2013, Mikkel Vendelin Olesen has left the board of directors of Sportmaster Danmark ApS.
As of April 30, 2013, Lars Terney has left the board of directors of Sportmaster Danmark ApS.
As of April 30, 2013, Anders Ytrup Jensen has left the board of directors of Sportmaster Danmark ApS.
As of October 1, 2012, Jørgen Andsbjerg has joined the board of directors of Sportmaster Danmark ApS.
As of October 1, 2012, Mikkel Vendelin Olesen has joined the board of directors of Sportmaster Danmark ApS.
As of October 1, 2012, Anders Ytrup Jensen has joined the board of directors of Sportmaster Danmark ApS.
As of October 1, 2012, Bo Bendixen is registered as director of Sportmaster Danmark ApS.
As of October 1, 2012, Jack Friis is registered as director of Sportmaster Danmark ApS.
As of October 1, 2012, Jane Hjort Nielsen has stepped down as director of Sportmaster Danmark ApS.
As of October 1, 2012, Johan Frederik Clarentius Gertz has stepped down as director of Sportmaster Danmark ApS.
As of July 4, 2012, Jane Hjort Nielsen is registered as director of Sportmaster Danmark ApS.
As of July 4, 2012, Johan Frederik Clarentius Gertz is registered as director of Sportmaster Danmark ApS.
As of June 30, 2012, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Sportmaster Danmark ApS.
As of June 30, 2012, A/S PSE 17 NR. 1056 has stepped down as auditor of Sportmaster Danmark ApS.
As of June 30, 2012, Michael Haaning has joined the board of directors of Sportmaster Danmark ApS.
As of June 30, 2012, Lars Terney has joined the board of directors of Sportmaster Danmark ApS.
As of June 30, 2012, Jess Ørgaard Libak Tropp has joined the board of directors of Sportmaster Danmark ApS.
As of June 30, 2012, Jørgen Andsbjerg has left the board of directors of Sportmaster Danmark ApS.
As of June 30, 2012, Hans Peter Rasmussen has left the board of directors of Sportmaster Danmark ApS.
As of June 30, 2012, Johan Frederik Clarentius Gertz has left the board of directors of Sportmaster Danmark ApS.
As of May 2, 2012, Jørgen Andsbjerg has joined the board of directors of Sportmaster Danmark ApS.
As of May 2, 2012, Hans Peter Rasmussen has joined the board of directors of Sportmaster Danmark ApS.
As of May 2, 2012, Johan Frederik Clarentius Gertz has joined the board of directors of Sportmaster Danmark ApS.
As of May 2, 2012, Poul Jagd Mogensen has left the board of directors of Sportmaster Danmark ApS.
As of May 2, 2012, Henrik Juul Hansen has left the board of directors of Sportmaster Danmark ApS.
As of May 2, 2012, Mikkel Hemmersam has left the board of directors of Sportmaster Danmark ApS.
As of May 2, 2012, Hans Peter Rasmussen is registered as adm. dir. of Sportmaster Danmark ApS.
As of May 2, 2012, Mikkel Hemmersam has stepped down as director of Sportmaster Danmark ApS.
As of April 20, 2012, A/S PSE 17 NR. 1056 has been appointed auditor of Sportmaster Danmark ApS.
As of April 20, 2012, Poul Jagd Mogensen has joined the board of directors of Sportmaster Danmark ApS.
As of April 20, 2012, Henrik Juul Hansen has joined the board of directors of Sportmaster Danmark ApS.
As of April 20, 2012, Mikkel Hemmersam has joined the board of directors of Sportmaster Danmark ApS.
As of April 20, 2012, Mikkel Hemmersam is registered as director of Sportmaster Danmark ApS.
Sportmaster Danmark ApS was founded on April 20, 2012.
Companies in the same industry and area
CVR 45808769
CVR 20596147
CVR 42865753
CVR 29327270
CVR 46516516
