CVR: 34230307
Secondary names: MILK-SHAKE ApS, Z.ONE CONCEPT ApS
DKK 2,947,741
Gross profit
Net result: DKK 393,665
HH INVEST 2012 ApS, KG INVEST 2013 ApS
CVR · view ownership and management
Director registered: Kim Gyldholm Hansen
CVR · 20/12/2013
View the full event history
SALON DIRECT ApS is a Danish company of the type Anpartsselskab based in Helsinge, founded in 2012. The company is registered under the industry Engroshandel med parfumerivarer og kosmetik. The management consists of Henrik Heiberg and Kim Gyldholm Hansen. The company is owned by HH INVEST 2012 ApS and KG INVEST 2013 ApS. The company has 9 employees (2018). In 2025, the company reported a gross profit of DKK 2,947,741 and a net result of DKK 393,665 compared with DKK 523,076 the year before. Equity in the 2025 report amounted to DKK 4,765,832.
Source: annual report 2025, Danish Business Authority
The financial health of SALON DIRECT ApS appears stable, with consistent gross profit figures over the past five years, peaking at 2,947,741 DKK in 2025. Profitability has shown fluctuations, with a notable increase to 523,076 DKK in 2024, followed by a decrease to 393,665 DKK in 2025. The company's equity has steadily risen from 3,822,819 DKK in 2021 to 4,765,832 DKK in 2025, indicating a solid equity position. However, the absence of revenue data raises concerns about transparency and overall market performance within the cosmetics wholesale industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er handel og dermed beslægtet virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.9 mio. | 394 t. | 9 mio. | 4.8 mio. | 5 | |
| 202401/01/2024 – 31/12/2024 | 2.6 mio. | 523 t. | 8.3 mio. | 4.6 mio. | 4 | |
| 202301/01/2023 – 31/12/2023 | 2.6 mio. | 381 t. | 7.9 mio. | 4.4 mio. | 5 | |
| 202201/01/2022 – 31/12/2022 | 2.5 mio. | 400 t. | 7.7 mio. | 4.2 mio. | 6 | |
| 202101/01/2021 – 31/12/2021 | 2.8 mio. | 99 t. | 7 mio. | 3.8 mio. | 6 | |
| 202001/01/2020 – 31/12/2020 | 3.4 mio. | 670 t. | 7.5 mio. | 4 mio. | 5 | |
| 201901/01/2019 – 31/12/2019 | 2.3 mio. | -1.4 mio. | 5.9 mio. | 3.3 mio. | 8 | |
| 201801/01/2018 – 31/12/2018 | 4.3 mio. | 558 t. | 7.3 mio. | 4.9 mio. | 7 | |
| 201701/01/2017 – 31/12/2017 | 6.1 mio. | 1.8 mio. | 9.2 mio. | 4.5 mio. | 8 | |
| 201601/01/2016 – 31/12/2016 | 4.7 mio. | 987 t. | 6.6 mio. | 2.9 mio. | 6 | |
| 201501/01/2015 – 31/12/2015 | - | 0 | 0 | 0 | - | |
| 201401/01/2014 – 31/12/2014 | - | 0 | 0 | 0 | - | |
| 201301/01/2013 – 31/12/2013 | - | 0 | 0 | 0 | - | |
| 201217/02/2012 – 31/12/2012 | -185 t. | -31 t. | 2.2 mio. | -111 t. | - |
Compared to 281 companies in Engroshandel med parfumerivarer og kosmetik
Comparison is based on industry median values
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Read about the CDS scoreSALON DIRECT ApS was founded on 17 February 2012.
SALON DIRECT ApS is registered under the industry Engroshandel med parfumerivarer og kosmetik (industry code 464500).
SALON DIRECT ApS had 9 employees in 2018 according to the Danish CVR register.
SALON DIRECT ApS is owned by HH INVEST 2012 ApS and KG INVEST 2013 ApS.
In 2025, SALON DIRECT ApS reported a gross profit of DKK 2,947,741.
The management of SALON DIRECT ApS consists of Henrik Heiberg and Kim Gyldholm Hansen.
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SALON DIRECT ApS has published its annual report for 2025. Gross profit came to DKK 2,947,741, and the net result was DKK 393,665.
SALON DIRECT ApS has published its annual report for 2024. Gross profit came to DKK 2,635,628, and the net result was DKK 523,076.
SALON DIRECT ApS has published its annual report for 2023. Gross profit came to DKK 2,622,011, and the net result was DKK 380,616.
SALON DIRECT ApS has published its annual report for 2022. Gross profit came to DKK 2,534,346, and the net result was DKK 399,652.
As of November 2, 2022, DANSK REVISION HILLERØD GODKENDT REVISIONSAKTIESELSKAB has been appointed auditor of SALON DIRECT ApS.
SALON DIRECT ApS has published its annual report for 2021. Gross profit came to DKK 2,819,929, and the net result was DKK 99,029.
As of July 6, 2022, Revisionsfirmaet Ole Poulsen has stepped down as auditor of SALON DIRECT ApS.
SALON DIRECT ApS has published its annual report for 2020. Gross profit came to DKK 3,379,567, and the net result was DKK 669,776.
SALON DIRECT ApS has published its annual report for 2019. Gross profit came to DKK 2,280,925, and the net result was DKK -1,363,362.
SALON DIRECT ApS has published its annual report for 2018. Gross profit came to DKK 4,328,675, and the net result was DKK 558,268.
SALON DIRECT ApS has published its annual report for 2017. Gross profit came to DKK 6,112,254, and the net result was DKK 1,840,085.
SALON DIRECT ApS has published its annual report for 2016. Gross profit came to DKK 4,676,234, and the net result was DKK 987,173.
SALON DIRECT ApS has published its annual report for 2015. The net result was DKK 0.
As of June 10, 2016, Revisionsfirmaet Ole Poulsen has been appointed auditor of SALON DIRECT ApS.
SALON DIRECT ApS has published its annual report for 2014. The net result was DKK 0.
SALON DIRECT ApS has published its annual report for 2013. The net result was DKK 0.
As of June 19, 2014, Revisionsfirmaet Ole Poulsen has stepped down as auditor of SALON DIRECT ApS.
As of December 20, 2013, Kim Gyldholm Hansen is registered as director of SALON DIRECT ApS.
SALON DIRECT ApS has published its interim report for the period February 17, 2012 – December 31, 2012.
As of June 6, 2013, KG INVEST 2013 ApS is registered as an owner of SALON DIRECT ApS with an ownership share of 50%.
As of October 4, 2012, Henrik Heiberg is registered as adm. dir. of SALON DIRECT ApS.
As of October 4, 2012, Britt Boye Heiberg has stepped down as adm. dir. of SALON DIRECT ApS.
As of October 4, 2012, HH INVEST 2012 ApS is registered as an owner of SALON DIRECT ApS with an ownership share of 50%.
As of February 17, 2012, Revisionsfirmaet Ole Poulsen has been appointed auditor of SALON DIRECT ApS.
As of February 17, 2012, Britt Boye Heiberg is registered as adm. dir. of SALON DIRECT ApS.
SALON DIRECT ApS was founded on February 17, 2012.
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