Owners, management and financials
CVR: 34204071
Secondary names: Lead Telemarketing ApS
DKK 1,202,222
Gross profit
Net result: DKK -626,385
MORTEN ENGSTRØM HOLDING ApS (100%)
CVR · view owners
Morten Misto Engstrøm
CVR · view management
Active
Founded 5 January 2012
CVR · view overview
9 employees
CVR · 2018
Director role ended: Mette Elsine Kronborg
CVR · 31/12/2016
View the full event history
Lead Marketing ApS is a Danish company of the type Anpartsselskab based in Karlslunde, founded in 2012. The company is registered under the industry Drift af callcentre. The management consists of Morten Misto Engstrøm. The company is owned by MORTEN ENGSTRØM HOLDING ApS. The company has 9 employees (2018). In 2025, the company reported a gross profit of DKK 1,202,222 and a net result of DKK -626,385 compared with DKK 133,382 the year before. Equity in the 2025 report amounted to DKK -277,801.
Source: annual report 2025, Danish Business Authority
The financial health of Lead Marketing ApS shows a concerning trend, with a significant loss of -626,385 DKK in 2025 following a profitable year in 2024. Gross profit peaked at 1,849,867 DKK in 2023 but has since declined, indicating potential operational challenges. The company's equity has turned negative, dropping to -277,801 DKK in 2025, raising concerns about its financial stability and ability to sustain operations. Despite fluctuating profitability, the company has maintained a presence in the call center industry since 2012, but its declining equity and recent losses may hinder future growth and competitiveness.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive konsulentvirksomhed, herunder rådgivning og eksekvering af marketing- og managementopgaver, samt anden dertil knyttet virksomhed efter direktionens skøn
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.2 mio. | -626 t. | 401 t. | -278 t. | 0 | |
| 202401/01/2024 – 31/12/2024 | 1.8 mio. | 133 t. | 891 t. | 349 t. | 2 | |
| 202301/01/2023 – 31/12/2023 | 1.8 mio. | 78 t. | 664 t. | 215 t. | - | |
| 202201/01/2022 – 31/12/2022 | 1.2 mio. | -9 t. | 745 t. | 137 t. | - | |
| 202101/01/2021 – 31/12/2021 | 963 t. | 52 t. | 631 t. | 146 t. | - | |
| 202001/01/2020 – 31/12/2020 | 762 t. | 84 t. | 416 t. | 95 t. | - | |
| 201901/01/2019 – 31/12/2019 | 1.2 mio. | 271 t. | 505 t. | 11 t. | 2 | |
| 201801/01/2018 – 31/12/2018 | 964 t. | -333 t. | 494 t. | -260 t. | 3 | |
| 201701/01/2017 – 31/12/2017 | 1.5 mio. | -27 t. | 414 t. | 73 t. | 3 | |
| 201601/01/2016 – 31/12/2016 | 2.5 mio. | 227 t. | 934 t. | 360 t. | 4 | |
| 201501/01/2015 – 31/12/2015 | 1.9 mio. | 134 t. | 677 t. | 227 t. | - | |
| 201401/01/2014 – 31/12/2014 | 1.4 mio. | 74 t. | 464 t. | 123 t. | - | |
| 201301/01/2013 – 31/12/2013 | 642 t. | 11 t. | 259 t. | 49 t. | - | |
| 201205/01/2012 – 31/12/2012 | 749 t. | -41 t. | 118 t. | 39 t. | - |
Compared to 95 companies in Drift af callcentre
Comparison is based on industry median values
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Set up monitoringThe CVR number of Lead Marketing ApS is 34204071.
Lead Marketing ApS is owned by MORTEN ENGSTRØM HOLDING ApS.
The management of Lead Marketing ApS consists of Morten Misto Engstrøm.
In 2025, Lead Marketing ApS reported a gross profit of DKK 1,202,222.
Lead Marketing ApS had 9 employees in 2018 according to the Danish CVR register.
Lead Marketing ApS was founded on 5 January 2012.
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Lead Marketing ApS has published its annual report for 2025. Gross profit came to DKK 1,202,222, and the net result was DKK -626,385.
Lead Marketing ApS has published its annual report for 2024. Gross profit came to DKK 1,772,803, and the net result was DKK 133,382.
Lead Marketing ApS has published its annual report for 2023. Gross profit came to DKK 1,849,867, and the net result was DKK 77,785.
Lead Marketing ApS has published its annual report for 2022. Gross profit came to DKK 1,192,012, and the net result was DKK -8,980.
Lead Marketing ApS has published its annual report for 2021. Gross profit came to DKK 962,558, and the net result was DKK 51,574.
Lead Marketing ApS has published its annual report for 2020. Gross profit came to DKK 762,393, and the net result was DKK 83,611.
Lead Marketing ApS has published its annual report for 2019. Gross profit came to DKK 1,197,375, and the net result was DKK 271,157.
Lead Marketing ApS has published its annual report for 2018. Gross profit came to DKK 963,948, and the net result was DKK -332,665.
Lead Marketing ApS has published its annual report for 2017. Gross profit came to DKK 1,450,573, and the net result was DKK -27,347.
Lead Marketing ApS has published its annual report for 2016. Gross profit came to DKK 2,497,362, and the net result was DKK 226,912.
As of December 31, 2016, Mette Elsine Kronborg has stepped down as director of Lead Marketing ApS.
As of October 26, 2016, MORTEN ENGSTRØM HOLDING ApS is registered as an owner of Lead Marketing ApS with an ownership share of 100%.
Lead Marketing ApS has published its annual report for 2015. Gross profit came to DKK 1,895,889, and the net result was DKK 133,908.
Lead Marketing ApS has published its annual report for 2014. Gross profit came to DKK 1,409,258, and the net result was DKK 73,918.
Lead Marketing ApS has published its annual report for 2013. Gross profit came to DKK 642,336, and the net result was DKK 10,591.
As of May 30, 2014, REVISIONSFIRMAET ALBRECHTSEN STATSAUTORISERET REVISIONSAKTIESELSKAB has stepped down as auditor of Lead Marketing ApS.
As of May 30, 2014, Mette Elsine Kronborg is registered as director of Lead Marketing ApS.
As of March 14, 2014, REVISIONSFIRMAET ALBRECHTSEN STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of Lead Marketing ApS.
As of March 14, 2014, BUUS JENSEN I/S STATSAUTORISEREDE REVISORER has stepped down as auditor of Lead Marketing ApS.
Lead Marketing ApS has published its annual report for 2012. Gross profit came to DKK 749,150, and the net result was DKK -41,231.
As of February 6, 2013, BUUS JENSEN I/S STATSAUTORISEREDE REVISORER has been appointed auditor of Lead Marketing ApS.
As of February 6, 2013, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of Lead Marketing ApS.
As of February 6, 2013, Morten Misto Engstrøm has left the board of directors of Lead Marketing ApS.
As of February 6, 2013, Finn Zøllner has left the board of directors of Lead Marketing ApS.
As of February 6, 2013, Lars Rønholdt Iversen has left the board of directors of Lead Marketing ApS.
As of January 5, 2012, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Lead Marketing ApS.
As of January 5, 2012, Morten Misto Engstrøm has joined the board of directors of Lead Marketing ApS.
As of January 5, 2012, Finn Zøllner has joined the board of directors of Lead Marketing ApS.
As of January 5, 2012, Lars Rønholdt Iversen has joined the board of directors of Lead Marketing ApS.
As of January 5, 2012, Morten Misto Engstrøm is registered as director of Lead Marketing ApS.
Lead Marketing ApS was founded on January 5, 2012.
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