CVR: 34087288
DKK 22,230,375
Gross profit
Net result: DKK 3,408
Goodiebox Holding ApS
CVR · view ownership and management
Director role ended: Christian Samsø Dohn
CVR · 28/05/2024
View the full event history
GOODIEBOX ApS is a Danish company of the type Anpartsselskab based in København S, founded in 2011. The company is registered under the industry Detailhandel med kosmetikvarer og toiletartikler. The management consists of Nikolaj Hjulmand Leonhard-Hjorth. The company is owned by Goodiebox Holding ApS. The company has 45 employees (2018). In 2025, the company reported a gross profit of DKK 22,230,375 and a net result of DKK 3,408 compared with DKK 2,969,208 the year before. Equity in the 2025 report amounted to DKK 7,897,704.
Source: annual report 2025, Danish Business Authority
GOODIEBOX ApS is currently facing significant financial challenges, as evidenced by its declining gross profit and persistent losses over recent years. In 2023, the company reported a gross profit of -1,258,689 DKK and a net loss of 49,421,811 DKK, following a trend of negative profitability since 2021. Although equity has remained relatively stable around 7.9 million DKK in 2024 and 2025, the overall financial trajectory indicates concerns regarding sustainability and operational efficiency. The cosmetics and toiletries retail sector is competitive, and GOODIEBOX's ability to improve margins and return to profitability will be critical for its future positioning.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive handel og industri, herunder IT-rådgivning og software udvikling samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 22.2 mio. | 3 t. | 66.5 mio. | 7.9 mio. | 31 | |
| 202401/07/2023 – 30/06/2024 | 34.1 mio. | 3 mio. | 74.4 mio. | 7.9 mio. | 47 | |
| 202301/06/2022 – 30/06/2023 | -1.3 mio. | -49.4 mio. | 84.1 mio. | 4.9 mio. | 70 | |
| 202201/06/2021 – 31/05/2022 | 24.1 mio. | -37 mio. | 120.8 mio. | 19.3 mio. | 90 | |
| 202101/06/2020 – 31/05/2021 | 26.2 mio. | -33.8 mio. | 139.7 mio. | 22.3 mio. | 101 | |
| 202001/06/2019 – 31/05/2020 | -14 mio. | -34.2 mio. | 110.9 mio. | 3.1 mio. | 86 | |
| 201901/06/2018 – 31/05/2019 | 1.7 mio. | -21.3 mio. | 48.9 mio. | 22.3 mio. | 33 | |
| 201801/06/2017 – 31/05/2018 | 6.4 mio. | -1.8 mio. | 12.8 mio. | -1.4 mio. | 19 | |
| 201701/06/2016 – 31/05/2017 | 3.7 mio. | -1.5 mio. | 5.4 mio. | 433 t. | 13 | |
| 201601/06/2015 – 31/05/2016 | 2.6 mio. | -106 t. | 2.4 mio. | -161 t. | - | |
| 201501/06/2014 – 31/05/2015 | 1.9 mio. | 29 t. | 1.4 mio. | -56 t. | - | |
| 201401/06/2013 – 31/05/2014 | 1.6 mio. | 5 t. | 1.3 mio. | -84 t. | - |
Compared to 346 companies in Detailhandel med kosmetikvarer og toiletartikler
Comparison is based on industry median values
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See the API documentationGOODIEBOX ApS was founded on 15 December 2011.
GOODIEBOX ApS is registered under the industry Detailhandel med kosmetikvarer og toiletartikler (industry code 477500).
GOODIEBOX ApS had 45 employees in 2018 according to the Danish CVR register.
GOODIEBOX ApS is owned by Goodiebox Holding ApS.
goodiebox.dk belongs to GOODIEBOX ApS, CVR number 34087288.
In 2025, GOODIEBOX ApS reported a gross profit of DKK 22,230,375.
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Contact info changed: new phone: 53545676, new email: [email protected], new website: www.goodiebox.dk (March 12, 2026).
GOODIEBOX ApS has published its annual report for 2025. Gross profit came to DKK 22,230,375, and the net result was DKK 3,408.
GOODIEBOX ApS has published its annual report for 2024. Gross profit came to DKK 34,125,857, and the net result was DKK 2,969,208.
As of May 28, 2024, Nikolaj Hjulmand Leonhard-Hjorth is registered as adm. dir. of GOODIEBOX ApS.
As of May 28, 2024, Christian Samsø Dohn has stepped down as adm. dir. of GOODIEBOX ApS.
As of January 5, 2024, Mikkel Berg Kjærsgaard has joined the board of directors of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2023. Gross profit came to DKK -1,258,689, and the net result was DKK -49,421,811.
As of August 23, 2023, Morten Pedersen has stepped down as director of GOODIEBOX ApS.
As of August 21, 2023, Christian Samsø Dohn is registered as adm. dir. of GOODIEBOX ApS.
As of August 21, 2023, Karsten Frost Mathiesen has stepped down as adm. dir. of GOODIEBOX ApS.
As of May 31, 2023, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of GOODIEBOX ApS.
As of May 31, 2023, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of GOODIEBOX ApS.
As of May 8, 2023, Anders Hegelund Bjørnsbo has joined the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Morten Pedersen has joined the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Karsten Frost Mathiesen has joined the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Morten Mathiesen has joined the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Nikolaj Hjulmand Leonhard-Hjorth has left the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Rasmus Schmiegelow has left the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Negin Yeganegy has left the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Joel Palix has left the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Morten Pedersen is registered as director of GOODIEBOX ApS.
As of May 8, 2023, Karsten Frost Mathiesen is registered as adm. dir. of GOODIEBOX ApS.
As of May 8, 2023, Rasmus Schmiegelow has stepped down as adm. dir. of GOODIEBOX ApS.
As of May 3, 2023, Morten Qvist Strunge has left the board of directors of GOODIEBOX ApS.
As of March 2, 2023, Claus Zibrandtsen has left the board of directors of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2022. Gross profit came to DKK 24,087,988, and the net result was DKK -36,978,938.
GOODIEBOX ApS has published its annual report for 2021. Gross profit came to DKK 26,202,985, and the net result was DKK -33,762,900.
As of October 28, 2021, Claus Zibrandtsen has joined the board of directors of GOODIEBOX ApS.
As of October 28, 2021, Negin Yeganegy has joined the board of directors of GOODIEBOX ApS.
As of October 28, 2021, Joel Palix has joined the board of directors of GOODIEBOX ApS.
As of October 28, 2021, Christian Læsø Jensen has left the board of directors of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2020. Gross profit came to DKK -14,006,555, and the net result was DKK -34,216,962.
As of January 22, 2020, Goodiebox Holding ApS is registered as an owner of GOODIEBOX ApS with an ownership share of 100%.
GOODIEBOX ApS has published its annual report for 2019. Gross profit came to DKK 1,746,809, and the net result was DKK -21,267,734.
As of October 31, 2019, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of GOODIEBOX ApS.
As of October 31, 2019, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of GOODIEBOX ApS.
As of November 26, 2018, Morten Qvist Strunge has joined the board of directors of GOODIEBOX ApS.
As of November 26, 2018, Nikolaj Hjulmand Leonhard-Hjorth has joined the board of directors of GOODIEBOX ApS.
As of November 25, 2018, Morten Qvist Strunge has left the board of directors of GOODIEBOX ApS.
As of November 25, 2018, Nikolaj Hjulmand Leonhard-Hjorth has left the board of directors of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2018. Gross profit came to DKK 6,382,182, and the net result was DKK -1,827,438.
As of August 29, 2018, Christian Læsø Jensen has joined the board of directors of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2017. Gross profit came to DKK 3,678,050, and the net result was DKK -1,490,910.
As of December 8, 2017, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of GOODIEBOX ApS.
As of December 8, 2017, Morten Qvist Strunge has joined the board of directors of GOODIEBOX ApS.
As of December 8, 2017, Nikolaj Hjulmand Leonhard-Hjorth has joined the board of directors of GOODIEBOX ApS.
As of December 8, 2017, Rasmus Schmiegelow has joined the board of directors of GOODIEBOX ApS.
As of December 8, 2017, Rasmus Schmiegelow is registered as adm. dir. of GOODIEBOX ApS.
As of December 7, 2017, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of GOODIEBOX ApS.
As of December 7, 2017, Morten Qvist Strunge has left the board of directors of GOODIEBOX ApS.
As of December 7, 2017, Nikolaj Hjulmand Leonhard-Hjorth has left the board of directors of GOODIEBOX ApS.
As of December 7, 2017, Rasmus Schmiegelow has left the board of directors of GOODIEBOX ApS.
As of December 7, 2017, Rasmus Schmiegelow has stepped down as adm. dir. of GOODIEBOX ApS.
As of May 30, 2017, Morten Qvist Strunge has joined the board of directors of GOODIEBOX ApS.
As of May 30, 2017, Rasmus Schmiegelow has joined the board of directors of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2016. Gross profit came to DKK 2,632,643, and the net result was DKK -105,685.
As of August 31, 2016, Henrik Aamand Akselbo has left the board of directors of GOODIEBOX ApS.
As of May 1, 2016, Nikolaj Hjulmand Leonhard-Hjorth has joined the board of directors of GOODIEBOX ApS.
As of May 1, 2016, Rasmus Schmiegelow has left the board of directors of GOODIEBOX ApS.
As of May 1, 2016, Rasmus Schmiegelow is registered as adm. dir. of GOODIEBOX ApS.
As of May 1, 2016, Nikolaj Hjulmand Leonhard-Hjorth has stepped down as director of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2015. Gross profit came to DKK 1,896,165, and the net result was DKK 28,776.
GOODIEBOX ApS has published its annual report for 2014. Gross profit came to DKK 1,596,422, and the net result was DKK 5,466.
GOODIEBOX ApS has published its interim report for the period December 15, 2011 – May 31, 2013.
As of October 30, 2013, Henrik Aamand Akselbo has joined the board of directors of GOODIEBOX ApS.
As of December 19, 2012, Lise Leonhard Hjorth has stepped down as director of GOODIEBOX ApS.
As of December 15, 2011, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of GOODIEBOX ApS.
As of December 15, 2011, Rasmus Schmiegelow has joined the board of directors of GOODIEBOX ApS.
As of December 15, 2011, Lise Leonhard Hjorth is registered as director of GOODIEBOX ApS.
As of December 15, 2011, Nikolaj Hjulmand Leonhard-Hjorth is registered as director of GOODIEBOX ApS.
GOODIEBOX ApS was founded on December 15, 2011.
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