Owners, management and financials
CVR: 34087288
DKK 23,651,370
Gross profit
Net result: DKK 2,444,009
Goodiebox Holding ApS (100%)
CVR · view owners
Nikolaj Hjulmand Leonhard-Hjorth
Board: Morten Mathiesen (chair) and 4 members
CVR · view management
Active
Founded 15 December 2011
CVR · view overview
32 employees
CVR · 2026
Director role ended: Christian Samsø Dohn
CVR · 28/05/2024
View the full event history
GOODIEBOX ApS is a Danish company of the type Anpartsselskab based in København S, founded in 2011. The company is registered under the industry Detailhandel med kosmetikvarer og toiletartikler. The management consists of Nikolaj Hjulmand Leonhard-Hjorth. The board consists of Morten Mathiesen (chair), Anders Hegelund Bjørnsbo, Karsten Frost Mathiesen and Mikkel Berg Kjærsgaard. The company is owned by Goodiebox Holding ApS. The company has 32 employees (2026). In 2026, the company reported a gross profit of DKK 23,651,370 and a net result of DKK 2,444,009 compared with DKK 3,408 the year before. Equity in the 2026 report amounted to DKK 10,341,713.
Source: annual report 2026, Danish Business Authority
GOODIEBOX ApS has experienced significant financial volatility over the past few years, with a concerning trend in profitability. In 2023, the company reported a gross profit of -1,258,689 DKK and a substantial loss of 49,421,811 DKK, highlighting ongoing challenges. However, there was a rebound in 2024 and 2025, with gross profits of 34,125,857 DKK and 22,230,375 DKK, respectively, although profits remained minimal. Equity has improved to 10,341,713 DKK in 2026, suggesting some recovery, yet the overall financial health remains fragile due to previous losses and fluctuating margins. Positioned within the cosmetics retail sector, the company faces stiff competition and must stabilize its operations to enhance its market position.
AI-generated summary · Generated 08/10/2026
Selskabets formål er at drive handel og industri, herunder IT-rådgivning og software udvikling samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202601/07/2025 – 30/06/2026 | 23.7 mio. | 2.4 mio. | 69.6 mio. | 10.3 mio. | 29 | |
| 202501/07/2024 – 30/06/2025 | 22.2 mio. | 3 t. | 66.5 mio. | 7.9 mio. | 31 | |
| 202401/07/2023 – 30/06/2024 | 34.1 mio. | 3 mio. | 74.4 mio. | 7.9 mio. | 47 | |
| 202301/06/2022 – 30/06/2023 | -1.3 mio. | -49.4 mio. | 84.1 mio. | 4.9 mio. | 70 | |
| 202201/06/2021 – 31/05/2022 | 24.1 mio. | -37 mio. | 120.8 mio. | 19.3 mio. | 90 | |
| 202101/06/2020 – 31/05/2021 | 26.2 mio. | -33.8 mio. | 139.7 mio. | 22.3 mio. | 101 | |
| 202001/06/2019 – 31/05/2020 | -14 mio. | -34.2 mio. | 110.9 mio. | 3.1 mio. | 86 | |
| 201901/06/2018 – 31/05/2019 | 1.7 mio. | -21.3 mio. | 48.9 mio. | 22.3 mio. | 33 | |
| 201801/06/2017 – 31/05/2018 | 6.4 mio. | -1.8 mio. | 12.8 mio. | -1.4 mio. | 19 | |
| 201701/06/2016 – 31/05/2017 | 3.7 mio. | -1.5 mio. | 5.4 mio. | 433 t. | 13 | |
| 201601/06/2015 – 31/05/2016 | 2.6 mio. | -106 t. | 2.4 mio. | -161 t. | - | |
| 201501/06/2014 – 31/05/2015 | 1.9 mio. | 29 t. | 1.4 mio. | -56 t. | - | |
| 201401/06/2013 – 31/05/2014 | 1.6 mio. | 5 t. | 1.3 mio. | -84 t. | - |
Compared to 347 companies in Detailhandel med kosmetikvarer og toiletartikler
Comparison is based on industry median values
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See the API documentationThe CVR number of GOODIEBOX ApS is 34087288.
GOODIEBOX ApS is owned by Goodiebox Holding ApS.
The management of GOODIEBOX ApS consists of Nikolaj Hjulmand Leonhard-Hjorth.
The board of GOODIEBOX ApS consists of Morten Mathiesen, Anders Hegelund Bjørnsbo and Karsten Frost Mathiesen, with Morten Mathiesen as chair.
In 2026, GOODIEBOX ApS reported a gross profit of DKK 23,651,370.
GOODIEBOX ApS had 32 employees in 2026 according to the Danish CVR register.
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GOODIEBOX ApS has published its annual report for 2026. Gross profit came to DKK 23,651,370, and the net result was DKK 2,444,009.
Contact info changed: new phone: 53545676, new email: [email protected], new website: www.goodiebox.dk (March 12, 2026).
GOODIEBOX ApS has published its annual report for 2025. Gross profit came to DKK 22,230,375, and the net result was DKK 3,408.
GOODIEBOX ApS has published its annual report for 2024. Gross profit came to DKK 34,125,857, and the net result was DKK 2,969,208.
As of May 28, 2024, Nikolaj Hjulmand Leonhard-Hjorth is registered as adm. dir. of GOODIEBOX ApS.
As of May 28, 2024, Christian Samsø Dohn has stepped down as adm. dir. of GOODIEBOX ApS.
As of January 5, 2024, Mikkel Berg Kjærsgaard has joined the board of directors of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2023. Gross profit came to DKK -1,258,689, and the net result was DKK -49,421,811.
As of August 23, 2023, Morten Pedersen has stepped down as director of GOODIEBOX ApS.
As of August 21, 2023, Christian Samsø Dohn is registered as adm. dir. of GOODIEBOX ApS.
As of August 21, 2023, Karsten Frost Mathiesen has stepped down as adm. dir. of GOODIEBOX ApS.
As of May 31, 2023, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of GOODIEBOX ApS.
As of May 31, 2023, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of GOODIEBOX ApS.
As of May 8, 2023, Anders Hegelund Bjørnsbo has joined the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Morten Pedersen has joined the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Karsten Frost Mathiesen has joined the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Morten Mathiesen has joined the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Nikolaj Hjulmand Leonhard-Hjorth has left the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Rasmus Schmiegelow has left the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Negin Yeganegy has left the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Joel Palix has left the board of directors of GOODIEBOX ApS.
As of May 8, 2023, Morten Pedersen is registered as director of GOODIEBOX ApS.
As of May 8, 2023, Karsten Frost Mathiesen is registered as adm. dir. of GOODIEBOX ApS.
As of May 8, 2023, Rasmus Schmiegelow has stepped down as adm. dir. of GOODIEBOX ApS.
As of May 3, 2023, Morten Qvist Strunge has left the board of directors of GOODIEBOX ApS.
As of March 2, 2023, Claus Zibrandtsen has left the board of directors of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2022. Gross profit came to DKK 24,087,988, and the net result was DKK -36,978,938.
GOODIEBOX ApS has published its annual report for 2021. Gross profit came to DKK 26,202,985, and the net result was DKK -33,762,900.
As of October 28, 2021, Claus Zibrandtsen has joined the board of directors of GOODIEBOX ApS.
As of October 28, 2021, Negin Yeganegy has joined the board of directors of GOODIEBOX ApS.
As of October 28, 2021, Joel Palix has joined the board of directors of GOODIEBOX ApS.
As of October 28, 2021, Christian Læsø Jensen has left the board of directors of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2020. Gross profit came to DKK -14,006,555, and the net result was DKK -34,216,962.
As of January 22, 2020, Goodiebox Holding ApS is registered as an owner of GOODIEBOX ApS with an ownership share of 100%.
GOODIEBOX ApS has published its annual report for 2019. Gross profit came to DKK 1,746,809, and the net result was DKK -21,267,734.
As of October 31, 2019, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of GOODIEBOX ApS.
As of October 31, 2019, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of GOODIEBOX ApS.
As of November 26, 2018, Morten Qvist Strunge has joined the board of directors of GOODIEBOX ApS.
As of November 26, 2018, Nikolaj Hjulmand Leonhard-Hjorth has joined the board of directors of GOODIEBOX ApS.
As of November 25, 2018, Morten Qvist Strunge has left the board of directors of GOODIEBOX ApS.
As of November 25, 2018, Nikolaj Hjulmand Leonhard-Hjorth has left the board of directors of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2018. Gross profit came to DKK 6,382,182, and the net result was DKK -1,827,438.
As of August 29, 2018, Christian Læsø Jensen has joined the board of directors of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2017. Gross profit came to DKK 3,678,050, and the net result was DKK -1,490,910.
As of December 8, 2017, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of GOODIEBOX ApS.
As of December 8, 2017, Morten Qvist Strunge has joined the board of directors of GOODIEBOX ApS.
As of December 8, 2017, Nikolaj Hjulmand Leonhard-Hjorth has joined the board of directors of GOODIEBOX ApS.
As of December 8, 2017, Rasmus Schmiegelow has joined the board of directors of GOODIEBOX ApS.
As of December 8, 2017, Rasmus Schmiegelow is registered as adm. dir. of GOODIEBOX ApS.
As of December 7, 2017, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of GOODIEBOX ApS.
As of December 7, 2017, Morten Qvist Strunge has left the board of directors of GOODIEBOX ApS.
As of December 7, 2017, Nikolaj Hjulmand Leonhard-Hjorth has left the board of directors of GOODIEBOX ApS.
As of December 7, 2017, Rasmus Schmiegelow has left the board of directors of GOODIEBOX ApS.
As of December 7, 2017, Rasmus Schmiegelow has stepped down as adm. dir. of GOODIEBOX ApS.
As of May 30, 2017, Morten Qvist Strunge has joined the board of directors of GOODIEBOX ApS.
As of May 30, 2017, Rasmus Schmiegelow has joined the board of directors of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2016. Gross profit came to DKK 2,632,643, and the net result was DKK -105,685.
As of August 31, 2016, Henrik Aamand Akselbo has left the board of directors of GOODIEBOX ApS.
As of May 1, 2016, Nikolaj Hjulmand Leonhard-Hjorth has joined the board of directors of GOODIEBOX ApS.
As of May 1, 2016, Rasmus Schmiegelow has left the board of directors of GOODIEBOX ApS.
As of May 1, 2016, Rasmus Schmiegelow is registered as adm. dir. of GOODIEBOX ApS.
As of May 1, 2016, Nikolaj Hjulmand Leonhard-Hjorth has stepped down as director of GOODIEBOX ApS.
GOODIEBOX ApS has published its annual report for 2015. Gross profit came to DKK 1,896,165, and the net result was DKK 28,776.
GOODIEBOX ApS has published its annual report for 2014. Gross profit came to DKK 1,596,422, and the net result was DKK 5,466.
GOODIEBOX ApS has published its interim report for the period December 15, 2011 to May 31, 2013.
As of October 30, 2013, Henrik Aamand Akselbo has joined the board of directors of GOODIEBOX ApS.
As of December 19, 2012, Lise Leonhard Hjorth has stepped down as director of GOODIEBOX ApS.
As of December 15, 2011, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of GOODIEBOX ApS.
As of December 15, 2011, Rasmus Schmiegelow has joined the board of directors of GOODIEBOX ApS.
As of December 15, 2011, Lise Leonhard Hjorth is registered as director of GOODIEBOX ApS.
As of December 15, 2011, Nikolaj Hjulmand Leonhard-Hjorth is registered as director of GOODIEBOX ApS.
GOODIEBOX ApS was founded on December 15, 2011.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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