Owners, management and financials
CVR: 33948786
Secondary names: Sendentanke.dk A/S, Sendentanke A/S, Mobile Media Group A/S
DKK 8,056,507
Gross profit
Net result: DKK 750,224
SCANAVO HOLDING ApS (66,66-89,99%), REPO HOLDING ApS (25-33,32%)
CVR · view owners
Rune Eirby Sarup Poulsen
Board: Tino Thorbjørn Sølling (chair) and 2 members
CVR · view management
Active
Founded 20 September 2011
CVR · view overview
3 employees
CVR · 2018
Owner registered: SCANAVO HOLDING ApS
CVR · 31/05/2018
View the full event history
HUURAY A/S is a Danish company of the type Aktieselskab based in Valby, founded in 2011. The company is registered under the industry Andre forretningsserviceaktiviteter i.a.n.. The management consists of Rune Eirby Sarup Poulsen. The board consists of Tino Thorbjørn Sølling (chair), Jan Rye Petersen and Rune Eirby Sarup Poulsen. The company is owned by SCANAVO HOLDING ApS and REPO HOLDING ApS. The company has 3 employees (2018). In 2025, the company reported a gross profit of DKK 8,056,507 and a net result of DKK 750,224 compared with DKK 204,288 the year before. Equity in the 2025 report amounted to DKK 10,247,856.
Source: annual report 2025, Danish Business Authority
HUURAY A/S demonstrates a solid financial health with a consistent gross profit and profitability trend over the past few years. Gross profit peaked at 13.99 million DKK in 2021 but has since declined to 8.06 million DKK in 2025, while profits have fluctuated, reaching a high of 7.24 million DKK in 2021 and stabilizing around 750,224 DKK in 2025. The company's equity has shown a positive trajectory, increasing from 7.87 million DKK in 2021 to 10.25 million DKK in 2025, indicating a strengthening balance sheet. However, the lack of disclosed revenue figures raises concerns about transparency and overall market position within the broader business services industry.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive virksomhed med koncepter på B2C og B2B markederne, herunder i form af salg af digitale gavekort samt efter ledelsens skøn hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 8.1 mio. | 750 t. | 84.7 mio. | 10.2 mio. | 13 | |
| 202401/01/2024 – 31/12/2024 | 5.5 mio. | 204 t. | 83.7 mio. | 9.5 mio. | 9 | |
| 202301/01/2023 – 31/12/2023 | 6.4 mio. | 820 t. | 68.4 mio. | 9.3 mio. | 9 | |
| 202201/01/2022 – 31/12/2022 | 12.8 mio. | 4.1 mio. | 59 mio. | 8.5 mio. | 10 | |
| 202101/01/2021 – 31/12/2021 | 14 mio. | 7.2 mio. | 96.1 mio. | 7.9 mio. | 6 | |
| 202001/01/2020 – 31/12/2020 | 2.4 mio. | 693 t. | 20.1 mio. | 628 t. | 4 | |
| 201901/01/2019 – 31/12/2019 | 2.1 mio. | 395 t. | 11.1 mio. | -65 t. | 4 | |
| 201801/01/2018 – 31/12/2018 | -431 t. | -1.6 mio. | 14 mio. | -460 t. | - | |
| 201701/01/2017 – 31/12/2017 | 510 t. | -330 t. | 4.3 mio. | -269 t. | 3 | |
| 201601/01/2016 – 31/12/2016 | 762 t. | 193 t. | 3.1 mio. | 61 t. | 3 | |
| 201501/01/2015 – 31/12/2015 | 90 t. | -247 t. | 1.2 mio. | -133 t. | - | |
| 201401/01/2014 – 31/12/2014 | 216 t. | 71 t. | 477 t. | 114 t. | - | |
| 201301/01/2013 – 31/12/2013 | 215 t. | -265 t. | 372 t. | 43 t. | - |
Compared to 760 companies in Andre forretningsserviceaktiviteter i.a.n.
Comparison is based on industry median values
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Set up monitoringThe CVR number of HUURAY A/S is 33948786.
HUURAY A/S is owned by SCANAVO HOLDING ApS and REPO HOLDING ApS.
The management of HUURAY A/S consists of Rune Eirby Sarup Poulsen.
The board of HUURAY A/S consists of Tino Thorbjørn Sølling, Jan Rye Petersen and Rune Eirby Sarup Poulsen, with Tino Thorbjørn Sølling as chair.
In 2025, HUURAY A/S reported a gross profit of DKK 8,056,507.
HUURAY A/S had 3 employees in 2018 according to the Danish CVR register.
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HUURAY A/S has published its annual report for 2025. Gross profit came to DKK 8,056,507, and the net result was DKK 750,224.
HUURAY A/S has published its annual report for 2024. Gross profit came to DKK 5,545,177, and the net result was DKK 204,288.
HUURAY A/S has published its annual report for 2023. Gross profit came to DKK 6,398,635, and the net result was DKK 819,985.
HUURAY A/S has published its annual report for 2022. Gross profit came to DKK 12,784,955, and the net result was DKK 4,107,784.
HUURAY A/S has published its annual report for 2021. Gross profit came to DKK 13,993,656, and the net result was DKK 7,237,249.
HUURAY A/S has published its annual report for 2020. Gross profit came to DKK 2,355,245, and the net result was DKK 693,218.
HUURAY A/S has published its annual report for 2019. Gross profit came to DKK 2,082,671, and the net result was DKK 394,938.
HUURAY A/S has published its annual report for 2018. Gross profit came to DKK -430,993, and the net result was DKK -1,626,199.
As of October 25, 2018, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of HUURAY A/S.
As of October 25, 2018, KALLERMANN REVISION A/S STATSAUTORISERET REVISIONSFIRMA has stepped down as auditor of HUURAY A/S.
As of October 18, 2018, Jan Rye Petersen has joined the board of directors of HUURAY A/S.
As of October 18, 2018, Rune Eirby Sarup Poulsen has joined the board of directors of HUURAY A/S.
As of October 18, 2018, Tino Thorbjørn Sølling has joined the board of directors of HUURAY A/S.
HUURAY A/S has published its annual report for 2017. Gross profit came to DKK 509,631, and the net result was DKK -330,131.
As of May 31, 2018, SCANAVO HOLDING ApS is registered as an owner of HUURAY A/S with an ownership share of 66%.
As of May 31, 2018, REPO HOLDING ApS is registered as an owner of HUURAY A/S with an ownership share of 25%.
HUURAY A/S has published its annual report for 2016. Gross profit came to DKK 762,121, and the net result was DKK 193,364.
As of November 14, 2016, KALLERMANN REVISION A/S STATSAUTORISERET REVISIONSFIRMA has been appointed auditor of HUURAY A/S.
As of November 14, 2016, BDO Holding VII, statsautoriseret revisionsaktieselskab has stepped down as auditor of HUURAY A/S.
HUURAY A/S has published its annual report for 2015. Gross profit came to DKK 89,858, and the net result was DKK -247,112.
HUURAY A/S has published its annual report for 2014. Gross profit came to DKK 215,849, and the net result was DKK 71,074.
HUURAY A/S has published its annual report for 2013. Gross profit came to DKK 214,677, and the net result was DKK -265,180.
As of January 16, 2014, BDO Holding VII, statsautoriseret revisionsaktieselskab has been appointed auditor of HUURAY A/S.
HUURAY A/S has published its interim report for the period September 20, 2011 – December 31, 2012.
As of September 20, 2011, Rune Eirby Sarup Poulsen is registered as director of HUURAY A/S.
HUURAY A/S was founded on September 20, 2011.
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