Owners, management and financials
CVR: 33776381
Secondary names: Festina Danmark A/S, Dana A/S
DKK 6,040,628
Gross profit
Net result: DKK 917,054
J.J. LUND ApS (100%)
CVR · view owners
Joakim Jacob Frost Hyldtoft
Board: Carl Bjarne Mathiasen Madsen (chair) and 2 members
CVR · view management
Active
Founded 1 July 2011
CVR · view overview
10 employees
CVR · 2018
Owner registered: J.J. LUND ApS
CVR · 23/05/2023
View the full event history
DANA URE A/S is a Danish company of the type Aktieselskab based in Horsens, founded in 2011. The company is registered under the industry Engroshandel med ure og smykker. The management consists of Joakim Jacob Frost Hyldtoft. The board consists of Carl Bjarne Mathiasen Madsen (chair), Joakim Jacob Frost Hyldtoft and Trine Frost Hyldtoft. The company is owned by J.J. LUND ApS. The company has 10 employees (2018). In 2025, the company reported a gross profit of DKK 6,040,628 and a net result of DKK 917,054 compared with DKK 2,251,635 the year before. Equity in the 2025 report amounted to DKK 7,364,339.
Source: annual report 2025, Danish Business Authority
DANA URE A/S demonstrates a solid financial trajectory with consistent gross profit and profit growth over recent years, peaking at 8,248,476 DKK in gross profit and 3,158,069 DKK in profit for 2023. Despite the absence of revenue data, the increasing equity from 6,447,285 DKK in 2024 to 7,364,339 DKK in 2025 indicates a strengthening financial position. The company's profitability margins appear robust, although the fluctuating gross profit suggests some volatility in operational performance. Positioned within the wholesale trade of watches and jewelry, DANA URE A/S shows potential for growth, but the lack of revenue transparency may raise concerns for investors regarding overall market competitiveness.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at drive handels- og investeringsvirksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 6 mio. | 917 t. | 14.6 mio. | 7.4 mio. | 9 | |
| 202401/01/2024 – 31/12/2024 | 7 mio. | 2.3 mio. | 17.8 mio. | 6.4 mio. | 9 | |
| 202301/01/2023 – 31/12/2023 | 8.2 mio. | 3.2 mio. | 20.3 mio. | 10.2 mio. | 8 | |
| 202201/01/2022 – 31/12/2022 | 6.7 mio. | 1.3 mio. | 16.3 mio. | 9 mio. | 9 | |
| 202101/01/2021 – 31/12/2021 | 11.6 mio. | 4.7 mio. | 18.7 mio. | 10.2 mio. | 9 | |
| 202001/01/2020 – 31/12/2020 | 11 mio. | 5.1 mio. | 18.7 mio. | 9 mio. | 8 | |
| 201901/01/2019 – 31/12/2019 | 6.3 mio. | 1.5 mio. | 11.8 mio. | 4.2 mio. | 8 | |
| 201801/01/2018 – 31/12/2018 | 6.9 mio. | 1.6 mio. | 11.7 mio. | 3.5 mio. | 8 | |
| 201701/01/2017 – 31/12/2017 | 4.8 mio. | 1.2 mio. | 9.6 mio. | 2.9 mio. | 8 | |
| 201601/01/2016 – 31/12/2016 | 4 mio. | 702 t. | 7.7 mio. | 2.1 mio. | 7 | |
| 201501/01/2015 – 31/12/2015 | 3.9 mio. | 1 mio. | 6.2 mio. | 2 mio. | 6 | |
| 201401/01/2014 – 31/12/2014 | 3 mio. | 704 t. | 4.5 mio. | 1.3 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 2.8 mio. | 596 t. | 4.3 mio. | 792 t. | - |
Compared to 150 companies in Engroshandel med ure og smykker
Comparison is based on industry median values
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Set up monitoringThe CVR number of DANA URE A/S is 33776381.
DANA URE A/S is owned by J.J. LUND ApS.
The management of DANA URE A/S consists of Joakim Jacob Frost Hyldtoft.
The board of DANA URE A/S consists of Carl Bjarne Mathiasen Madsen, Joakim Jacob Frost Hyldtoft and Trine Frost Hyldtoft, with Carl Bjarne Mathiasen Madsen as chair.
In 2025, DANA URE A/S reported a gross profit of DKK 6,040,628.
DANA URE A/S had 10 employees in 2018 according to the Danish CVR register.
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DANA URE A/S has published its annual report for 2025. Gross profit came to DKK 6,040,628, and the net result was DKK 917,054.
DANA URE A/S has published its annual report for 2024. Gross profit came to DKK 6,978,762, and the net result was DKK 2,251,635.
DANA URE A/S has published its annual report for 2023. Gross profit came to DKK 8,248,476, and the net result was DKK 3,158,069.
As of May 23, 2023, J.J. LUND ApS is registered as an owner of DANA URE A/S with an ownership share of 100%.
DANA URE A/S has published its annual report for 2022. Gross profit came to DKK 6,687,145, and the net result was DKK 1,332,785.
As of March 29, 2023, Trine Frost Hyldtoft has joined the board of directors of DANA URE A/S.
As of March 29, 2023, Palle Jacob Hyldtoft has left the board of directors of DANA URE A/S.
As of March 29, 2023, Inger Lillian Hyldtoft has left the board of directors of DANA URE A/S.
DANA URE A/S has published its annual report for 2021. Gross profit came to DKK 11,619,015, and the net result was DKK 4,684,316.
As of September 22, 2021, Palle Jacob Hyldtoft has stepped down as director of DANA URE A/S.
DANA URE A/S has published its annual report for 2020. Gross profit came to DKK 11,002,370, and the net result was DKK 5,059,018.
DANA URE A/S has published its annual report for 2019. Gross profit came to DKK 6,258,770, and the net result was DKK 1,548,243.
DANA URE A/S has published its annual report for 2018. Gross profit came to DKK 6,898,736, and the net result was DKK 1,557,674.
DANA URE A/S has published its annual report for 2017. Gross profit came to DKK 4,829,617, and the net result was DKK 1,156,047.
DANA URE A/S has published its annual report for 2016. Gross profit came to DKK 4,025,213, and the net result was DKK 701,552.
As of January 4, 2017, Carl Bjarne Mathiasen Madsen has joined the board of directors of DANA URE A/S.
As of January 4, 2017, Palle Jacob Hyldtoft has joined the board of directors of DANA URE A/S.
As of January 4, 2017, Inger Lillian Hyldtoft has joined the board of directors of DANA URE A/S.
As of January 4, 2017, Joakim Jacob Frost Hyldtoft has joined the board of directors of DANA URE A/S.
As of January 4, 2017, Joakim Jacob Frost Hyldtoft is registered as director of DANA URE A/S.
As of January 4, 2017, Inger Lillian Hyldtoft has stepped down as director of DANA URE A/S.
As of June 10, 2016, Cedra Godkendt Revisionsaktieselskab has been appointed auditor of DANA URE A/S.
As of June 10, 2016, ROESGAARD A/S has stepped down as auditor of DANA URE A/S.
DANA URE A/S has published its annual report for 2015. Gross profit came to DKK 3,930,930, and the net result was DKK 1,037,385.
As of November 23, 2015, ROESGAARD A/S has been appointed auditor of DANA URE A/S.
As of November 23, 2015, EY Godkendt Revisionspartnerselskab has stepped down as auditor of DANA URE A/S.
DANA URE A/S has published its annual report for 2014. Gross profit came to DKK 3,015,602, and the net result was DKK 703,721.
DANA URE A/S has published its annual report for 2013. Gross profit came to DKK 2,756,654, and the net result was DKK 596,416.
DANA URE A/S has published its interim report for the period July 1, 2011 – December 31, 2012.
As of January 1, 2012, EY Godkendt Revisionspartnerselskab has been appointed auditor of DANA URE A/S.
As of January 1, 2012, QURIOS, STATSAUTORISERET REVISIONSANPARTSSELSKAB P/S UNDER STIFTELSE has stepped down as auditor of DANA URE A/S.
As of July 1, 2011, QURIOS, STATSAUTORISERET REVISIONSANPARTSSELSKAB P/S UNDER STIFTELSE has been appointed auditor of DANA URE A/S.
As of July 1, 2011, Palle Jacob Hyldtoft is registered as director of DANA URE A/S.
As of July 1, 2011, Inger Lillian Hyldtoft is registered as director of DANA URE A/S.
DANA URE A/S was founded on July 1, 2011.
