CVR: 33773412
DKK 2,264,303
Gross profit
Net result: DKK 360,606
KELDGAARD HOLDING ApS, Peclet ApS
CVR · view ownership and management
Director registered: Mathias Serup Pedersen
CVR · 05/07/2024
View the full event history
HOW ABOUT ApS is a Danish company of the type Anpartsselskab based in Viborg, founded in 2011. The company is registered under the industry Udskænkning af alkoholiske drikkevarer. The management consists of Mathias Serup Pedersen. The company is owned by KELDGAARD HOLDING ApS and Peclet ApS. The company has 15 employees (2018). In 2025, the company reported a gross profit of DKK 2,264,303 and a net result of DKK 360,606 compared with DKK 1,074,712 the year before. Equity in the 2025 report amounted to DKK 513,251.
Source: annual report 2025, Danish Business Authority
HOW ABOUT ApS demonstrates a solid financial trajectory with consistent gross profit and profit growth over the past few years, peaking at 3,905,967 DKK in gross profit and 1,526,661 DKK in profit in 2022. However, there has been a decline in both gross profit and profit in 2025 compared to previous years, indicating potential challenges. The company's equity has decreased from 1,612,723 DKK in 2022 to 513,251 DKK in 2025, raising concerns about its financial stability. Despite these fluctuations, the company remains a player in the alcoholic beverage service industry, though its exact market position is unclear due to the lack of employee data and revenue figures.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.3 mio. | 361 t. | 1.9 mio. | 513 t. | 2 | |
| 202401/01/2024 – 31/12/2024 | 3.1 mio. | 1.1 mio. | 2 mio. | 1.2 mio. | 3 | |
| 202301/01/2023 – 31/12/2023 | 2.8 mio. | 872 t. | 1.8 mio. | 985 t. | 3 | |
| 202201/01/2022 – 31/12/2022 | 3.9 mio. | 1.5 mio. | 2.8 mio. | 1.6 mio. | 3 | |
| 202101/01/2021 – 31/12/2021 | 1.5 mio. | 594 t. | 1.9 mio. | 486 t. | 2 | |
| 202001/01/2020 – 31/12/2020 | 629 t. | 305 t. | 1.2 mio. | -108 t. | 3 | |
| 201901/01/2019 – 31/12/2019 | 2.5 mio. | -492 t. | 724 t. | -412 t. | 3 | |
| 201801/01/2018 – 31/12/2018 | 1.9 mio. | 361 t. | 1.8 mio. | 441 t. | 9 | |
| 201701/01/2017 – 31/12/2017 | 2.3 mio. | 729 t. | 2.4 mio. | 809 t. | 8 | |
| 201601/01/2016 – 31/12/2016 | 2.5 mio. | 651 t. | 1.6 mio. | 731 t. | - | |
| 201501/01/2015 – 31/12/2015 | 2 mio. | 161 t. | 1.2 mio. | 135 t. | - | |
| 201401/01/2014 – 31/12/2014 | 2.1 mio. | 543 t. | 1.7 mio. | 623 t. | - | |
| 201301/01/2013 – 31/12/2013 | 3.1 mio. | 1 mio. | 2.4 mio. | 1.2 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 2.3 mio. | 645 t. | 1.8 mio. | 572 t. | - |
Compared to 1.091 companies in Udskænkning af alkoholiske drikkevarer
Comparison is based on industry median values
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Read about the CDS scoreHOW ABOUT ApS was founded on 27 June 2011.
HOW ABOUT ApS is registered under the industry Udskænkning af alkoholiske drikkevarer (industry code 563020).
HOW ABOUT ApS had 15 employees in 2018 according to the Danish CVR register.
HOW ABOUT ApS is owned by KELDGAARD HOLDING ApS and Peclet ApS.
In 2025, HOW ABOUT ApS reported a gross profit of DKK 2,264,303.
The management of HOW ABOUT ApS consists of Mathias Serup Pedersen.
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HOW ABOUT ApS has published its annual report for 2025. Gross profit came to DKK 2,264,303, and the net result was DKK 360,606.
HOW ABOUT ApS has published its annual report for 2024. Gross profit came to DKK 3,136,166, and the net result was DKK 1,074,712.
HOW ABOUT ApS has published its annual report for 2023. Gross profit came to DKK 2,825,960, and the net result was DKK 872,330.
As of July 5, 2024, Mathias Serup Pedersen is registered as adm. dir. of HOW ABOUT ApS.
As of July 5, 2024, Heine Johansen has stepped down as adm. dir. of HOW ABOUT ApS.
HOW ABOUT ApS has published its annual report for 2022. Gross profit came to DKK 3,905,967, and the net result was DKK 1,526,661.
HOW ABOUT ApS has published its annual report for 2021. Gross profit came to DKK 1,531,409, and the net result was DKK 593,639.
As of January 1, 2022, KELDGAARD HOLDING ApS is registered as an owner of HOW ABOUT ApS with an ownership share of 50%.
As of January 1, 2022, Peclet ApS is registered as an owner of HOW ABOUT ApS with an ownership share of 50%.
HOW ABOUT ApS has published its annual report for 2020. Gross profit came to DKK 629,042, and the net result was DKK 304,915.
HOW ABOUT ApS has published its annual report for 2019. Gross profit came to DKK 2,473,727, and the net result was DKK -492,492.
As of February 21, 2020, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of HOW ABOUT ApS.
As of February 21, 2020, Revice, statsautoriseret revisionsaktieselskab has stepped down as auditor of HOW ABOUT ApS.
HOW ABOUT ApS has published its annual report for 2018. Gross profit came to DKK 1,905,841, and the net result was DKK 360,637.
HOW ABOUT ApS has published its annual report for 2017. Gross profit came to DKK 2,305,982, and the net result was DKK 729,497.
As of December 5, 2017, Revice, statsautoriseret revisionsaktieselskab has been appointed auditor of HOW ABOUT ApS.
As of December 5, 2017, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of HOW ABOUT ApS.
HOW ABOUT ApS has published its annual report for 2016. Gross profit came to DKK 2,463,315, and the net result was DKK 651,491.
HOW ABOUT ApS has published its annual report for 2015. Gross profit came to DKK 1,984,679, and the net result was DKK 161,447.
As of September 1, 2015, Heine Johansen is registered as adm. dir. of HOW ABOUT ApS.
As of August 31, 2015, Hans Keldgaard Pedersen has stepped down as director of HOW ABOUT ApS.
HOW ABOUT ApS has published its annual report for 2014. Gross profit came to DKK 2,131,112, and the net result was DKK 543,127.
HOW ABOUT ApS has published its annual report for 2013. Gross profit came to DKK 3,103,682, and the net result was DKK 1,027,926.
HOW ABOUT ApS has published its annual report for 2012. Gross profit came to DKK 2,320,259, and the net result was DKK 644,986.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of HOW ABOUT ApS.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of HOW ABOUT ApS.
As of June 27, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of HOW ABOUT ApS.
As of June 27, 2011, Hans Keldgaard Pedersen is registered as director of HOW ABOUT ApS.
HOW ABOUT ApS was founded on June 27, 2011.
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