Owners, management and financials
CVR: 33762828
DKK 5,647,058
Gross profit
Net result: DKK 1,716,842
ANJA LYTZEN HOLDING ApS (100%)
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Anja Lytzen
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Active
Founded 20 June 2011
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28 employees
CVR · 2026
Name registered: LIRUM LARUM LEG ApS
CVR · 20/06/2011
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LIRUM LARUM LEG ApS is a Danish company of the type Anpartsselskab based in Hornbæk, founded in 2011. The company is registered under the industry Detailhandel med spil og legetøj. The management consists of Anja Lytzen. The company is owned by ANJA LYTZEN HOLDING ApS. The company has 28 employees (2026). In 2025, the company reported a gross profit of DKK 5,647,058 and a net result of DKK 1,716,842 compared with DKK -355,879 the year before. Equity in the 2025 report amounted to DKK 1,952,060.
Source: annual report 2025, Danish Business Authority
The financial health of LIRUM LARUM LEG ApS shows a recovery trend in profitability, with a significant increase in gross profit from 2.5 million DKK in 2023 to 5.6 million DKK in 2025, resulting in a profit of 1.7 million DKK. However, the company experienced losses in the previous years, indicating volatility in its financial performance. Equity has fluctuated, peaking at 3.6 million DKK in 2021 before declining to 1.95 million DKK in 2025, raising concerns about its long-term stability. Despite these challenges, the company remains positioned within the retail sector for games and toys, suggesting potential for growth as it stabilizes its profitability and equity base.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at udøve virksomhed i form af handel og service samt aktiviteter i tilknytning hertil
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 5.6 mio. | 1.7 mio. | 7.1 mio. | 2 mio. | 11 | |
| 202401/07/2023 – 30/06/2024 | 3.6 mio. | -356 t. | 6 mio. | 235 t. | 10 | |
| 202301/07/2022 – 30/06/2023 | 2.5 mio. | -2.2 mio. | 6 mio. | 591 t. | 11 | |
| 202201/07/2021 – 30/06/2022 | 5.6 mio. | -773 t. | 7.8 mio. | 2.8 mio. | 18 | |
| 202101/07/2020 – 30/06/2021 | 8.5 mio. | 782 t. | 8.2 mio. | 3.6 mio. | 22 | |
| 202001/07/2019 – 30/06/2020 | 7.3 mio. | 102 t. | 8.1 mio. | 2.8 mio. | - | |
| 201901/07/2018 – 30/06/2019 | 6.1 mio. | -1.7 mio. | 6.8 mio. | 2.7 mio. | - | |
| 201801/07/2017 – 30/06/2018 | 6.8 mio. | -432 t. | 8.8 mio. | 4.4 mio. | - | |
| 201601/01/2016 – 31/12/2016 | 8.5 mio. | 2.3 mio. | 13.7 mio. | 6.7 mio. | - | |
| 201501/01/2015 – 31/12/2015 | 5.7 mio. | 860 t. | 10.1 mio. | 4.4 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 4.6 mio. | 567 t. | 8.5 mio. | 3.5 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 4.6 mio. | 937 t. | 8.4 mio. | 3.1 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 3.5 mio. | 792 t. | 6.7 mio. | 2.3 mio. | - |
Compared to 230 companies in Detailhandel med spil og legetøj
Comparison is based on industry median values
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See the API documentationThe CVR number of LIRUM LARUM LEG ApS is 33762828.
LIRUM LARUM LEG ApS is owned by ANJA LYTZEN HOLDING ApS.
The management of LIRUM LARUM LEG ApS consists of Anja Lytzen.
In 2025, LIRUM LARUM LEG ApS reported a gross profit of DKK 5,647,058.
LIRUM LARUM LEG ApS had 28 employees in 2026 according to the Danish CVR register.
LIRUM LARUM LEG ApS was founded on 20 June 2011.
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LIRUM LARUM LEG ApS has published its annual report for 2025. Gross profit came to DKK 5,647,058, and the net result was DKK 1,716,842.
LIRUM LARUM LEG ApS has published its annual report for 2024. Gross profit came to DKK 3,562,075, and the net result was DKK -355,879.
LIRUM LARUM LEG ApS has published its annual report for 2023. Gross profit came to DKK 2,515,248, and the net result was DKK -2,249,575.
LIRUM LARUM LEG ApS has published its annual report for 2022. Gross profit came to DKK 5,643,701, and the net result was DKK -773,308.
LIRUM LARUM LEG ApS has published its annual report for 2021. Gross profit came to DKK 8,484,316, and the net result was DKK 781,740.
LIRUM LARUM LEG ApS has published its annual report for 2020. Gross profit came to DKK 7,321,429, and the net result was DKK 101,907.
LIRUM LARUM LEG ApS has published its annual report for 2019. Gross profit came to DKK 6,136,229, and the net result was DKK -1,710,781.
LIRUM LARUM LEG ApS has published its annual report for 2018. Gross profit came to DKK 6,775,575, and the net result was DKK -431,857.
LIRUM LARUM LEG ApS has published its interim report for the period January 1, 2017 – June 30, 2017.
LIRUM LARUM LEG ApS has published its annual report for 2016. Gross profit came to DKK 8,523,351, and the net result was DKK 2,284,255.
LIRUM LARUM LEG ApS has published its annual report for 2015. Gross profit came to DKK 5,719,416, and the net result was DKK 859,944.
LIRUM LARUM LEG ApS has published its annual report for 2014. Gross profit came to DKK 4,565,528, and the net result was DKK 567,302.
LIRUM LARUM LEG ApS has published its annual report for 2013. Gross profit came to DKK 4,624,693, and the net result was DKK 937,080.
As of January 27, 2014, AAEN & CO. STATSAUTORISEREDE REVISORER P/S has been appointed auditor of LIRUM LARUM LEG ApS.
As of January 27, 2014, Niels Jørgen Hansen has stepped down as auditor of LIRUM LARUM LEG ApS.
LIRUM LARUM LEG ApS has published its annual report for 2012. Gross profit came to DKK 3,493,759, and the net result was DKK 792,433.
As of June 20, 2011, Niels Jørgen Hansen has been appointed auditor of LIRUM LARUM LEG ApS.
As of June 20, 2011, Anja Lytzen is registered as director of LIRUM LARUM LEG ApS.
As of June 20, 2011, ANJA LYTZEN HOLDING ApS is registered as an owner of LIRUM LARUM LEG ApS with an ownership share of 100%.
LIRUM LARUM LEG ApS was founded on June 20, 2011.
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