CVR: 33761368
DKK 3,112,120
Gross profit
Net result: DKK 532,513
Iconic Holdco ApS
CVR · view ownership and management
Director registered: Michelle Dalum
CVR · 14/04/2026
View the full event history
PSB STRANDVEJEN ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2011. The company is registered under the industry Optikeraktiviteter. The management consists of Morten Axel and Michelle Dalum. The company is owned by Iconic Holdco ApS. The company has 5 employees (2018). In 2025, the company reported a gross profit of DKK 3,112,120 and a net result of DKK 532,513 compared with DKK 457,023 the year before. Equity in the 2025 report amounted to DKK 1,633,422.
Source: annual report 2025, Danish Business Authority
The financial health of PSB STRANDVEJEN ApS appears stable, with a positive trajectory in gross profit and profit over recent years. Gross profit has shown a slight increase from 2,777,743 DKK in 2024 to 3,112,120 DKK in 2025, while profit has also risen from 457,023 DKK to 532,513 DKK in the same period. Equity has consistently grown, reaching 1,633,422 DKK in 2025, indicating a solid financial foundation. However, the absence of revenue data raises concerns about transparency and overall market performance. Positioned within the optician activities industry, the company demonstrates resilience and a growing profit margin, suggesting a favorable outlook moving forward.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive optikervirksomhed og derved beslægtet virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 3.1 mio. | 533 t. | 2.7 mio. | 1.6 mio. | 5 | |
| 202401/01/2024 – 31/12/2024 | 2.8 mio. | 457 t. | 2.6 mio. | 1.5 mio. | 5 | |
| 202301/01/2023 – 31/12/2023 | 2.8 mio. | 4 t. | 3.3 mio. | 1 mio. | 6 | |
| 202201/01/2022 – 31/12/2022 | 2.9 mio. | 210 t. | 3.2 mio. | 1.2 mio. | 5 | |
| 202101/01/2021 – 31/12/2021 | 3.7 mio. | 1.1 mio. | 5.1 mio. | 2.1 mio. | 4 | |
| 202001/01/2020 – 31/12/2020 | 3.8 mio. | 1.3 mio. | 5.5 mio. | 2.2 mio. | 4 | |
| 201901/01/2019 – 31/12/2019 | 3.1 mio. | 899 t. | 3.5 mio. | 1.8 mio. | - | |
| 201801/01/2018 – 31/12/2018 | 2.8 mio. | 765 t. | 3.2 mio. | 1.5 mio. | - | |
| 201701/01/2017 – 31/12/2017 | 2.8 mio. | 808 t. | 2.5 mio. | 1.3 mio. | - | |
| 201601/01/2016 – 31/12/2016 | 2.8 mio. | 701 t. | 2.2 mio. | 1.1 mio. | 4 | |
| 201501/01/2015 – 31/12/2015 | 1.9 mio. | 320 t. | 1.7 mio. | 809 t. | 3 | |
| 201401/01/2014 – 31/12/2014 | 1.6 mio. | 101 t. | 1.5 mio. | 489 t. | 2 | |
| 201301/01/2013 – 31/12/2013 | 1.6 mio. | 227 t. | 1.7 mio. | 388 t. | 2 | |
| 201201/01/2012 – 31/12/2012 | 1.2 mio. | 151 t. | 2.2 mio. | 161 t. | 2 |
Compared to 378 companies in Optikeraktiviteter
Comparison is based on industry median values
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See the API documentationPSB STRANDVEJEN ApS was founded on 15 June 2011.
PSB STRANDVEJEN ApS is registered under the industry Optikeraktiviteter (industry code 477410).
PSB STRANDVEJEN ApS had 5 employees in 2018 according to the Danish CVR register.
PSB STRANDVEJEN ApS is owned by Iconic Holdco ApS.
In 2025, PSB STRANDVEJEN ApS reported a gross profit of DKK 3,112,120.
The management of PSB STRANDVEJEN ApS consists of Morten Axel and Michelle Dalum.
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As of April 14, 2026, Willem Eduard du Pon has joined the board of directors of PSB STRANDVEJEN ApS.
As of April 14, 2026, Niels Rensen Onkenhout has joined the board of directors of PSB STRANDVEJEN ApS.
As of April 14, 2026, Charlotte Palm Axel has left the board of directors of PSB STRANDVEJEN ApS.
As of April 14, 2026, Rikke Sass-Selmann has left the board of directors of PSB STRANDVEJEN ApS.
As of April 14, 2026, Michelle Dalum is registered as director of PSB STRANDVEJEN ApS.
As of April 14, 2026, Iconic Holdco ApS is registered as an owner of PSB STRANDVEJEN ApS with an ownership share of 100%.
PSB STRANDVEJEN ApS has published its annual report for 2025. Gross profit came to DKK 3,112,120, and the net result was DKK 532,513.
As of December 2, 2025, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of PSB STRANDVEJEN ApS.
As of December 2, 2025, NEJSTGAARD & VETLOV, GODKENDT REVISIONSAKTIESELSKAB has stepped down as auditor of PSB STRANDVEJEN ApS.
PSB STRANDVEJEN ApS has published its annual report for 2024. Gross profit came to DKK 2,777,743, and the net result was DKK 457,023.
As of June 12, 2025, NEJSTGAARD & VETLOV, GODKENDT REVISIONSAKTIESELSKAB has been appointed auditor of PSB STRANDVEJEN ApS.
As of June 12, 2025, REDMARK, GODKENDT REVISIONSPARTNERSELSKAB has stepped down as auditor of PSB STRANDVEJEN ApS.
PSB STRANDVEJEN ApS has published its annual report for 2023. Gross profit came to DKK 2,793,273, and the net result was DKK 3,995.
As of January 1, 2024, Morten Axel has joined the board of directors of PSB STRANDVEJEN ApS.
As of January 1, 2024, Charlotte Palm Axel has joined the board of directors of PSB STRANDVEJEN ApS.
As of January 1, 2024, Morten Axel is registered as adm. dir. of PSB STRANDVEJEN ApS.
As of January 1, 2024, Charlotte Palm Axel has stepped down as director of PSB STRANDVEJEN ApS.
As of December 31, 2023, Morten Axel has left the board of directors of PSB STRANDVEJEN ApS.
As of December 31, 2023, Charlotte Palm Axel has left the board of directors of PSB STRANDVEJEN ApS.
PSB STRANDVEJEN ApS has published its annual report for 2022. Gross profit came to DKK 2,851,682, and the net result was DKK 210,161.
As of September 27, 2022, REDMARK, GODKENDT REVISIONSPARTNERSELSKAB has been appointed auditor of PSB STRANDVEJEN ApS.
As of September 27, 2022, DR CPH A/S has stepped down as auditor of PSB STRANDVEJEN ApS.
PSB STRANDVEJEN ApS has published its annual report for 2021. Gross profit came to DKK 3,688,139, and the net result was DKK 1,089,498.
PSB STRANDVEJEN ApS has published its annual report for 2020. Gross profit came to DKK 3,787,368, and the net result was DKK 1,258,438.
PSB STRANDVEJEN ApS has published its annual report for 2019. Gross profit came to DKK 3,103,790, and the net result was DKK 898,522.
PSB STRANDVEJEN ApS has published its annual report for 2018. Gross profit came to DKK 2,786,902, and the net result was DKK 764,666.
PSB STRANDVEJEN ApS has published its annual report for 2017. Gross profit came to DKK 2,758,661, and the net result was DKK 808,380.
As of January 11, 2018, DR CPH A/S has been appointed auditor of PSB STRANDVEJEN ApS.
As of January 11, 2018, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of PSB STRANDVEJEN ApS.
PSB STRANDVEJEN ApS has published its annual report for 2016. Gross profit came to DKK 2,791,339, and the net result was DKK 700,881.
PSB STRANDVEJEN ApS has published its annual report for 2015. Gross profit came to DKK 1,896,815, and the net result was DKK 319,916.
PSB STRANDVEJEN ApS has published its annual report for 2014. Gross profit came to DKK 1,620,996, and the net result was DKK 101,332.
As of August 27, 2014, Morten Axel has joined the board of directors of PSB STRANDVEJEN ApS.
As of August 27, 2014, Charlotte Palm Axel has joined the board of directors of PSB STRANDVEJEN ApS.
As of August 27, 2014, Rikke Sass-Selmann has joined the board of directors of PSB STRANDVEJEN ApS.
PSB STRANDVEJEN ApS has published its annual report for 2013. Gross profit came to DKK 1,563,869, and the net result was DKK 226,817.
PSB STRANDVEJEN ApS has published its annual report for 2012. Gross profit came to DKK 1,207,684, and the net result was DKK 150,991.
As of July 1, 2011, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of PSB STRANDVEJEN ApS.
As of July 1, 2011, A/S PSE NR. 4820 has stepped down as auditor of PSB STRANDVEJEN ApS.
As of June 15, 2011, A/S PSE NR. 4820 has been appointed auditor of PSB STRANDVEJEN ApS.
As of June 15, 2011, Charlotte Palm Axel is registered as director of PSB STRANDVEJEN ApS.
PSB STRANDVEJEN ApS was founded on June 15, 2011.
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