Owners, management and financials
CVR: 33752768
Secondary names: PRINCESS DANMARK ApS
DKK 4,692,574
Gross profit
Net result: DKK 39,612
Princess Yachts Scandinavia ApS (100%)
CVR · view owners
Dan Benny Martinsson
Board: Lars Falkeskog (chair) and 2 members
CVR · view management
Active
Founded 30 May 2011
CVR · view overview
3 employees
CVR · 2018
Director role ended: Mads Heinrich Roepstorff
CVR · 23/08/2024
View the full event history
Princess Yachts Denmark ApS is a Danish company of the type Anpartsselskab based in Greve, founded in 2011. The company is registered under the industry Detailhandel med lystbåde og udstyr hertil. The management consists of Dan Benny Martinsson. The board consists of Lars Falkeskog (chair), Dan Benny Martinsson and Jessica Martinsson. The company is owned by Princess Yachts Scandinavia ApS. The company has 3 employees (2018). In 2025, the company reported a gross profit of DKK 4,692,574 and a net result of DKK 39,612 compared with DKK 598,696 the year before. Equity in the 2025 report amounted to DKK 8,737,837.
Source: annual report 2025, Danish Business Authority
Princess Yachts Denmark ApS exhibits a stable financial health with a consistent equity position, currently at 8,737,837 DKK. The company has shown a fluctuating trend in gross profit, peaking at 7,110,005 DKK in 2021 and declining to 4,692,574 DKK in 2025, while profits have varied significantly, with a notable drop to 39,612 DKK in 2025 from 4,223,660 DKK in 2021. Despite these fluctuations, the company maintains a solid equity base, indicating resilience in the luxury yacht retail sector. However, the lack of disclosed revenue figures raises concerns about transparency and overall market performance. Positioned within the niche luxury yacht industry, Princess Yachts Denmark ApS remains a key player, though it must address profitability challenges to sustain growth.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at købe og sælge lystbåde og marinerelateret udstyr, og at drive virksomhed med køb, salg og administration af fast ejendom samt enhver aktivitet, der efter ledelsens skøn står i forbindelse hermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/09/2024 – 31/08/2025 | - | 40 t. | 11.2 mio. | 8.7 mio. | 4 | |
| 202401/09/2023 – 31/08/2024 | - | 599 t. | 15.3 mio. | 8.7 mio. | 3 | |
| 202301/09/2022 – 31/08/2023 | - | 4 t. | 39.9 mio. | 8.6 mio. | 3 | |
| 202201/09/2021 – 31/08/2022 | - | 3.2 mio. | 17.6 mio. | 8.6 mio. | 3 | |
| 202101/09/2020 – 31/08/2021 | - | 4.2 mio. | 12.7 mio. | 5.4 mio. | 2 | |
| 202001/09/2019 – 31/08/2020 | - | 1 mio. | 11.6 mio. | 1.2 mio. | 3 | |
| 201901/09/2018 – 31/08/2019 | - | -109 t. | 3.5 mio. | 195 t. | 2 | |
| 201701/01/2017 – 31/12/2017 | - | 331 t. | 3.9 mio. | 813 t. | 2 | |
| 201601/01/2016 – 31/12/2016 | - | 151 t. | 7.1 mio. | 790 t. | 2 | |
| 201501/01/2015 – 31/12/2015 | 27 mio. | 1 mio. | 8.5 mio. | 639 t. | - | |
| 201401/01/2014 – 31/12/2014 | 1.6 mio. | -2.5 mio. | 5.9 mio. | -397 t. | - | |
| 201301/01/2013 – 31/12/2013 | 4.2 mio. | -1.2 mio. | 4.9 mio. | 119 t. | - | |
| 201201/01/2012 – 31/12/2012 | - | -356 t. | 5.6 mio. | 1.4 mio. | - |
Compared to 115 companies in Detailhandel med lystbåde og udstyr hertil
Comparison is based on industry median values
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See the API documentationThe CVR number of Princess Yachts Denmark ApS is 33752768.
Princess Yachts Denmark ApS is owned by Princess Yachts Scandinavia ApS.
The management of Princess Yachts Denmark ApS consists of Dan Benny Martinsson.
The board of Princess Yachts Denmark ApS consists of Lars Falkeskog, Dan Benny Martinsson and Jessica Martinsson, with Lars Falkeskog as chair.
In 2025, Princess Yachts Denmark ApS reported a gross profit of DKK 4,692,574.
Princess Yachts Denmark ApS had 3 employees in 2018 according to the Danish CVR register.
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Princess Yachts Denmark ApS has published its annual report for 2025. Gross profit came to DKK 4,692,574, and the net result was DKK 39,612.
Princess Yachts Denmark ApS has published its annual report for 2024. Gross profit came to DKK 3,454,534, and the net result was DKK 598,696.
As of August 23, 2024, Dan Benny Martinsson is registered as adm. dir. of Princess Yachts Denmark ApS.
As of August 23, 2024, Mads Heinrich Roepstorff has stepped down as adm. dir. of Princess Yachts Denmark ApS.
As of October 28, 2023, Mads Heinrich Roepstorff is registered as adm. dir. of Princess Yachts Denmark ApS.
As of October 28, 2023, Dan Benny Martinsson has stepped down as director of Princess Yachts Denmark ApS.
Princess Yachts Denmark ApS has published its annual report for 2023. Gross profit came to DKK 4,185,461, and the net result was DKK 3,949.
As of June 26, 2023, Dan Benny Martinsson is registered as director of Princess Yachts Denmark ApS.
As of June 26, 2023, Peter Vinther Hansen has stepped down as director of Princess Yachts Denmark ApS.
Princess Yachts Denmark ApS has published its annual report for 2022. Gross profit came to DKK 6,561,631, and the net result was DKK 3,194,614.
As of November 16, 2021, Princess Yachts Scandinavia ApS is registered as an owner of Princess Yachts Denmark ApS with an ownership share of 100%.
Princess Yachts Denmark ApS has published its annual report for 2021. Gross profit came to DKK 7,110,005, and the net result was DKK 4,223,660.
As of May 3, 2021, Marie Falkeskog has left the board of directors of Princess Yachts Denmark ApS.
Princess Yachts Denmark ApS has published its annual report for 2020. Gross profit came to DKK 3,454,628, and the net result was DKK 1,027,711.
Princess Yachts Denmark ApS has published its annual report for 2019. Gross profit came to DKK 1,247,446, and the net result was DKK -109,332.
Princess Yachts Denmark ApS has published its interim report for the period January 1, 2018 – August 31, 2018.
Princess Yachts Denmark ApS has published its annual report for 2017. Gross profit came to DKK 1,431,969, and the net result was DKK 331,257.
As of August 31, 2017, Lars Falkeskog has joined the board of directors of Princess Yachts Denmark ApS.
As of August 31, 2017, Jessica Martinsson has joined the board of directors of Princess Yachts Denmark ApS.
As of August 31, 2017, Dan Benny Martinsson has joined the board of directors of Princess Yachts Denmark ApS.
As of August 31, 2017, Marie Falkeskog has joined the board of directors of Princess Yachts Denmark ApS.
As of August 31, 2017, Arne Høvik has left the board of directors of Princess Yachts Denmark ApS.
As of August 31, 2017, Kjell Haugland has left the board of directors of Princess Yachts Denmark ApS.
As of August 31, 2017, Terje Magne Gundersen has left the board of directors of Princess Yachts Denmark ApS.
Princess Yachts Denmark ApS has published its annual report for 2016. Gross profit came to DKK 1,287,265, and the net result was DKK 150,869.
As of December 9, 2016, CHRISTENSEN KJÆRULFF STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of Princess Yachts Denmark ApS.
As of December 9, 2016, BAKER TILLY DENMARK GODKENDT REVISIONSAKTIESELSKAB has stepped down as auditor of Princess Yachts Denmark ApS.
Princess Yachts Denmark ApS has published its annual report for 2015. Revenue came to DKK 27,019,199, and the net result was DKK 1,035,559.
Princess Yachts Denmark ApS has published its annual report for 2014. Revenue came to DKK 1,614,526, and the net result was DKK -2,516,198.
Princess Yachts Denmark ApS has published its annual report for 2013. Revenue came to DKK 4,167,972, and the net result was DKK -1,241,461.
As of October 1, 2013, BAKER TILLY DENMARK GODKENDT REVISIONSAKTIESELSKAB has been appointed auditor of Princess Yachts Denmark ApS.
As of October 1, 2013, ATHOS STATSAUTORISERET REVISIONSAKTIESELSKAB has stepped down as auditor of Princess Yachts Denmark ApS.
Princess Yachts Denmark ApS has published its annual report for 2012. Gross profit came to DKK 783,224, and the net result was DKK -355,829.
As of January 1, 2012, ATHOS STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of Princess Yachts Denmark ApS.
As of January 1, 2012, Ankjær-Jensen & Partnere I/S, Statsautoriserede Revisorer has stepped down as auditor of Princess Yachts Denmark ApS.
As of May 30, 2011, Ankjær-Jensen & Partnere I/S, Statsautoriserede Revisorer has been appointed auditor of Princess Yachts Denmark ApS.
As of May 30, 2011, Arne Høvik has joined the board of directors of Princess Yachts Denmark ApS.
As of May 30, 2011, Kjell Haugland has joined the board of directors of Princess Yachts Denmark ApS.
As of May 30, 2011, Terje Magne Gundersen has joined the board of directors of Princess Yachts Denmark ApS.
As of May 30, 2011, Peter Vinther Hansen is registered as director of Princess Yachts Denmark ApS.
Princess Yachts Denmark ApS was founded on May 30, 2011.
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