CVR: 33576722
Secondary names: Playground Marketing ApS
Previous names: PLAYGROUND MARKETING ApS
DKK 6,190,565
Gross profit
Net result: DKK 510,176
Monkeyfeet ApS, Donkeypants ApS
CVR · view ownership and management
Name registered: Playground ApS
CVR · 30/03/2026
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Playground ApS is a Danish company of the type Anpartsselskab based in Åbyhøj, founded in 2011. The company is registered under the industry Planlægning og design af reklamekampagner. The company was previously named PLAYGROUND MARKETING ApS. The management consists of Lasse Haugsted le Dous and Morten Rye Fryland. The company is owned by Monkeyfeet ApS and Donkeypants ApS. The company has 8 employees (2018). In 2025, the company reported a gross profit of DKK 6,190,565 and a net result of DKK 510,176 compared with DKK 1,963,189 the year before. Equity in the 2025 report amounted to DKK 707,192.
Source: annual report 2025, Danish Business Authority
Playground ApS demonstrates a positive financial trajectory, with gross profit increasing from 2,845,299 DKK in 2021 to 7,247,263 DKK in 2024, indicating strong growth in profitability. The company has shown consistent profit growth, peaking at 1,963,189 DKK in 2024, although there was a decline in profit to 510,176 DKK in 2025. Equity has also improved significantly, rising from 79,398 DKK in 2021 to 707,192 DKK in 2025, suggesting a strengthening balance sheet. However, the absence of revenue figures raises concerns about transparency and overall financial stability within the advertising campaign planning and design industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er markesføring med specialisering i udvikling og produktion af teknologibaseret oplevelsesdesign.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 6.2 mio. | 510 t. | 4.3 mio. | 707 t. | 11 | |
| 202401/01/2024 – 31/12/2024 | 7.2 mio. | 2 mio. | 3.6 mio. | 2.1 mio. | 10 | |
| 202301/01/2023 – 31/12/2023 | 5.2 mio. | 1 mio. | 2.4 mio. | 1.1 mio. | 8 | |
| 202201/01/2022 – 31/12/2022 | 3.9 mio. | 282 t. | 1.3 mio. | 362 t. | 7 | |
| 202101/01/2021 – 31/12/2021 | 2.8 mio. | 29 t. | 1.6 mio. | 79 t. | 6 | |
| 202001/01/2020 – 31/12/2020 | 3.6 mio. | -30 t. | 2.2 mio. | 50 t. | 9 | |
| 201901/01/2019 – 31/12/2019 | 3.8 mio. | 385 t. | 2.2 mio. | 689 t. | 6 | |
| 201801/01/2018 – 31/12/2018 | 3.3 mio. | 144 t. | 1.6 mio. | 534 t. | 6 | |
| 201701/01/2017 – 31/12/2017 | 3 mio. | 477 t. | 1.2 mio. | 590 t. | - | |
| 201601/01/2016 – 31/12/2016 | 1.9 mio. | 32 t. | 635 t. | 113 t. | - | |
| 201501/01/2015 – 31/12/2015 | 1.6 mio. | 114 t. | 629 t. | 261 t. | - | |
| 201401/01/2014 – 31/12/2014 | 1.2 mio. | 62 t. | 399 t. | 148 t. | - | |
| 201301/01/2013 – 31/12/2013 | 579 t. | 389 | 200 t. | 86 t. | - | |
| 201201/01/2012 – 31/12/2012 | 472 t. | 8 t. | 130 t. | 86 t. | - |
Compared to 1.842 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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Read about the CDS scorePlayground ApS was founded on 1 March 2011.
Playground ApS is registered under the industry Planlægning og design af reklamekampagner (industry code 731110).
Playground ApS had 8 employees in 2018 according to the Danish CVR register.
Playground ApS is owned by Monkeyfeet ApS and Donkeypants ApS.
playgroundmarketing.dk belongs to Playground ApS, CVR number 33576722.
In 2025, Playground ApS reported a gross profit of DKK 6,190,565.
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Playground ApS has published its annual report for 2025. Gross profit came to DKK 6,190,565, and the net result was DKK 510,176.
Contact info changed: new phone: 71747529, new email: [email protected], new website: www.playgroundmarketing.dk (April 8, 2026).
Contact info changed: new phone: 71747529, new email: [email protected], new website: www.playgroundmarketing.dk (March 30, 2026).
On March 30, 2026, the company changed its name from PLAYGROUND MARKETING ApS to Playground ApS.
As of November 26, 2025, Monkeyfeet ApS is registered as an owner of Playground ApS with an ownership share of 50%.
As of November 26, 2025, Donkeypants ApS is registered as an owner of Playground ApS with an ownership share of 50%.
Playground ApS has published its annual report for 2024. Gross profit came to DKK 7,247,263, and the net result was DKK 1,963,189.
Playground ApS has published its annual report for 2023. Gross profit came to DKK 5,208,209, and the net result was DKK 1,012,021.
Playground ApS has published its annual report for 2022. Gross profit came to DKK 3,920,066, and the net result was DKK 282,409.
Playground ApS has published its annual report for 2021. Gross profit came to DKK 2,845,299, and the net result was DKK 29,460.
Playground ApS has published its annual report for 2020. Gross profit came to DKK 3,558,000, and the net result was DKK -30,063.
Playground ApS has published its annual report for 2019. Gross profit came to DKK 3,795,526, and the net result was DKK 384,988.
Playground ApS has published its annual report for 2018. Gross profit came to DKK 3,277,275, and the net result was DKK 144,428.
Playground ApS has published its annual report for 2017. Gross profit came to DKK 3,008,614, and the net result was DKK 476,662.
Playground ApS has published its annual report for 2016. Gross profit came to DKK 1,892,625, and the net result was DKK 31,608.
Playground ApS has published its annual report for 2015. Gross profit came to DKK 1,575,615, and the net result was DKK 113,576.
Playground ApS has published its annual report for 2014. Gross profit came to DKK 1,187,335, and the net result was DKK 61,623.
Playground ApS has published its annual report for 2013. Gross profit came to DKK 579,187, and the net result was DKK 389.
Playground ApS has published its annual report for 2012. Gross profit came to DKK 472,147, and the net result was DKK 7,708.
As of March 1, 2011, Lasse Haugsted le Dous is registered as director of Playground ApS.
As of March 1, 2011, Morten Rye Fryland is registered as director of Playground ApS.
Playground ApS was founded on March 1, 2011.
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