Owners, management and financials
CVR: 33375255
Secondary names: REBEL PENGUIN 2 ApS, Golden Penguin ApS
Previous names: REBEL PENGUIN 2 ApS
DKK 41,774,074
Gross profit
Net result: DKK -18,990,658
Innovation Labs Ltd. (100%)
CVR · view owners
Jonas Warrer
CVR · view management
Active
Founded 15 December 2010
CVR · view overview
50 employees
CVR · 2018
Director role ended: Mads Haugegaard Albrechtsen
CVR · 31/08/2026
View the full event history
REBEL PENGUIN ApS is a Danish company of the type Anpartsselskab based in København N, founded in 2010. The company is registered under the industry Planlægning og design af reklamekampagner. The company was previously named REBEL PENGUIN 2 ApS. The management consists of Jonas Warrer. The company is owned by Innovation Labs Ltd.. The company has 50 employees (2018). In 2025, the company reported a gross profit of DKK 41,774,074 and a net result of DKK -18,990,658 compared with DKK 27,707,529 the year before. Equity in the 2025 report amounted to DKK 59,322,649.
Source: annual report 2025, Danish Business Authority
The financial health of REBEL PENGUIN ApS shows significant fluctuations, particularly with a notable decline in profit in 2025, where it reported a loss of 18,990,658 DKK despite a gross profit of 41,774,074 DKK. Over the past four years, gross profit has generally increased from 36,035,735 DKK in 2021 to a peak of 83,895,399 DKK in 2024, indicating strong revenue generation capabilities; however, the recent downturn raises concerns about sustainability. The company's equity remains robust at 59,322,649 DKK, suggesting a solid foundation, but the negative profit trend in 2025 could signal operational challenges. Positioned within the advertising campaign planning and design industry, REBEL PENGUIN ApS has shown potential for growth but must address profitability issues to maintain its competitive edge.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive hjemmesider med sportsresultater og relaterede ydelser.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | -19 mio. | 110 mio. | 59.3 mio. | 54 | |
| 202401/01/2024 – 31/12/2024 | - | 27.7 mio. | 129.2 mio. | 77.1 mio. | 64 | |
| 202301/01/2023 – 31/12/2023 | - | 20 mio. | 102.3 mio. | 53.4 mio. | 64 | |
| 202201/01/2022 – 31/12/2022 | - | 16.4 mio. | 71.7 mio. | 33.1 mio. | 57 | |
| 202101/01/2021 – 31/12/2021 | - | 3.5 mio. | 44.6 mio. | 15.5 mio. | 48 | |
| 202001/01/2020 – 31/12/2020 | - | 5.8 mio. | 31.7 mio. | 11.3 mio. | 46 | |
| 201901/01/2019 – 31/12/2019 | - | 501 t. | 23.5 mio. | 5.6 mio. | - | |
| 201801/01/2018 – 31/12/2018 | - | -3.7 mio. | 16.2 mio. | 5.1 mio. | 40 | |
| 201701/01/2017 – 31/12/2017 | - | 4.3 mio. | 14.4 mio. | 8.8 mio. | 24 | |
| 201601/01/2016 – 31/12/2016 | - | 210 t. | 12.5 mio. | 4.2 mio. | - | |
| 201401/10/2013 – 30/09/2014 | 18.8 mio. | 488 t. | 4.9 mio. | 2.2 mio. | - | |
| 201301/10/2012 – 30/09/2013 | - | 207 t. | 2.8 mio. | 1.8 mio. | - | |
| 201201/10/2011 – 30/09/2012 | - | -403 t. | 2.7 mio. | 1.7 mio. | - |
Compared to 1.835 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of REBEL PENGUIN ApS is 33375255.
REBEL PENGUIN ApS is owned by Innovation Labs Ltd..
The management of REBEL PENGUIN ApS consists of Jonas Warrer.
In 2025, REBEL PENGUIN ApS reported a gross profit of DKK 41,774,074.
REBEL PENGUIN ApS had 50 employees in 2018 according to the Danish CVR register.
REBEL PENGUIN ApS was founded on 15 December 2010.
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Contact info changed: new phone: 30788450, new email: [email protected], new website: www.rebelpenguin.dk (September 1, 2026).
Contact info changed: new phone: 30788450, new email: [email protected], new website: www.rebelpenguin.dk (August 31, 2026).
As of August 31, 2026, Mads Haugegaard Albrechtsen has stepped down as director of REBEL PENGUIN ApS.
REBEL PENGUIN ApS has published its annual report for 2025. Gross profit came to DKK 41,774,074, and the net result was DKK -18,990,658.
REBEL PENGUIN ApS has published its annual report for 2024. Gross profit came to DKK 83,895,399, and the net result was DKK 27,707,529.
As of April 23, 2025, Mads Haugegaard Albrechtsen is registered as director of REBEL PENGUIN ApS.
As of April 23, 2025, Anders Schæffer Heering has stepped down as director of REBEL PENGUIN ApS.
REBEL PENGUIN ApS has published its annual report for 2023. Gross profit came to DKK 77,963,841, and the net result was DKK 19,993,772.
As of June 10, 2024, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of REBEL PENGUIN ApS.
As of June 10, 2024, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of REBEL PENGUIN ApS.
REBEL PENGUIN ApS has published its annual report for 2022. Gross profit came to DKK 62,843,187, and the net result was DKK 16,430,526.
REBEL PENGUIN ApS has published its annual report for 2021. Gross profit came to DKK 36,035,735, and the net result was DKK 3,507,870.
REBEL PENGUIN ApS has published its annual report for 2020. Gross profit came to DKK 27,608,920, and the net result was DKK 5,767,028.
REBEL PENGUIN ApS has published its annual report for 2019. Gross profit came to DKK 22,182,408, and the net result was DKK 501,026.
REBEL PENGUIN ApS has published its annual report for 2018. Gross profit came to DKK 15,738,393, and the net result was DKK -3,744,949.
REBEL PENGUIN ApS has published its annual report for 2017. Gross profit came to DKK 20,614,034, and the net result was DKK 4,273,142.
As of September 26, 2017, Jonas Warrer has left the board of directors of REBEL PENGUIN ApS.
As of September 26, 2017, Tobias Christopher Arroyave Købke has left the board of directors of REBEL PENGUIN ApS.
As of September 26, 2017, Morten Strømsted has left the board of directors of REBEL PENGUIN ApS.
As of September 26, 2017, Lars Kristian Runov has left the board of directors of REBEL PENGUIN ApS.
As of September 26, 2017, Peter Korsholm has left the board of directors of REBEL PENGUIN ApS.
As of September 26, 2017, Jakob Eggert Roed Jakobsen has left the board of directors of REBEL PENGUIN ApS.
As of September 26, 2017, is registered as an owner of REBEL PENGUIN ApS with an ownership share of 100%.
REBEL PENGUIN ApS has published its annual report for 2016. Gross profit came to DKK 12,153,254, and the net result was DKK 210,355.
REBEL PENGUIN ApS has published its interim report for the period October 1, 2014 – December 31, 2015.
As of December 17, 2015, Tobias Christopher Arroyave Købke has joined the board of directors of REBEL PENGUIN ApS.
As of December 17, 2015, Lars Kristian Runov has joined the board of directors of REBEL PENGUIN ApS.
As of December 17, 2015, Jakob Eggert Roed Jakobsen has joined the board of directors of REBEL PENGUIN ApS.
As of June 1, 2015, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of REBEL PENGUIN ApS.
As of May 1, 2015, Anders Schæffer Heering is registered as director of REBEL PENGUIN ApS.
As of March 27, 2015, Jonas Warrer has joined the board of directors of REBEL PENGUIN ApS.
As of March 27, 2015, Morten Strømsted has joined the board of directors of REBEL PENGUIN ApS.
As of March 27, 2015, Peter Korsholm has joined the board of directors of REBEL PENGUIN ApS.
As of March 27, 2015, Jonas Warrer is registered as adm. dir. of REBEL PENGUIN ApS.
As of March 26, 2015, Jonas Warrer has stepped down as director of REBEL PENGUIN ApS.
REBEL PENGUIN ApS has published its annual report for 2014. Revenue came to DKK 18,754,486, and the net result was DKK 488,294.
As of January 29, 2015, Frederik Cardel Falbe-Hansen has stepped down as director of REBEL PENGUIN ApS.
REBEL PENGUIN ApS has published its annual report for 2013. Gross profit came to DKK 2,501,591, and the net result was DKK 206,763.
REBEL PENGUIN ApS has published its annual report for 2012. Gross profit came to DKK 2,245,043, and the net result was DKK -402,738.
On April 30, 2012, the company changed its name from REBEL PENGUIN 2 ApS to REBEL PENGUIN ApS.
As of December 15, 2010, Frederik Cardel Falbe-Hansen is registered as director of REBEL PENGUIN ApS.
As of December 15, 2010, Jonas Warrer is registered as director of REBEL PENGUIN ApS.
REBEL PENGUIN ApS was founded on December 15, 2010.
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