Owners, management and financials
CVR: 33161662
Secondary names: MID HOBBY ApS, LEGETØJFORBØRN.DK ApS, ARMSDEALER ApS
DKK 3,662,837
Gross profit
Net result: DKK 295,879
COM COMPANY ApS (50-66,65%), P&V HOLDING, VIBORG ApS (50-66,65%)
CVR · view owners
Allan Carøe Sørensen
CVR · view management
Active
Founded 23 September 2010
CVR · view overview
32 employees
CVR · 2018
Director registered: Allan Carøe Sørensen
CVR · 31/12/2017
View the full event history
SAFESHOPPING.DK ApS is a Danish company of the type Anpartsselskab based in Viborg, founded in 2010. The company is registered under the industry Detailhandel med spil og legetøj. The management consists of Allan Carøe Sørensen. The company is owned by COM COMPANY ApS and P&V HOLDING, VIBORG ApS. The company has 32 employees (2018). In 2025, the company reported a gross profit of DKK 3,662,837 and a net result of DKK 295,879 compared with DKK -1,781,538 the year before. Equity in the 2025 report amounted to DKK -39,937.
Source: annual report 2025, Danish Business Authority
The financial health of SAFESHOPPING.DK ApS shows a fluctuating trajectory, with gross profit peaking at 5,457,486 DKK in 2021 before declining to 3,662,837 DKK in 2025. Profitability has been inconsistent, with notable losses in 2024 and 2022, but a return to profit in 2023 and 2025 indicates potential recovery. The company's equity position has deteriorated significantly, from 2,586,376 DKK in 2021 to -39,937 DKK in 2025, raising concerns about its financial stability. Operating within the retail sector for games and toys, the company faces challenges but has demonstrated resilience in gross profit margins, suggesting a need for strategic improvements to enhance overall financial health.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at sælge varer på internettet - sportsudstyr/personlig pleje samt andet dermed efter direktionens skøn beslægtet formål.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 3.7 mio. | 296 t. | 15.1 mio. | -40 t. | 7 | |
| 202401/01/2024 – 31/12/2024 | 1.9 mio. | -1.8 mio. | 14.3 mio. | -336 t. | 8 | |
| 202301/01/2023 – 31/12/2023 | 4.2 mio. | 114 t. | 14.7 mio. | 1.4 mio. | 9 | |
| 202201/01/2022 – 31/12/2022 | 3 mio. | -1.3 mio. | 18.1 mio. | 1.3 mio. | 10 | |
| 202101/01/2021 – 31/12/2021 | 5.5 mio. | 527 t. | 16.4 mio. | 2.6 mio. | 11 | |
| 202001/01/2020 – 31/12/2020 | 5.8 mio. | 770 t. | 10.9 mio. | 2.1 mio. | 11 | |
| 201901/01/2019 – 31/12/2019 | 4.4 mio. | 330 t. | 8.9 mio. | 1.3 mio. | 9 | |
| 201801/01/2018 – 31/12/2018 | 3.1 mio. | 162 t. | 8.4 mio. | 959 t. | 7 | |
| 201701/01/2017 – 31/12/2017 | 3.3 mio. | 21 t. | 10.3 mio. | 797 t. | 9 | |
| 201601/01/2016 – 31/12/2016 | 2.8 mio. | 12 t. | 9.2 mio. | 776 t. | - | |
| 201501/01/2015 – 31/12/2015 | 2.1 mio. | 40 t. | 8.3 mio. | 763 t. | - | |
| 201401/01/2014 – 31/12/2014 | 2.1 mio. | 14 t. | 8.3 mio. | 723 t. | - | |
| 201301/01/2013 – 31/12/2013 | 2.1 mio. | 301 t. | 5.5 mio. | 709 t. | - | |
| 201201/01/2012 – 31/12/2012 | 1 mio. | 24 t. | 3.5 mio. | 408 t. | - |
Compared to 229 companies in Detailhandel med spil og legetøj
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of SAFESHOPPING.DK ApS is 33161662.
SAFESHOPPING.DK ApS is owned by COM COMPANY ApS and P&V HOLDING, VIBORG ApS.
The management of SAFESHOPPING.DK ApS consists of Allan Carøe Sørensen.
In 2025, SAFESHOPPING.DK ApS reported a gross profit of DKK 3,662,837.
SAFESHOPPING.DK ApS had 32 employees in 2018 according to the Danish CVR register.
SAFESHOPPING.DK ApS was founded on 23 September 2010.
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SAFESHOPPING.DK ApS has published its annual report for 2025. Gross profit came to DKK 3,662,837, and the net result was DKK 295,879.
SAFESHOPPING.DK ApS has published its annual report for 2024. Gross profit came to DKK 1,895,493, and the net result was DKK -1,781,538.
SAFESHOPPING.DK ApS has published its annual report for 2023. Gross profit came to DKK 4,201,560, and the net result was DKK 114,173.
SAFESHOPPING.DK ApS has published its annual report for 2022. Gross profit came to DKK 3,016,632, and the net result was DKK -1,254,822.
SAFESHOPPING.DK ApS has published its annual report for 2021. Gross profit came to DKK 5,457,486, and the net result was DKK 527,319.
As of April 13, 2022, RéVision+ Statsautoriseret Revisionsanpartsselskab has been appointed auditor of SAFESHOPPING.DK ApS.
As of April 13, 2022, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of SAFESHOPPING.DK ApS.
SAFESHOPPING.DK ApS has published its annual report for 2020. Gross profit came to DKK 5,778,005, and the net result was DKK 769,606.
As of March 22, 2021, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of SAFESHOPPING.DK ApS.
As of March 21, 2021, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of SAFESHOPPING.DK ApS.
SAFESHOPPING.DK ApS has published its annual report for 2019. Gross profit came to DKK 4,366,250, and the net result was DKK 330,407.
SAFESHOPPING.DK ApS has published its annual report for 2018. Gross profit came to DKK 3,083,626, and the net result was DKK 162,200.
SAFESHOPPING.DK ApS has published its annual report for 2017. Gross profit came to DKK 3,346,093, and the net result was DKK 20,980.
As of December 31, 2017, Allan Carøe Sørensen is registered as adm. dir. of SAFESHOPPING.DK ApS.
As of December 31, 2017, Peter Nordmann Timmermann has stepped down as director of SAFESHOPPING.DK ApS.
As of December 31, 2017, Christiane Overgaard Mikkelsen has stepped down as director of SAFESHOPPING.DK ApS.
As of December 31, 2017, COM COMPANY ApS is registered as an owner of SAFESHOPPING.DK ApS with an ownership share of 50%.
As of December 31, 2017, P&V HOLDING, VIBORG ApS is registered as an owner of SAFESHOPPING.DK ApS with an ownership share of 50%.
SAFESHOPPING.DK ApS has published its annual report for 2016. Gross profit came to DKK 2,778,872, and the net result was DKK 12,413.
SAFESHOPPING.DK ApS has published its annual report for 2015. Gross profit came to DKK 2,068,106, and the net result was DKK 40,332.
SAFESHOPPING.DK ApS has published its annual report for 2014. Gross profit came to DKK 2,079,040, and the net result was DKK 14,026.
SAFESHOPPING.DK ApS has published its annual report for 2013. Gross profit came to DKK 2,119,256, and the net result was DKK 300,610.
SAFESHOPPING.DK ApS has published its annual report for 2012. Gross profit came to DKK 1,004,735, and the net result was DKK 24,483.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of SAFESHOPPING.DK ApS.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of SAFESHOPPING.DK ApS.
As of September 23, 2010, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of SAFESHOPPING.DK ApS.
As of September 23, 2010, Peter Nordmann Timmermann is registered as director of SAFESHOPPING.DK ApS.
As of September 23, 2010, Christiane Overgaard Mikkelsen is registered as director of SAFESHOPPING.DK ApS.
SAFESHOPPING.DK ApS was founded on September 23, 2010.
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