Owners, management and financials
CVR: 33061102
Secondary names: NICESKIN ApS, NICE-HAIR.DK ApS, NICEGROUP ApS
DKK 38,065,000
Gross profit
Net result: DKK 1,492,000
TONNY BRUUN HOLDING ApS (100%)
CVR · view owners
Tonny Nielsen Bruun
Board: Frank Foged Birkegaard (chair) and 1 member
CVR · view management
Active
Founded 2 July 2010
CVR · view overview
133 employees
CVR · 2018
Director role ended: Susanne Snogdal Thyregod
CVR · 13/12/2024
View the full event history
NICEHAIR ApS is a Danish company of the type Anpartsselskab based in Esbjerg Ø, founded in 2010. The company is registered under the industry Detailhandel med kosmetikvarer og toiletartikler. The management consists of Tonny Nielsen Bruun. The board consists of Frank Foged Birkegaard (chair) and Tonny Nielsen Bruun. The company is owned by TONNY BRUUN HOLDING ApS. The company has 133 employees (2018). In 2025, the company reported a gross profit of DKK 38,065,000 and a net result of DKK 1,492,000 compared with DKK -10,578,000 the year before. Equity in the 2025 report amounted to DKK 11,080,000.
Source: annual report 2025, Danish Business Authority
The financial health of NICEHAIR ApS shows a recovery trend in profitability, with a notable gross profit increase from 29.98 million DKK in 2022 to 38.07 million DKK in 2025, alongside a return to profitability with a profit of 1.49 million DKK in 2025. However, the company faced significant losses in the preceding years, indicating volatility in its financial performance. Equity has decreased from 31.74 million DKK in 2021 to 11.08 million DKK in 2025, raising concerns about its long-term stability. Despite these challenges, the company's gross profit margins suggest a solid position within the cosmetics retail industry, although the lack of disclosed revenue figures limits a comprehensive assessment of its market standing.
AI-generated summary · Generated 15/08/2026
Selskabets formål er handel med frisørartikler samt forestå anden virksomhed, der efter bestyrelsens skøn står i naturlig forbindelse hermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 38.1 mio. | 1.5 mio. | 66.9 mio. | 11.1 mio. | 71 | |
| 202401/01/2024 – 31/12/2024 | 29.8 mio. | -10.6 mio. | 90 mio. | 9.6 mio. | 80 | |
| 202301/01/2023 – 31/12/2023 | 37.1 mio. | -3.3 mio. | 75.7 mio. | 20.2 mio. | 82 | |
| 202201/01/2022 – 31/12/2022 | 30 mio. | -8.2 mio. | 104.9 mio. | 23.5 mio. | 63 | |
| 202101/01/2021 – 31/12/2021 | 46.3 mio. | 6.6 mio. | 86.7 mio. | 31.7 mio. | 54 | |
| 202001/01/2020 – 31/12/2020 | 41.6 mio. | 9.6 mio. | 68.6 mio. | 25.2 mio. | 63 | |
| 201901/01/2019 – 31/12/2019 | 26.7 mio. | 37 t. | 52.4 mio. | 15.6 mio. | 54 | |
| 201801/01/2018 – 31/12/2018 | 20.5 mio. | -1.6 mio. | 56.7 mio. | 15.5 mio. | 47 | |
| 201701/01/2017 – 31/12/2017 | 21.2 mio. | 193 t. | 52.6 mio. | 17.1 mio. | 40 | |
| 201601/01/2016 – 31/12/2016 | 14.1 mio. | -1.2 mio. | 49.9 mio. | 16.9 mio. | 33 | |
| 201501/01/2015 – 31/12/2015 | 10 mio. | -1.4 mio. | 34.1 mio. | 6.7 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 8.2 mio. | -749 t. | 34.6 mio. | 8.1 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 10.6 mio. | 942 t. | 33.5 mio. | 8.9 mio. | 22 | |
| 201201/01/2012 – 31/12/2012 | 11.8 mio. | 4.9 mio. | 23.7 mio. | 8.9 mio. | - |
Compared to 345 companies in Detailhandel med kosmetikvarer og toiletartikler
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Read about the CDS scoreThe CVR number of NICEHAIR ApS is 33061102.
NICEHAIR ApS is owned by TONNY BRUUN HOLDING ApS.
The management of NICEHAIR ApS consists of Tonny Nielsen Bruun.
The board of NICEHAIR ApS consists of Frank Foged Birkegaard and Tonny Nielsen Bruun, with Frank Foged Birkegaard as chair.
In 2025, NICEHAIR ApS reported a gross profit of DKK 38,065,000.
NICEHAIR ApS had 133 employees in 2018 according to the Danish CVR register.
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NICEHAIR ApS has published its annual report for 2025. Gross profit came to DKK 38,065,000, and the net result was DKK 1,492,000.
Contact info changed: new email: [email protected] (March 1, 2026).
As of November 30, 2025, Allan Junge-Jensen has left the board of directors of NICEHAIR ApS.
As of August 21, 2025, BDO Statsautoriseret Revisionspartnerselskab has been appointed auditor of NICEHAIR ApS.
As of August 21, 2025, A/S PSE 17 NR. 1056 has stepped down as auditor of NICEHAIR ApS.
NICEHAIR ApS has published its annual report for 2024. Gross profit came to DKK 29,831,000, and the net result was DKK -10,578,000.
As of December 16, 2024, A/S PSE 17 NR. 1056 has been appointed auditor of NICEHAIR ApS.
As of December 16, 2024, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of NICEHAIR ApS.
As of December 13, 2024, Allan Junge-Jensen has joined the board of directors of NICEHAIR ApS.
As of December 13, 2024, Tonny Nielsen Bruun has joined the board of directors of NICEHAIR ApS.
As of December 13, 2024, Tina Nikolaisen has left the board of directors of NICEHAIR ApS.
As of December 13, 2024, Cato Broberg has left the board of directors of NICEHAIR ApS.
As of December 13, 2024, Erlend Alsaker Futsæter has left the board of directors of NICEHAIR ApS.
As of December 13, 2024, Tonny Nielsen Bruun is registered as director of NICEHAIR ApS.
As of December 13, 2024, Susanne Snogdal Thyregod has stepped down as adm. dir. of NICEHAIR ApS.
As of December 13, 2024, TONNY BRUUN HOLDING ApS is registered as an owner of NICEHAIR ApS with an ownership share of 100%.
NICEHAIR ApS has published its annual report for 2023. Gross profit came to DKK 37,072,000, and the net result was DKK -3,336,000.
NICEHAIR ApS has published its annual report for 2022. Gross profit came to DKK 29,982,000, and the net result was DKK -8,236,000.
As of June 26, 2023, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of NICEHAIR ApS.
As of June 26, 2023, EY Godkendt Revisionspartnerselskab has stepped down as auditor of NICEHAIR ApS.
NICEHAIR ApS has published its annual report for 2021. Gross profit came to DKK 46,332,000, and the net result was DKK 6,585,000.
As of May 10, 2022, Tina Nikolaisen has joined the board of directors of NICEHAIR ApS.
As of March 23, 2022, Tonny Nielsen Bruun has left the board of directors of NICEHAIR ApS.
NICEHAIR ApS has published its annual report for 2020. Gross profit came to DKK 41,589,087, and the net result was DKK 9,573,218.
As of May 21, 2021, EY Godkendt Revisionspartnerselskab has been appointed auditor of NICEHAIR ApS.
As of May 20, 2021, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of NICEHAIR ApS.
As of March 1, 2021, Susanne Snogdal Thyregod is registered as adm. dir. of NICEHAIR ApS.
As of February 28, 2021, Tonny Nielsen Bruun has stepped down as director of NICEHAIR ApS.
As of September 1, 2020, Erlend Alsaker Futsæter has joined the board of directors of NICEHAIR ApS.
As of August 25, 2020, Carsten Pingel has left the board of directors of NICEHAIR ApS.
NICEHAIR ApS has published its annual report for 2019. Gross profit came to DKK 26,697,153, and the net result was DKK 37,346.
As of December 31, 2019, Hans Tosti Pedersen has stepped down as adm. dir. of NICEHAIR ApS.
NICEHAIR ApS has published its annual report for 2018. Gross profit came to DKK 20,541,825, and the net result was DKK -1,573,365.
As of September 27, 2018, Pernille Thorslund has left the board of directors of NICEHAIR ApS.
As of September 3, 2018, Tonny Nielsen Bruun has joined the board of directors of NICEHAIR ApS.
As of September 3, 2018, Hans Tosti Pedersen is registered as adm. dir. of NICEHAIR ApS.
As of September 3, 2018, Tonny Nielsen Bruun is registered as director of NICEHAIR ApS.
As of September 2, 2018, Tonny Nielsen Bruun has stepped down as adm. dir. of NICEHAIR ApS.
NICEHAIR ApS has published its annual report for 2017. Gross profit came to DKK 21,172,443, and the net result was DKK 193,311.
As of June 6, 2018, Frank Foged Birkegaard has joined the board of directors of NICEHAIR ApS.
As of May 30, 2018, Jacob Therkelsen has left the board of directors of NICEHAIR ApS.
As of May 7, 2018, Cato Broberg has joined the board of directors of NICEHAIR ApS.
As of April 24, 2018, Carsten Pingel has joined the board of directors of NICEHAIR ApS.
As of April 24, 2018, Peter Schrøder has left the board of directors of NICEHAIR ApS.
NICEHAIR ApS has published its annual report for 2016. Gross profit came to DKK 14,054,511, and the net result was DKK -1,220,415.
As of September 22, 2016, Pernille Thorslund has joined the board of directors of NICEHAIR ApS.
As of September 7, 2016, Karsten Pedersen has left the board of directors of NICEHAIR ApS.
NICEHAIR ApS has published its annual report for 2015. Gross profit came to DKK 9,996,261, and the net result was DKK -1,398,244.
As of June 10, 2016, Peter Schrøder has joined the board of directors of NICEHAIR ApS.
As of June 10, 2016, Karsten Pedersen has joined the board of directors of NICEHAIR ApS.
As of June 10, 2016, Jacob Therkelsen has joined the board of directors of NICEHAIR ApS.
NICEHAIR ApS has published its annual report for 2014. Gross profit came to DKK 8,192,934, and the net result was DKK -748,645.
As of May 20, 2015, Lasse Bendixen Andersen has stepped down as director of NICEHAIR ApS.
NICEHAIR ApS has published its annual report for 2013. Gross profit came to DKK 10,556,333, and the net result was DKK 941,557.
NICEHAIR ApS has published its annual report for 2012. Gross profit came to DKK 11,791,170, and the net result was DKK 4,943,843.
As of February 5, 2013, Lasse Bendixen Andersen is registered as director of NICEHAIR ApS.
As of February 5, 2013, Tonny Nielsen Bruun is registered as adm. dir. of NICEHAIR ApS.
As of October 1, 2012, Morten Christian Sørensen has stepped down as director of NICEHAIR ApS.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of NICEHAIR ApS.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of NICEHAIR ApS.
As of July 2, 2010, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of NICEHAIR ApS.
As of July 2, 2010, Morten Christian Sørensen is registered as director of NICEHAIR ApS.
NICEHAIR ApS was founded on July 2, 2010.
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