CVR: 32887848
Secondary names: MCOMPANY ApS, SINFUL GROUP ApS
DKK 354,545,000
Revenue
Net result: DKK 10,628,000
Sinful BidCo A/S
CVR · view ownership and management
Director registered: Morten Duch
CVR · 30/09/2024
View the full event history
SINFUL ApS is a Danish company of the type Anpartsselskab based in Højbjerg, founded in 2010. The company is registered under the industry Detailhandel med andre nye varer. The management consists of Morten Duch and René Lyngs Houmøller. The company is owned by Sinful BidCo A/S. The company has 79 employees (2018). In 2025, the company reported revenue of DKK 354,545,000 and a net result of DKK 10,628,000 compared with DKK -3,491,000 the year before. Equity in the 2025 report amounted to DKK 101,449,000.
Source: annual report 2025, Danish Business Authority
SINFUL ApS has shown a positive turnaround in financial health, achieving a revenue of 354.5 million DKK and a profit of 10.6 million DKK in 2025, following a challenging period with losses in 2024 and 2022. The revenue trend has been somewhat volatile, with a peak of 368.1 million DKK in 2023, but overall, the company appears to be on a growth trajectory. Equity has significantly improved, rising from 74.3 million DKK in 2023 to 101.4 million DKK in 2025, indicating a strengthening balance sheet. However, the fluctuations in profitability and the previous years' losses raise concerns about margin stability and operational efficiency. Positioned within the retail sector for new goods, SINFUL ApS is navigating a competitive landscape with a solid recovery strategy.
AI-generated summary · Generated 01/05/2026
Selskabets formål er drift af webshop, udvikling samt produktion af egne varer samt anden hermed beslægtet aktivitet efter bestyrelsens skøn.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 354.5 mio. | 10.6 mio. | 164.7 mio. | 101.4 mio. | 127 | |
| 202401/01/2024 – 31/12/2024 | 324.7 mio. | -3.5 mio. | 130.3 mio. | 90.8 mio. | 150 | |
| 202301/01/2023 – 31/12/2023 | 368.1 mio. | 4 mio. | 146.9 mio. | 74.3 mio. | 103 | |
| 202201/01/2022 – 31/12/2022 | 363.6 mio. | -7.3 mio. | 131.9 mio. | 70.4 mio. | 83 | |
| 202101/01/2021 – 31/12/2021 | - | 43.5 mio. | 127.9 mio. | 77.7 mio. | 66 | |
| 202001/01/2020 – 31/12/2020 | - | 45.5 mio. | 112.7 mio. | 63.7 mio. | 48 | |
| 201901/01/2019 – 31/12/2019 | - | 20 mio. | 73.7 mio. | 30.3 mio. | 66 | |
| 201801/01/2018 – 31/12/2018 | - | 15.9 mio. | 48.8 mio. | 19.7 mio. | 48 | |
| 201701/01/2017 – 31/12/2017 | - | 5.8 mio. | 30.7 mio. | 6.8 mio. | - | |
| 201601/01/2016 – 31/12/2016 | - | 4.4 mio. | 19.7 mio. | 5.4 mio. | - | |
| 201501/01/2015 – 31/12/2015 | - | 7.3 mio. | 15.8 mio. | 8.4 mio. | - | |
| 201401/01/2014 – 31/12/2014 | - | 3.7 mio. | 10.5 mio. | 4.5 mio. | - | |
| 201301/01/2013 – 31/12/2013 | - | 2.9 mio. | 7.7 mio. | 5.3 mio. | - | |
| 201201/01/2012 – 31/12/2012 | - | 2 mio. | 4.6 mio. | 2.6 mio. | - |
Compared to 1.179 companies in Detailhandel med andre nye varer
Comparison is based on industry median values
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See the API documentationSINFUL ApS was founded on 27 April 2010.
SINFUL ApS is registered under the industry Detailhandel med andre nye varer (industry code 477800).
SINFUL ApS had 79 employees in 2018 according to the Danish CVR register.
SINFUL ApS is owned by Sinful BidCo A/S.
sinful.eu belongs to SINFUL ApS, CVR number 32887848.
In 2025, SINFUL ApS reported revenue of DKK 354,545,000.
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SINFUL ApS has published its annual report for 2025. Revenue came to DKK 354,545,000, and the net result was DKK 10,628,000.
SINFUL ApS has published its annual report for 2024. Revenue came to DKK 324,655,000, and the net result was DKK -3,491,000.
As of September 30, 2024, Henrik Bonnerup has joined the board of directors of SINFUL ApS.
As of September 30, 2024, Anne-Marie Krog has left the board of directors of SINFUL ApS.
As of September 30, 2024, Morten Duch is registered as director of SINFUL ApS.
As of September 30, 2024, Søren Gundtoft Johansen has stepped down as adm. dir. of SINFUL ApS.
As of September 29, 2024, Henrik Bonnerup has left the board of directors of SINFUL ApS.
SINFUL ApS has published its annual report for 2023. Revenue came to DKK 368,120,000, and the net result was DKK 3,951,000.
SINFUL ApS has published its annual report for 2022. Revenue came to DKK 363,568,000, and the net result was DKK -7,292,000.
As of January 1, 2023, Søren Gundtoft Johansen has left the board of directors of SINFUL ApS.
As of January 1, 2023, Søren Gundtoft Johansen is registered as adm. dir. of SINFUL ApS.
As of January 1, 2023, René Lyngs Houmøller is registered as director of SINFUL ApS.
As of December 31, 2022, René Lyngs Houmøller has stepped down as adm. dir. of SINFUL ApS.
As of August 16, 2022, René Lyngs Houmøller is registered as adm. dir. of SINFUL ApS.
As of August 16, 2022, Tonny Corydon Andersen has stepped down as adm. dir. of SINFUL ApS.
As of August 15, 2022, René Lyngs Houmøller has stepped down as director of SINFUL ApS.
SINFUL ApS has published its annual report for 2021. Gross profit came to DKK 106,746,000, and the net result was DKK 43,486,000.
As of October 12, 2021, Mathilde Krüger Mackowski has joined the board of directors of SINFUL ApS.
As of October 12, 2021, Søren Gundtoft Johansen has joined the board of directors of SINFUL ApS.
As of October 12, 2021, Lars Hemming Jørgensen has joined the board of directors of SINFUL ApS.
As of October 12, 2021, Jan Johan Kühl has left the board of directors of SINFUL ApS.
As of July 6, 2021, EY Godkendt Revisionspartnerselskab has been appointed auditor of SINFUL ApS.
As of July 6, 2021, STATSAUTORISERET REVISIONSAKTIESELSKAB RÅDGIVNING & REVISION has stepped down as auditor of SINFUL ApS.
As of July 6, 2021, Anne-Marie Krog has joined the board of directors of SINFUL ApS.
As of July 6, 2021, Niels-Christian Worning has left the board of directors of SINFUL ApS.
As of April 29, 2021, Jan Johan Kühl has joined the board of directors of SINFUL ApS.
As of April 29, 2021, Niels-Christian Worning has joined the board of directors of SINFUL ApS.
As of April 29, 2021, Henrik Bonnerup has joined the board of directors of SINFUL ApS.
As of April 29, 2021, Sinful BidCo A/S is registered as an owner of SINFUL ApS with an ownership share of 100%.
SINFUL ApS has published its annual report for 2020. Gross profit came to DKK 94,841,645, and the net result was DKK 45,479,374.
SINFUL ApS has published its annual report for 2019. Gross profit came to DKK 54,415,718, and the net result was DKK 20,049,282.
SINFUL ApS has published its annual report for 2018. Gross profit came to DKK 43,594,609, and the net result was DKK 15,908,489.
As of February 1, 2019, René Lyngs Houmøller is registered as director of SINFUL ApS.
As of January 31, 2019, Thomas Falborg has stepped down as director of SINFUL ApS.
SINFUL ApS has published its annual report for 2017. Gross profit came to DKK 22,879,219, and the net result was DKK 5,830,055.
As of April 1, 2017, Thomas Falborg is registered as director of SINFUL ApS.
As of March 31, 2017, Jesper Nedergaard Johansen has stepped down as økonomidirektør of SINFUL ApS.
SINFUL ApS has published its annual report for 2016. Gross profit came to DKK 16,171,343, and the net result was DKK 4,365,205.
SINFUL ApS has published its annual report for 2015. Gross profit came to DKK 15,668,860, and the net result was DKK 7,317,575.
SINFUL ApS has published its annual report for 2014. Gross profit came to DKK 8,340,457, and the net result was DKK 3,706,945.
SINFUL ApS has published its annual report for 2013. Gross profit came to DKK 6,613,648, and the net result was DKK 2,857,712.
As of January 1, 2014, Jesper Nedergaard Johansen is registered as økonomidirektør of SINFUL ApS.
SINFUL ApS has published its annual report for 2012. Gross profit came to DKK 4,163,105, and the net result was DKK 1,994,686.
As of April 27, 2010, STATSAUTORISERET REVISIONSAKTIESELSKAB RÅDGIVNING & REVISION has been appointed auditor of SINFUL ApS.
As of April 27, 2010, Tonny Corydon Andersen is registered as adm. dir. of SINFUL ApS.
SINFUL ApS was founded on April 27, 2010.
4 news items and press releases
Sources: Via Ritzau and Danish news media. Links open at the source.
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