CVR: 32784550
Secondary names: SALESOPTIMIZER ApS, BUSINESSFINDER ApS
DKK 3,150,656
Gross profit
Net result: DKK 1,544,757
Jens Wittrup Willumsen, BERENTH HOLDING ApS
3 more
CVR · view ownership and management
Director role ended: Michael Gøth
CVR · 15/11/2022
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MARKETSOFT ApS is a Danish company of the type Anpartsselskab based in Vedbæk, founded in 2010. The company is registered under the industry Anden udgivelse af software. The management consists of Peter Juel-Berg. The company's owners include Jens Wittrup Willumsen, BERENTH HOLDING ApS and PJB HOLDING ApS. The company has 1 employee (2018). In 2026, the company reported a gross profit of DKK 3,150,656 and a net result of DKK 1,544,757 compared with DKK 181,766 the year before. Equity in the 2026 report amounted to DKK 755,075.
Source: annual report 2026, Danish Business Authority
The financial health of MARKETSOFT ApS shows signs of volatility, particularly with a notable decline in equity from 2,583,654 DKK in 2022 to 755,075 DKK in 2026. Gross profit has fluctuated, peaking at 3,150,656 DKK in 2026 after a dip to 883,127 DKK in 2023, indicating a recovery trend. However, the company reported a loss of 219,619 DKK in 2023, raising concerns about profitability stability. While the gross profit margins appear strong, the significant drop in equity and inconsistent profit figures suggest potential challenges in maintaining a solid position within the software publishing industry.
AI-generated summary · Generated 24/08/2026
Selskabets formål er at udøve virksomhed med udvikling af software, handel og service samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202601/07/2025 – 30/06/2026 | 3.2 mio. | 1.5 mio. | 1.1 mio. | 755 t. | 1 | |
| 202501/07/2024 – 30/06/2025 | 1.3 mio. | 182 t. | 1.1 mio. | 887 t. | 1 | |
| 202401/07/2023 – 30/06/2024 | 1.3 mio. | 161 t. | 1.9 mio. | 1.5 mio. | 1 | |
| 202301/07/2022 – 30/06/2023 | 883 t. | -220 t. | 2.5 mio. | 1.9 mio. | 1 | |
| 202201/07/2021 – 30/06/2022 | 1.6 mio. | 169 t. | 3.3 mio. | 2.6 mio. | 1 | |
| 202101/07/2020 – 30/06/2021 | 2 mio. | 376 t. | 3.5 mio. | 2.4 mio. | 1 | |
| 202001/07/2019 – 30/06/2020 | 2 mio. | 197 t. | 4.1 mio. | 2 mio. | 1 | |
| 201901/07/2018 – 30/06/2019 | 2.5 mio. | 465 t. | 4.4 mio. | 1.8 mio. | 1 | |
| 201801/07/2017 – 30/06/2018 | 2.3 mio. | 455 t. | 3.6 mio. | 1.4 mio. | 1 | |
| 201701/07/2016 – 30/06/2017 | 2.5 mio. | 558 t. | 3 mio. | 921 t. | 1 | |
| 201601/07/2015 – 30/06/2016 | 2.1 mio. | 238 t. | 3.2 mio. | 363 t. | - | |
| 201501/07/2014 – 30/06/2015 | 1.8 mio. | 26 t. | 2.9 mio. | -2.6 mio. | - | |
| 201401/07/2013 – 30/06/2014 | 1.6 mio. | 22 t. | 2.8 mio. | -2.6 mio. | - | |
| 201301/07/2012 – 30/06/2013 | 1.6 mio. | 26 t. | 2.8 mio. | -2.6 mio. | - |
Compared to 1.250 companies in Anden udgivelse af software
Comparison is based on industry median values
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Try the lead list generatorMARKETSOFT ApS was founded on 4 March 2010.
MARKETSOFT ApS is registered under the industry Anden udgivelse af software (industry code 582900).
MARKETSOFT ApS had 1 employee in 2018 according to the Danish CVR register.
The owners of MARKETSOFT ApS include Jens Wittrup Willumsen, BERENTH HOLDING ApS and PJB HOLDING ApS.
In 2026, MARKETSOFT ApS reported a gross profit of DKK 3,150,656.
The management of MARKETSOFT ApS consists of Peter Juel-Berg.
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MARKETSOFT ApS has published its annual report for 2026. Gross profit came to DKK 3,150,656, and the net result was DKK 1,544,757.
MARKETSOFT ApS has published its annual report for 2025. Gross profit came to DKK 1,330,417, and the net result was DKK 181,766.
MARKETSOFT ApS has published its annual report for 2024. Gross profit came to DKK 1,275,686, and the net result was DKK 161,063.
MARKETSOFT ApS has published its annual report for 2023. Gross profit came to DKK 883,127, and the net result was DKK -219,619.
MARKETSOFT ApS has published its annual report for 2022. Gross profit came to DKK 1,563,539, and the net result was DKK 168,915.
As of November 15, 2022, Peter Juel-Berg has joined the board of directors of MARKETSOFT ApS.
As of November 15, 2022, Peter Juel-Berg is registered as director of MARKETSOFT ApS.
As of November 15, 2022, Michael Gøth has stepped down as director of MARKETSOFT ApS.
As of November 14, 2022, Peter Juel-Berg has left the board of directors of MARKETSOFT ApS.
MARKETSOFT ApS has published its annual report for 2021. Gross profit came to DKK 1,964,344, and the net result was DKK 376,053.
MARKETSOFT ApS has published its annual report for 2020. Gross profit came to DKK 1,962,415, and the net result was DKK 197,010.
MARKETSOFT ApS has published its annual report for 2019. Gross profit came to DKK 2,481,348, and the net result was DKK 465,408.
MARKETSOFT ApS has published its annual report for 2018. Gross profit came to DKK 2,283,132, and the net result was DKK 455,224.
As of June 18, 2018, Jens Wittrup Willumsen is registered as an owner of MARKETSOFT ApS with an ownership share of 10%.
MARKETSOFT ApS has published its annual report for 2017. Gross profit came to DKK 2,482,839, and the net result was DKK 557,920.
As of June 13, 2017, Jens Wittrup Willumsen has left the board of directors of MARKETSOFT ApS.
MARKETSOFT ApS has published its annual report for 2016. Gross profit came to DKK 2,148,347, and the net result was DKK 237,900.
MARKETSOFT ApS has published its annual report for 2015. Gross profit came to DKK 1,803,751, and the net result was DKK 25,861.
As of February 22, 2016, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of MARKETSOFT ApS.
As of February 22, 2016, Henrik Berenth has joined the board of directors of MARKETSOFT ApS.
As of February 22, 2016, Michael Gøth has joined the board of directors of MARKETSOFT ApS.
As of February 22, 2016, Per Rix has joined the board of directors of MARKETSOFT ApS.
As of February 22, 2016, Peter Juel-Berg has joined the board of directors of MARKETSOFT ApS.
As of February 22, 2016, Jens Wittrup Willumsen has joined the board of directors of MARKETSOFT ApS.
As of February 22, 2016, Michael Gøth is registered as director of MARKETSOFT ApS.
As of January 26, 2016, Henrik Berenth has left the board of directors of MARKETSOFT ApS.
As of January 26, 2016, Michael Gøth has left the board of directors of MARKETSOFT ApS.
As of January 26, 2016, Per Rix has left the board of directors of MARKETSOFT ApS.
As of January 26, 2016, Peter Juel-Berg has left the board of directors of MARKETSOFT ApS.
As of January 26, 2016, Jens Wittrup Willumsen has left the board of directors of MARKETSOFT ApS.
As of January 26, 2016, Michael Gøth has stepped down as adm. dir. of MARKETSOFT ApS.
MARKETSOFT ApS has published its annual report for 2014. Gross profit came to DKK 1,581,398, and the net result was DKK 22,394.
MARKETSOFT ApS has published its annual report for 2013. Gross profit came to DKK 1,572,186, and the net result was DKK 25,757.
As of May 10, 2011, Per Rix has joined the board of directors of MARKETSOFT ApS.
As of May 10, 2011, Jens Wittrup Willumsen has joined the board of directors of MARKETSOFT ApS.
As of May 9, 2011, BERENTH HOLDING ApS is registered as an owner of MARKETSOFT ApS with an ownership share of 20%.
As of May 9, 2011, PJB HOLDING ApS is registered as an owner of MARKETSOFT ApS with an ownership share of 20%.
As of May 9, 2011, SOFT INFORM ApS is registered as an owner of MARKETSOFT ApS with an ownership share of 20%.
As of May 9, 2011, OHR INVEST ApS is registered as an owner of MARKETSOFT ApS with an ownership share of 20%.
As of March 4, 2010, Henrik Berenth has joined the board of directors of MARKETSOFT ApS.
As of March 4, 2010, Michael Gøth has joined the board of directors of MARKETSOFT ApS.
As of March 4, 2010, Peter Juel-Berg has joined the board of directors of MARKETSOFT ApS.
As of March 4, 2010, Michael Gøth is registered as adm. dir. of MARKETSOFT ApS.
MARKETSOFT ApS was founded on March 4, 2010.
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