Owners, management and financials
CVR: 32761747
Previous names: EPISERVER DENMARK ApS, OPTIMIZELY ApS
DKK 8,001,025
Gross profit
Net result: DKK 506,283
Otimizely Sweden Holdings AB (100%)
CVR · view owners
Myles Anthony Johnson
Board: Myles Anthony Johnson (chair) and 1 member
CVR · view management
Active
Founded 14 December 2009
CVR · view overview
4 employees
CVR · 2026
Owner registered: Otimizely Sweden Holdings AB
CVR · 27/12/2023
View the full event history
Optimizely ApS is a Danish company of the type Anpartsselskab based in København Ø, founded in 2009. The company is registered under the industry Anden distribution af medieindhold. The company was previously named OPTIMIZELY ApS and EPISERVER DENMARK ApS. The management consists of Myles Anthony Johnson. The board consists of Myles Anthony Johnson (chair) and Christopher John Joshua Bayliss. The company is owned by Otimizely Sweden Holdings AB. The company has 4 employees (2026). In 2025, the company reported a gross profit of DKK 8,001,025 and a net result of DKK 506,283 compared with DKK -177,190 the year before. Equity in the 2025 report amounted to DKK 1,047,739.
Source: annual report 2025, Danish Business Authority
Optimizely ApS has demonstrated a fluctuating financial performance over the past few years, with gross profit showing a generally upward trend, increasing from 2,853,216 DKK in 2021 to 8,001,025 DKK in 2025. Profitability has been inconsistent, with notable losses in 2022 and 2024, but a return to profit in 2023 and 2025, indicating potential recovery. The company's equity has significantly improved, rising from 354,162 DKK in 2022 to 1,047,739 DKK in 2025, which strengthens its financial position. However, the lack of disclosed revenue figures and the volatility in profit margins may raise concerns about its stability within the media distribution industry. Overall, while there are positive signs of growth, careful monitoring of profitability and revenue generation will be essential for sustained success.
AI-generated summary · Generated 15/08/2026
Selskabets formål er udvikling, drift, salg og support af software, herunder levering af denne software som software-as-a-service (på dansk, software som en service) og platform-as-a-service (på dansk, webplatform som en service), og dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | 506 t. | 3.6 mio. | 1 mio. | 6 | |
| 202401/01/2024 – 31/12/2024 | - | -177 t. | 900 t. | 90 t. | 5 | |
| 202301/01/2023 – 31/12/2023 | - | 409 t. | 3.1 mio. | 763 t. | 5 | |
| 202201/01/2022 – 31/12/2022 | - | -264 t. | 1.1 mio. | 354 t. | 5 | |
| 202101/01/2021 – 31/12/2021 | - | 148 t. | 883 t. | 619 t. | 3 | |
| 202001/01/2020 – 31/12/2020 | - | 262 t. | 1.2 mio. | 470 t. | 4 | |
| 201901/01/2019 – 31/12/2019 | 5.8 mio. | 265 t. | 926 t. | 208 t. | 6 | |
| 201801/01/2018 – 31/12/2018 | - | 300 t. | 924 t. | -56 t. | 7 | |
| 201701/01/2017 – 31/12/2017 | - | 298 t. | 747 t. | -357 t. | - | |
| 201601/01/2016 – 31/12/2016 | - | 241 t. | 758 t. | -655 t. | - | |
| 201501/01/2015 – 31/12/2015 | - | 657 t. | 929 t. | -896 t. | - | |
| 201401/01/2014 – 31/12/2014 | - | 451 t. | 880 t. | -1.6 mio. | - | |
| 201301/01/2013 – 31/12/2013 | - | 325 t. | 774 t. | -2 mio. | - | |
| 201201/01/2012 – 31/12/2012 | - | -161 t. | 611 t. | -2.3 mio. | - |
Compared to 462 companies in Anden distribution af medieindhold
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Read about the CDS scoreThe CVR number of Optimizely ApS is 32761747.
Optimizely ApS is owned by Otimizely Sweden Holdings AB.
The management of Optimizely ApS consists of Myles Anthony Johnson.
The board of Optimizely ApS consists of Myles Anthony Johnson and Christopher John Joshua Bayliss, with Myles Anthony Johnson as chair.
In 2025, Optimizely ApS reported a gross profit of DKK 8,001,025.
Optimizely ApS had 4 employees in 2026 according to the Danish CVR register.
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Optimizely ApS has published its annual report for 2025. Gross profit came to DKK 8,001,025, and the net result was DKK 506,283.
Optimizely ApS has published its annual report for 2024. Gross profit came to DKK 6,197,128, and the net result was DKK -177,190.
Optimizely ApS has published its annual report for 2023. Gross profit came to DKK 5,774,583, and the net result was DKK 409,052.
As of December 27, 2023, is registered as an owner of Optimizely ApS with an ownership share of 100%.
Optimizely ApS has published its annual report for 2022. Gross profit came to DKK 5,028,893, and the net result was DKK -264,457.
On January 18, 2023, the company changed its name from OPTIMIZELY ApS to Optimizely ApS.
As of December 7, 2022, Christopher John Joshua Bayliss has joined the board of directors of Optimizely ApS.
As of December 7, 2022, Peter Pak-Shum Yeung has left the board of directors of Optimizely ApS.
On December 7, 2022, the company changed its name from EPISERVER DENMARK ApS to OPTIMIZELY ApS.
Optimizely ApS has published its annual report for 2021. Gross profit came to DKK 2,853,216, and the net result was DKK 148,310.
Optimizely ApS has published its annual report for 2020. Gross profit came to DKK 3,546,391, and the net result was DKK 262,091.
Optimizely ApS has published its annual report for 2019. Revenue came to DKK 5,833,554, and the net result was DKK 264,703.
Optimizely ApS has published its annual report for 2018. Gross profit came to DKK 6,562,899, and the net result was DKK 300,306.
As of April 26, 2019, Mark Duffell has left the board of directors of Optimizely ApS.
As of April 26, 2019, Myles Anthony Johnson is registered as adm. dir. of Optimizely ApS.
As of April 26, 2019, Mark Duffell has stepped down as adm. dir. of Optimizely ApS.
Optimizely ApS has published its annual report for 2017. Gross profit came to DKK 6,437,441, and the net result was DKK 298,375.
As of June 23, 2017, Peter Pak-Shum Yeung has joined the board of directors of Optimizely ApS.
As of June 9, 2017, Myles Anthony Johnson has joined the board of directors of Optimizely ApS.
As of June 9, 2017, John Brims has left the board of directors of Optimizely ApS.
Optimizely ApS has published its annual report for 2016. Gross profit came to DKK 5,628,651, and the net result was DKK 240,911.
Optimizely ApS has published its annual report for 2015. Gross profit came to DKK 6,214,979, and the net result was DKK 657,441.
As of October 10, 2015, John Brims has joined the board of directors of Optimizely ApS.
As of October 10, 2015, Roger Blanchette has left the board of directors of Optimizely ApS.
Optimizely ApS has published its annual report for 2014. Gross profit came to DKK 6,892,454, and the net result was DKK 450,908.
As of April 1, 2015, Roger Blanchette has joined the board of directors of Optimizely ApS.
As of April 1, 2015, Mark Duffell has joined the board of directors of Optimizely ApS.
As of April 1, 2015, Ulf Martin Henricson has left the board of directors of Optimizely ApS.
As of April 1, 2015, Gustav Wilhelm Lagercrantz has left the board of directors of Optimizely ApS.
As of April 1, 2015, Mark Duffell is registered as adm. dir. of Optimizely ApS.
As of April 1, 2015, Ulf Martin Henricson has stepped down as adm. dir. of Optimizely ApS.
Optimizely ApS has published its annual report for 2013. Gross profit came to DKK 4,974,109, and the net result was DKK 325,419.
Optimizely ApS has published its annual report for 2012. Gross profit came to DKK 2,904,574, and the net result was DKK -160,552.
As of April 23, 2012, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Optimizely ApS.
As of April 23, 2012, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Optimizely ApS.
As of June 6, 2011, A/S PSE NR. 2857 has stepped down as auditor of Optimizely ApS.
As of June 6, 2011, Ulf Martin Henricson is registered as adm. dir. of Optimizely ApS.
As of June 6, 2011, Gustav Wilhelm Lagercrantz has stepped down as adm. dir. of Optimizely ApS.
As of June 1, 2011, Gustav Wilhelm Lagercrantz is registered as adm. dir. of Optimizely ApS.
As of June 1, 2011, Michael Johannes Kølle has stepped down as director of Optimizely ApS.
As of March 1, 2011, Ulf Martin Henricson has joined the board of directors of Optimizely ApS.
As of March 1, 2011, Gustav Wilhelm Lagercrantz has joined the board of directors of Optimizely ApS.
As of March 1, 2011, Michael Johannes Kølle is registered as director of Optimizely ApS.
As of March 1, 2011, Klas Peter Larsson has stepped down as director of Optimizely ApS.
As of March 11, 2010, A/S PSE NR. 2857 has been appointed auditor of Optimizely ApS.
As of March 11, 2010, VICH 1122 A/S has stepped down as auditor of Optimizely ApS.
As of December 14, 2009, VICH 1122 A/S has been appointed auditor of Optimizely ApS.
As of December 14, 2009, Klas Peter Larsson is registered as director of Optimizely ApS.
Optimizely ApS was founded on December 14, 2009.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
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