CVR: 32449743
Secondary names: GAVEMANAGER ApS, GIFTMANAGER ApS, helloretail ApS
DKK 36,144,331
Gross profit
Net result: DKK -5,367,725
VÆKSTFONDEN, KRJ HOLDING GENTOFTE ApS
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CVR · view ownership and management
Director role ended: Frank Clausen
CVR · 30/09/2025
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Hello Retail ApS is a Danish company of the type Anpartsselskab based in København SV, founded in 2009. The company is registered under the industry Anden udgivelse af software. The management consists of Kasper Refskou Jensen. The company's owners include VÆKSTFONDEN, KRJ HOLDING GENTOFTE ApS and HIGH FIVE HOLDING ApS. The company has 24 employees (2018). In 2025, the company reported a gross profit of DKK 36,144,331 and a net result of DKK -5,367,725 compared with DKK -5,992,889 the year before. Equity in the 2025 report amounted to DKK -13,870,818.
Source: annual report 2025, Danish Business Authority
Hello Retail ApS has been experiencing ongoing financial challenges, evidenced by consistent losses over the past five years. Gross profit has shown a positive trend, increasing from 23.7 million DKK in 2021 to 36.1 million DKK in 2025, yet the company has struggled with profitability, posting losses that peaked at -5.99 million DKK in 2024. Equity has deteriorated significantly, dropping from 247,404 DKK in 2021 to -13.87 million DKK in 2025, raising concerns about its financial stability. Despite these issues, the company remains positioned in the software publishing industry, indicating potential for growth if operational efficiencies can be improved.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at udøve virksomhed med internet databehandling og webportal.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | -5.4 mio. | 26 mio. | -13.9 mio. | 48 | |
| 202401/01/2024 – 31/12/2024 | - | -6 mio. | 25.5 mio. | -8.5 mio. | 51 | |
| 202301/01/2023 – 31/12/2023 | - | -2.7 mio. | 26.7 mio. | -2.5 mio. | 56 | |
| 202201/01/2022 – 31/12/2022 | - | -4.3 mio. | 24.9 mio. | -2.8 mio. | 64 | |
| 202101/01/2021 – 31/12/2021 | - | -2.6 mio. | 27.3 mio. | 247 t. | 54 | |
| 202001/01/2020 – 31/12/2020 | - | -2.6 mio. | 21 mio. | 379 t. | 37 | |
| 201901/01/2019 – 31/12/2019 | - | -341 t. | 8 mio. | 480 t. | 30 | |
| 201801/01/2018 – 31/12/2018 | - | -967 t. | 6.6 mio. | 421 t. | 20 | |
| 201701/01/2017 – 31/12/2017 | 8.5 mio. | -1.4 mio. | 2.5 mio. | -11.1 mio. | 15 | |
| 201601/01/2016 – 31/12/2016 | - | -1.7 mio. | 2.6 mio. | -9.7 mio. | 15 | |
| 201501/01/2015 – 31/12/2015 | - | -2.8 mio. | 1.9 mio. | -8 mio. | - | |
| 201401/01/2014 – 31/12/2014 | - | -5.1 mio. | 1.9 mio. | -6.1 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 3 t. | -6.1 mio. | 5 mio. | -1.1 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 3 t. | -32 t. | 8 t. | -1 t. | - |
Compared to 1.250 companies in Anden udgivelse af software
Comparison is based on industry median values
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See the API documentationHello Retail ApS was founded on 15 September 2009.
Hello Retail ApS is registered under the industry Anden udgivelse af software (industry code 582900).
Hello Retail ApS had 24 employees in 2018 according to the Danish CVR register.
The owners of Hello Retail ApS include VÆKSTFONDEN, KRJ HOLDING GENTOFTE ApS and HIGH FIVE HOLDING ApS.
helloretail.com belongs to Hello Retail ApS, CVR number 32449743.
In 2025, Hello Retail ApS reported a gross profit of DKK 36,144,331.
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Hello Retail ApS has published its annual report for 2025. Gross profit came to DKK 36,144,331, and the net result was DKK -5,367,725.
As of December 17, 2025, Claus Højbjerg Andersen has joined the board of directors of Hello Retail ApS.
As of December 17, 2025, Allan Dam Nielsen has left the board of directors of Hello Retail ApS.
As of September 30, 2025, Frank Clausen has stepped down as director of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2024. Gross profit came to DKK 35,571,132, and the net result was DKK -5,992,889.
As of December 27, 2024, Troels Møller Kjems has left the board of directors of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2023. Gross profit came to DKK 36,249,549, and the net result was DKK -2,737,266.
As of June 21, 2024, Niels Henrik Rasmussen has left the board of directors of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2022. Gross profit came to DKK 29,972,689, and the net result was DKK -4,270,478.
As of March 1, 2023, Frank Clausen is registered as director of Hello Retail ApS.
As of February 13, 2023, Troels Møller Kjems has joined the board of directors of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2021. Gross profit came to DKK 23,707,979, and the net result was DKK -2,631,415.
As of August 24, 2021, Niels Henrik Rasmussen has joined the board of directors of Hello Retail ApS.
As of August 24, 2021, Allan Dam Nielsen has joined the board of directors of Hello Retail ApS.
As of August 24, 2021, Jesper Genter Lohmann has joined the board of directors of Hello Retail ApS.
As of August 24, 2021, Mads Riisager Gustafsen has joined the board of directors of Hello Retail ApS.
As of August 23, 2021, Niels Henrik Rasmussen has left the board of directors of Hello Retail ApS.
As of August 23, 2021, Jesper Genter Lohmann has left the board of directors of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2020. Gross profit came to DKK 13,961,635, and the net result was DKK -2,601,391.
As of October 19, 2020, HIGH FIVE HOLDING ApS is registered as an owner of Hello Retail ApS with an ownership share of 10%.
Hello Retail ApS has published its annual report for 2019. Gross profit came to DKK 12,331,407, and the net result was DKK -340,735.
Hello Retail ApS has published its annual report for 2018. Gross profit came to DKK 8,797,850, and the net result was DKK -967,395.
As of January 17, 2019, VÆKSTFONDEN is registered as an owner of Hello Retail ApS with an ownership share of 10%.
As of January 17, 2019, Dico Invest 3 K/S is registered as an owner of Hello Retail ApS with an ownership share of 33%.
As of September 26, 2018, Jesper Genter Lohmann has joined the board of directors of Hello Retail ApS.
As of September 26, 2018, KRJ HOLDING GENTOFTE ApS is registered as an owner of Hello Retail ApS with an ownership share of 10%.
Hello Retail ApS has published its annual report for 2017. Revenue came to DKK 8,492,349, and the net result was DKK -1,447,292.
Hello Retail ApS has published its annual report for 2016. Gross profit came to DKK 4,204,932, and the net result was DKK -1,687,904.
As of January 1, 2017, Brian Petersen has left the board of directors of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2015. The net result was DKK -2,787,037.
Hello Retail ApS has published its annual report for 2014. Gross profit came to DKK -735,330, and the net result was DKK -5,084,983.
As of April 13, 2015, EY Godkendt Revisionspartnerselskab has been appointed auditor of Hello Retail ApS.
As of April 13, 2015, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Hello Retail ApS.
As of March 18, 2015, Niels Henrik Rasmussen has joined the board of directors of Hello Retail ApS.
As of March 18, 2015, Christian Lindegaard Jepsen has left the board of directors of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2013. Revenue came to DKK 2,820, and the net result was DKK -6,050,806.
Hello Retail ApS has published its annual report for 2012. Revenue came to DKK 2,868, and the net result was DKK -32,151.
As of February 19, 2013, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Hello Retail ApS.
As of February 19, 2013, Kasper Refskou Jensen has joined the board of directors of Hello Retail ApS.
As of February 19, 2013, Christian Lindegaard Jepsen has joined the board of directors of Hello Retail ApS.
As of February 19, 2013, Brian Petersen has joined the board of directors of Hello Retail ApS.
As of February 19, 2013, Kasper Refskou Jensen is registered as adm. dir. of Hello Retail ApS.
As of February 19, 2013, Brian Petersen has stepped down as director of Hello Retail ApS.
As of May 20, 2010, Tuncay Altun has stepped down as director of Hello Retail ApS.
As of September 15, 2009, Tuncay Altun is registered as director of Hello Retail ApS.
As of September 15, 2009, Brian Petersen is registered as director of Hello Retail ApS.
Hello Retail ApS was founded on September 15, 2009.
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