Owners, management and financials
CVR: 32449743
Secondary names: GAVEMANAGER ApS, GIFTMANAGER ApS, helloretail ApS
Previous names: GIFTMANAGER ApS, ADDWISH ApS
DKK 36,144,331
Gross profit
Net result: DKK -5,367,725
VÆKSTFONDEN (10-14,99%), KRJ HOLDING GENTOFTE ApS (10-14,99%)
2 more
CVR · view owners
Kasper Refskou Jensen
Board: Jesper Genter Lohmann (chair) and 3 members
CVR · view management
Active
Founded 15 September 2009
CVR · view overview
44 employees
CVR · 2026
Director role ended: Frank Clausen
CVR · 30/09/2025
View the full event history
Hello Retail ApS is a Danish company of the type Anpartsselskab based in København SV, founded in 2009. The company is registered under the industry Anden udgivelse af software. The company was previously named ADDWISH ApS and GIFTMANAGER ApS. The management consists of Kasper Refskou Jensen. The board consists of Jesper Genter Lohmann (chair), Claus Højbjerg Andersen, Kasper Refskou Jensen and Mads Riisager Gustafsen. The company's owners include VÆKSTFONDEN, KRJ HOLDING GENTOFTE ApS and HIGH FIVE HOLDING ApS. The company has 44 employees (2026). In 2025, the company reported a gross profit of DKK 36,144,331 and a net result of DKK -5,367,725 compared with DKK -5,992,889 the year before. Equity in the 2025 report amounted to DKK -13,870,818.
Source: annual report 2025, Danish Business Authority
Hello Retail ApS has been experiencing ongoing financial challenges, evidenced by consistent losses over the past five years. Gross profit has shown a positive trend, increasing from 23.7 million DKK in 2021 to 36.1 million DKK in 2025, yet the company has struggled with profitability, posting losses that peaked at -5.99 million DKK in 2024. Equity has deteriorated significantly, dropping from 247,404 DKK in 2021 to -13.87 million DKK in 2025, raising concerns about its financial stability. Despite these issues, the company remains positioned in the software publishing industry, indicating potential for growth if operational efficiencies can be improved.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at udøve virksomhed med internet databehandling og webportal.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | -5.4 mio. | 26 mio. | -13.9 mio. | 48 | |
| 202401/01/2024 – 31/12/2024 | - | -6 mio. | 25.5 mio. | -8.5 mio. | 51 | |
| 202301/01/2023 – 31/12/2023 | - | -2.7 mio. | 26.7 mio. | -2.5 mio. | 56 | |
| 202201/01/2022 – 31/12/2022 | - | -4.3 mio. | 24.9 mio. | -2.8 mio. | 64 | |
| 202101/01/2021 – 31/12/2021 | - | -2.6 mio. | 27.3 mio. | 247 t. | 54 | |
| 202001/01/2020 – 31/12/2020 | - | -2.6 mio. | 21 mio. | 379 t. | 37 | |
| 201901/01/2019 – 31/12/2019 | - | -341 t. | 8 mio. | 480 t. | 30 | |
| 201801/01/2018 – 31/12/2018 | - | -967 t. | 6.6 mio. | 421 t. | 20 | |
| 201701/01/2017 – 31/12/2017 | 8.5 mio. | -1.4 mio. | 2.5 mio. | -11.1 mio. | 15 | |
| 201601/01/2016 – 31/12/2016 | - | -1.7 mio. | 2.6 mio. | -9.7 mio. | 15 | |
| 201501/01/2015 – 31/12/2015 | - | -2.8 mio. | 1.9 mio. | -8 mio. | - | |
| 201401/01/2014 – 31/12/2014 | - | -5.1 mio. | 1.9 mio. | -6.1 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 3 t. | -6.1 mio. | 5 mio. | -1.1 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 3 t. | -32 t. | 8 t. | -1 t. | - |
Compared to 1.248 companies in Anden udgivelse af software
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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See the API documentationThe CVR number of Hello Retail ApS is 32449743.
The owners of Hello Retail ApS include VÆKSTFONDEN, KRJ HOLDING GENTOFTE ApS and HIGH FIVE HOLDING ApS.
The management of Hello Retail ApS consists of Kasper Refskou Jensen.
The board of Hello Retail ApS consists of Jesper Genter Lohmann, Claus Højbjerg Andersen and Kasper Refskou Jensen, with Jesper Genter Lohmann as chair.
In 2025, Hello Retail ApS reported a gross profit of DKK 36,144,331.
Hello Retail ApS had 44 employees in 2026 according to the Danish CVR register.
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Hello Retail ApS has published its annual report for 2025. Gross profit came to DKK 36,144,331, and the net result was DKK -5,367,725.
As of December 17, 2025, Claus Højbjerg Andersen has joined the board of directors of Hello Retail ApS.
As of December 17, 2025, Allan Dam Nielsen has left the board of directors of Hello Retail ApS.
As of September 30, 2025, Frank Clausen has stepped down as director of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2024. Gross profit came to DKK 35,571,132, and the net result was DKK -5,992,889.
As of December 27, 2024, Troels Møller Kjems has left the board of directors of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2023. Gross profit came to DKK 36,249,549, and the net result was DKK -2,737,266.
As of June 21, 2024, Niels Henrik Rasmussen has left the board of directors of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2022. Gross profit came to DKK 29,972,689, and the net result was DKK -4,270,478.
As of March 1, 2023, Frank Clausen is registered as director of Hello Retail ApS.
As of February 13, 2023, Troels Møller Kjems has joined the board of directors of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2021. Gross profit came to DKK 23,707,979, and the net result was DKK -2,631,415.
As of August 24, 2021, Niels Henrik Rasmussen has joined the board of directors of Hello Retail ApS.
As of August 24, 2021, Allan Dam Nielsen has joined the board of directors of Hello Retail ApS.
As of August 24, 2021, Jesper Genter Lohmann has joined the board of directors of Hello Retail ApS.
As of August 24, 2021, Mads Riisager Gustafsen has joined the board of directors of Hello Retail ApS.
As of August 23, 2021, Niels Henrik Rasmussen has left the board of directors of Hello Retail ApS.
As of August 23, 2021, Jesper Genter Lohmann has left the board of directors of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2020. Gross profit came to DKK 13,961,635, and the net result was DKK -2,601,391.
As of October 19, 2020, HIGH FIVE HOLDING ApS is registered as an owner of Hello Retail ApS with an ownership share of 10%.
Hello Retail ApS has published its annual report for 2019. Gross profit came to DKK 12,331,407, and the net result was DKK -340,735.
Hello Retail ApS has published its annual report for 2018. Gross profit came to DKK 8,797,850, and the net result was DKK -967,395.
On March 25, 2019, the company changed its name from ADDWISH ApS to Hello Retail ApS.
As of January 17, 2019, VÆKSTFONDEN is registered as an owner of Hello Retail ApS with an ownership share of 10%.
As of January 17, 2019, Dico Invest 3 K/S is registered as an owner of Hello Retail ApS with an ownership share of 33%.
As of September 26, 2018, Jesper Genter Lohmann has joined the board of directors of Hello Retail ApS.
As of September 26, 2018, KRJ HOLDING GENTOFTE ApS is registered as an owner of Hello Retail ApS with an ownership share of 10%.
Hello Retail ApS has published its annual report for 2017. Revenue came to DKK 8,492,349, and the net result was DKK -1,447,292.
Hello Retail ApS has published its annual report for 2016. Gross profit came to DKK 4,204,932, and the net result was DKK -1,687,904.
As of January 1, 2017, Brian Petersen has left the board of directors of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2015. The net result was DKK -2,787,037.
Hello Retail ApS has published its annual report for 2014. Gross profit came to DKK -735,330, and the net result was DKK -5,084,983.
As of April 13, 2015, EY Godkendt Revisionspartnerselskab has been appointed auditor of Hello Retail ApS.
As of April 13, 2015, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Hello Retail ApS.
As of March 18, 2015, Niels Henrik Rasmussen has joined the board of directors of Hello Retail ApS.
As of March 18, 2015, Christian Lindegaard Jepsen has left the board of directors of Hello Retail ApS.
Hello Retail ApS has published its annual report for 2013. Revenue came to DKK 2,820, and the net result was DKK -6,050,806.
Hello Retail ApS has published its annual report for 2012. Revenue came to DKK 2,868, and the net result was DKK -32,151.
On April 30, 2013, the company changed its name from GIFTMANAGER ApS to ADDWISH ApS.
As of February 19, 2013, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Hello Retail ApS.
As of February 19, 2013, Kasper Refskou Jensen has joined the board of directors of Hello Retail ApS.
As of February 19, 2013, Christian Lindegaard Jepsen has joined the board of directors of Hello Retail ApS.
As of February 19, 2013, Brian Petersen has joined the board of directors of Hello Retail ApS.
As of February 19, 2013, Kasper Refskou Jensen is registered as adm. dir. of Hello Retail ApS.
As of February 19, 2013, Brian Petersen has stepped down as director of Hello Retail ApS.
As of May 20, 2010, Tuncay Altun has stepped down as director of Hello Retail ApS.
As of September 15, 2009, Tuncay Altun is registered as director of Hello Retail ApS.
As of September 15, 2009, Brian Petersen is registered as director of Hello Retail ApS.
Hello Retail ApS was founded on September 15, 2009.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
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