CVR: 32337260
Secondary names: Ejuicen ApS, SMOKE-IT ApS
Previous names: SMOKE-IT ApS
DKK 51,327,023
Gross profit
Net result: DKK 2,589,360
Insano Holding ApS
CVR · view ownership and management
Director registered: Jesper Hartmann Andersen
CVR · 05/01/2026
View the full event history
GEjSER ApS is a Danish company of the type Anpartsselskab based in Galten, founded in 2013. The company is registered under the industry Detailhandel med tobaksvarer. The company was previously named SMOKE-IT ApS. The management consists of Casper Hartmann Bülow Andersen and Jesper Hartmann Andersen. The company is owned by Insano Holding ApS. The company has 83 employees (2018). In 2025, the company reported a gross profit of DKK 51,327,023 and a net result of DKK 2,589,360 compared with DKK 1,065,209 the year before. Equity in the 2025 report amounted to DKK 22,870,236.
Source: annual report 2025, Danish Business Authority
The financial health of GEjSER ApS appears robust, with a consistent gross profit trend, peaking at 51,327,023 DKK in 2025, and a notable profit increase to 2,589,360 DKK. Over the past five years, while gross profit has fluctuated, it has generally trended upwards, indicating strong operational performance despite the absence of revenue data. The company's equity has also grown significantly, reaching 22,870,236 DKK in 2025, which reflects a solid capital position. However, the lack of revenue transparency raises concerns about the sustainability of its profitability and market position within the tobacco retail industry. Overall, GEjSER ApS shows a positive trajectory, but further insights into revenue would provide a clearer picture of its competitive stance.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at udøve handel med elektroniske cigaretter og tilbehør dertil samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 51.3 mio. | 2.6 mio. | 32.8 mio. | 22.9 mio. | 119 | |
| 202401/01/2024 – 31/12/2024 | 47.5 mio. | 1.1 mio. | 26.4 mio. | 20.3 mio. | 111 | |
| 202301/01/2023 – 31/12/2023 | 40.1 mio. | 1.5 mio. | 25.1 mio. | 19.2 mio. | 96 | |
| 202201/01/2022 – 31/12/2022 | 42.8 mio. | 5.9 mio. | 28.3 mio. | 17.8 mio. | 93 | |
| 202101/01/2021 – 31/12/2021 | 45.7 mio. | 11.7 mio. | 26.4 mio. | 17.9 mio. | 84 | |
| 202001/01/2020 – 31/12/2020 | 37.8 mio. | 7.6 mio. | 23.6 mio. | 14.2 mio. | 81 | |
| 201901/01/2019 – 31/12/2019 | 30.3 mio. | 2 mio. | 18.9 mio. | 11.8 mio. | 78 | |
| 201801/01/2018 – 31/12/2018 | 28.3 mio. | 4.8 mio. | 23.1 mio. | 10.8 mio. | 59 | |
| 201701/01/2017 – 31/12/2017 | 18.7 mio. | 3.9 mio. | 19 mio. | 9 mio. | 38 | |
| 201601/01/2016 – 31/12/2016 | 12.9 mio. | 1.2 mio. | 12.2 mio. | 6.1 mio. | 32 | |
| 201501/01/2015 – 31/12/2015 | 14.2 mio. | 3.7 mio. | 12.6 mio. | 5.8 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 7.8 mio. | 683 t. | 6.5 mio. | 2.1 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 8 mio. | 1.1 mio. | 4.2 mio. | 2.4 mio. | - |
Compared to 23 companies in Detailhandel med tobaksvarer
Comparison is based on industry median values
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Try the lead list generatorGEjSER ApS was founded on 24 April 2013.
GEjSER ApS is registered under the industry Detailhandel med tobaksvarer (industry code 472600).
GEjSER ApS had 83 employees in 2018 according to the Danish CVR register.
GEjSER ApS is owned by Insano Holding ApS.
gejser.dk belongs to GEjSER ApS, CVR number 32337260.
In 2025, GEjSER ApS reported a gross profit of DKK 51,327,023.
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Contact info changed: new phone: 26220707, new email: [email protected], new website: www.gejser.dk (June 23, 2026).
GEjSER ApS has published its annual report for 2025. Gross profit came to DKK 51,327,023, and the net result was DKK 2,589,360.
Contact info changed: new phone: 26220707, new email: [email protected], new website: www.gejser.dk (April 1, 2026).
Contact info changed: new phone: 26220707, new email: [email protected], new website: www.gejser.dk (February 20, 2026).
Contact info changed: new phone: 26220707, new email: [email protected], new website: www.gejser.dk (February 13, 2026).
Contact info changed: new phone: 26220707, new email: [email protected], new website: www.gejser.dk (February 1, 2026).
Contact info changed: new phone: 26220707, new email: [email protected], new website: www.gejser.dk (January 30, 2026).
Contact info changed: new phone: 26220707, new email: [email protected], new website: www.gejser.dk (January 20, 2026).
Contact info changed: new phone: 26220707, new email: [email protected], new website: www.gejser.dk (January 19, 2026).
As of January 5, 2026, Jesper Hartmann Andersen is registered as director of GEjSER ApS.
As of December 9, 2025, Casper Hartmann Bülow Andersen is registered as adm. dir. of GEjSER ApS.
As of December 9, 2025, Jens Nygaard Andersen has stepped down as director of GEjSER ApS.
As of July 29, 2025, BDO Statsautoriseret Revisionspartnerselskab has been appointed auditor of GEjSER ApS.
As of July 29, 2025, A/S PSE 17 NR. 1056 has stepped down as auditor of GEjSER ApS.
GEjSER ApS has published its annual report for 2024. Gross profit came to DKK 47,500,709, and the net result was DKK 1,065,209.
GEjSER ApS has published its annual report for 2023. Gross profit came to DKK 40,081,687, and the net result was DKK 1,457,757.
GEjSER ApS has published its annual report for 2022. Gross profit came to DKK 42,832,895, and the net result was DKK 5,889,833.
GEjSER ApS has published its annual report for 2021. Gross profit came to DKK 45,679,168, and the net result was DKK 11,676,159.
On March 29, 2022, the company changed its name from SMOKE-IT ApS to GEjSER ApS.
GEjSER ApS has published its annual report for 2020. Gross profit came to DKK 37,832,789, and the net result was DKK 7,612,915.
As of April 13, 2021, A/S PSE 17 NR. 1056 has been appointed auditor of GEjSER ApS.
As of April 13, 2021, RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of GEjSER ApS.
GEjSER ApS has published its annual report for 2019. Gross profit came to DKK 30,297,391, and the net result was DKK 1,974,189.
GEjSER ApS has published its annual report for 2018. Gross profit came to DKK 28,289,957, and the net result was DKK 4,828,746.
GEjSER ApS has published its annual report for 2017. Gross profit came to DKK 18,676,676, and the net result was DKK 3,923,424.
As of January 1, 2018, Insano Holding ApS is registered as an owner of GEjSER ApS with an ownership share of 100%.
GEjSER ApS has published its annual report for 2016. Gross profit came to DKK 12,946,570, and the net result was DKK 1,228,507.
GEjSER ApS has published its annual report for 2015. Gross profit came to DKK 14,184,302, and the net result was DKK 3,730,057.
GEjSER ApS has published its annual report for 2014. Gross profit came to DKK 7,805,418, and the net result was DKK 683,022.
GEjSER ApS has published its annual report for 2013. Gross profit came to DKK 8,002,663, and the net result was DKK 1,055,639.
As of January 31, 2014, RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of GEjSER ApS.
As of January 31, 2014, SLP NR. 10.814 A/S has stepped down as auditor of GEjSER ApS.
As of April 24, 2013, SLP NR. 10.814 A/S has been appointed auditor of GEjSER ApS.
As of April 24, 2013, Jens Nygaard Andersen is registered as director of GEjSER ApS.
GEjSER ApS was founded on April 24, 2013.
