Owners, management and financials
CVR: 31627303
Secondary names: CHARLOTTE ELSTED ApS
Previous names: CHARLOTTE ELSTED ApS, HOUSE OF WALDORF ApS
DKK 3,147,647
Gross profit
Net result: DKK 114,278
CHARLOTTE ELSTED HOLDING ApS (100%)
CVR · view owners
Charlotte Munch Elsted
CVR · view management
Active
Founded 14 August 2008
CVR · view overview
8 employees
CVR · 2026
Name registered: HOW by Charlotte Elsted Aps
CVR · 26/08/2020
View the full event history
HOW by Charlotte Elsted Aps is a Danish company of the type Anpartsselskab based in Frederiksberg, founded in 2008. The company is registered under the industry Anden specialiseret engroshandel i.a.n.. The company was previously named HOUSE OF WALDORF ApS and CHARLOTTE ELSTED ApS. The management consists of Charlotte Munch Elsted. The company is owned by CHARLOTTE ELSTED HOLDING ApS. The company has 8 employees (2026). In 2025, the company reported a gross profit of DKK 3,147,647 and a net result of DKK 114,278 compared with DKK 103,289 the year before. Equity in the 2025 report amounted to DKK 2,176,659.
Source: annual report 2025, Danish Business Authority
The financial health of HOW by Charlotte Elsted Aps appears stable, with a consistent gross profit trend over the past five years, peaking at 3,702,338 DKK in 2024. Profitability has fluctuated, with a notable decline in profit from 610,823 DKK in 2021 to 114,278 DKK in 2025, indicating potential challenges in maintaining margins. The company's equity has shown a positive trajectory, increasing from 1,104,242 DKK in 2021 to 2,176,659 DKK in 2025, suggesting a strengthening financial position. However, the absence of disclosed revenue raises concerns about transparency and overall market positioning within the specialized wholesale trade industry.
AI-generated summary · Generated 14/08/2026
Selskabets primære formål er at drive en gros- og detailhandel med parfumerievarer, kosmetik og hårplejeprodukter og dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 3.1 mio. | 114 t. | 3.2 mio. | 2.2 mio. | 9 | |
| 202401/01/2024 – 31/12/2024 | 3.7 mio. | 103 t. | 3.2 mio. | 2.1 mio. | 9 | |
| 202301/01/2023 – 31/12/2023 | 3.3 mio. | 301 t. | 3.2 mio. | 2 mio. | 8 | |
| 202201/01/2022 – 31/12/2022 | 3.3 mio. | 554 t. | 2.9 mio. | 1.7 mio. | 7 | |
| 202101/01/2021 – 31/12/2021 | 2.9 mio. | 611 t. | 3.6 mio. | 1.1 mio. | 7 | |
| 202001/01/2020 – 31/12/2020 | 3.1 mio. | 91 t. | 2.7 mio. | 493 t. | 8 | |
| 201901/01/2019 – 31/12/2019 | 3.4 mio. | 183 t. | 2.3 mio. | 403 t. | 8 | |
| 201801/01/2018 – 31/12/2018 | 3.5 mio. | 76 t. | 2.6 mio. | 220 t. | 9 | |
| 201701/01/2017 – 31/12/2017 | 2.6 mio. | -449 t. | 2.5 mio. | 144 t. | 9 | |
| 201601/01/2016 – 31/12/2016 | 2.7 mio. | 88 t. | 2.3 mio. | 592 t. | 7 | |
| 201501/01/2015 – 31/12/2015 | 2.3 mio. | 124 t. | 2.1 mio. | 504 t. | - | |
| 201401/01/2014 – 31/12/2014 | 2 mio. | 251 t. | 2.1 mio. | 380 t. | - | |
| 201301/01/2013 – 31/12/2013 | 1.5 mio. | -395 t. | 2.3 mio. | 129 t. | - | |
| 201201/01/2012 – 31/12/2012 | 1.9 mio. | 52 t. | 2.4 mio. | 584 t. | - |
Compared to 495 companies in Anden specialiseret engroshandel i.a.n.
Comparison is based on industry median values
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See the API documentationThe CVR number of HOW by Charlotte Elsted Aps is 31627303.
HOW by Charlotte Elsted Aps is owned by CHARLOTTE ELSTED HOLDING ApS.
The management of HOW by Charlotte Elsted Aps consists of Charlotte Munch Elsted.
In 2025, HOW by Charlotte Elsted Aps reported a gross profit of DKK 3,147,647.
HOW by Charlotte Elsted Aps had 8 employees in 2026 according to the Danish CVR register.
HOW by Charlotte Elsted Aps was founded on 14 August 2008.
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HOW by Charlotte Elsted Aps has published its annual report for 2025. Gross profit came to DKK 3,147,647, and the net result was DKK 114,278.
HOW by Charlotte Elsted Aps has published its annual report for 2024. Gross profit came to DKK 3,702,338, and the net result was DKK 103,289.
HOW by Charlotte Elsted Aps has published its annual report for 2023. Gross profit came to DKK 3,312,051, and the net result was DKK 301,248.
HOW by Charlotte Elsted Aps has published its annual report for 2022. Gross profit came to DKK 3,326,201, and the net result was DKK 553,602.
HOW by Charlotte Elsted Aps has published its annual report for 2021. Gross profit came to DKK 2,889,427, and the net result was DKK 610,823.
HOW by Charlotte Elsted Aps has published its annual report for 2020. Gross profit came to DKK 3,092,799, and the net result was DKK 90,735.
On August 26, 2020, the company changed its name from HOUSE OF WALDORF ApS to HOW by Charlotte Elsted Aps.
HOW by Charlotte Elsted Aps has published its annual report for 2019. Gross profit came to DKK 3,423,621, and the net result was DKK 182,537.
HOW by Charlotte Elsted Aps has published its annual report for 2018. Gross profit came to DKK 3,487,337, and the net result was DKK 76,443.
HOW by Charlotte Elsted Aps has published its annual report for 2017. Gross profit came to DKK 2,599,997, and the net result was DKK -448,678.
HOW by Charlotte Elsted Aps has published its annual report for 2016. Gross profit came to DKK 2,662,315, and the net result was DKK 87,992.
HOW by Charlotte Elsted Aps has published its annual report for 2015. Gross profit came to DKK 2,275,328, and the net result was DKK 124,399.
HOW by Charlotte Elsted Aps has published its annual report for 2014. Gross profit came to DKK 1,988,077, and the net result was DKK 251,058.
HOW by Charlotte Elsted Aps has published its annual report for 2013. Gross profit came to DKK 1,507,627, and the net result was DKK -395,445.
HOW by Charlotte Elsted Aps has published its annual report for 2012. Gross profit came to DKK 1,859,411, and the net result was DKK 52,381.
As of June 13, 2013, REVISIONSFIRMAET TORLUND, STATSAUTORISERET REVISIONSANPARTSSELSKAB has stepped down as auditor of HOW by Charlotte Elsted Aps.
As of December 29, 2010, REVISIONSFIRMAET TORLUND, STATSAUTORISERET REVISIONSANPARTSSELSKAB has been appointed auditor of HOW by Charlotte Elsted Aps.
As of December 29, 2010, TIMEVISION FREDERIKSBERG REGISTRERET REVISIONSAKTIESELSKAB has stepped down as auditor of HOW by Charlotte Elsted Aps.
On September 16, 2009, the company changed its name from CHARLOTTE ELSTED ApS to HOUSE OF WALDORF ApS.
As of April 1, 2009, TIMEVISION FREDERIKSBERG REGISTRERET REVISIONSAKTIESELSKAB has been appointed auditor of HOW by Charlotte Elsted Aps.
As of April 1, 2009, VICH 6879 A/S has stepped down as auditor of HOW by Charlotte Elsted Aps.
As of March 17, 2009, CHARLOTTE ELSTED HOLDING ApS is registered as an owner of HOW by Charlotte Elsted Aps with an ownership share of 100%.
As of August 14, 2008, VICH 6879 A/S has been appointed auditor of HOW by Charlotte Elsted Aps.
As of August 14, 2008, Charlotte Munch Elsted is registered as director of HOW by Charlotte Elsted Aps.
HOW by Charlotte Elsted Aps was founded on August 14, 2008.
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