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BABYSAM A/S

CVR: 31370450

Growing 6% p.a.Large companyWell-established (18 yrs)Profitable

Secondary names: BABYSAM INDKØB A/S, BABYSAM, VEJLE A/S, BABYSAM HOLBÆK A/S

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About BABYSAM A/S

BABYSAM A/S is a Danish company of the type Aktieselskab based in Rødovre, founded in 2008. The company is registered under the industry Detailhandel med baby- og børnetøj. The management consists of Kenneth Willenbrack Nørgaard. The company is owned by BASA HOLDING A/S. The company has 454 employees. In 2025, the company reported revenue of DKK 719,660,000 and a net result of DKK 15,854,000 compared with DKK -48,592,000 the year before. Equity amounted to DKK 74,422,000.

The financial health of BABYSAM A/S shows signs of recovery, with a notable increase in revenue from 655.99 million DKK in 2024 to 719.66 million DKK in 2025, alongside a return to profitability with a profit of 15.85 million DKK. However, the previous years reflected challenges, including significant losses in 2024 and 2023, which raised concerns about operational efficiency and margin stability. Equity has decreased from 133.03 million DKK in 2022 to 74.42 million DKK in 2025, indicating potential vulnerabilities in financial resilience. Positioned in the baby and children's clothing retail sector, BABYSAM A/S is navigating a recovery phase, but continued focus on profitability and equity management will be essential for sustained growth.

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Overview

Company type
A/S
Aktieselskab
Address
Valhøjs Alle 176, 2610 Rødovre
RØDOVRE
2610 Rødovre
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Founded
10.4.2008

Details

Industry
Detailhandel med baby- og børnetøj
Code: 477120
Employees
454 employees
269 FTE
(2018)
Capital
33.850.000 kr.

Purpose

Selskabets formål er detailsalg af babyudstyr og udvikling, produktion og salg af barnevogne, levering af konsulentydelser, samt at drive anden virksomhed, der efter bestyrelsens skøn står i forbindelse hermed, direkte eller som holdingselskab.

Location

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Financials

YearRevenueProfit/LossTotal AssetsEquityEmployeesReport
2025719.7 mio.15.9 mio.236.9 mio.74.4 mio.275
2024656 mio.-48.6 mio.223.8 mio.58.9 mio.277
2023614.8 mio.-20.7 mio.250.5 mio.107.5 mio.273
2022636.1 mio.4.1 mio.247.7 mio.133 mio.260
2021577.2 mio.19 mio.245 mio.128.9 mio.242
2020516.3 mio.-31.1 mio.248.9 mio.110 mio.252
2019534.1 mio.-10.8 mio.241.9 mio.141 mio.244
2018499.5 mio.11.7 mio.266.2 mio.151.8 mio.252
2017476.9 mio.32.6 mio.241.9 mio.140.1 mio.244
2016439.6 mio.24.7 mio.201.2 mio.107.5 mio.231
2015386.5 mio.1.5 mio.154.7 mio.73.2 mio.232
2014365.8 mio.-7.9 mio.138.8 mio.71.7 mio.249
2013379.5 mio.-25.9 mio.147.7 mio.79.6 mio.322

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Industry Benchmarks

View industry report

Compared to 190 companies in Detailhandel med baby- og børnetøj

Revenue
Company719.7 mio.
Industry median770 t.
934.7x
Profit margin
Company2.2%
Industry median18.0%
8.2x below
Employees
Company275
Industry median6
45.8x
Equity ratio
Company31.4%
Industry median46.0%
32% below

Comparison is based on industry median values

Ownership

Owners
BASA HOLDING A/S
CVR: 35204369
100%
BABYSAM A/S
CVR: 31370450
Subsidiaries
NIKOSTINE ApS
CVR: 30599810(active)
100%
SAMBA FEEDER A/S
CVR: 31278007(active)
100%
ODDER BARNEVOGNSFABRIK A/S
CVR: 36962518(active)
100%

Public contracts

8 public tenders won

EU-Udbud 2026: Barnevogne og klapvogne med og uden motor m.m.
Fællesindkøb Fyn06/05/20264.540.000 kr.
Delaftale 1: Barnevogne, klapvogne m.fl.
HØJE-TAASTRUP KOMMUNE01/06/202614.400.000 kr.
Del 1 Barnevogne krybber og klapvogne (1)
Lejre Kommune27/04/20269.200.000 kr.
Delaftale 1 - Babyudstyr
Københavns Kommune - Økonomiforvaltningen11/05/202619.800.000 kr.
Diverse babyudstyr - genudbud
Aarhus Kommune15/04/20266.702.153 kr.
Delaftale 1: Barnevogne, klapvogne, krybber og dertilhørende tilbehør og madrasser.
Aarhus Kommune03/03/202636.646.276 kr.
Delaftale 1: barnevogne med motor og tilbehør
Fællesindkøb Midt27/05/20258.249.956 kr.
Børne- og Babyartikler
Herning Kommune27/05/20252.700.000 kr.

Sources: TED (the EU tender database) and udbud.dk

Management

Directors

Kenneth Willenbrack Nørgaard(ADM. DIR.)

Board

Peter Jalsøe(FORMAND)
Anders Jalsøe(BESTYRELSESMEDLEM)
Christian Jalsøe(BESTYRELSESMEDLEM)

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Founders

Susanne Fræer Kaspersen
Grete Irene Jørgensen
Michael Hedahl Hansen
Ulrich Danquardt Wiingreen
LAUGESEN HOLDING ESBJERG ApS
V & K HOLDING ApS LYSTRUP
ADH HOLDING ApS
ADH EJENDOMSSELSKAB ApS
ULRIK MALLE SNEDSTED HOLDING ApS
JENSENS BABYLAND HOLDING ApS
ALT TIL BARNET HOLDING ApS
BENPAUWIN05 HOLDING ApS
BSF ApS
BABYSAM SØNDERBORG ApS
INDKØBSFORENINGEN BASYSAM A.M.B.A.

Production units (59)

BABYSAM A/S
P-no: 1014349185
Valhøjs Alle 176, 2610, Rødovre
Detailhandel med baby- og børnetøj
41 employees
BabySam Næstved
P-no: 1015262253
Vestergårdsvej 44, 4700, Næstved
Detailhandel med baby- og børnetøj
30 employees
BabySam Snedsted
P-no: 1015262342
Hovedgaden 9, 7752, Snedsted
Detailhandel med baby- og børnetøj
29 employees
BabySam Kolding
P-no: 1015262210
Egtved Alle 9, 6000, Kolding
Detailhandel med baby- og børnetøj
19 employees
BabySam Odense M
P-no: 1016233710
Tagtækkervej 8, 5230, Odense M
Detailhandel med baby- og børnetøj
19 employees

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History

76 events
2026
BABYSAM A/S wins public contractJun 1, 2026

BABYSAM A/S has won the tender "Delaftale 1: Barnevogne, klapvogne m.fl." issued by HØJE-TAASTRUP KOMMUNE worth 14,400,000 DKK.

Anders Baltzer Thygesen steps down as director of BABYSAM A/SMay 18, 2026

As of May 18, 2026, Anders Baltzer Thygesen has stepped down as director of BABYSAM A/S.

BABYSAM A/S wins public contractMay 11, 2026

BABYSAM A/S has won the tender "Delaftale 1 - Babyudstyr" issued by Københavns Kommune - Økonomiforvaltningen worth 19,800,000 DKK.

BABYSAM A/S changes addressMay 8, 2026

Address changed to Valhøjs Alle 176, 2610 Rødovre (May 8, 2026).

BABYSAM A/S wins public contractMay 6, 2026

BABYSAM A/S has won the tender "EU-Udbud 2026: Barnevogne og klapvogne med og uden motor m.m." issued by Fællesindkøb Fyn worth 4,540,000 DKK.

BABYSAM A/S wins public contractApr 27, 2026

BABYSAM A/S has won the tender "Del 1 Barnevogne krybber og klapvogne (1)" issued by Lejre Kommune worth 9,200,000 DKK.

BABYSAM A/S wins public contractApr 15, 2026

BABYSAM A/S has won the tender "Diverse babyudstyr - genudbud" issued by Aarhus Kommune worth 6,702,153 DKK.

BABYSAM A/S: The 2025 annual report is outMar 25, 2026

BABYSAM A/S has published its annual report for 2025. Revenue came to DKK 719,660,000, and the net result was DKK 15,854,000.

BABYSAM A/S wins public contractMar 3, 2026

BABYSAM A/S has won the tender "Delaftale 1: Barnevogne, klapvogne, krybber og dertilhørende tilbehør og madrasser." issued by Aarhus Kommune worth 36,646,276 DKK.

2025
BABYSAM A/S wins public contractMay 27, 2025

BABYSAM A/S has won the tender "Børne- og Babyartikler" issued by Herning Kommune worth 2,700,000 DKK.

BABYSAM A/S wins public contractMay 27, 2025

BABYSAM A/S has won the tender "Delaftale 1: barnevogne med motor og tilbehør" issued by Fællesindkøb Midt worth 8,249,956 DKK.

BABYSAM A/S: The 2024 annual report is outApr 16, 2025

BABYSAM A/S has published its annual report for 2024. Revenue came to DKK 655,987,000, and the net result was DKK -48,592,000.

2024
BABYSAM A/S: The 2023 annual report is outApr 4, 2024

BABYSAM A/S has published its annual report for 2023. Revenue came to DKK 614,757,000, and the net result was DKK -20,682,000.

2023
Peter Jalsøe joins the board of BABYSAM A/SMay 4, 2023

As of May 4, 2023, Peter Jalsøe has joined the board of directors of BABYSAM A/S.

Jesper Boysen leaves the board of BABYSAM A/SMay 4, 2023

As of May 4, 2023, Jesper Boysen has left the board of directors of BABYSAM A/S.

Sanna Mari Suvanto-Harsaae leaves the board of BABYSAM A/SMay 4, 2023

As of May 4, 2023, Sanna Mari Suvanto-Harsaae has left the board of directors of BABYSAM A/S.

Peter Jalsøe leaves the board of BABYSAM A/SMay 3, 2023

As of May 3, 2023, Peter Jalsøe has left the board of directors of BABYSAM A/S.

BABYSAM A/S: The 2022 annual report is outFeb 7, 2023

BABYSAM A/S has published its annual report for 2022. Revenue came to DKK 636,145,000, and the net result was DKK 4,100,000.

2022
BABYSAM A/S: The 2021 annual report is outJan 27, 2022

BABYSAM A/S has published its annual report for 2021. Revenue came to DKK 577,154,000, and the net result was DKK 18,952,000.

2021
BABYSAM A/S appoints new auditorMay 5, 2021

As of May 5, 2021, BUUS JENSEN I/S STATSAUTORISEREDE REVISORER has been appointed auditor of BABYSAM A/S.

Auditor steps down at BABYSAM A/SMay 4, 2021

As of May 4, 2021, EY Godkendt Revisionspartnerselskab has stepped down as auditor of BABYSAM A/S.

BABYSAM A/S: The 2020 annual report is outFeb 18, 2021

BABYSAM A/S has published its annual report for 2020. Revenue came to DKK 516,263,000, and the net result was DKK -31,060,000.

2020
Christian Jalsøe joins the board of BABYSAM A/SSep 18, 2020

As of September 18, 2020, Christian Jalsøe has joined the board of directors of BABYSAM A/S.

Anders Jalsøe joins the board of BABYSAM A/SSep 18, 2020

As of September 18, 2020, Anders Jalsøe has joined the board of directors of BABYSAM A/S.

Niels-Christian Worning leaves the board of BABYSAM A/SSep 18, 2020

As of September 18, 2020, Niels-Christian Worning has left the board of directors of BABYSAM A/S.

Karl Tommy Wikström leaves the board of BABYSAM A/SSep 18, 2020

As of September 18, 2020, Karl Tommy Wikström has left the board of directors of BABYSAM A/S.

BABYSAM A/S: The 2019 annual report is outFeb 25, 2020

BABYSAM A/S has published its annual report for 2019. Revenue came to DKK 534,097,000, and the net result was DKK -10,790,000.

2019
Anders Baltzer Thygesen joins BABYSAM A/S as directorDec 16, 2019

As of December 16, 2019, Anders Baltzer Thygesen is registered as director of BABYSAM A/S.

Reto Utiger Sørensen steps down as director of BABYSAM A/SDec 13, 2019

As of December 13, 2019, Reto Utiger Sørensen has stepped down as director of BABYSAM A/S.

BABYSAM A/S: The 2018 annual report is outJan 24, 2019

BABYSAM A/S has published its annual report for 2018. Revenue came to DKK 499,506,000, and the net result was DKK 11,735,000.

2018
Reto Utiger Sørensen joins BABYSAM A/S as directorJul 1, 2018

As of July 1, 2018, Reto Utiger Sørensen is registered as director of BABYSAM A/S.

Mikael Koch Jensen steps down as director of BABYSAM A/SJun 30, 2018

As of June 30, 2018, Mikael Koch Jensen has stepped down as director of BABYSAM A/S.

BABYSAM A/S: The 2017 annual report is outJan 15, 2018

BABYSAM A/S has published its annual report for 2017. Revenue came to DKK 476,928,000, and the net result was DKK 32,592,000.

2017
BABYSAM A/S: The 2016 annual report is outFeb 27, 2017

BABYSAM A/S has published its annual report for 2016. Revenue came to DKK 439,603,000, and the net result was DKK 24,710,000.

2016
Mikael Koch Jensen joins BABYSAM A/S as directorSep 1, 2016

As of September 1, 2016, Mikael Koch Jensen is registered as director of BABYSAM A/S.

BABYSAM A/S: The 2015 annual report is outFeb 29, 2016

BABYSAM A/S has published its annual report for 2015. Revenue came to DKK 386,453,000, and the net result was DKK 1,546,000.

2015
Kenneth Willenbrack Nørgaard joins BABYSAM A/S as adm. dir.Sep 1, 2015

As of September 1, 2015, Kenneth Willenbrack Nørgaard is registered as adm. dir. of BABYSAM A/S.

Jeanette Aaen steps down as adm. dir. of BABYSAM A/SAug 31, 2015

As of August 31, 2015, Jeanette Aaen has stepped down as adm. dir. of BABYSAM A/S.

BABYSAM A/S: The 2014 annual report is outFeb 10, 2015

BABYSAM A/S has published its annual report for 2014. Revenue came to DKK 365,758,000, and the net result was DKK -7,863,000.

2014
BABYSAM A/S: The 2013 annual report is outFeb 28, 2014

BABYSAM A/S has published its annual report for 2013. Revenue came to DKK 379,490,000, and the net result was DKK -25,935,000.

BABYSAM A/S appoints new auditorJan 9, 2014

As of January 9, 2014, EY Godkendt Revisionspartnerselskab has been appointed auditor of BABYSAM A/S.

Auditor steps down at BABYSAM A/SJan 9, 2014

As of January 9, 2014, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of BABYSAM A/S.

2013
Jesper Boysen joins the board of BABYSAM A/SMay 24, 2013

As of May 24, 2013, Jesper Boysen has joined the board of directors of BABYSAM A/S.

Niels-Christian Worning joins the board of BABYSAM A/SMay 24, 2013

As of May 24, 2013, Niels-Christian Worning has joined the board of directors of BABYSAM A/S.

Jan Johan Kühl leaves the board of BABYSAM A/SMay 24, 2013

As of May 24, 2013, Jan Johan Kühl has left the board of directors of BABYSAM A/S.

Lars Frederiksen leaves the board of BABYSAM A/SMay 24, 2013

As of May 24, 2013, Lars Frederiksen has left the board of directors of BABYSAM A/S.

BASA HOLDING A/S registered as owner of BABYSAM A/SApr 9, 2013

As of April 9, 2013, BASA HOLDING A/S is registered as an owner of BABYSAM A/S with an ownership share of 100%.

BABYSAM A/S: The 2012 annual report is outMar 11, 2013

BABYSAM A/S has published its annual report for 2012.

2011
Karl Tommy Wikström joins the board of BABYSAM A/SOct 12, 2011

As of October 12, 2011, Karl Tommy Wikström has joined the board of directors of BABYSAM A/S.

David Holm-Ovrén leaves the board of BABYSAM A/SOct 12, 2011

As of October 12, 2011, David Holm-Ovrén has left the board of directors of BABYSAM A/S.

BABYSAM A/S appoints new auditorJul 1, 2011

As of July 1, 2011, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of BABYSAM A/S.

Auditor steps down at BABYSAM A/SJul 1, 2011

As of July 1, 2011, A/S PSE NR. 4820 has stepped down as auditor of BABYSAM A/S.

2010
Jeanette Aaen joins BABYSAM A/S as adm. dir.Nov 1, 2010

As of November 1, 2010, Jeanette Aaen is registered as adm. dir. of BABYSAM A/S.

Finn Petersen steps down as adm. dir. of BABYSAM A/SNov 1, 2010

As of November 1, 2010, Finn Petersen has stepped down as adm. dir. of BABYSAM A/S.

Finn Petersen joins BABYSAM A/S as adm. dir.Aug 31, 2010

As of August 31, 2010, Finn Petersen is registered as adm. dir. of BABYSAM A/S.

Claus Kurt Jensen steps down as adm. dir. of BABYSAM A/SAug 31, 2010

As of August 31, 2010, Claus Kurt Jensen has stepped down as adm. dir. of BABYSAM A/S.

2008
Claus Kurt Jensen joins BABYSAM A/S as adm. dir.Jun 24, 2008

As of June 24, 2008, Claus Kurt Jensen is registered as adm. dir. of BABYSAM A/S.

Uwe Koch steps down as adm. dir. of BABYSAM A/SJun 24, 2008

As of June 24, 2008, Uwe Koch has stepped down as adm. dir. of BABYSAM A/S.

Henrik Schulz steps down as director of BABYSAM A/SJun 24, 2008

As of June 24, 2008, Henrik Schulz has stepped down as director of BABYSAM A/S.

BABYSAM A/S appoints new auditorApr 10, 2008

As of April 10, 2008, A/S PSE NR. 4820 has been appointed auditor of BABYSAM A/S.

Hans Christian Jensen joins the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, Hans Christian Jensen has joined the board of directors of BABYSAM A/S.

Jørn-Ulrik Jørgensen joins the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, Jørn-Ulrik Jørgensen has joined the board of directors of BABYSAM A/S.

Jan Johan Kühl joins the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, Jan Johan Kühl has joined the board of directors of BABYSAM A/S.

Knud Erik Henningsen joins the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, Knud Erik Henningsen has joined the board of directors of BABYSAM A/S.

Lars Ulrik Malle joins the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, Lars Ulrik Malle has joined the board of directors of BABYSAM A/S.

Lars Frederiksen joins the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, Lars Frederiksen has joined the board of directors of BABYSAM A/S.

Peter Jalsøe joins the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, Peter Jalsøe has joined the board of directors of BABYSAM A/S.

Sanna Mari Suvanto-Harsaae joins the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, Sanna Mari Suvanto-Harsaae has joined the board of directors of BABYSAM A/S.

David Holm-Ovrén joins the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, David Holm-Ovrén has joined the board of directors of BABYSAM A/S.

Hans Christian Jensen leaves the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, Hans Christian Jensen has left the board of directors of BABYSAM A/S.

Jørn-Ulrik Jørgensen leaves the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, Jørn-Ulrik Jørgensen has left the board of directors of BABYSAM A/S.

Knud Erik Henningsen leaves the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, Knud Erik Henningsen has left the board of directors of BABYSAM A/S.

Lars Ulrik Malle leaves the board of BABYSAM A/SApr 10, 2008

As of April 10, 2008, Lars Ulrik Malle has left the board of directors of BABYSAM A/S.

Uwe Koch joins BABYSAM A/S as adm. dir.Apr 10, 2008

As of April 10, 2008, Uwe Koch is registered as adm. dir. of BABYSAM A/S.

Henrik Schulz joins BABYSAM A/S as directorApr 10, 2008

As of April 10, 2008, Henrik Schulz is registered as director of BABYSAM A/S.

BABYSAM A/S is foundedApr 10, 2008

BABYSAM A/S was founded on April 10, 2008.

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