CVR: 31363470
DKK 1,573,939
Gross profit
Net result: DKK -140,542
GULDSMED SUREL HOLDING ApS
CVR · view ownership and management
Director registered: Annette Hoppe Surel
CVR · 13/03/2008
View the full event history
GULDSMED SUREL ApS is a Danish company of the type Anpartsselskab based in Odense C, founded in 2008. The company is registered under the industry Detailhandel med ure og smykker. The management consists of Annette Hoppe Surel. The company is owned by GULDSMED SUREL HOLDING ApS. The company has 7 employees (2018). In 2025, the company reported a gross profit of DKK 1,573,939 and a net result of DKK -140,542 compared with DKK -849,797 the year before. Equity in the 2025 report amounted to DKK 1,977,780.
Source: annual report 2025, Danish Business Authority
The financial health of GULDSMED SUREL ApS shows a mixed trajectory, with fluctuating profitability over the past few years. Gross profit peaked at 1,573,939 DKK in 2025, but the company reported a loss of 140,542 DKK, indicating challenges in managing expenses despite a strong gross margin. Equity has decreased from 3,026,881 DKK in 2021 to 1,977,780 DKK in 2025, raising concerns about long-term sustainability. The lack of disclosed revenue figures complicates the assessment of its market position within the jewelry and watch retail industry, but the company has demonstrated resilience with a notable gross profit history.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive handel og fabrikation samt hvad, der i øvrigt står i forbindelse hermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/05/2024 – 30/04/2025 | 1.6 mio. | -141 t. | 5.6 mio. | 2 mio. | 5 | |
| 202401/05/2023 – 30/04/2024 | 892 t. | -850 t. | 7 mio. | 2.1 mio. | 6 | |
| 202301/05/2022 – 30/04/2023 | 1.1 mio. | 197 t. | 7 mio. | 3 mio. | 6 | |
| 202201/05/2021 – 30/04/2022 | 1.2 mio. | -256 t. | 6.8 mio. | 2.8 mio. | 5 | |
| 202101/05/2020 – 30/04/2021 | 1.6 mio. | 39 t. | 6.4 mio. | 3 mio. | 5 | |
| 202001/05/2019 – 30/04/2020 | 980 t. | -562 t. | 6.9 mio. | 3 mio. | 6 | |
| 201901/05/2018 – 30/04/2019 | 815 t. | -783 t. | 7.5 mio. | 3.5 mio. | 6 | |
| 201801/05/2017 – 30/04/2018 | 1.2 mio. | -775 t. | 8.3 mio. | 4.3 mio. | 6 | |
| 201701/05/2016 – 30/04/2017 | 1.6 mio. | -949 t. | 8.2 mio. | 5.1 mio. | 7 | |
| 201601/05/2015 – 30/04/2016 | 2 mio. | -193 t. | 8.6 mio. | 4.9 mio. | 7 | |
| 201501/05/2014 – 30/04/2015 | 2.1 mio. | -142 t. | 8.2 mio. | 5.1 mio. | 7 | |
| 201401/05/2013 – 30/04/2014 | 2 mio. | -52 t. | 7.8 mio. | 5.2 mio. | 6 | |
| 201301/05/2012 – 30/04/2013 | 2 mio. | -71 t. | 7.5 mio. | 5.3 mio. | 6 |
Compared to 440 companies in Detailhandel med ure og smykker
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Try the lead list generatorGULDSMED SUREL ApS was founded on 13 March 2008.
GULDSMED SUREL ApS is registered under the industry Detailhandel med ure og smykker (industry code 477700).
GULDSMED SUREL ApS had 7 employees in 2018 according to the Danish CVR register.
GULDSMED SUREL ApS is owned by GULDSMED SUREL HOLDING ApS.
In 2025, GULDSMED SUREL ApS reported a gross profit of DKK 1,573,939.
The management of GULDSMED SUREL ApS consists of Annette Hoppe Surel.
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GULDSMED SUREL ApS has published its annual report for 2025. Gross profit came to DKK 1,573,939, and the net result was DKK -140,542.
GULDSMED SUREL ApS has published its annual report for 2024. Gross profit came to DKK 891,805, and the net result was DKK -849,797.
GULDSMED SUREL ApS has published its annual report for 2023. Gross profit came to DKK 1,095,746, and the net result was DKK 197,398.
GULDSMED SUREL ApS has published its annual report for 2022. Gross profit came to DKK 1,212,292, and the net result was DKK -256,159.
GULDSMED SUREL ApS has published its annual report for 2021. Gross profit came to DKK 1,568,401, and the net result was DKK 38,995.
GULDSMED SUREL ApS has published its annual report for 2020. Gross profit came to DKK 980,009, and the net result was DKK -561,555.
As of June 29, 2020, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of GULDSMED SUREL ApS.
As of June 29, 2020, Annette Hoppe Surel has left the board of directors of GULDSMED SUREL ApS.
As of June 29, 2020, Iben Lindhardt Fechtenburg has left the board of directors of GULDSMED SUREL ApS.
As of June 29, 2020, Erik Stærmose Jenlev has left the board of directors of GULDSMED SUREL ApS.
As of June 29, 2020, Helene Jeanett Surel Jenlev has left the board of directors of GULDSMED SUREL ApS.
GULDSMED SUREL ApS has published its annual report for 2019. Gross profit came to DKK 814,989, and the net result was DKK -782,545.
GULDSMED SUREL ApS has published its annual report for 2018. Gross profit came to DKK 1,168,259, and the net result was DKK -774,669.
GULDSMED SUREL ApS has published its annual report for 2017. Gross profit came to DKK 1,572,502, and the net result was DKK -948,868.
As of February 3, 2017, Erik Stærmose Jenlev has joined the board of directors of GULDSMED SUREL ApS.
As of February 3, 2017, Helene Jeanett Surel Jenlev has joined the board of directors of GULDSMED SUREL ApS.
As of February 3, 2017, Liss Edel Henny Hoppe Surel has left the board of directors of GULDSMED SUREL ApS.
As of February 2, 2017, Erik Stærmose Jenlev has left the board of directors of GULDSMED SUREL ApS.
GULDSMED SUREL ApS has published its annual report for 2016. Gross profit came to DKK 2,033,319, and the net result was DKK -193,449.
GULDSMED SUREL ApS has published its annual report for 2015. Gross profit came to DKK 2,068,026, and the net result was DKK -142,212.
GULDSMED SUREL ApS has published its annual report for 2014. Gross profit came to DKK 2,015,148, and the net result was DKK -51,616.
GULDSMED SUREL ApS has published its annual report for 2013. Gross profit came to DKK 2,025,876, and the net result was DKK -71,054.
As of July 1, 2011, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of GULDSMED SUREL ApS.
As of July 1, 2011, A/S PSE NR. 4820 has stepped down as auditor of GULDSMED SUREL ApS.
As of March 13, 2008, A/S PSE NR. 4820 has been appointed auditor of GULDSMED SUREL ApS.
As of March 13, 2008, Annette Hoppe Surel has joined the board of directors of GULDSMED SUREL ApS.
As of March 13, 2008, Liss Edel Henny Hoppe Surel has joined the board of directors of GULDSMED SUREL ApS.
As of March 13, 2008, Iben Lindhardt Fechtenburg has joined the board of directors of GULDSMED SUREL ApS.
As of March 13, 2008, Erik Stærmose Jenlev has joined the board of directors of GULDSMED SUREL ApS.
As of March 13, 2008, Annette Hoppe Surel is registered as director of GULDSMED SUREL ApS.
As of March 13, 2008, GULDSMED SUREL HOLDING ApS is registered as an owner of GULDSMED SUREL ApS with an ownership share of 100%.
GULDSMED SUREL ApS was founded on March 13, 2008.
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