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Strøm Retail A/S

CVR: 31349516

Growing 17% p.a.Micro companyWell-established (18 yrs)Loss-making

Previous names: DANFRUGT INVEST A/S, Strøm Invest Hellerup A/S

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About Strøm Retail A/S

Strøm Retail A/S is a Danish company of the type Aktieselskab based in Hellerup, founded in 2008. The company is registered under the industry Detailhandel med tøj. The company was previously named Strøm Invest Hellerup A/S and DANFRUGT INVEST A/S. The management consists of Viktor Doktor Plougmand. The company is owned by BLR ApS. In 2024, the company reported a gross profit of DKK 2,754,115 and a net result of DKK -167,969 compared with DKK -365,465 the year before. Equity amounted to DKK 864,170.

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Overview

Company type
A/S
Aktieselskab
Address
c/o Strøm APS, Strandvejen 169A st., 2900 Hellerup
GENTOFTE
2900 Hellerup
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Founded
1.4.2008

Details

Industry
Detailhandel med tøj
Code: 477110
Secondary industries
Engroshandel med beklædning (464210)
Capital
1.600.000 kr.

Contact

Advertising protected
Email
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Purpose

Selskabets formål er drive handel, herunder detailhandel med køb og salg af dame- og herrekonfektion.

Location

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Financials

YearGross ProfitProfit/LossTotal AssetsEquityEmployeesReport
20242.8 mio.-168 t.4.9 mio.864 t.6
20232.5 mio.-365 t.5.4 mio.1 mio.6
20221.3 mio.-187 t.5.9 mio.1.4 mio.3
2021343 t.367 t.1.6 mio.1.6 mio.-
202082 t.-475 t.1.6 mio.1.2 mio.-
2019484 t.-1.5 mio.12.2 mio.1.7 mio.0
2018459 t.26 t.14.2 mio.3.2 mio.0
2017464 t.13 t.14.4 mio.3.2 mio.-
2016588 t.117 t.15.1 mio.3.2 mio.-
2015559 t.73 t.15.3 mio.3 mio.-
2014346 t.8 t.15.4 mio.3 mio.-
2013356 t.31 t.15.6 mio.3 mio.-
2012438 t.5 t.15.8 mio.2.9 mio.-

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Industry Benchmarks

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Compared to 1.580 companies in Detailhandel med tøj

Employees
Company6
Industry median5
20% above
Equity ratio
Company17.6%
Industry median48.0%
2.7x below

Comparison is based on industry median values

Ownership

Owners
BLR ApS
CVR: 25845846
100%
Strøm Retail A/S
CVR: 31349516

Management

Directors

Viktor Doktor Plougmand(DIREKTØR)

Board

Helle Wagner Pedersen(FORMAND)
Martin Doktor Plougmand(BESTYRELSESMEDLEM)
Viktor Doktor Plougmand(BESTYRELSESMEDLEM)

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Founders

DANFRUGT SKÆLSKØR A/S

Production units (1)

Strøm Retail A/S
P-no: 1014325391
Strandvejen 169A st., 2900, Hellerup
Detailhandel med tøj

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History

67 events
2026
Strøm Retail A/S updates contact informationJul 10, 2026

Contact info changed: new email: [email protected] (July 10, 2026).

Strøm Retail A/S updates contact informationJul 9, 2026

Contact info changed: new email: [email protected] (July 9, 2026).

Strøm Retail A/S publishes interim reportJul 8, 2026

Strøm Retail A/S has published its interim report for the period January 1, 2025 – April 30, 2026.

Strøm Retail A/S updates contact informationApr 21, 2026

Contact info changed: new phone: 40102377, new email: [email protected] (April 21, 2026).

Strøm Retail A/S appoints new auditorApr 16, 2026

As of April 16, 2026, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Strøm Retail A/S.

Auditor steps down at Strøm Retail A/SApr 16, 2026

As of April 16, 2026, Grant Thornton, Godkendt Revisionspartnerselskab has stepped down as auditor of Strøm Retail A/S.

Strøm Retail A/S updates contact informationApr 15, 2026

Contact info changed: new phone: 40102377, new email: [email protected] (April 15, 2026).

Strøm Retail A/S updates contact informationJan 26, 2026

Contact info changed: new phone: 40102377, new email: [email protected] (January 26, 2026).

Martin Doktor Plougmand joins the board of Strøm Retail A/SJan 23, 2026

As of January 23, 2026, Martin Doktor Plougmand has joined the board of directors of Strøm Retail A/S.

Karina Harboe Laursen leaves the board of Strøm Retail A/SJan 23, 2026

As of January 23, 2026, Karina Harboe Laursen has left the board of directors of Strøm Retail A/S.

Strøm Retail A/S updates contact informationJan 14, 2026

Contact info changed: new phone: 40102377, new email: [email protected] (January 14, 2026).

2025
Helle Wagner Pedersen joins the board of Strøm Retail A/SDec 1, 2025

As of December 1, 2025, Helle Wagner Pedersen has joined the board of directors of Strøm Retail A/S.

Karina Harboe Laursen joins the board of Strøm Retail A/SDec 1, 2025

As of December 1, 2025, Karina Harboe Laursen has joined the board of directors of Strøm Retail A/S.

Viktor Doktor Plougmand joins the board of Strøm Retail A/SDec 1, 2025

As of December 1, 2025, Viktor Doktor Plougmand has joined the board of directors of Strøm Retail A/S.

Søren Bjerg Søgaard leaves the board of Strøm Retail A/SDec 1, 2025

As of December 1, 2025, Søren Bjerg Søgaard has left the board of directors of Strøm Retail A/S.

Jørgen Laursen leaves the board of Strøm Retail A/SDec 1, 2025

As of December 1, 2025, Jørgen Laursen has left the board of directors of Strøm Retail A/S.

Viktor Doktor Plougmand joins Strøm Retail A/S as directorDec 1, 2025

As of December 1, 2025, Viktor Doktor Plougmand is registered as director of Strøm Retail A/S.

Jørgen Laursen steps down as director of Strøm Retail A/SDec 1, 2025

As of December 1, 2025, Jørgen Laursen has stepped down as director of Strøm Retail A/S.

BLR ApS registered as owner of Strøm Retail A/SDec 1, 2025

As of December 1, 2025, BLR ApS is registered as an owner of Strøm Retail A/S with an ownership share of 100%.

Karina Harboe Laursen leaves the board of Strøm Retail A/SNov 30, 2025

As of November 30, 2025, Karina Harboe Laursen has left the board of directors of Strøm Retail A/S.

Søren Bjerg Søgaard joins the board of Strøm Retail A/SAug 6, 2025

As of August 6, 2025, Søren Bjerg Søgaard has joined the board of directors of Strøm Retail A/S.

Hannes Gunnar Carl Wellander leaves the board of Strøm Retail A/SAug 6, 2025

As of August 6, 2025, Hannes Gunnar Carl Wellander has left the board of directors of Strøm Retail A/S.

Strøm Retail A/S: The 2024 annual report is outApr 10, 2025

Strøm Retail A/S has published its annual report for 2024. Gross profit came to DKK 2,754,115, and the net result was DKK -167,969.

2024
Strøm Retail A/S: The 2023 annual report is outJun 24, 2024

Strøm Retail A/S has published its annual report for 2023. Gross profit came to DKK 2,520,507, and the net result was DKK -365,465.

2023
Strøm Retail A/S: The 2022 annual report is outMay 10, 2023

Strøm Retail A/S has published its annual report for 2022. Gross profit came to DKK 1,284,629, and the net result was DKK -186,502.

2022
Karina Harboe Laursen joins the board of Strøm Retail A/SJul 11, 2022

As of July 11, 2022, Karina Harboe Laursen has joined the board of directors of Strøm Retail A/S.

Jørgen Laursen joins the board of Strøm Retail A/SJul 11, 2022

As of July 11, 2022, Jørgen Laursen has joined the board of directors of Strøm Retail A/S.

Hannes Gunnar Carl Wellander joins the board of Strøm Retail A/SJul 11, 2022

As of July 11, 2022, Hannes Gunnar Carl Wellander has joined the board of directors of Strøm Retail A/S.

Søren Bjerg Søgaard leaves the board of Strøm Retail A/SJul 11, 2022

As of July 11, 2022, Søren Bjerg Søgaard has left the board of directors of Strøm Retail A/S.

Jørgen Laursen joins Strøm Retail A/S as directorJul 11, 2022

As of July 11, 2022, Jørgen Laursen is registered as director of Strøm Retail A/S.

Karina Harboe Laursen steps down as director of Strøm Retail A/SJul 11, 2022

As of July 11, 2022, Karina Harboe Laursen has stepped down as director of Strøm Retail A/S.

Strøm Invest Hellerup A/S changes name to Strøm Retail A/SJul 11, 2022

On July 11, 2022, the company changed its name from Strøm Invest Hellerup A/S to Strøm Retail A/S.

Karina Harboe Laursen leaves the board of Strøm Retail A/SJul 10, 2022

As of July 10, 2022, Karina Harboe Laursen has left the board of directors of Strøm Retail A/S.

Jørgen Laursen leaves the board of Strøm Retail A/SJul 10, 2022

As of July 10, 2022, Jørgen Laursen has left the board of directors of Strøm Retail A/S.

Strøm Retail A/S: The 2021 annual report is outApr 25, 2022

Strøm Retail A/S has published its annual report for 2021. Gross profit came to DKK 343,415, and the net result was DKK 366,746.

2021
Strøm Retail A/S: The 2020 annual report is outJun 28, 2021

Strøm Retail A/S has published its annual report for 2020. Gross profit came to DKK 81,757, and the net result was DKK -474,859.

2020
Strøm Retail A/S appoints new auditorDec 14, 2020

As of December 14, 2020, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of Strøm Retail A/S.

Auditor steps down at Strøm Retail A/SDec 14, 2020

As of December 14, 2020, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of Strøm Retail A/S.

Strøm Retail A/S: The 2019 annual report is outJun 29, 2020

Strøm Retail A/S has published its annual report for 2019. Gross profit came to DKK 484,306, and the net result was DKK -1,507,284.

Søren Bjerg Søgaard joins the board of Strøm Retail A/SFeb 28, 2020

As of February 28, 2020, Søren Bjerg Søgaard has joined the board of directors of Strøm Retail A/S.

Jørgen Laursen joins the board of Strøm Retail A/SFeb 28, 2020

As of February 28, 2020, Jørgen Laursen has joined the board of directors of Strøm Retail A/S.

Bernhard Griese leaves the board of Strøm Retail A/SFeb 28, 2020

As of February 28, 2020, Bernhard Griese has left the board of directors of Strøm Retail A/S.

Karina Harboe Laursen joins Strøm Retail A/S as directorFeb 28, 2020

As of February 28, 2020, Karina Harboe Laursen is registered as director of Strøm Retail A/S.

Bernhard Griese steps down as director of Strøm Retail A/SFeb 28, 2020

As of February 28, 2020, Bernhard Griese has stepped down as director of Strøm Retail A/S.

DANFRUGT INVEST A/S changes name to Strøm Invest Hellerup A/SFeb 28, 2020

On February 28, 2020, the company changed its name from DANFRUGT INVEST A/S to Strøm Invest Hellerup A/S.

Jørgen Laursen leaves the board of Strøm Retail A/SFeb 27, 2020

As of February 27, 2020, Jørgen Laursen has left the board of directors of Strøm Retail A/S.

2019
Strøm Retail A/S: The 2018 annual report is outJun 3, 2019

Strøm Retail A/S has published its annual report for 2018. Gross profit came to DKK 459,140, and the net result was DKK 26,080.

2018
Strøm Retail A/S appoints new auditorAug 1, 2018

As of August 1, 2018, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Strøm Retail A/S.

Auditor steps down at Strøm Retail A/SAug 1, 2018

As of August 1, 2018, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Strøm Retail A/S.

Strøm Retail A/S: The 2017 annual report is outMay 22, 2018

Strøm Retail A/S has published its annual report for 2017. Gross profit came to DKK 463,983, and the net result was DKK 13,123.

2017
Strøm Retail A/S: The 2016 annual report is outJun 2, 2017

Strøm Retail A/S has published its annual report for 2016. Gross profit came to DKK 588,418, and the net result was DKK 117,175.

Jørgen Laursen joins the board of Strøm Retail A/SMay 31, 2017

As of May 31, 2017, Jørgen Laursen has joined the board of directors of Strøm Retail A/S.

Anders Nielsen leaves the board of Strøm Retail A/SMay 31, 2017

As of May 31, 2017, Anders Nielsen has left the board of directors of Strøm Retail A/S.

2016
Strøm Retail A/S: The 2015 annual report is outJun 2, 2016

Strøm Retail A/S has published its annual report for 2015. Gross profit came to DKK 559,136, and the net result was DKK 73,274.

2015
Strøm Retail A/S: The 2014 annual report is outJun 2, 2015

Strøm Retail A/S has published its annual report for 2014. Gross profit came to DKK 346,182, and the net result was DKK 8,337.

2014
Strøm Retail A/S: The 2013 annual report is outMay 31, 2014

Strøm Retail A/S has published its annual report for 2013. Gross profit came to DKK 355,755, and the net result was DKK 30,572.

2013
Strøm Retail A/S: The 2012 annual report is outJun 6, 2013

Strøm Retail A/S has published its annual report for 2012. Gross profit came to DKK 438,221, and the net result was DKK 4,963.

2011
Strøm Retail A/S appoints new auditorOct 13, 2011

As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Strøm Retail A/S.

Auditor steps down at Strøm Retail A/SOct 13, 2011

As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of Strøm Retail A/S.

2008
Karina Harboe Laursen joins the board of Strøm Retail A/SApr 2, 2008

As of April 2, 2008, Karina Harboe Laursen has joined the board of directors of Strøm Retail A/S.

Jørgen Laursen leaves the board of Strøm Retail A/SApr 2, 2008

As of April 2, 2008, Jørgen Laursen has left the board of directors of Strøm Retail A/S.

Strøm Retail A/S appoints new auditorApr 1, 2008

As of April 1, 2008, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of Strøm Retail A/S.

Anders Nielsen joins the board of Strøm Retail A/SApr 1, 2008

As of April 1, 2008, Anders Nielsen has joined the board of directors of Strøm Retail A/S.

Bernhard Griese joins the board of Strøm Retail A/SApr 1, 2008

As of April 1, 2008, Bernhard Griese has joined the board of directors of Strøm Retail A/S.

Jørgen Laursen joins the board of Strøm Retail A/SApr 1, 2008

As of April 1, 2008, Jørgen Laursen has joined the board of directors of Strøm Retail A/S.

Bernhard Griese joins Strøm Retail A/S as directorApr 1, 2008

As of April 1, 2008, Bernhard Griese is registered as director of Strøm Retail A/S.

Strøm Retail A/S is foundedApr 1, 2008

Strøm Retail A/S was founded on April 1, 2008.

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