CVR: 31349516
Previous names: DANFRUGT INVEST A/S, Strøm Invest Hellerup A/S
DKK 2,754,115
Gross profit
Net result: DKK -167,969
BLR ApS
CVR · view ownership and management
Director role ended: Jørgen Laursen
CVR · 01/12/2025
View the full event history
Strøm Retail A/S is a Danish company of the type Aktieselskab based in Hellerup, founded in 2008. The company is registered under the industry Detailhandel med tøj. The company was previously named Strøm Invest Hellerup A/S and DANFRUGT INVEST A/S. The management consists of Viktor Doktor Plougmand. The company is owned by BLR ApS. In 2024, the company reported a gross profit of DKK 2,754,115 and a net result of DKK -167,969 compared with DKK -365,465 the year before. Equity in the 2024 report amounted to DKK 864,170.
Source: annual report 2024, Danish Business Authority
Strøm Retail A/S is currently facing financial challenges, as indicated by its declining profitability over recent years. The gross profit has shown a positive trend, increasing from 81,757 DKK in 2020 to 2,754,115 DKK in 2024, but the company has reported losses in three of the last four years, with a notable loss of 365,465 DKK in 2023. Equity has decreased from 1,584,106 DKK in 2021 to 864,170 DKK in 2024, raising concerns about its financial stability. While the gross profit margins are improving, the ongoing losses and declining equity position suggest that Strøm Retail A/S may need to reassess its operational strategies to enhance profitability and secure a stronger foothold in the competitive clothing retail industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er drive handel, herunder detailhandel med køb og salg af dame- og herrekonfektion.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202401/01/2024 – 31/12/2024 | 2.8 mio. | -168 t. | 4.9 mio. | 864 t. | 6 | |
| 202301/01/2023 – 31/12/2023 | 2.5 mio. | -365 t. | 5.4 mio. | 1 mio. | 6 | |
| 202201/01/2022 – 31/12/2022 | 1.3 mio. | -187 t. | 5.9 mio. | 1.4 mio. | 3 | |
| 202101/01/2021 – 31/12/2021 | 343 t. | 367 t. | 1.6 mio. | 1.6 mio. | - | |
| 202001/01/2020 – 31/12/2020 | 82 t. | -475 t. | 1.6 mio. | 1.2 mio. | - | |
| 201901/01/2019 – 31/12/2019 | 484 t. | -1.5 mio. | 12.2 mio. | 1.7 mio. | 0 | |
| 201801/01/2018 – 31/12/2018 | 459 t. | 26 t. | 14.2 mio. | 3.2 mio. | 0 | |
| 201701/01/2017 – 31/12/2017 | 464 t. | 13 t. | 14.4 mio. | 3.2 mio. | - | |
| 201601/01/2016 – 31/12/2016 | 588 t. | 117 t. | 15.1 mio. | 3.2 mio. | - | |
| 201501/01/2015 – 31/12/2015 | 559 t. | 73 t. | 15.3 mio. | 3 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 346 t. | 8 t. | 15.4 mio. | 3 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 356 t. | 31 t. | 15.6 mio. | 3 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 438 t. | 5 t. | 15.8 mio. | 2.9 mio. | - |
Compared to 1.548 companies in Detailhandel med tøj
Comparison is based on industry median values
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Set up monitoringStrøm Retail A/S was founded on 1 April 2008.
Strøm Retail A/S is registered under the industry Detailhandel med tøj (industry code 477110).
Strøm Retail A/S is owned by BLR ApS.
In 2024, Strøm Retail A/S reported a gross profit of DKK 2,754,115.
The management of Strøm Retail A/S consists of Viktor Doktor Plougmand.
Strøm Retail A/S is located at Strandvejen 169A st., 2900 Hellerup.
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Contact info changed: new email: [email protected] (August 11, 2026).
Contact info changed: new email: [email protected] (August 10, 2026).
Contact info changed: new email: [email protected] (July 10, 2026).
Contact info changed: new email: [email protected] (July 9, 2026).
Strøm Retail A/S has published its interim report for the period January 1, 2025 – April 30, 2026.
Contact info changed: new phone: 40102377, new email: [email protected] (April 21, 2026).
As of April 16, 2026, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Strøm Retail A/S.
As of April 16, 2026, Grant Thornton, Godkendt Revisionspartnerselskab has stepped down as auditor of Strøm Retail A/S.
Contact info changed: new phone: 40102377, new email: [email protected] (April 15, 2026).
Contact info changed: new phone: 40102377, new email: [email protected] (January 26, 2026).
As of January 23, 2026, Martin Doktor Plougmand has joined the board of directors of Strøm Retail A/S.
As of January 23, 2026, Karina Harboe Laursen has left the board of directors of Strøm Retail A/S.
Contact info changed: new phone: 40102377, new email: [email protected] (January 14, 2026).
As of December 1, 2025, Helle Wagner Pedersen has joined the board of directors of Strøm Retail A/S.
As of December 1, 2025, Karina Harboe Laursen has joined the board of directors of Strøm Retail A/S.
As of December 1, 2025, Viktor Doktor Plougmand has joined the board of directors of Strøm Retail A/S.
As of December 1, 2025, Søren Bjerg Søgaard has left the board of directors of Strøm Retail A/S.
As of December 1, 2025, Jørgen Laursen has left the board of directors of Strøm Retail A/S.
As of December 1, 2025, Viktor Doktor Plougmand is registered as director of Strøm Retail A/S.
As of December 1, 2025, Jørgen Laursen has stepped down as director of Strøm Retail A/S.
As of December 1, 2025, BLR ApS is registered as an owner of Strøm Retail A/S with an ownership share of 100%.
As of November 30, 2025, Karina Harboe Laursen has left the board of directors of Strøm Retail A/S.
As of August 6, 2025, Søren Bjerg Søgaard has joined the board of directors of Strøm Retail A/S.
As of August 6, 2025, Hannes Gunnar Carl Wellander has left the board of directors of Strøm Retail A/S.
Strøm Retail A/S has published its annual report for 2024. Gross profit came to DKK 2,754,115, and the net result was DKK -167,969.
Strøm Retail A/S has published its annual report for 2023. Gross profit came to DKK 2,520,507, and the net result was DKK -365,465.
Strøm Retail A/S has published its annual report for 2022. Gross profit came to DKK 1,284,629, and the net result was DKK -186,502.
As of July 11, 2022, Karina Harboe Laursen has joined the board of directors of Strøm Retail A/S.
As of July 11, 2022, Jørgen Laursen has joined the board of directors of Strøm Retail A/S.
As of July 11, 2022, Hannes Gunnar Carl Wellander has joined the board of directors of Strøm Retail A/S.
As of July 11, 2022, Søren Bjerg Søgaard has left the board of directors of Strøm Retail A/S.
As of July 11, 2022, Jørgen Laursen is registered as director of Strøm Retail A/S.
As of July 11, 2022, Karina Harboe Laursen has stepped down as director of Strøm Retail A/S.
On July 11, 2022, the company changed its name from Strøm Invest Hellerup A/S to Strøm Retail A/S.
As of July 10, 2022, Karina Harboe Laursen has left the board of directors of Strøm Retail A/S.
As of July 10, 2022, Jørgen Laursen has left the board of directors of Strøm Retail A/S.
Strøm Retail A/S has published its annual report for 2021. Gross profit came to DKK 343,415, and the net result was DKK 366,746.
Strøm Retail A/S has published its annual report for 2020. Gross profit came to DKK 81,757, and the net result was DKK -474,859.
As of December 14, 2020, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of Strøm Retail A/S.
As of December 14, 2020, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of Strøm Retail A/S.
Strøm Retail A/S has published its annual report for 2019. Gross profit came to DKK 484,306, and the net result was DKK -1,507,284.
As of February 28, 2020, Søren Bjerg Søgaard has joined the board of directors of Strøm Retail A/S.
As of February 28, 2020, Jørgen Laursen has joined the board of directors of Strøm Retail A/S.
As of February 28, 2020, Bernhard Griese has left the board of directors of Strøm Retail A/S.
As of February 28, 2020, Karina Harboe Laursen is registered as director of Strøm Retail A/S.
As of February 28, 2020, Bernhard Griese has stepped down as director of Strøm Retail A/S.
On February 28, 2020, the company changed its name from DANFRUGT INVEST A/S to Strøm Invest Hellerup A/S.
As of February 27, 2020, Jørgen Laursen has left the board of directors of Strøm Retail A/S.
Strøm Retail A/S has published its annual report for 2018. Gross profit came to DKK 459,140, and the net result was DKK 26,080.
As of August 1, 2018, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Strøm Retail A/S.
As of August 1, 2018, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Strøm Retail A/S.
Strøm Retail A/S has published its annual report for 2017. Gross profit came to DKK 463,983, and the net result was DKK 13,123.
Strøm Retail A/S has published its annual report for 2016. Gross profit came to DKK 588,418, and the net result was DKK 117,175.
As of May 31, 2017, Jørgen Laursen has joined the board of directors of Strøm Retail A/S.
As of May 31, 2017, Anders Nielsen has left the board of directors of Strøm Retail A/S.
Strøm Retail A/S has published its annual report for 2015. Gross profit came to DKK 559,136, and the net result was DKK 73,274.
Strøm Retail A/S has published its annual report for 2014. Gross profit came to DKK 346,182, and the net result was DKK 8,337.
Strøm Retail A/S has published its annual report for 2013. Gross profit came to DKK 355,755, and the net result was DKK 30,572.
Strøm Retail A/S has published its annual report for 2012. Gross profit came to DKK 438,221, and the net result was DKK 4,963.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Strøm Retail A/S.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of Strøm Retail A/S.
As of April 2, 2008, Karina Harboe Laursen has joined the board of directors of Strøm Retail A/S.
As of April 2, 2008, Jørgen Laursen has left the board of directors of Strøm Retail A/S.
As of April 1, 2008, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of Strøm Retail A/S.
As of April 1, 2008, Anders Nielsen has joined the board of directors of Strøm Retail A/S.
As of April 1, 2008, Bernhard Griese has joined the board of directors of Strøm Retail A/S.
As of April 1, 2008, Jørgen Laursen has joined the board of directors of Strøm Retail A/S.
As of April 1, 2008, Bernhard Griese is registered as director of Strøm Retail A/S.
Strøm Retail A/S was founded on April 1, 2008.
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