CVR: 30831241
Secondary names: MadCall Communications ApS
Previous names: UITCH ISCRATCH PRODUCTIONS ApS
DKK 2,458,585
Gross profit
Net result: DKK -721,016
GATORS HOLDING ApS, THOMAS FALCK HOLDING ApS
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CVR · view ownership and management
Name registered: U Itch I Scratch ApS
CVR · 22/01/2026
View the full event history
U Itch I Scratch ApS is a Danish company of the type Anpartsselskab based in København Ø, founded in 2007. The company is registered under the industry Produktion af film, videoer og TV-programmer. The company was previously named UITCH ISCRATCH PRODUCTIONS ApS. The management consists of Mads Nørfelt Marstrand. The company is owned by GATORS HOLDING ApS, THOMAS FALCK HOLDING ApS and HAYSTACK HOLDING ApS. The company has 12 employees (2018). In 2025, the company reported a gross profit of DKK 2,458,585 and a net result of DKK -721,016 compared with DKK 22,039 the year before. Equity in the 2025 report amounted to DKK 71,563.
Source: annual report 2025, Danish Business Authority
The financial health of U Itch I Scratch ApS shows a declining trend in profitability over recent years, with a notable loss of 721,016 DKK in 2025 following a profit of 22,039 DKK in 2024. Gross profit has decreased from a peak of 6,979,633 DKK in 2021 to 2,458,585 DKK in 2025, indicating challenges in maintaining revenue streams. The company's equity has also diminished significantly from 1,860,128 DKK in 2021 to just 71,563 DKK in 2025, raising concerns about its financial stability. As a player in the film and video production industry, its declining margins and equity position may hinder its competitive standing and ability to invest in future projects.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at instruere og producere reklamefilm samt foretage investeringer i forbindelse hermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.5 mio. | -721 t. | 633 t. | 72 t. | 6 | |
| 202401/01/2024 – 31/12/2024 | 3.4 mio. | 22 t. | 861 t. | 308 t. | 8 | |
| 202301/01/2023 – 31/12/2023 | 3.2 mio. | -309 t. | 505 t. | 286 t. | 8 | |
| 202201/01/2022 – 31/12/2022 | 5 mio. | 235 t. | 905 t. | 595 t. | 14 | |
| 202101/01/2021 – 31/12/2021 | 7 mio. | 1.7 mio. | 4.6 mio. | 1.9 mio. | 14 | |
| 202001/01/2020 – 31/12/2020 | 5.9 mio. | 874 t. | 3.5 mio. | 942 t. | 14 | |
| 201901/01/2019 – 31/12/2019 | 5.6 mio. | 225 t. | 2 mio. | 351 t. | 14 | |
| 201801/01/2018 – 31/12/2018 | 6.1 mio. | 234 t. | 1.2 mio. | 758 t. | - | |
| 201701/01/2017 – 31/12/2017 | 3.8 mio. | 350 t. | 3.4 mio. | 524 t. | - | |
| 201601/01/2016 – 31/12/2016 | 5 mio. | 616 t. | 4.9 mio. | 1.8 mio. | - | |
| 201501/01/2015 – 31/12/2015 | - | 737 t. | 4.2 mio. | 1.9 mio. | - | |
| 201401/01/2014 – 31/12/2014 | - | -444 t. | 3 mio. | 1.7 mio. | - | |
| 201301/01/2013 – 31/12/2013 | - | 1.7 mio. | 3.1 mio. | 2.1 mio. | - | |
| 201201/01/2012 – 31/12/2012 | - | - | - | - | - |
Compared to 1.110 companies in Produktion af film, videoer og TV-programmer
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Set up monitoringU Itch I Scratch ApS was founded on 1 September 2007.
U Itch I Scratch ApS is registered under the industry Produktion af film, videoer og TV-programmer (industry code 591100).
U Itch I Scratch ApS had 12 employees in 2018 according to the Danish CVR register.
U Itch I Scratch ApS is owned by GATORS HOLDING ApS, THOMAS FALCK HOLDING ApS and HAYSTACK HOLDING ApS.
In 2025, U Itch I Scratch ApS reported a gross profit of DKK 2,458,585.
The management of U Itch I Scratch ApS consists of Mads Nørfelt Marstrand.
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U Itch I Scratch ApS has published its annual report for 2025. Gross profit came to DKK 2,458,585, and the net result was DKK -721,016.
Contact info changed: new phone: 36310021, new email: [email protected] (January 22, 2026).
On January 22, 2026, the company changed its name from UITCH ISCRATCH PRODUCTIONS ApS to U Itch I Scratch ApS.
U Itch I Scratch ApS has published its annual report for 2024. Gross profit came to DKK 3,436,798, and the net result was DKK 22,039.
U Itch I Scratch ApS has published its annual report for 2023. Gross profit came to DKK 3,244,024, and the net result was DKK -309,128.
As of May 1, 2024, JS Revision, Godkendt Revisionsaktieselskab has stepped down as auditor of U Itch I Scratch ApS.
U Itch I Scratch ApS has published its annual report for 2022. Gross profit came to DKK 5,032,827, and the net result was DKK 234,540.
U Itch I Scratch ApS has published its annual report for 2021. Gross profit came to DKK 6,979,633, and the net result was DKK 1,718,131.
U Itch I Scratch ApS has published its annual report for 2020. Gross profit came to DKK 5,871,363, and the net result was DKK 873,867.
As of September 1, 2020, GATORS HOLDING ApS is registered as an owner of U Itch I Scratch ApS with an ownership share of 50%.
As of September 1, 2020, HAYSTACK HOLDING ApS is registered as an owner of U Itch I Scratch ApS with an ownership share of 33%.
U Itch I Scratch ApS has published its annual report for 2019. Gross profit came to DKK 5,640,778, and the net result was DKK 225,187.
U Itch I Scratch ApS has published its annual report for 2018. Gross profit came to DKK 6,083,863, and the net result was DKK 234,244.
As of November 2, 2018, THOMAS FALCK HOLDING ApS is registered as an owner of U Itch I Scratch ApS with an ownership share of 10%.
U Itch I Scratch ApS has published its annual report for 2017. Gross profit came to DKK 3,754,985, and the net result was DKK 350,326.
U Itch I Scratch ApS has published its annual report for 2016. Gross profit came to DKK 4,962,376, and the net result was DKK 615,761.
As of February 16, 2017, JS Revision, Godkendt Revisionsaktieselskab has been appointed auditor of U Itch I Scratch ApS.
As of February 16, 2017, JS REVISION, STATSAUTORISERET REVISIONSAKTIESELSKAB has stepped down as auditor of U Itch I Scratch ApS.
U Itch I Scratch ApS has published its annual report for 2015. The net result was DKK 736,578.
U Itch I Scratch ApS has published its annual report for 2014. The net result was DKK -443,941.
U Itch I Scratch ApS has published its annual report for 2013. The net result was DKK 1,723,239.
U Itch I Scratch ApS has published its annual report for 2012.
As of May 11, 2009, JS REVISION, STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of U Itch I Scratch ApS.
As of May 11, 2009, JUT NR. 2180 A/S has stepped down as auditor of U Itch I Scratch ApS.
As of April 24, 2009, JUT NR. 2180 A/S has been appointed auditor of U Itch I Scratch ApS.
As of April 17, 2009, FREDENSBORG REVISIONSKONTOR ApS has stepped down as auditor of U Itch I Scratch ApS.
As of September 20, 2007, Mads Nørfelt Marstrand is registered as director of U Itch I Scratch ApS.
As of September 20, 2007, Mads Marstrand-Jørgensen has stepped down as director of U Itch I Scratch ApS.
As of September 1, 2007, FREDENSBORG REVISIONSKONTOR ApS has been appointed auditor of U Itch I Scratch ApS.
As of September 1, 2007, Mads Marstrand-Jørgensen is registered as director of U Itch I Scratch ApS.
U Itch I Scratch ApS was founded on September 1, 2007.
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