CVR: 30828038
Secondary names: Viking Souvenirs ApS, Viking Waters ApS, Viking Merchandise ApS
Previous names: LAGERSALG.DK ApS, LUNI PROMOTION ApS
DKK 1,831,988
Gross profit
Net result: DKK 357,261
Henrik Ottensten, Helen Lizette Ottensten
CVR · view ownership and management
Owner registered: Helen Lizette Ottensten
CVR · 17/07/2021
View the full event history
CULTUREPLUS ApS is a Danish company of the type Anpartsselskab based in Glostrup, founded in 2007. The company is registered under the industry Engroshandel med andre husholdningsartikler i.a.n.. The company was previously named LUNI PROMOTION ApS and LAGERSALG.DK ApS. The management consists of Henrik Ottensten. The company is owned by Henrik Ottensten and Helen Lizette Ottensten. The company has 5 employees (2018). In 2025, the company reported a gross profit of DKK 1,831,988 and a net result of DKK 357,261 compared with DKK 288,389 the year before. Equity in the 2025 report amounted to DKK -2,489,130.
Source: annual report 2025, Danish Business Authority
CULTUREPLUS ApS has demonstrated a positive trend in gross profit and profitability over the past few years, with gross profit increasing from 1,032,556 DKK in 2021 to 1,831,988 DKK in 2025, while profit rose from 20,610 DKK to 357,261 DKK in the same period. However, the company faces significant concerns regarding its equity position, as it has consistently reported negative equity, reaching -2,489,130 DKK in 2025. The absence of revenue figures complicates the assessment of its market position within the household goods wholesale industry, but the growing profit margins suggest improving operational efficiency. Overall, while CULTUREPLUS ApS shows signs of profitability growth, its negative equity raises red flags about its long-term financial health.
AI-generated summary · Generated 13/08/2026
Selskabets formål er handel og service samt ledelsesmæssig rådgivning
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.8 mio. | 357 t. | 5 mio. | -2.5 mio. | 4 | |
| 202401/01/2024 – 31/12/2024 | 1.3 mio. | 288 t. | 4.3 mio. | -2.8 mio. | 4 | |
| 202301/01/2023 – 31/12/2023 | 1.1 mio. | 68 t. | 2.8 mio. | -3.1 mio. | 3 | |
| 202201/01/2022 – 31/12/2022 | 1.3 mio. | 629 t. | 2.4 mio. | -3.2 mio. | 2 | |
| 202101/01/2021 – 31/12/2021 | 1 mio. | 21 t. | 1.9 mio. | -3.8 mio. | 2 | |
| 202001/01/2020 – 31/12/2020 | 460 t. | -1.4 mio. | 1.9 mio. | -3.9 mio. | 5 | |
| 201901/01/2019 – 31/12/2019 | 2.3 mio. | 47 t. | 2.5 mio. | -2.5 mio. | 6 | |
| 201801/01/2018 – 31/12/2018 | 2 mio. | 32 t. | 2.1 mio. | -2.5 mio. | 5 | |
| 201701/01/2017 – 31/12/2017 | 2.5 mio. | 268 t. | 2.9 mio. | -2.5 mio. | 6 | |
| 201601/01/2016 – 31/12/2016 | 439 t. | -1.6 mio. | 2.1 mio. | -2.8 mio. | 6 | |
| 201501/01/2015 – 31/12/2015 | 1.3 mio. | -674 t. | 2.5 mio. | -1.2 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 1.4 mio. | -561 t. | 1.5 mio. | -515 t. | - | |
| 201301/01/2013 – 31/12/2013 | 1.4 mio. | -592 t. | 1.7 mio. | 46 t. | - | |
| 201201/01/2012 – 31/12/2012 | 1.3 mio. | 60 t. | 1.1 mio. | 13 t. | - |
Compared to 231 companies in Engroshandel med andre husholdningsartikler i.a.n.
Comparison is based on industry median values
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See the API documentationCULTUREPLUS ApS was founded on 17 September 2007.
CULTUREPLUS ApS is registered under the industry Engroshandel med andre husholdningsartikler i.a.n. (industry code 464990).
CULTUREPLUS ApS had 5 employees in 2018 according to the Danish CVR register.
CULTUREPLUS ApS is owned by Henrik Ottensten and Helen Lizette Ottensten.
cultureplus.dk belongs to CULTUREPLUS ApS, CVR number 30828038.
In 2025, CULTUREPLUS ApS reported a gross profit of DKK 1,831,988.
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CULTUREPLUS ApS has published its annual report for 2025. Gross profit came to DKK 1,831,988, and the net result was DKK 357,261.
Contact info changed: new phone: 20908700, new email: [email protected], new website: www.cultureplus.dk (June 19, 2026).
CULTUREPLUS ApS has published its annual report for 2024. Gross profit came to DKK 1,311,851, and the net result was DKK 288,389.
CULTUREPLUS ApS has published its annual report for 2023. Gross profit came to DKK 1,081,648, and the net result was DKK 68,038.
CULTUREPLUS ApS has published its annual report for 2022. Gross profit came to DKK 1,250,873, and the net result was DKK 628,548.
CULTUREPLUS ApS has published its annual report for 2021. Gross profit came to DKK 1,032,556, and the net result was DKK 20,610.
As of July 17, 2021, Helen Lizette Ottensten is registered as an owner of CULTUREPLUS ApS with an ownership share of 66%.
CULTUREPLUS ApS has published its annual report for 2020. Gross profit came to DKK 460,479, and the net result was DKK -1,388,302.
As of December 21, 2020, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of CULTUREPLUS ApS.
As of December 21, 2020, Grant Thornton, Godkendt Revisionspartnerselskab has stepped down as auditor of CULTUREPLUS ApS.
CULTUREPLUS ApS has published its annual report for 2019. Gross profit came to DKK 2,258,432, and the net result was DKK 46,781.
CULTUREPLUS ApS has published its annual report for 2018. Gross profit came to DKK 2,035,819, and the net result was DKK 32,409.
CULTUREPLUS ApS has published its annual report for 2017. Gross profit came to DKK 2,461,721, and the net result was DKK 268,384.
CULTUREPLUS ApS has published its annual report for 2016. Gross profit came to DKK 439,468, and the net result was DKK -1,622,413.
CULTUREPLUS ApS has published its annual report for 2015. Gross profit came to DKK 1,313,671, and the net result was DKK -673,672.
CULTUREPLUS ApS has published its annual report for 2014. Gross profit came to DKK 1,436,357, and the net result was DKK -561,122.
CULTUREPLUS ApS has published its annual report for 2013. Gross profit came to DKK 1,391,483, and the net result was DKK -592,257.
As of October 8, 2013, Henrik Ottensten is registered as an owner of CULTUREPLUS ApS with an ownership share of 20%.
CULTUREPLUS ApS has published its annual report for 2012. Gross profit came to DKK 1,336,090, and the net result was DKK 59,776.
As of February 15, 2012, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of CULTUREPLUS ApS.
As of February 15, 2012, DKNF 387 ApS has stepped down as auditor of CULTUREPLUS ApS.
As of October 11, 2011, DKNF 387 ApS has been appointed auditor of CULTUREPLUS ApS.
As of October 11, 2011, Henrik Ottensten is registered as director of CULTUREPLUS ApS.
As of October 11, 2011, Claus Luckow-Nielsen has stepped down as director of CULTUREPLUS ApS.
On October 11, 2011, the company changed its name from LUNI PROMOTION ApS to CULTUREPLUS ApS.
As of March 3, 2010, Claus Luckow-Nielsen is registered as director of CULTUREPLUS ApS.
As of March 3, 2010, Bobbie Wedege has stepped down as director of CULTUREPLUS ApS.
On March 3, 2010, the company changed its name from LAGERSALG.DK ApS to LUNI PROMOTION ApS.
As of September 17, 2007, Bobbie Wedege is registered as director of CULTUREPLUS ApS.
CULTUREPLUS ApS was founded on September 17, 2007.
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