Owners, management and financials
CVR: 30703456
DKK 5,473,058
Gross profit
Net result: DKK 120,512
Jeanne Ellegaard Sørensen (100%), JEANNE PEDERSEN HOLDING ApS (100%)
CVR · view owners
Jeanne Ellegaard Sørensen
CVR · view management
Active
Founded 2 July 2007
CVR · view overview
8 employees
CVR · 2018
Director role ended: Simon Rune Vestertjele
CVR · 01/11/2019
View the full event history
O&O ApS is a Danish company of the type Anpartsselskab based in København Ø, founded in 2007. The company is registered under the industry Planlægning og design af reklamekampagner. The management consists of Jeanne Ellegaard Sørensen. The company is owned by Jeanne Ellegaard Sørensen and JEANNE PEDERSEN HOLDING ApS. The company has 8 employees (2018). In 2025, the company reported a gross profit of DKK 5,473,058 and a net result of DKK 120,512 compared with DKK 901,672 the year before. Equity in the 2025 report amounted to DKK 497,513.
Source: annual report 2025, Danish Business Authority
O&O ApS has demonstrated a solid financial trajectory, with gross profit increasing from 3.7 million DKK in 2021 to 5.5 million DKK in 2025, indicating a positive growth trend. Profitability peaked in 2023 at 1.2 million DKK, although it has since declined to 120,512 DKK in 2025, raising concerns about sustainability. The company's equity has decreased significantly from 1.5 million DKK in 2023 to 497,513 DKK in 2025, suggesting potential liquidity challenges. Operating in the advertising campaign planning and design sector, O&O ApS appears to be a small player, facing pressures that could impact its competitive position.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive virksomhed som reklamebureau og hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5.5 mio. | 121 t. | 1.8 mio. | 498 t. | 10 | |
| 202401/01/2024 – 31/12/2024 | 7.1 mio. | 902 t. | 2.5 mio. | 1.2 mio. | 12 | |
| 202301/01/2023 – 31/12/2023 | 6.7 mio. | 1.2 mio. | 3.4 mio. | 1.5 mio. | 13 | |
| 202201/01/2022 – 31/12/2022 | 6.3 mio. | 862 t. | 2.8 mio. | 1.1 mio. | 12 | |
| 202101/01/2021 – 31/12/2021 | 3.7 mio. | 50 t. | 1.6 mio. | 317 t. | 9 | |
| 202001/01/2020 – 31/12/2020 | 3.7 mio. | 242 t. | 2.2 mio. | 467 t. | 8 | |
| 201901/01/2019 – 31/12/2019 | 3.8 mio. | 425 t. | 1.6 mio. | 502 t. | 8 | |
| 201801/01/2018 – 31/12/2018 | 3.1 mio. | -166 t. | 1.3 mio. | 77 t. | - | |
| 201701/01/2017 – 31/12/2017 | 3.9 mio. | 64 t. | 1.1 mio. | 243 t. | - | |
| 201601/01/2016 – 31/12/2016 | 3.1 mio. | 96 t. | 961 t. | 280 t. | 5 | |
| 201501/01/2015 – 31/12/2015 | 3.1 mio. | 163 t. | 778 t. | 184 t. | 5 | |
| 201401/01/2014 – 31/12/2014 | 2.3 mio. | -200 t. | 1.8 mio. | 21 t. | 5 | |
| 201301/01/2013 – 31/12/2013 | 3.5 mio. | 835 t. | 2 mio. | 1.1 mio. | 5 | |
| 201201/01/2012 – 31/12/2012 | 2.8 mio. | 508 t. | 2 mio. | 985 t. | 4 |
Compared to 1.834 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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Set up monitoringThe CVR number of O&O ApS is 30703456.
O&O ApS is owned by Jeanne Ellegaard Sørensen and JEANNE PEDERSEN HOLDING ApS.
The management of O&O ApS consists of Jeanne Ellegaard Sørensen.
In 2025, O&O ApS reported a gross profit of DKK 5,473,058.
O&O ApS had 8 employees in 2018 according to the Danish CVR register.
O&O ApS was founded on 2 July 2007.
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O&O ApS has published its annual report for 2025. Gross profit came to DKK 5,473,058, and the net result was DKK 120,512.
O&O ApS has published its annual report for 2024. Gross profit came to DKK 7,124,696, and the net result was DKK 901,672.
O&O ApS has published its annual report for 2023. Gross profit came to DKK 6,708,952, and the net result was DKK 1,206,118.
O&O ApS has published its annual report for 2022. Gross profit came to DKK 6,263,801, and the net result was DKK 862,361.
O&O ApS has published its annual report for 2021. Gross profit came to DKK 3,698,193, and the net result was DKK 50,224.
As of October 27, 2021, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of O&O ApS.
As of October 27, 2021, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of O&O ApS.
O&O ApS has published its annual report for 2020. Gross profit came to DKK 3,666,002, and the net result was DKK 241,626.
O&O ApS has published its annual report for 2019. Gross profit came to DKK 3,754,789, and the net result was DKK 424,517.
As of November 1, 2019, Simon Rune Vestertjele has stepped down as director of O&O ApS.
As of October 15, 2019, Jeanne Ellegaard Sørensen is registered as an owner of O&O ApS with an ownership share of 100%.
As of October 15, 2019, JEANNE PEDERSEN HOLDING ApS is registered as an owner of O&O ApS with an ownership share of 100%.
O&O ApS has published its annual report for 2018. Gross profit came to DKK 3,099,959, and the net result was DKK -165,623.
O&O ApS has published its annual report for 2017. Gross profit came to DKK 3,944,008, and the net result was DKK 63,587.
O&O ApS has published its annual report for 2016. Gross profit came to DKK 3,137,757, and the net result was DKK 95,724.
O&O ApS has published its annual report for 2015. Gross profit came to DKK 3,056,475, and the net result was DKK 162,856.
O&O ApS has published its annual report for 2014. Gross profit came to DKK 2,347,466, and the net result was DKK -199,547.
O&O ApS has published its annual report for 2013. Gross profit came to DKK 3,478,889, and the net result was DKK 835,263.
O&O ApS has published its annual report for 2012. Gross profit came to DKK 2,838,430, and the net result was DKK 507,927.
As of December 31, 2012, Lola Mirjam Troldahl has stepped down as director of O&O ApS.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of O&O ApS.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of O&O ApS.
As of July 2, 2007, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of O&O ApS.
As of July 2, 2007, Simon Rune Vestertjele is registered as director of O&O ApS.
As of July 2, 2007, Lola Mirjam Troldahl is registered as director of O&O ApS.
As of July 2, 2007, Jeanne Ellegaard Sørensen is registered as adm. dir. of O&O ApS.
O&O ApS was founded on July 2, 2007.
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