CVR: 30611225
DKK 2,319,648
Gross profit
Net result: DKK 1,222,262
P. L. HOLDING ApS
CVR · view ownership and management
Director registered: Lasse Hardenberg
CVR · 13/06/2007
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FRESH CHOICE ApS is a Danish company of the type Anpartsselskab based in Slangerup, founded in 2007. The company is registered under the industry Engroshandel med frugt og grøntsager. The management consists of Lasse Hardenberg. The company is owned by P. L. HOLDING ApS. The company has 1 employee (2018). In 2025, the company reported a gross profit of DKK 2,319,648 and a net result of DKK 1,222,262 compared with DKK 532,070 the year before. Equity in the 2025 report amounted to DKK 5,215,187.
Source: annual report 2025, Danish Business Authority
FRESH CHOICE ApS demonstrates a solid financial health with a consistent profitability trend, highlighted by a gross profit of 2,319,648 DKK and a profit of 1,222,262 DKK in 2025. Over the past five years, gross profit has generally increased, peaking at 3,424,129 DKK in 2023, while profits have also shown significant growth, particularly in 2023 with 2,113,344 DKK. The company's equity has decreased from 7,743,901 DKK in 2021 to 5,215,187 DKK in 2025, indicating a potential concern regarding its financial stability. Operating in the fruit and vegetable wholesale sector, FRESH CHOICE ApS appears to maintain a competitive position, although the lack of disclosed revenue figures may limit a comprehensive assessment of its market size and overall performance.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive salg, marketing og distribution af grøntsager og anden dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/10/2024 – 30/09/2025 | 2.3 mio. | 1.2 mio. | 11.7 mio. | 5.2 mio. | 1 | |
| 202401/10/2023 – 30/09/2024 | 1.4 mio. | 532 t. | 11.1 mio. | 6.4 mio. | 1 | |
| 202301/10/2022 – 30/09/2023 | 3.4 mio. | 2.1 mio. | 10.8 mio. | 6.9 mio. | 1 | |
| 202201/10/2021 – 30/09/2022 | 3.1 mio. | 1.9 mio. | 9.4 mio. | 6.6 mio. | 1 | |
| 202101/10/2020 – 30/09/2021 | 2.2 mio. | 1.1 mio. | 9.1 mio. | 7.7 mio. | 1 | |
| 202001/10/2019 – 30/09/2020 | 2.2 mio. | 1.2 mio. | 10.8 mio. | 9.4 mio. | 1 | |
| 201901/10/2018 – 30/09/2019 | 3.4 mio. | 2.2 mio. | 11.1 mio. | 9.6 mio. | 1 | |
| 201801/10/2017 – 30/09/2018 | 3.6 mio. | 2.3 mio. | 10.9 mio. | 8.7 mio. | 1 | |
| 201701/10/2016 – 30/09/2017 | 3.7 mio. | 2.5 mio. | 9.6 mio. | 7.7 mio. | - | |
| 201601/10/2015 – 30/09/2016 | 3.4 mio. | 2.3 mio. | 13.5 mio. | 6.5 mio. | - | |
| 201501/10/2014 – 30/09/2015 | 2.6 mio. | 1.7 mio. | 8.4 mio. | 5 mio. | - | |
| 201401/10/2013 – 30/09/2014 | 2 mio. | 1.2 mio. | 7.8 mio. | 4 mio. | - | |
| 201301/10/2012 – 30/09/2013 | 2 mio. | 1.2 mio. | 5.6 mio. | 3.5 mio. | - |
Compared to 149 companies in Engroshandel med frugt og grøntsager
Comparison is based on industry median values
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Try the lead list generatorFRESH CHOICE ApS was founded on 13 June 2007.
FRESH CHOICE ApS is registered under the industry Engroshandel med frugt og grøntsager (industry code 463100).
FRESH CHOICE ApS had 1 employee in 2018 according to the Danish CVR register.
FRESH CHOICE ApS is owned by P. L. HOLDING ApS.
In 2025, FRESH CHOICE ApS reported a gross profit of DKK 2,319,648.
The management of FRESH CHOICE ApS consists of Lasse Hardenberg.
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FRESH CHOICE ApS has published its annual report for 2025. Gross profit came to DKK 2,319,648, and the net result was DKK 1,222,262.
FRESH CHOICE ApS has published its annual report for 2024. Gross profit came to DKK 1,384,102, and the net result was DKK 532,070.
FRESH CHOICE ApS has published its annual report for 2023. Gross profit came to DKK 3,424,129, and the net result was DKK 2,113,344.
FRESH CHOICE ApS has published its annual report for 2022. Gross profit came to DKK 3,072,319, and the net result was DKK 1,903,609.
FRESH CHOICE ApS has published its annual report for 2021. Gross profit came to DKK 2,241,538, and the net result was DKK 1,107,766.
FRESH CHOICE ApS has published its annual report for 2020. Gross profit came to DKK 2,240,594, and the net result was DKK 1,159,523.
FRESH CHOICE ApS has published its annual report for 2019. Gross profit came to DKK 3,440,289, and the net result was DKK 2,194,977.
FRESH CHOICE ApS has published its annual report for 2018. Gross profit came to DKK 3,646,681, and the net result was DKK 2,342,276.
FRESH CHOICE ApS has published its annual report for 2017. Gross profit came to DKK 3,700,164, and the net result was DKK 2,456,524.
FRESH CHOICE ApS has published its annual report for 2016. Gross profit came to DKK 3,449,197, and the net result was DKK 2,314,218.
FRESH CHOICE ApS has published its annual report for 2015. Gross profit came to DKK 2,573,248, and the net result was DKK 1,676,312.
FRESH CHOICE ApS has published its annual report for 2014. Gross profit came to DKK 2,041,131, and the net result was DKK 1,177,279.
FRESH CHOICE ApS has published its annual report for 2013. Gross profit came to DKK 2,038,174, and the net result was DKK 1,150,215.
As of October 29, 2010, LPOG ApS STATSAUTORISEREDE REVISORER has been appointed auditor of FRESH CHOICE ApS.
As of October 29, 2010, EY Godkendt Revisionspartnerselskab has stepped down as auditor of FRESH CHOICE ApS.
As of November 1, 2008, EY Godkendt Revisionspartnerselskab has been appointed auditor of FRESH CHOICE ApS.
As of November 1, 2008, EY Godkendt Revisionspartnerselskab has stepped down as auditor of FRESH CHOICE ApS.
As of June 13, 2007, EY Godkendt Revisionspartnerselskab has been appointed auditor of FRESH CHOICE ApS.
As of June 13, 2007, Lasse Hardenberg is registered as director of FRESH CHOICE ApS.
As of June 13, 2007, P. L. HOLDING ApS is registered as an owner of FRESH CHOICE ApS with an ownership share of 100%.
FRESH CHOICE ApS was founded on June 13, 2007.
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