Owners, management and financials
CVR: 30576578
Secondary names: INVEST II A/S
Previous names: LIDENLUND INVEST II 2007 A/S, INVEST II A/S
DKK 701,943
Gross profit
Net result: DKK 5,174,616
A. Løkke ApS (100%)
CVR · view owners
Lars Peder Løkke
Board: Alexander Løkke (chair) and 2 members
CVR · view management
Active
Founded 12 April 2007
CVR · view overview
2 employees
CVR · 2026
Name registered: Straightforward A/S
CVR · 18/09/2019
View the full event history
Straightforward A/S is a Danish company of the type Aktieselskab based in København K, founded in 2007. The company is registered under the industry Virksomhedsrådgivning og anden ledelsesrådgivning. The company was previously named INVEST II A/S and LIDENLUND INVEST II 2007 A/S. The management consists of Lars Peder Løkke. The board consists of Alexander Løkke (chair), Bjarne Bach and Lars Peder Løkke. The company is owned by A. Løkke ApS. The company has 2 employees (2026). In 2025, the company reported a gross profit of DKK 701,943 and a net result of DKK 5,174,616 compared with DKK 4,610,521 the year before. Equity in the 2025 report amounted to DKK 14,121,055.
Selskabets formål er, at drive konsulentvirksomhed inden for områderne virksomhedsledelse i relation til virksomhedsplanlægning, organisation, markedsføring, effektivisering, internationalisering, økonomistyring, kapitalrejsning, samt formueplacering af egne midler.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | 5.2M | 17.6M | 14.1M | 1 | |
| 202401/01/2024 – 31/12/2024 | - | 4.6M | 12.3M | 8.9M | - | |
| 202301/01/2023 – 31/12/2023 | - | -369K | 7.5M | 4.3M | - | |
| 202201/01/2022 – 31/12/2022 | - | 160K | 12.3M | 7.7M | - | |
| 202101/01/2021 – 31/12/2021 | - | 1.7M | 12.6M | 7.6M | - | |
| 202001/01/2020 – 31/12/2020 | - | 454K | 11.1M | 6.1M | - | |
| 201901/10/2018 – 30/09/2019 | - | 42K | 1.4M | 443K | - | |
| 201801/10/2017 – 30/09/2018 | 18K | 9K | 70K | 31K | 1 | |
| 201701/10/2016 – 30/09/2017 | 18K | 6K | 54K | 23K | 1 | |
| 201601/10/2015 – 30/09/2016 | 18K | 9K | 36K | 17K | - | |
| 201501/10/2014 – 30/09/2015 | 16K | 6K | 28K | 8K | - | |
| 201401/10/2013 – 30/09/2014 | - | 4K | 12K | -13.9M | - | |
| 201301/10/2012 – 30/09/2013 | - | 27K | 7.2M | -13.9M | - | |
| 201201/10/2011 – 30/09/2012 | - | -2.7M | 6.8M | -14M | - |
Compared to 11.522 companies in Virksomhedsrådgivning og anden ledelsesrådgivning
Comparison is based on industry median values
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See the API documentationThe CVR number of Straightforward A/S is 30576578.
Straightforward A/S is owned by A. Løkke ApS.
The management of Straightforward A/S consists of Lars Peder Løkke.
The board of Straightforward A/S consists of Alexander Løkke, Bjarne Bach and Lars Peder Løkke, with Alexander Løkke as chair.
In 2025, Straightforward A/S reported a gross profit of DKK 701,943.
Straightforward A/S had 2 employees in 2026 according to the Danish CVR register.
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Straightforward A/S has published its annual report for 2025. Gross profit came to DKK 701,943, and the net result was DKK 5,174,616.
Address changed to Bredgade 30 30, 1260 København K (January 8, 2026).
Straightforward A/S has published its annual report for 2024. Gross profit came to DKK 100,561, and the net result was DKK 4,610,521.
Straightforward A/S has published its annual report for 2023. Gross profit came to DKK -12,746, and the net result was DKK -369,337.
As of August 15, 2023, Bjarne Bach has joined the board of directors of Straightforward A/S.
As of August 15, 2023, Troels Bagger Hviid has left the board of directors of Straightforward A/S.
Straightforward A/S has published its annual report for 2022. Gross profit came to DKK -56,105, and the net result was DKK 160,316.
Straightforward A/S has published its annual report for 2021. Gross profit came to DKK 114,601, and the net result was DKK 1,730,224.
Straightforward A/S has published its annual report for 2020. Gross profit came to DKK 475,512, and the net result was DKK 454,380.
Straightforward A/S has published its interim report for the period October 1, 2019 to December 31, 2019.
Straightforward A/S has published its annual report for 2019. Gross profit came to DKK 42,450, and the net result was DKK 42,444.
As of September 18, 2019, Alexander Løkke has joined the board of directors of Straightforward A/S.
As of September 18, 2019, Troels Bagger Hviid has joined the board of directors of Straightforward A/S.
As of September 18, 2019, Thorkil Løkke has left the board of directors of Straightforward A/S.
As of September 18, 2019, Anne Katrine Løkke Katborg has left the board of directors of Straightforward A/S.
On September 18, 2019, the company changed its name from INVEST II A/S to Straightforward A/S.
As of September 15, 2019, A. Løkke ApS is registered as an owner of Straightforward A/S with an ownership share of 100%.
Straightforward A/S has published its annual report for 2018. Revenue came to DKK 17,895, and the net result was DKK 8,788.
Straightforward A/S has published its annual report for 2017. Revenue came to DKK 17,862, and the net result was DKK 5,826.
Straightforward A/S has published its annual report for 2016. Revenue came to DKK 17,883, and the net result was DKK 8,508.
Straightforward A/S has published its annual report for 2015. Revenue came to DKK 15,815, and the net result was DKK 6,440.
Straightforward A/S has published its annual report for 2014. The net result was DKK 3,704.
Straightforward A/S has published its annual report for 2013. The net result was DKK 26,791.
Straightforward A/S has published its annual report for 2012. The net result was DKK -2,692,415.
As of March 7, 2013, KPSR I/S has stepped down as auditor of Straightforward A/S.
As of February 5, 2010, KPSR I/S has been appointed auditor of Straightforward A/S.
As of February 5, 2010, Ejendomsselskabet Andrupsgade A/S has stepped down as auditor of Straightforward A/S.
As of February 5, 2010, Thorkil Løkke has joined the board of directors of Straightforward A/S.
As of February 5, 2010, Anne Katrine Løkke Katborg has joined the board of directors of Straightforward A/S.
As of February 5, 2010, Tage Rækby has left the board of directors of Straightforward A/S.
As of February 5, 2010, Steen Birch Jensen has left the board of directors of Straightforward A/S.
As of February 5, 2010, Lars Peder Løkke is registered as director of Straightforward A/S.
As of February 5, 2010, Tage Rækby has stepped down as director of Straightforward A/S.
On February 5, 2010, the company changed its name from LIDENLUND INVEST II 2007 A/S to INVEST II A/S.
As of April 11, 2008, Jens Peter Langer has left the board of directors of Straightforward A/S.
As of April 12, 2007, Ejendomsselskabet Andrupsgade A/S has been appointed auditor of Straightforward A/S.
As of April 12, 2007, Lars Peder Løkke has joined the board of directors of Straightforward A/S.
As of April 12, 2007, Tage Rækby has joined the board of directors of Straightforward A/S.
As of April 12, 2007, Steen Birch Jensen has joined the board of directors of Straightforward A/S.
As of April 12, 2007, Jens Peter Langer has joined the board of directors of Straightforward A/S.
As of April 12, 2007, Tage Rækby is registered as director of Straightforward A/S.
Straightforward A/S was founded on April 12, 2007.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
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