CVR: 30545532
Secondary names: ADSERVICE MEDIA A/S, Digital Advisor A/S, Adservice A/S
DKK 30,454,366
Gross profit
Net result: DKK 12,581,286
Adtraction AB
CVR · view ownership and management
Director role ended: Casper Grud
CVR · 18/09/2024
View the full event history
Adtraction A/S is a Danish company of the type Aktieselskab based in Aarhus C, founded in 2007. The company is registered under the industry Planlægning og design af reklamekampagner. The management consists of Emma Isabell Sellén. The company is owned by Adtraction AB. The company has 47 employees (2018). In 2025, the company reported a gross profit of DKK 30,454,366 and a net result of DKK 12,581,286 compared with DKK 14,054,011 the year before. Equity in the 2025 report amounted to DKK 13,480,804.
Source: annual report 2025, Danish Business Authority
Adtraction A/S exhibits a strong financial health characterized by consistent profitability and solid gross profit margins. Over the past five years, gross profit has shown a generally stable trend, peaking at 37,253,481 DKK in 2022 before declining to 30,454,366 DKK in 2025. Profit has also remained robust, with a high of 19,097,079 DKK in 2022, indicating effective cost management and operational efficiency. The company's equity position, although fluctuating, remains substantial, with 13,480,804 DKK reported in 2025, suggesting a solid foundation for future growth. However, the absence of revenue figures raises concerns about transparency and overall market positioning within the advertising campaign planning and design industry.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at drive virksomhed indenfor digital markedsføring samt andet dermed efter bestyrelsens skøn beslægtede formål.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 30.5 mio. | 12.6 mio. | 25.9 mio. | 13.5 mio. | 20 | |
| 202401/01/2024 – 31/12/2024 | 32.9 mio. | 14.1 mio. | 39.8 mio. | 22.3 mio. | 20 | |
| 202301/01/2023 – 31/12/2023 | 34 mio. | 15.7 mio. | 53.1 mio. | 17.6 mio. | 20 | |
| 202201/01/2022 – 31/12/2022 | 37.3 mio. | 19.1 mio. | 71.5 mio. | 38.6 mio. | 27 | |
| 202101/01/2021 – 31/12/2021 | 28.9 mio. | 13 mio. | 61.8 mio. | 32.5 mio. | 24 | |
| 202001/01/2020 – 31/12/2020 | 28 mio. | 10.2 mio. | 53.7 mio. | 27.1 mio. | 31 | |
| 201901/01/2019 – 31/12/2019 | 38.9 mio. | 12.6 mio. | 65.9 mio. | 28.9 mio. | 40 | |
| 201801/01/2018 – 31/12/2018 | 55 mio. | 26.1 mio. | 82.5 mio. | 38.3 mio. | 41 | |
| 201701/01/2017 – 31/12/2017 | 42.8 mio. | 17 mio. | 68.3 mio. | 28.3 mio. | 37 | |
| 201601/01/2016 – 31/12/2016 | -186.4 mio. | 16.6 mio. | 63.6 mio. | 25.2 mio. | 31 | |
| 201501/01/2015 – 31/12/2015 | 23 mio. | 9.5 mio. | 38 mio. | 16.6 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 12.3 mio. | 3 mio. | 22.4 mio. | 9.1 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 15.5 mio. | 5.5 mio. | 19.6 mio. | 9.1 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 16.4 mio. | 8.3 mio. | 22.9 mio. | 11.6 mio. | - |
Compared to 1.835 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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See the CDS score and get a full credit report with recommended credit limit and payment terms.
Read about the CDS scoreAdtraction A/S was founded on 1 May 2007.
Adtraction A/S is registered under the industry Planlægning og design af reklamekampagner (industry code 731110).
Adtraction A/S had 47 employees in 2018 according to the Danish CVR register.
Adtraction A/S is owned by Adtraction AB.
In 2025, Adtraction A/S reported a gross profit of DKK 30,454,366.
The management of Adtraction A/S consists of Emma Isabell Sellén.
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Adtraction A/S has published its annual report for 2025. Gross profit came to DKK 30,454,366, and the net result was DKK 12,581,286.
Adtraction A/S has published its annual report for 2024. Gross profit came to DKK 32,893,934, and the net result was DKK 14,054,011.
As of December 19, 2024, Øystein Åsebø has left the board of directors of Adtraction A/S.
As of September 18, 2024, Emma Isabell Sellén has joined the board of directors of Adtraction A/S.
As of September 18, 2024, Casper Grud has left the board of directors of Adtraction A/S.
As of September 18, 2024, Emma Isabell Sellén is registered as director of Adtraction A/S.
As of September 18, 2024, Casper Grud has stepped down as director of Adtraction A/S.
As of September 11, 2024, is registered as an owner of Adtraction A/S with an ownership share of 100%.
Adtraction A/S has published its annual report for 2023. Gross profit came to DKK 34,042,371, and the net result was DKK 15,667,263.
Adtraction A/S has published its annual report for 2022. Gross profit came to DKK 37,253,481, and the net result was DKK 19,097,079.
As of January 31, 2023, Markus Joakim Bjernvall has joined the board of directors of Adtraction A/S.
As of January 31, 2023, Simon Fredrik Gustafson has joined the board of directors of Adtraction A/S.
As of January 31, 2023, Jesper Grøndahl Hviid has left the board of directors of Adtraction A/S.
As of January 31, 2023, Niels Christian Grud has left the board of directors of Adtraction A/S.
As of January 31, 2023, Rikke Bech Nygaard has left the board of directors of Adtraction A/S.
As of January 31, 2023, Øystein Åsebø has stepped down as director of Adtraction A/S.
Adtraction A/S has published its annual report for 2021. Gross profit came to DKK 28,926,551, and the net result was DKK 13,043,104.
Adtraction A/S has published its annual report for 2020. Gross profit came to DKK 27,965,160, and the net result was DKK 10,240,786.
Adtraction A/S has published its annual report for 2019. Gross profit came to DKK 38,934,811, and the net result was DKK 12,565,944.
Adtraction A/S has published its annual report for 2018. Gross profit came to DKK 54,988,511, and the net result was DKK 26,058,934.
Adtraction A/S has published its annual report for 2017. Gross profit came to DKK 42,823,930, and the net result was DKK 17,014,540.
Adtraction A/S has published its annual report for 2016. Gross profit came to DKK -186,387,796, and the net result was DKK 16,625,101.
Adtraction A/S has published its annual report for 2015. Gross profit came to DKK 23,004,098, and the net result was DKK 9,521,574.
As of June 6, 2016, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Adtraction A/S.
As of June 6, 2016, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of Adtraction A/S.
Adtraction A/S has published its annual report for 2014. Gross profit came to DKK 12,279,007, and the net result was DKK 3,027,479.
Adtraction A/S has published its annual report for 2013. Gross profit came to DKK 15,516,383, and the net result was DKK 5,483,671.
Adtraction A/S has published its annual report for 2012. Gross profit came to DKK 16,448,582, and the net result was DKK 8,270,624.
As of May 21, 2012, Casper Grud has joined the board of directors of Adtraction A/S.
As of May 21, 2012, Jesper Grøndahl Hviid has joined the board of directors of Adtraction A/S.
As of May 21, 2012, Niels Christian Grud has joined the board of directors of Adtraction A/S.
As of December 23, 2010, Øystein Åsebø has joined the board of directors of Adtraction A/S.
As of December 23, 2010, Rikke Bech Nygaard has joined the board of directors of Adtraction A/S.
As of September 13, 2010, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Adtraction A/S.
As of May 1, 2007, Casper Grud is registered as director of Adtraction A/S.
As of May 1, 2007, Øystein Åsebø is registered as director of Adtraction A/S.
Adtraction A/S was founded on May 1, 2007.
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