Owners, management and financials
CVR: 30490762
Secondary names: HHH AUTOMATER ApS
DKK 1,026,189
Gross profit
Net result: DKK 384,256
HHH INVEST ApS (100%)
CVR · view owners
Heino Juul Strauss
CVR · view management
Active
Founded 2 April 2007
CVR · view overview
3 employees
CVR · 2018
Owner registered: HHH INVEST ApS
CVR · 15/04/2007
View the full event history
AUTOMATSELSKABET ApS is a Danish company of the type Anpartsselskab based in Roskilde, founded in 2007. The company is registered under the industry Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver, bortset fra til events. The management consists of Heino Juul Strauss. The company is owned by HHH INVEST ApS. The company has 3 employees (2018). In 2025, the company reported a gross profit of DKK 1,026,189 and a net result of DKK 384,256 compared with DKK 81,656 the year before. Equity in the 2025 report amounted to DKK 1,222,814.
Source: annual report 2025, Danish Business Authority
The financial health of AUTOMATSELSKABET ApS shows a positive trajectory in recent years, with gross profit increasing from 364,518 DKK in 2023 to 1,026,189 DKK in 2025, indicating a strong recovery and growth. Profitability has also improved significantly, moving from a loss of -141,385 DKK in 2023 to a profit of 384,256 DKK in 2025. The company's equity has grown to 1,222,814 DKK, reflecting a solid financial foundation. However, the lack of disclosed revenue figures raises concerns about overall sales performance. Positioned within the equipment rental and leasing industry, the company appears to be stabilizing and enhancing its market presence.
AI-generated summary · Generated 13/08/2026
Selskabets formål er opstilling og udlejning af spilleautomater, samt enhver aktivitet der efter direktionens skøn står i forbindelse hermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/10/2024 – 30/09/2025 | 1 mio. | 384 t. | 1.9 mio. | 1.2 mio. | 1 | |
| 202401/10/2023 – 30/09/2024 | 651 t. | 82 t. | 1.4 mio. | 839 t. | 1 | |
| 202301/10/2022 – 30/09/2023 | 365 t. | -141 t. | 1.4 mio. | 757 t. | 1 | |
| 202201/10/2021 – 30/09/2022 | 982 t. | 452 t. | 2 mio. | 1.3 mio. | 1 | |
| 202101/10/2020 – 30/09/2021 | 299 t. | -152 t. | 1.6 mio. | 897 t. | 1 | |
| 202001/10/2019 – 30/09/2020 | 601 t. | 13 t. | 1.8 mio. | 1.3 mio. | 1 | |
| 201901/10/2018 – 30/09/2019 | 817 t. | 136 t. | 1.7 mio. | 1.3 mio. | 1 | |
| 201801/10/2017 – 30/09/2018 | 577 t. | -71 t. | 1.6 mio. | 1.2 mio. | - | |
| 201701/10/2016 – 30/09/2017 | 860 t. | 200 t. | 1.7 mio. | 1.3 mio. | - | |
| 201601/10/2015 – 30/09/2016 | 987 t. | 318 t. | 1.5 mio. | 1.1 mio. | - | |
| 201501/10/2014 – 30/09/2015 | 789 t. | 163 t. | 1.2 mio. | 753 t. | - | |
| 201401/10/2013 – 30/09/2014 | 720 t. | -29 t. | 1.2 mio. | 590 t. | - | |
| 201301/10/2012 – 30/09/2013 | 1.1 mio. | 255 t. | 1.5 mio. | 619 t. | - | |
| 201201/10/2011 – 30/09/2012 | 795 t. | 112 t. | 1.4 mio. | 364 t. | - |
Compared to 549 companies in Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver, bortset fra til events
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Read about the CDS scoreThe CVR number of AUTOMATSELSKABET ApS is 30490762.
AUTOMATSELSKABET ApS is owned by HHH INVEST ApS.
The management of AUTOMATSELSKABET ApS consists of Heino Juul Strauss.
In 2025, AUTOMATSELSKABET ApS reported a gross profit of DKK 1,026,189.
AUTOMATSELSKABET ApS had 3 employees in 2018 according to the Danish CVR register.
AUTOMATSELSKABET ApS was founded on 2 April 2007.
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AUTOMATSELSKABET ApS has published its annual report for 2025. Gross profit came to DKK 1,026,189, and the net result was DKK 384,256.
AUTOMATSELSKABET ApS has published its annual report for 2024. Gross profit came to DKK 650,608, and the net result was DKK 81,656.
AUTOMATSELSKABET ApS has published its annual report for 2023. Gross profit came to DKK 364,518, and the net result was DKK -141,385.
AUTOMATSELSKABET ApS has published its annual report for 2022. Gross profit came to DKK 981,652, and the net result was DKK 451,726.
AUTOMATSELSKABET ApS has published its annual report for 2021. Gross profit came to DKK 298,875, and the net result was DKK -152,323.
AUTOMATSELSKABET ApS has published its annual report for 2020. Gross profit came to DKK 600,569, and the net result was DKK 12,640.
AUTOMATSELSKABET ApS has published its annual report for 2019. Gross profit came to DKK 816,634, and the net result was DKK 136,167.
AUTOMATSELSKABET ApS has published its annual report for 2018. Gross profit came to DKK 577,064, and the net result was DKK -70,566.
AUTOMATSELSKABET ApS has published its annual report for 2017. Gross profit came to DKK 859,516, and the net result was DKK 199,915.
AUTOMATSELSKABET ApS has published its annual report for 2016. Gross profit came to DKK 987,311, and the net result was DKK 317,819.
AUTOMATSELSKABET ApS has published its annual report for 2015. Gross profit came to DKK 789,436, and the net result was DKK 163,178.
AUTOMATSELSKABET ApS has published its annual report for 2014. Gross profit came to DKK 719,724, and the net result was DKK -29,459.
AUTOMATSELSKABET ApS has published its annual report for 2013. Gross profit came to DKK 1,097,075, and the net result was DKK 255,415.
AUTOMATSELSKABET ApS has published its annual report for 2012. Gross profit came to DKK 795,273, and the net result was DKK 111,938.
As of February 28, 2013, ULLA LÆRKE ApS has stepped down as auditor of AUTOMATSELSKABET ApS.
As of October 1, 2008, ULLA LÆRKE ApS has been appointed auditor of AUTOMATSELSKABET ApS.
As of October 1, 2008, TREKRONER REVISION A/S - GODKENDTE REVISORER has stepped down as auditor of AUTOMATSELSKABET ApS.
As of December 12, 2007, TREKRONER REVISION A/S - GODKENDTE REVISORER has been appointed auditor of AUTOMATSELSKABET ApS.
As of December 12, 2007, REVISOR HARRY FUSSING ANDERSEN has stepped down as auditor of AUTOMATSELSKABET ApS.
As of April 15, 2007, HHH INVEST ApS is registered as an owner of AUTOMATSELSKABET ApS with an ownership share of 100%.
As of April 2, 2007, REVISOR HARRY FUSSING ANDERSEN has been appointed auditor of AUTOMATSELSKABET ApS.
As of April 2, 2007, Heino Juul Strauss is registered as director of AUTOMATSELSKABET ApS.
AUTOMATSELSKABET ApS was founded on April 2, 2007.
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