Owners, management and financials
CVR: 30276582
Previous names: TRUSTPLOT ApS, TRUSTPILOT ApS
DKK 893,909,000
Revenue
Net result: DKK 7,852,000
TRUSTPILOT GROUP PLC (100%)
CVR · view owners
Jesper Helt
Board: Adrian Peter Blair (chair) and 3 members
CVR · view management
Active
Founded 12 February 2007
CVR · view overview
326 employees
CVR · 2026
Director role ended: Donna Louise Murray Vilhelmsen
CVR · 15/10/2026
View the full event history
TRUSTPILOT A/S is a Danish company of the type Aktieselskab based in København K, founded in 2007. The company is registered under the industry Drift af portaler til internettet. The company was previously named TRUSTPILOT ApS and TRUSTPLOT ApS. The management consists of Jesper Helt. The board consists of Adrian Peter Blair (chair), Jesper Helt, Peter Holten Mühlmann and Shazadi Kokeb Stinton. The company is owned by TRUSTPILOT GROUP PLC. The company has 326 employees (2026). In 2025, the company reported revenue of DKK 893,909,000 and a net result of DKK 7,852,000 compared with DKK 247,917,000 the year before. Equity in the 2025 report amounted to DKK 505,065,000.
Source: annual report 2025, Danish Business Authority
TRUSTPILOT A/S has experienced a notable decline in revenue and profitability over the past two years, with revenue dropping from 1,063,453,000 DKK in 2024 to 893,909,000 DKK in 2025. Despite a gross profit of 609,936,000 DKK, the company reported a modest profit of only 7,852,000 DKK in 2025, indicating challenges in maintaining margins. Equity has decreased significantly from 848,927,000 DKK in 2024 to 505,065,000 DKK, raising concerns about financial stability. As a player in the internet portal industry, TRUSTPILOT's position may be impacted by these financial trends, necessitating strategic adjustments to improve profitability and restore growth.
AI-generated summary · Generated 20/08/2026
Selskabets formål er udvikle og sælge e-commerce kvalitetsvurderinger og dermed beslægtet virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 893.9 mio. | 7.9 mio. | 1 mia. | 505.1 mio. | 311 | |
| 202401/01/2024 – 31/12/2024 | 1.1 mia. | 247.9 mio. | 1.2 mia. | 848.9 mio. | 312 | |
| 202301/01/2023 – 31/12/2023 | 1 mia. | 141 mio. | 999.6 mio. | 601 mio. | 300 | |
| 202201/01/2022 – 31/12/2022 | 856.7 mio. | 15.8 mio. | 900.6 mio. | 577.6 mio. | 345 | |
| 202101/01/2021 – 31/12/2021 | 669.2 mio. | 14.6 mio. | 858.9 mio. | 561.5 mio. | 333 | |
| 202001/01/2020 – 31/12/2020 | 102 mio. USD | -12.3 mio. USD | 85.2 mio. USD | 7 mio. USD | - | |
| 201901/01/2019 – 31/12/2019 | 81.9 mio. USD | -21.8 mio. USD | 51.2 mio. USD | 14.5 mio. USD | - | |
| 201801/01/2018 – 31/12/2018 | 307.8 mio. | -153.4 mio. | 88.4 mio. | -104.2 mio. | 483 | |
| 201701/01/2017 – 31/12/2017 | 234.9 mio. | -168.3 mio. | 160.3 mio. | 46.2 mio. | 404 | |
| 201601/01/2016 – 31/12/2016 | 179.9 mio. | -179.6 mio. | 289.8 mio. | 196.8 mio. | 230 | |
| 201501/01/2015 – 31/12/2015 | - | -180.4 mio. | 453.4 mio. | 380.3 mio. | 162 | |
| 201401/01/2014 – 31/12/2014 | - | -92.1 mio. | 113.9 mio. | 53.9 mio. | 103 | |
| 201301/01/2013 – 31/12/2013 | - | -49.8 mio. | 187.7 mio. | 150.7 mio. | 162 | |
| 201201/01/2012 – 31/12/2012 | - | -24.1 mio. | 88.4 mio. | 65.9 mio. | - |
Compared to 432 companies in Drift af portaler til internettet
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of TRUSTPILOT A/S is 30276582.
TRUSTPILOT A/S is owned by TRUSTPILOT GROUP PLC.
The management of TRUSTPILOT A/S consists of Jesper Helt.
The board of TRUSTPILOT A/S consists of Adrian Peter Blair, Jesper Helt and Peter Holten Mühlmann, with Adrian Peter Blair as chair.
In 2025, TRUSTPILOT A/S reported revenue of DKK 893,909,000.
TRUSTPILOT A/S had 326 employees in 2026 according to the Danish CVR register.
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Contact info changed: new phone: 89871573 (October 16, 2026).
As of October 15, 2026, Shazadi Kokeb Stinton has joined the board of directors of TRUSTPILOT A/S.
As of October 15, 2026, Jesper Helt has joined the board of directors of TRUSTPILOT A/S.
As of October 15, 2026, Hanno Damm has left the board of directors of TRUSTPILOT A/S.
As of October 15, 2026, Donna Louise Murray Vilhelmsen has left the board of directors of TRUSTPILOT A/S.
As of October 15, 2026, Jesper Helt is registered as adm. dir. of TRUSTPILOT A/S.
As of October 15, 2026, Donna Louise Murray Vilhelmsen has stepped down as adm. dir. of TRUSTPILOT A/S.
Contact info changed: new phone: 89871573 (August 7, 2026).
TRUSTPILOT A/S has published its annual report for 2025. Revenue came to DKK 893,909,000, and the net result was DKK 7,852,000.
As of May 12, 2026, EY Godkendt Revisionspartnerselskab has been appointed auditor of TRUSTPILOT A/S.
As of May 12, 2026, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of TRUSTPILOT A/S.
TRUSTPILOT A/S has published its annual report for 2024. Revenue came to DKK 1,063,453,000, and the net result was DKK 247,917,000.
TRUSTPILOT A/S has published its annual report for 2023. Revenue came to DKK 1,003,151,000, and the net result was DKK 141,044,000.
As of April 30, 2024, Adrian Peter Blair has joined the board of directors of TRUSTPILOT A/S.
As of April 30, 2024, Donna Louise Murray Vilhelmsen has joined the board of directors of TRUSTPILOT A/S.
As of April 30, 2024, Donna Louise Murray Vilhelmsen is registered as adm. dir. of TRUSTPILOT A/S.
As of April 30, 2024, Peter Holten Mühlmann has stepped down as adm. dir. of TRUSTPILOT A/S.
As of April 24, 2024, Carolyn Hay has left the board of directors of TRUSTPILOT A/S.
TRUSTPILOT A/S has published its annual report for 2022. Revenue came to DKK 856,695,000, and the net result was DKK 15,796,000.
TRUSTPILOT A/S has published its annual report for 2021. Revenue came to DKK 669,167,000, and the net result was DKK 14,631,000.
As of March 26, 2021, is registered as an owner of TRUSTPILOT A/S with an ownership share of 100%.
TRUSTPILOT A/S has published its annual report for 2020. Revenue came to DKK 101,985,000, and the net result was DKK -12,279,000.
As of March 22, 2021, Carolyn Hay has joined the board of directors of TRUSTPILOT A/S.
As of March 22, 2021, Lars Andersen has left the board of directors of TRUSTPILOT A/S.
As of March 22, 2021, Jeppe Heinrich Zink has left the board of directors of TRUSTPILOT A/S.
As of March 22, 2021, Benjamin John Bieder Holmes has left the board of directors of TRUSTPILOT A/S.
As of March 22, 2021, Timothy Grainger Weller has left the board of directors of TRUSTPILOT A/S.
As of March 22, 2021, Benjamin Clark Johnson has left the board of directors of TRUSTPILOT A/S.
As of March 22, 2021, Simon Christopher Cook has left the board of directors of TRUSTPILOT A/S.
As of March 22, 2021, Mohammed Ali Anjarwala has left the board of directors of TRUSTPILOT A/S.
As of March 22, 2021, Angela Charlotte Seymour-Jackson has left the board of directors of TRUSTPILOT A/S.
As of March 22, 2021, Carolyn Hay has stepped down as director of TRUSTPILOT A/S.
TRUSTPILOT A/S has published its annual report for 2019. Revenue came to DKK 81,915,000, and the net result was DKK -21,780,000.
As of May 28, 2020, Peter Holten Mühlmann has joined the board of directors of TRUSTPILOT A/S.
As of May 28, 2020, Hanno Damm has joined the board of directors of TRUSTPILOT A/S.
As of August 26, 2019, Carolyn Hay is registered as director of TRUSTPILOT A/S.
As of August 26, 2019, Kasper Asbjørn Heine has stepped down as director of TRUSTPILOT A/S.
TRUSTPILOT A/S has published its annual report for 2018. Revenue came to DKK 307,836,000, and the net result was DKK -153,375,000.
As of May 29, 2019, Angela Charlotte Seymour-Jackson has joined the board of directors of TRUSTPILOT A/S.
As of March 4, 2019, Mohammed Ali Anjarwala has joined the board of directors of TRUSTPILOT A/S.
As of December 27, 2018, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of TRUSTPILOT A/S.
As of December 27, 2018, EY Godkendt Revisionspartnerselskab has stepped down as auditor of TRUSTPILOT A/S.
TRUSTPILOT A/S has published its annual report for 2017. Revenue came to DKK 234,903,000, and the net result was DKK -168,337,000.
TRUSTPILOT A/S has published its annual report for 2016. Revenue came to DKK 179,885,000, and the net result was DKK -179,635,000.
As of October 24, 2016, Jeppe Heinrich Zink has joined the board of directors of TRUSTPILOT A/S.
As of October 24, 2016, Gregers Kronborg has left the board of directors of TRUSTPILOT A/S.
TRUSTPILOT A/S has published its annual report for 2015. The net result was DKK -180,435,000.
As of September 26, 2015, Ulrik Feldstedt Hjorth has stepped down as director of TRUSTPILOT A/S.
As of May 20, 2015, Benjamin Clark Johnson has joined the board of directors of TRUSTPILOT A/S.
As of May 20, 2015, Simon Christopher Cook has joined the board of directors of TRUSTPILOT A/S.
As of May 20, 2015, Krishna Visvanathan has left the board of directors of TRUSTPILOT A/S.
TRUSTPILOT A/S has published its annual report for 2014. Gross profit came to DKK 61,904,000, and the net result was DKK -92,124,000.
As of September 1, 2014, Ulrik Feldstedt Hjorth is registered as director of TRUSTPILOT A/S.
As of September 1, 2014, Kasper Asbjørn Heine is registered as director of TRUSTPILOT A/S.
As of September 1, 2014, Peter Holten Mühlmann is registered as adm. dir. of TRUSTPILOT A/S.
TRUSTPILOT A/S has published its annual report for 2013. Gross profit came to DKK 59,590,000, and the net result was DKK -49,845,000.
As of March 14, 2014, Kasper Asbjørn Heine has left the board of directors of TRUSTPILOT A/S.
As of March 7, 2014, Krishna Visvanathan has joined the board of directors of TRUSTPILOT A/S.
TRUSTPILOT A/S has published its annual report for 2012. Gross profit came to DKK 29,109,000, and the net result was DKK -24,062,000.
As of February 8, 2013, Gregers Kronborg has joined the board of directors of TRUSTPILOT A/S.
As of February 8, 2013, Timothy Grainger Weller has joined the board of directors of TRUSTPILOT A/S.
As of December 10, 2012, Benjamin John Bieder Holmes has joined the board of directors of TRUSTPILOT A/S.
As of December 10, 2012, Niels Vejrup Carlsen has left the board of directors of TRUSTPILOT A/S.
As of September 20, 2011, Mikkel Weider has left the board of directors of TRUSTPILOT A/S.
As of September 20, 2011, Björn Arne Lindberg has left the board of directors of TRUSTPILOT A/S.
On September 20, 2011, the company changed its name from TRUSTPILOT ApS to TRUSTPILOT A/S.
As of June 14, 2011, Björn Arne Lindberg has joined the board of directors of TRUSTPILOT A/S.
As of June 14, 2011, Frank Espersen has left the board of directors of TRUSTPILOT A/S.
As of December 23, 2010, Lars Andersen has joined the board of directors of TRUSTPILOT A/S.
As of May 11, 2010, Mikkel Weider has joined the board of directors of TRUSTPILOT A/S.
As of November 24, 2009, Mikkel Weider has left the board of directors of TRUSTPILOT A/S.
As of August 27, 2009, Mikkel Weider has joined the board of directors of TRUSTPILOT A/S.
As of August 27, 2009, Niels Vejrup Carlsen has joined the board of directors of TRUSTPILOT A/S.
As of August 27, 2009, Jens Erik Jepsen Christensen has left the board of directors of TRUSTPILOT A/S.
As of August 27, 2009, Niels Otto Thiesen has left the board of directors of TRUSTPILOT A/S.
As of November 14, 2008, EY Godkendt Revisionspartnerselskab has been appointed auditor of TRUSTPILOT A/S.
As of November 14, 2008, A/S PSE NR. 4820 has stepped down as auditor of TRUSTPILOT A/S.
As of October 27, 2008, Kasper Asbjørn Heine has joined the board of directors of TRUSTPILOT A/S.
As of October 27, 2008, Jens Erik Jepsen Christensen has joined the board of directors of TRUSTPILOT A/S.
As of July 31, 2008, Frank Espersen has joined the board of directors of TRUSTPILOT A/S.
As of July 31, 2008, Niels Otto Thiesen has joined the board of directors of TRUSTPILOT A/S.
On August 6, 2007, the company changed its name from TRUSTPLOT ApS to TRUSTPILOT ApS.
As of February 12, 2007, A/S PSE NR. 4820 has been appointed auditor of TRUSTPILOT A/S.
TRUSTPILOT A/S was founded on February 12, 2007.
4 news items and press releases
Sources: Via Ritzau and Danish news media. Links open at the source.

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Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

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