Owners, management and financials
CVR: 30273923
DKK 2,536,590
Gross profit
Net result: DKK 695,433
ABJ HOLDING VILLERSLEV ApS (50-66,65%), UBS HOLDING SINDRUP ApS (50-66,65%)
CVR · view owners
Alice Birkebæk Jensen, Ulla Birkebæk Svendsen
CVR · view management
Active
Founded 7 February 2007
CVR · view overview
4 employees
CVR · 2026
Name registered: HURUP URE - OPTIK - GULD & SØLV ApS
CVR · 07/02/2007
View the full event history
HURUP URE - OPTIK - GULD & SØLV ApS is a Danish company of the type Anpartsselskab based in Hurup Thy, founded in 2007. The company is registered under the industry Detailhandel med ure og smykker. The management consists of Alice Birkebæk Jensen and Ulla Birkebæk Svendsen. The company is owned by ABJ HOLDING VILLERSLEV ApS and UBS HOLDING SINDRUP ApS. The company has 4 employees (2026). In 2025, the company reported a gross profit of DKK 2,536,590 and a net result of DKK 695,433 compared with DKK 635,380 the year before. Equity in the 2025 report amounted to DKK 1,828,912.
Source: annual report 2025, Danish Business Authority
The financial health of HURUP URE - OPTIK - GULD & SØLV ApS appears stable, with a consistent gross profit trend over the past five years, peaking at 2,541,095 DKK in 2024. Profitability has shown a positive trajectory, increasing from 394,735 DKK in 2023 to 695,433 DKK in 2025. The company's equity has also grown steadily, reaching 1,828,912 DKK in 2025, indicating a solid financial foundation. However, the lack of disclosed revenue figures raises concerns about transparency and overall sales performance. Positioned within the retail sector for watches and jewelry, the company benefits from a niche market, but its growth potential may be limited without clearer revenue insights.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive urmager- og optikerforretning, salg af guld- og sølvvarer samt dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.5 mio. | 695 t. | 3.1 mio. | 1.8 mio. | 3 | |
| 202401/01/2024 – 31/12/2024 | 2.5 mio. | 635 t. | 2.4 mio. | 1.7 mio. | 3 | |
| 202301/01/2023 – 31/12/2023 | 2.1 mio. | 395 t. | 2 mio. | 1.4 mio. | 3 | |
| 202201/01/2022 – 31/12/2022 | 2 mio. | 555 t. | 2.1 mio. | 1.6 mio. | 3 | |
| 202101/01/2021 – 31/12/2021 | 2 mio. | 601 t. | 2.1 mio. | 1.6 mio. | 3 | |
| 202001/01/2020 – 31/12/2020 | 1.9 mio. | 408 t. | 2.2 mio. | 1.4 mio. | 4 | |
| 201901/01/2019 – 31/12/2019 | 1.8 mio. | 222 t. | 1.9 mio. | 1.4 mio. | 4 | |
| 201801/01/2018 – 31/12/2018 | 1.8 mio. | 245 t. | 1.8 mio. | 1.4 mio. | 4 | |
| 201701/01/2017 – 31/12/2017 | 1.9 mio. | 261 t. | 1.7 mio. | 1.3 mio. | 4 | |
| 201601/01/2016 – 31/12/2016 | 2.2 mio. | 471 t. | 1.9 mio. | 1.4 mio. | 4 | |
| 201501/01/2015 – 31/12/2015 | 1.2 mio. | -32 t. | 1.3 mio. | 960 t. | 3 | |
| 201401/01/2014 – 31/12/2014 | 1 mio. | -206 t. | 1.3 mio. | 1 mio. | 3 | |
| 201301/01/2013 – 31/12/2013 | 1.3 mio. | -24 t. | 1.6 mio. | 1.2 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 1.3 mio. | -45 t. | 1.7 mio. | 1.2 mio. | - |
Compared to 442 companies in Detailhandel med ure og smykker
Comparison is based on industry median values
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See the API documentationThe CVR number of HURUP URE - OPTIK - GULD & SØLV ApS is 30273923.
HURUP URE - OPTIK - GULD & SØLV ApS is owned by ABJ HOLDING VILLERSLEV ApS and UBS HOLDING SINDRUP ApS.
The management of HURUP URE - OPTIK - GULD & SØLV ApS consists of Alice Birkebæk Jensen and Ulla Birkebæk Svendsen.
In 2025, HURUP URE - OPTIK - GULD & SØLV ApS reported a gross profit of DKK 2,536,590.
HURUP URE - OPTIK - GULD & SØLV ApS had 4 employees in 2026 according to the Danish CVR register.
HURUP URE - OPTIK - GULD & SØLV ApS was founded on 7 February 2007.
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HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2025. Gross profit came to DKK 2,536,590, and the net result was DKK 695,433.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2024. Gross profit came to DKK 2,541,095, and the net result was DKK 635,380.
As of March 4, 2025, RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of HURUP URE - OPTIK - GULD & SØLV ApS.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2023. Gross profit came to DKK 2,091,175, and the net result was DKK 394,735.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2022. Gross profit came to DKK 1,987,697, and the net result was DKK 554,827.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2021. Gross profit came to DKK 2,043,531, and the net result was DKK 601,425.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2020. Gross profit came to DKK 1,907,590, and the net result was DKK 408,404.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2019. Gross profit came to DKK 1,765,379, and the net result was DKK 221,770.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2018. Gross profit came to DKK 1,773,610, and the net result was DKK 245,114.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2017. Gross profit came to DKK 1,892,133, and the net result was DKK 261,219.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2016. Gross profit came to DKK 2,155,306, and the net result was DKK 470,593.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2015. Gross profit came to DKK 1,225,679, and the net result was DKK -31,825.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2014. Gross profit came to DKK 1,039,555, and the net result was DKK -205,745.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2013. Gross profit came to DKK 1,324,833, and the net result was DKK -23,915.
HURUP URE - OPTIK - GULD & SØLV ApS has published its annual report for 2012. Gross profit came to DKK 1,310,830, and the net result was DKK -45,264.
As of February 7, 2007, RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of HURUP URE - OPTIK - GULD & SØLV ApS.
As of February 7, 2007, Alice Birkebæk Jensen is registered as director of HURUP URE - OPTIK - GULD & SØLV ApS.
As of February 7, 2007, Ulla Birkebæk Svendsen is registered as director of HURUP URE - OPTIK - GULD & SØLV ApS.
As of February 7, 2007, ABJ HOLDING VILLERSLEV ApS is registered as an owner of HURUP URE - OPTIK - GULD & SØLV ApS with an ownership share of 50%.
As of February 7, 2007, UBS HOLDING SINDRUP ApS is registered as an owner of HURUP URE - OPTIK - GULD & SØLV ApS with an ownership share of 50%.
HURUP URE - OPTIK - GULD & SØLV ApS was founded on February 7, 2007.
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