Owners, management and financials
CVR: 30238761
Secondary names: Made4men A/S, Helsebixen A/S, Menscare A/S
Previous names: MADE4MEN ApS, MADE4 ApS, FIRTAL BRANDS ApS
DKK 96,324,267
Gross profit
Net result: DKK 42,596,969
FIRTAL GROUP ApS (100%)
CVR · view owners
Mikkel Salling
Board: Jesper Ernst Hvejsel (chair) and 2 members
CVR · view management
Active
Founded 26 January 2007
CVR · view overview
125 employees
CVR · 2026
Director registered: Mikkel Salling
CVR · 01/02/2020
View the full event history
FIRTAL WEB A/S is a Danish company of the type Aktieselskab based in Lystrup, founded in 2007. The company is registered under the industry Detailhandel med kosmetikvarer og toiletartikler. The company was previously named FIRTAL WEB ApS and FIRTAL BRANDS ApS. The management consists of Mikkel Salling. The board consists of Jesper Ernst Hvejsel (chair), Mikkel Salling and Peter Hestbæk. The company is owned by FIRTAL GROUP ApS. The company has 125 employees (2026). In 2026, the company reported a gross profit of DKK 96,324,267 and a net result of DKK 42,596,969 compared with DKK 30,447,739 the year before. Equity in the 2026 report amounted to DKK 110,119,646.
Source: annual report 2026, Danish Business Authority
FIRTAL WEB A/S demonstrates a strong financial health with a consistent upward trend in gross profit and profit over the past five years. Gross profit increased from 54.4 million DKK in 2023 to 96.3 million DKK in 2026, while profit rose from 14.9 million DKK to 42.6 million DKK in the same period, indicating robust profitability. The company's equity has also grown significantly, reaching 110.1 million DKK in 2026, which reflects a solid financial foundation. However, the absence of revenue data raises concerns about overall sales performance. Positioned within the cosmetics and toiletries retail sector, FIRTAL WEB A/S appears to be a growing player, benefiting from strong profit margins and increasing equity.
AI-generated summary · Generated 28/08/2026
Selskabets formål er handel og investering samt anden dermed efter direktionens skøn beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202601/04/2025 – 31/03/2026 | 96.3 mio. | 42.6 mio. | 204.1 mio. | 110.1 mio. | 76 | |
| 202501/04/2024 – 31/03/2025 | 79.1 mio. | 30.4 mio. | 158.7 mio. | 67.5 mio. | 77 | |
| 202401/04/2023 – 31/03/2024 | 71.6 mio. | 18.1 mio. | 155.3 mio. | 83.1 mio. | 84 | |
| 202301/04/2022 – 31/03/2023 | 54.4 mio. | 14.9 mio. | 136.1 mio. | 79.9 mio. | 83 | |
| 202201/04/2021 – 31/03/2022 | 57.4 mio. | 13.6 mio. | 129.3 mio. | 65.1 mio. | 100 | |
| 202101/04/2020 – 31/03/2021 | 57.9 mio. | 21.7 mio. | 115.7 mio. | 51.4 mio. | 80 | |
| 202001/04/2019 – 31/03/2020 | 30.6 mio. | 11.8 mio. | 83.9 mio. | 26.5 mio. | 35 | |
| 201701/01/2017 – 31/12/2017 | 11.6 mio. | 2 mio. | 29.7 mio. | 4.6 mio. | 24 | |
| 201601/01/2016 – 31/12/2016 | 9.1 mio. | 1.8 mio. | 15.1 mio. | 2.6 mio. | 14 | |
| 201501/01/2015 – 31/12/2015 | 6.1 mio. | 2.1 mio. | 11.9 mio. | 3.5 mio. | 9 | |
| 201401/01/2014 – 31/12/2014 | 3.2 mio. | 1.3 mio. | 5.6 mio. | 1.4 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 1.6 mio. | 281 t. | 3.2 mio. | 545 t. | - | |
| 201201/01/2012 – 31/12/2012 | 3.2 mio. | 1.2 mio. | 5.2 mio. | 2.1 mio. | - |
Compared to 346 companies in Detailhandel med kosmetikvarer og toiletartikler
Comparison is based on industry median values
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Set up monitoringThe CVR number of FIRTAL WEB A/S is 30238761.
FIRTAL WEB A/S is owned by FIRTAL GROUP ApS.
The management of FIRTAL WEB A/S consists of Mikkel Salling.
The board of FIRTAL WEB A/S consists of Jesper Ernst Hvejsel, Mikkel Salling and Peter Hestbæk, with Jesper Ernst Hvejsel as chair.
In 2026, FIRTAL WEB A/S reported a gross profit of DKK 96,324,267.
FIRTAL WEB A/S had 125 employees in 2026 according to the Danish CVR register.
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FIRTAL WEB A/S has published its annual report for 2026. Gross profit came to DKK 96,324,267, and the net result was DKK 42,596,969.
Contact info changed: new phone: 70203537, new email: [email protected] (August 24, 2026).
As of August 20, 2026, Peter Hestbæk has joined the board of directors of FIRTAL WEB A/S.
As of August 20, 2026, Brian Andersen has left the board of directors of FIRTAL WEB A/S.
FIRTAL WEB A/S has published its annual report for 2025. Gross profit came to DKK 79,081,940, and the net result was DKK 30,447,739.
FIRTAL WEB A/S has published its annual report for 2024. Gross profit came to DKK 71,578,156, and the net result was DKK 18,145,382.
As of October 26, 2023, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of FIRTAL WEB A/S.
As of October 26, 2023, EY Godkendt Revisionspartnerselskab has stepped down as auditor of FIRTAL WEB A/S.
FIRTAL WEB A/S has published its annual report for 2023. Gross profit came to DKK 54,385,176, and the net result was DKK 14,878,655.
FIRTAL WEB A/S has published its annual report for 2022. Gross profit came to DKK 57,359,405, and the net result was DKK 13,617,170.
As of May 17, 2022, Mikkel Salling has joined the board of directors of FIRTAL WEB A/S.
As of May 17, 2022, Rune Fink Udby has left the board of directors of FIRTAL WEB A/S.
FIRTAL WEB A/S has published its annual report for 2021. Gross profit came to DKK 57,859,497, and the net result was DKK 21,731,455.
As of June 25, 2021, Brian Andersen has joined the board of directors of FIRTAL WEB A/S.
As of June 25, 2021, Rasmus Dencker Frederiksen has left the board of directors of FIRTAL WEB A/S.
FIRTAL WEB A/S has published its annual report for 2020. Gross profit came to DKK 30,605,454, and the net result was DKK 11,819,611.
As of February 1, 2020, Jesper Ernst Hvejsel has joined the board of directors of FIRTAL WEB A/S.
As of February 1, 2020, Mikkel Salling has left the board of directors of FIRTAL WEB A/S.
As of February 1, 2020, Mikkel Salling is registered as adm. dir. of FIRTAL WEB A/S.
As of February 1, 2020, Jesper Ernst Hvejsel has stepped down as adm. dir. of FIRTAL WEB A/S.
FIRTAL WEB A/S has published its interim report for the period January 1, 2018 – March 31, 2019.
As of May 23, 2019, EY Godkendt Revisionspartnerselskab has been appointed auditor of FIRTAL WEB A/S.
As of May 23, 2019, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of FIRTAL WEB A/S.
As of November 13, 2018, Rune Fink Udby has joined the board of directors of FIRTAL WEB A/S.
As of November 13, 2018, Rasmus Dencker Frederiksen has joined the board of directors of FIRTAL WEB A/S.
As of November 13, 2018, Erling Birger Salling Olesen has left the board of directors of FIRTAL WEB A/S.
As of November 13, 2018, Jesper Ernst Hvejsel has left the board of directors of FIRTAL WEB A/S.
As of November 13, 2018, Peder Hvejsel has left the board of directors of FIRTAL WEB A/S.
FIRTAL WEB A/S has published its annual report for 2017. Gross profit came to DKK 11,648,034, and the net result was DKK 1,998,133.
FIRTAL WEB A/S has published its annual report for 2016. Gross profit came to DKK 9,132,863, and the net result was DKK 1,842,245.
On May 11, 2016, the company changed its name from FIRTAL WEB ApS to FIRTAL WEB A/S.
As of May 11, 2016, FIRTAL GROUP ApS is registered as an owner of FIRTAL WEB A/S with an ownership share of 100%.
FIRTAL WEB A/S has published its annual report for 2015. Gross profit came to DKK 6,079,576, and the net result was DKK 2,091,435.
As of November 23, 2015, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of FIRTAL WEB A/S.
As of November 23, 2015, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of FIRTAL WEB A/S.
FIRTAL WEB A/S has published its annual report for 2014. Gross profit came to DKK 3,244,633, and the net result was DKK 1,308,820.
As of March 4, 2015, Jesper Ernst Hvejsel is registered as adm. dir. of FIRTAL WEB A/S.
As of March 4, 2015, Karsten Ager Birkelund has stepped down as adm. dir. of FIRTAL WEB A/S.
FIRTAL WEB A/S has published its annual report for 2013. Gross profit came to DKK 1,649,878, and the net result was DKK 281,172.
FIRTAL WEB A/S has published its annual report for 2012. Gross profit came to DKK 3,204,220, and the net result was DKK 1,178,823.
As of March 1, 2013, Karsten Ager Birkelund is registered as adm. dir. of FIRTAL WEB A/S.
As of January 1, 2013, Jesper Ernst Hvejsel has stepped down as adm. dir. of FIRTAL WEB A/S.
On December 3, 2012, the company changed its name from FIRTAL BRANDS ApS to FIRTAL WEB ApS.
As of August 21, 2012, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of FIRTAL WEB A/S.
As of August 21, 2012, A/S PSE 17 NR. 1056 has stepped down as auditor of FIRTAL WEB A/S.
As of March 1, 2012, Jonas Mann has left the board of directors of FIRTAL WEB A/S.
On February 20, 2009, the company changed its name from MADE4 ApS to FIRTAL BRANDS ApS.
As of December 17, 2008, Jonas Mann has joined the board of directors of FIRTAL WEB A/S.
On April 16, 2008, the company changed its name from MADE4MEN ApS to MADE4 ApS.
As of January 26, 2007, A/S PSE 17 NR. 1056 has been appointed auditor of FIRTAL WEB A/S.
As of January 26, 2007, Erling Birger Salling Olesen has joined the board of directors of FIRTAL WEB A/S.
As of January 26, 2007, Mikkel Salling has joined the board of directors of FIRTAL WEB A/S.
As of January 26, 2007, Jesper Ernst Hvejsel has joined the board of directors of FIRTAL WEB A/S.
As of January 26, 2007, Peder Hvejsel has joined the board of directors of FIRTAL WEB A/S.
As of January 26, 2007, Jesper Ernst Hvejsel is registered as adm. dir. of FIRTAL WEB A/S.
FIRTAL WEB A/S was founded on January 26, 2007.
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