Owners, management and financials
CVR: 30080076
Secondary names: JØRGEN-JØRGINE A/S, BEBE A/S, Z-UP A/S
Previous names: JØRGEN-JØRGINE AF 2006 A/S
DKK 63,006,000
Gross profit
Net result: DKK -13,361,000
Nielsen´s Invest ApS (90-99,99%), Kegu Holding ApS (10-14,99%)
CVR · view owners
Kenneth Gert Guldager
Board: Jesper Bebe Nielsen (chair) and 6 members
CVR · view management
Active
Founded 30 November 2006
CVR · view overview
307 employees
CVR · 2018
Director registered: Kenneth Gert Guldager
CVR · 01/09/2026
View the full event history
NIELSEN'S A/S is a Danish company of the type Aktieselskab based in Odense SV, founded in 2006. The company is registered under the industry Detailhandel med tøj. The company was previously named JØRGEN-JØRGINE AF 2006 A/S. The management consists of Kenneth Gert Guldager. The board consists of Jesper Bebe Nielsen (chair), Jacob Poulsgaard Gammelgaard, Jørgen Alfred Nielsen and Kenneth Gert Guldager. The company is owned by Nielsen´s Invest ApS and Kegu Holding ApS. The company has 307 employees (2018). In 2025, the company reported a gross profit of DKK 63,006,000 and a net result of DKK -13,361,000 compared with DKK -13,833,000 the year before. Equity in the 2025 report amounted to DKK 9,507,000.
Source: annual report 2025, Danish Business Authority
NIELSEN'S A/S is currently experiencing financial challenges, reflected in its declining profitability and significant losses over the past few years. Gross profit has decreased from 83.3 million DKK in 2022 to 63 million DKK in 2025, while the company has reported consistent losses, peaking at -13.8 million DKK in 2024. Although equity has decreased from 84.4 million DKK in 2021 to 9.5 million DKK in 2025, the company still maintains a positive equity position, which could provide some resilience. Overall, the company faces concerns regarding its profitability and revenue generation, positioning it precariously within the competitive clothing retail industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive primært detailforretningssalg inden for tøj og hermed beslægtet forretningsvirksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/10/2024 – 30/09/2025 | - | -13.4 mio. | 44.6 mio. | 9.5 mio. | 184 | |
| 202401/10/2023 – 30/09/2024 | - | -13.8 mio. | 54.3 mio. | 25 mio. | 212 | |
| 202301/10/2022 – 30/09/2023 | - | -8.3 mio. | 67.7 mio. | 27.5 mio. | 217 | |
| 202201/10/2021 – 30/09/2022 | - | 4 mio. | 83.9 mio. | 58.5 mio. | 217 | |
| 202101/04/2020 – 31/03/2021 | 195 mio. | -4.3 mio. | 119 mio. | 84.4 mio. | 237 | |
| 202001/04/2019 – 31/03/2020 | 262.7 mio. | 14.7 mio. | 129.9 mio. | 104.4 mio. | 244 | |
| 201901/04/2018 – 31/03/2019 | 270.6 mio. | 2.9 mio. | 126.3 mio. | 93.4 mio. | 234 | |
| 201801/04/2017 – 31/03/2018 | 285.2 mio. | 9.3 mio. | 125.4 mio. | 95 mio. | 236 | |
| 201701/04/2016 – 31/03/2017 | 293.4 mio. | 15.1 mio. | 138.9 mio. | 106.5 mio. | 243 | |
| 201601/04/2015 – 31/03/2016 | 288.1 mio. | 14.7 mio. | 134 mio. | 105.2 mio. | 246 | |
| 201501/04/2014 – 31/03/2015 | 287.9 mio. | 15.7 mio. | 138.1 mio. | 108.3 mio. | 232 | |
| 201401/04/2013 – 31/03/2014 | 286.1 mio. | 10.4 mio. | 133.1 mio. | 100.4 mio. | 229 | |
| 201301/04/2012 – 31/03/2013 | 278.4 mio. | 15.1 mio. | 135 mio. | 103.5 mio. | 231 |
Compared to 1.548 companies in Detailhandel med tøj
Comparison is based on industry median values
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Set up monitoringThe CVR number of NIELSEN'S A/S is 30080076.
NIELSEN'S A/S is owned by Nielsen´s Invest ApS and Kegu Holding ApS.
The management of NIELSEN'S A/S consists of Kenneth Gert Guldager.
The board of NIELSEN'S A/S consists of Jesper Bebe Nielsen, Jacob Poulsgaard Gammelgaard and Jørgen Alfred Nielsen, with Jesper Bebe Nielsen as chair.
In 2025, NIELSEN'S A/S reported a gross profit of DKK 63,006,000.
NIELSEN'S A/S had 307 employees in 2018 according to the Danish CVR register.
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Contact info changed: new phone: 63109900 (September 14, 2026).
Contact info changed: new phone: 63109900 (September 2, 2026).
Contact info changed: new phone: 63109900 (September 1, 2026).
As of September 1, 2026, Kenneth Gert Guldager has joined the board of directors of NIELSEN'S A/S.
As of September 1, 2026, Jesper Bebe Nielsen has joined the board of directors of NIELSEN'S A/S.
As of September 1, 2026, Kenneth Gert Guldager is registered as adm. dir. of NIELSEN'S A/S.
As of September 1, 2026, Jesper Bebe Nielsen has stepped down as adm. dir. of NIELSEN'S A/S.
As of September 1, 2026, Nielsen´s Invest ApS is registered as an owner of NIELSEN'S A/S with an ownership share of 90%.
As of September 1, 2026, Kegu Holding ApS is registered as an owner of NIELSEN'S A/S with an ownership share of 10%.
As of August 31, 2026, Kenneth Gert Guldager has left the board of directors of NIELSEN'S A/S.
As of August 31, 2026, Jesper Bebe Nielsen has left the board of directors of NIELSEN'S A/S.
Contact info changed: new phone: 63109900 (May 15, 2026).
As of April 10, 2026, Kenneth Gert Guldager has joined the board of directors of NIELSEN'S A/S.
As of April 10, 2026, Jesper Bebe Nielsen has joined the board of directors of NIELSEN'S A/S.
As of April 10, 2026, Jesper Bebe Nielsen is registered as adm. dir. of NIELSEN'S A/S.
As of April 10, 2026, Claus Thykjær has stepped down as director of NIELSEN'S A/S.
As of April 9, 2026, Jesper Bebe Nielsen has left the board of directors of NIELSEN'S A/S.
NIELSEN'S A/S has published its annual report for 2025. Gross profit came to DKK 63,006,000, and the net result was DKK -13,361,000.
As of February 5, 2026, Jacob Poulsgaard Gammelgaard has joined the board of directors of NIELSEN'S A/S.
Contact info changed: new phone: 63109900 (January 19, 2026).
As of January 15, 2026, Flemming Frølich Birch has left the board of directors of NIELSEN'S A/S.
As of October 1, 2025, Anne Sofie Buhrkall Frederiksen has left the board of directors of NIELSEN'S A/S.
As of October 1, 2025, Cecilie Klæstrup Larsen has left the board of directors of NIELSEN'S A/S.
NIELSEN'S A/S has published its annual report for 2024. Gross profit came to DKK 71,578,000, and the net result was DKK -13,833,000.
As of April 23, 2024, Cecilie Klæstrup Larsen has joined the board of directors of NIELSEN'S A/S.
As of April 23, 2024, Kristine Bjørch Nielsen has joined the board of directors of NIELSEN'S A/S.
As of April 1, 2024, Flemming Frølich Birch has joined the board of directors of NIELSEN'S A/S.
As of April 1, 2024, Knud Hjort-Madsen has left the board of directors of NIELSEN'S A/S.
NIELSEN'S A/S has published its annual report for 2023. Gross profit came to DKK 68,116,000, and the net result was DKK -8,269,000.
As of October 31, 2023, Claus Thykjær is registered as director of NIELSEN'S A/S.
As of October 31, 2023, Søren Bebe Nielsen has stepped down as adm. dir. of NIELSEN'S A/S.
NIELSEN'S A/S has published its annual report for 2022. Gross profit came to DKK 83,308,000, and the net result was DKK 3,952,000.
NIELSEN'S A/S has published its interim report for the period April 1, 2021 – September 30, 2021.
As of September 17, 2021, Anne Sofie Buhrkall Frederiksen has joined the board of directors of NIELSEN'S A/S.
NIELSEN'S A/S has published its annual report for 2021. Revenue came to DKK 195,012,869, and the net result was DKK -4,289,516.
As of June 1, 2021, Anita Dalsgaard has left the board of directors of NIELSEN'S A/S.
NIELSEN'S A/S has published its annual report for 2020. Revenue came to DKK 262,651,763, and the net result was DKK 14,706,321.
NIELSEN'S A/S has published its annual report for 2019. Revenue came to DKK 270,596,552, and the net result was DKK 2,914,219.
As of June 12, 2019, Anita Dalsgaard has joined the board of directors of NIELSEN'S A/S.
NIELSEN'S A/S has published its annual report for 2018. Revenue came to DKK 285,218,470, and the net result was DKK 9,340,238.
As of June 7, 2018, Bianca Ann Charlott Hegedüs has left the board of directors of NIELSEN'S A/S.
NIELSEN'S A/S has published its annual report for 2017. Revenue came to DKK 293,444,158, and the net result was DKK 15,131,261.
NIELSEN'S A/S has published its annual report for 2016. Revenue came to DKK 288,085,335, and the net result was DKK 14,729,257.
NIELSEN'S A/S has published its annual report for 2015. Revenue came to DKK 287,907,418, and the net result was DKK 15,678,259.
NIELSEN'S A/S has published its annual report for 2014. Revenue came to DKK 286,063,311, and the net result was DKK 10,448,141.
NIELSEN'S A/S has published its annual report for 2013. Revenue came to DKK 278,379,287, and the net result was DKK 15,119,770.
As of July 1, 2011, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of NIELSEN'S A/S.
As of July 1, 2011, A/S PSE NR. 4820 has stepped down as auditor of NIELSEN'S A/S.
As of November 27, 2009, Bianca Ann Charlott Hegedüs has joined the board of directors of NIELSEN'S A/S.
As of November 27, 2009, Knud Hjort-Madsen has joined the board of directors of NIELSEN'S A/S.
As of November 27, 2009, Ingrid Nielsen has left the board of directors of NIELSEN'S A/S.
As of August 25, 2009, Jørgen Alfred Nielsen has joined the board of directors of NIELSEN'S A/S.
As of August 25, 2009, Jesper Bebe Nielsen has joined the board of directors of NIELSEN'S A/S.
On October 24, 2007, the company changed its name from JØRGEN-JØRGINE AF 2006 A/S to NIELSEN'S A/S.
As of November 30, 2006, A/S PSE NR. 4820 has been appointed auditor of NIELSEN'S A/S.
As of November 30, 2006, Søren Bebe Nielsen has joined the board of directors of NIELSEN'S A/S.
As of November 30, 2006, Susan Bebe Andersen has joined the board of directors of NIELSEN'S A/S.
As of November 30, 2006, Ingrid Nielsen has joined the board of directors of NIELSEN'S A/S.
As of November 30, 2006, Søren Bebe Nielsen is registered as adm. dir. of NIELSEN'S A/S.
NIELSEN'S A/S was founded on November 30, 2006.
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