Owners, management and financials
CVR: 30005201
Secondary names: FLAGUDLEJNING.DK ApS, JULEMINISTERIET.COM ApS, Snapevent.dk ApS
DKK 8,495,792
Gross profit
Net result: DKK 2,489,423
29zero7 ApS (100%)
CVR · view owners
Cecilie Packert Schubert-Suell, Christian Schubert
CVR · view management
Active
Founded 20 November 2006
CVR · view overview
15 employees
CVR · 2018
Owner registered: 29zero7 ApS
CVR · 06/07/2020
View the full event history
Mama Knows Best ApS is a Danish company of the type Anpartsselskab based in Fredensborg, founded in 2006. The company is registered under the industry Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver, bortset fra til events. The management consists of Cecilie Packert Schubert-Suell and Christian Schubert. The company is owned by 29zero7 ApS. The company has 15 employees (2018). In 2026, the company reported a gross profit of DKK 8,495,792 and a net result of DKK 2,489,423 compared with DKK 1,569,191 the year before. Equity in the 2026 report amounted to DKK 8,898,214.
Source: annual report 2026, Danish Business Authority
The financial health of Mama Knows Best ApS appears strong, with a consistent increase in gross profit and profit over the past five years. Gross profit rose from 4,133,557 DKK in 2022 to 8,495,792 DKK in 2026, while profit increased from 662,055 DKK to 2,489,423 DKK during the same period, indicating a positive trajectory. The company's equity has also grown significantly, reaching 8,898,214 DKK in 2026, which reflects a solid financial foundation. However, the lack of disclosed revenue figures may raise concerns about transparency and overall market position within the equipment leasing industry. Overall, the company demonstrates strong profitability and equity growth, positioning it favorably in its sector.
AI-generated summary · Generated 15/08/2026
Selskabets formål er service, udlejningsvirksomhed og hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202601/04/2025 – 31/03/2026 | 8.5 mio. | 2.5 mio. | 10 mio. | 8.9 mio. | 9 | |
| 202501/04/2024 – 31/03/2025 | 6.6 mio. | 1.6 mio. | 7.3 mio. | 6.4 mio. | 8 | |
| 202401/04/2023 – 31/03/2024 | 6.5 mio. | 1.6 mio. | 8.9 mio. | 7.8 mio. | 8 | |
| 202301/04/2022 – 31/03/2023 | 4.4 mio. | 816 t. | 7 mio. | 6.2 mio. | 5 | |
| 202201/04/2021 – 31/03/2022 | 4.1 mio. | 662 t. | 7 mio. | 6.4 mio. | 5 | |
| 202101/04/2020 – 31/03/2021 | 5.4 mio. | 1.9 mio. | 6.6 mio. | 5.8 mio. | 5 | |
| 202001/04/2019 – 31/03/2020 | 4.3 mio. | 1.4 mio. | 5 mio. | 4 mio. | 5 | |
| 201901/04/2018 – 31/03/2019 | 4.3 mio. | 1.3 mio. | 3.8 mio. | 2.7 mio. | 5 | |
| 201801/04/2017 – 31/03/2018 | 3 mio. | 648 t. | 2.8 mio. | 1.5 mio. | 4 | |
| 201701/04/2016 – 31/03/2017 | 2.8 mio. | 459 t. | 2.3 mio. | 978 t. | - | |
| 201601/04/2015 – 31/03/2016 | 2.4 mio. | 307 t. | 2.3 mio. | 620 t. | - | |
| 201501/04/2014 – 31/03/2015 | 1.8 mio. | 201 t. | 2 mio. | 413 t. | - | |
| 201401/04/2013 – 31/03/2014 | 1.4 mio. | 220 t. | 2.1 mio. | 310 t. | - | |
| 201301/04/2012 – 31/03/2013 | 2.5 mio. | 336 t. | 2.3 mio. | 90 t. | - |
Compared to 549 companies in Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver, bortset fra til events
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Set up monitoringThe CVR number of Mama Knows Best ApS is 30005201.
Mama Knows Best ApS is owned by 29zero7 ApS.
The management of Mama Knows Best ApS consists of Cecilie Packert Schubert-Suell and Christian Schubert.
In 2026, Mama Knows Best ApS reported a gross profit of DKK 8,495,792.
Mama Knows Best ApS had 15 employees in 2018 according to the Danish CVR register.
Mama Knows Best ApS was founded on 20 November 2006.
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Mama Knows Best ApS has published its annual report for 2026. Gross profit came to DKK 8,495,792, and the net result was DKK 2,489,423.
Mama Knows Best ApS has published its annual report for 2025. Gross profit came to DKK 6,586,617, and the net result was DKK 1,569,191.
As of August 22, 2025, KONGEVEJENS REVISION REGISTRERET REVISIONS ApS has been appointed auditor of Mama Knows Best ApS.
Mama Knows Best ApS has published its annual report for 2024. Gross profit came to DKK 6,515,985, and the net result was DKK 1,642,873.
Mama Knows Best ApS has published its annual report for 2023. Gross profit came to DKK 4,433,609, and the net result was DKK 816,193.
Mama Knows Best ApS has published its annual report for 2022. Gross profit came to DKK 4,133,557, and the net result was DKK 662,055.
Mama Knows Best ApS has published its annual report for 2021. Gross profit came to DKK 5,368,001, and the net result was DKK 1,882,445.
As of July 6, 2020, 29zero7 ApS is registered as an owner of Mama Knows Best ApS with an ownership share of 100%.
Mama Knows Best ApS has published its annual report for 2020. Gross profit came to DKK 4,340,256, and the net result was DKK 1,404,618.
Mama Knows Best ApS has published its annual report for 2019. Gross profit came to DKK 4,279,693, and the net result was DKK 1,323,153.
Mama Knows Best ApS has published its annual report for 2018. Gross profit came to DKK 3,027,811, and the net result was DKK 648,154.
Mama Knows Best ApS has published its annual report for 2017. Gross profit came to DKK 2,815,883, and the net result was DKK 458,515.
As of November 15, 2016, Cecilie Packert Schubert-Suell is registered as director of Mama Knows Best ApS.
Mama Knows Best ApS has published its annual report for 2016. Gross profit came to DKK 2,359,155, and the net result was DKK 307,309.
Mama Knows Best ApS has published its annual report for 2015. Gross profit came to DKK 1,847,555, and the net result was DKK 200,915.
Mama Knows Best ApS has published its annual report for 2014. Gross profit came to DKK 1,407,561, and the net result was DKK 220,039.
As of August 26, 2014, KONGEVEJENS REVISION REGISTRERET REVISIONS ApS has stepped down as auditor of Mama Knows Best ApS.
Mama Knows Best ApS has published its annual report for 2013. Gross profit came to DKK 2,545,754, and the net result was DKK 335,607.
As of April 29, 2010, KONGEVEJENS REVISION REGISTRERET REVISIONS ApS has been appointed auditor of Mama Knows Best ApS.
As of April 29, 2010, Hr Harry Fynsk has stepped down as auditor of Mama Knows Best ApS.
As of April 14, 2009, Hr Harry Fynsk has been appointed auditor of Mama Knows Best ApS.
As of April 14, 2009, Kreston CM Statsautoriseret Revisions interessentskab has stepped down as auditor of Mama Knows Best ApS.
As of September 25, 2007, Kreston CM Statsautoriseret Revisions interessentskab has been appointed auditor of Mama Knows Best ApS.
As of August 1, 2007, KgnRevisor has stepped down as auditor of Mama Knows Best ApS.
As of November 20, 2006, KgnRevisor has been appointed auditor of Mama Knows Best ApS.
As of November 20, 2006, Christian Schubert is registered as director of Mama Knows Best ApS.
Mama Knows Best ApS was founded on November 20, 2006.
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