Owners, management and financials
CVR: 29974187
Secondary names: PROZUP ApS
DKK 5,507,333
Gross profit
Net result: DKK 3,964,316
HELOMA ApS (50-66,65%), JESPER KOLIND LASSEN HOLDING ApS (50-66,65%)
CVR · view owners
Henrik Madsen, Jesper Kolind Poulsen Lassen
CVR · view management
Active
Founded 17 October 2006
CVR · view overview
0 employees
Annual report 2025 · average
Director registered: Henrik Madsen
CVR · 06/12/2019
View the full event history
ATTENTION PRODUCTION ApS is a Danish company of the type Anpartsselskab based in Roskilde, founded in 2006. The company is registered under the industry Anden specialiseret engroshandel i.a.n.. The management consists of Henrik Madsen and Jesper Kolind Poulsen Lassen. The company is owned by HELOMA ApS and JESPER KOLIND LASSEN HOLDING ApS. According to the 2025 annual report, the company had an average of 0 employees. In 2025, the company reported a gross profit of DKK 5,507,333 and a net result of DKK 3,964,316 compared with DKK 3,583,495 the year before. Equity in the 2025 report amounted to DKK 9,404,128.
Source: annual report 2025, Danish Business Authority
The financial health of ATTENTION PRODUCTION ApS appears robust, with a consistent upward trend in gross profit and profit over the past five years. Gross profit increased from 3,215,401 DKK in 2021 to 5,507,333 DKK in 2025, while profit rose from 2,553,775 DKK to 3,964,316 DKK during the same period. The company's equity has also shown significant growth, reaching 9,404,128 DKK in 2025, indicating a strong capital position. However, the lack of disclosed revenue figures raises concerns about transparency and overall sales performance. Positioned within a specialized wholesale trade sector, the company demonstrates solid profitability and a growing equity base, suggesting a stable trajectory in its niche market.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at drive produktions- og handelsvirksomhed samt beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5.5 mio. | 4 mio. | 13.7 mio. | 9.4 mio. | 0 | |
| 202401/01/2024 – 31/12/2024 | 4.5 mio. | 3.6 mio. | 14.3 mio. | 8.4 mio. | 0 | |
| 202301/01/2023 – 31/12/2023 | 4.7 mio. | 3.6 mio. | 12 mio. | 7.9 mio. | 0 | |
| 202201/01/2022 – 31/12/2022 | 6.2 mio. | 4.7 mio. | 12.6 mio. | 7.2 mio. | 0 | |
| 202101/01/2021 – 31/12/2021 | 3.2 mio. | 2.6 mio. | 7.4 mio. | 3.6 mio. | 0 | |
| 202001/01/2020 – 31/12/2020 | 3 mio. | 2.2 mio. | 6.9 mio. | 3.1 mio. | 0 | |
| 201901/01/2019 – 31/12/2019 | 2.7 mio. | 2.1 mio. | 5.9 mio. | 3.8 mio. | 0 | |
| 201801/01/2018 – 31/12/2018 | 1.7 mio. | 1.4 mio. | 7.1 mio. | 3.7 mio. | 0 | |
| 201701/01/2017 – 31/12/2017 | 231 t. | 36 t. | 6.7 mio. | 3.4 mio. | 0 | |
| 201601/01/2016 – 31/12/2016 | 117 t. | 60 t. | 8.6 mio. | 3.9 mio. | - | |
| 201501/01/2015 – 31/12/2015 | 2.4 mio. | 1.9 mio. | 9.9 mio. | 3.9 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 1.6 mio. | 1.2 mio. | 4.7 mio. | 2.6 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 1.1 mio. | 807 t. | 2.7 mio. | 1.8 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 1.4 mio. | 1.1 mio. | 2.2 mio. | 1.9 mio. | - |
Compared to 499 companies in Anden specialiseret engroshandel i.a.n.
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Read about the CDS scoreThe CVR number of ATTENTION PRODUCTION ApS is 29974187.
ATTENTION PRODUCTION ApS is owned by HELOMA ApS and JESPER KOLIND LASSEN HOLDING ApS.
The management of ATTENTION PRODUCTION ApS consists of Henrik Madsen and Jesper Kolind Poulsen Lassen.
In 2025, ATTENTION PRODUCTION ApS reported a gross profit of DKK 5,507,333.
ATTENTION PRODUCTION ApS had an average of 0 employees in the 2025 financial year according to the annual report.
ATTENTION PRODUCTION ApS was founded on 17 October 2006.
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ATTENTION PRODUCTION ApS has published its annual report for 2025. Gross profit came to DKK 5,507,333, and the net result was DKK 3,964,316.
ATTENTION PRODUCTION ApS has published its annual report for 2024. Gross profit came to DKK 4,465,542, and the net result was DKK 3,583,495.
ATTENTION PRODUCTION ApS has published its annual report for 2023. Gross profit came to DKK 4,701,605, and the net result was DKK 3,628,135.
ATTENTION PRODUCTION ApS has published its annual report for 2022. Gross profit came to DKK 6,168,856, and the net result was DKK 4,712,055.
ATTENTION PRODUCTION ApS has published its annual report for 2021. Gross profit came to DKK 3,215,401, and the net result was DKK 2,553,775.
ATTENTION PRODUCTION ApS has published its annual report for 2020. Gross profit came to DKK 2,992,093, and the net result was DKK 2,196,538.
ATTENTION PRODUCTION ApS has published its annual report for 2019. Gross profit came to DKK 2,652,838, and the net result was DKK 2,072,696.
As of December 6, 2019, Henrik Madsen is registered as director of ATTENTION PRODUCTION ApS.
As of June 20, 2019, HELOMA ApS is registered as an owner of ATTENTION PRODUCTION ApS with an ownership share of 50%.
As of June 20, 2019, JESPER KOLIND LASSEN HOLDING ApS is registered as an owner of ATTENTION PRODUCTION ApS with an ownership share of 50%.
ATTENTION PRODUCTION ApS has published its annual report for 2018. Gross profit came to DKK 1,731,201, and the net result was DKK 1,424,814.
ATTENTION PRODUCTION ApS has published its annual report for 2017. Gross profit came to DKK 231,144, and the net result was DKK 36,377.
ATTENTION PRODUCTION ApS has published its annual report for 2016. Gross profit came to DKK 116,925, and the net result was DKK 59,648.
As of March 28, 2017, Henrik Jeppesen has left the board of directors of ATTENTION PRODUCTION ApS.
As of March 28, 2017, Jan Hammer has left the board of directors of ATTENTION PRODUCTION ApS.
As of March 28, 2017, Alistair David Morton has left the board of directors of ATTENTION PRODUCTION ApS.
As of March 28, 2017, Jesper Kolind Poulsen Lassen has left the board of directors of ATTENTION PRODUCTION ApS.
As of March 28, 2017, Henrik Madsen has left the board of directors of ATTENTION PRODUCTION ApS.
As of March 28, 2017, Johan Martin Pråme has left the board of directors of ATTENTION PRODUCTION ApS.
As of June 30, 2016, Jan Hammer has joined the board of directors of ATTENTION PRODUCTION ApS.
As of June 30, 2016, Peter Minor has left the board of directors of ATTENTION PRODUCTION ApS.
ATTENTION PRODUCTION ApS has published its annual report for 2015. Gross profit came to DKK 2,384,790, and the net result was DKK 1,890,530.
ATTENTION PRODUCTION ApS has published its annual report for 2014. Gross profit came to DKK 1,556,656, and the net result was DKK 1,198,005.
As of April 9, 2014, Jan Hammer has left the board of directors of ATTENTION PRODUCTION ApS.
ATTENTION PRODUCTION ApS has published its annual report for 2013. Gross profit came to DKK 1,116,695, and the net result was DKK 806,587.
As of March 24, 2014, Johan Martin Pråme has joined the board of directors of ATTENTION PRODUCTION ApS.
ATTENTION PRODUCTION ApS has published its annual report for 2012. Gross profit came to DKK 1,416,636, and the net result was DKK 1,056,357.
As of June 21, 2012, Henrik Jeppesen has joined the board of directors of ATTENTION PRODUCTION ApS.
As of June 21, 2012, Jan Hammer has joined the board of directors of ATTENTION PRODUCTION ApS.
As of June 21, 2012, Alistair David Morton has joined the board of directors of ATTENTION PRODUCTION ApS.
As of June 21, 2012, Peter Minor has joined the board of directors of ATTENTION PRODUCTION ApS.
As of June 21, 2012, Jesper Kolind Poulsen Lassen has joined the board of directors of ATTENTION PRODUCTION ApS.
As of June 21, 2012, Henrik Madsen has joined the board of directors of ATTENTION PRODUCTION ApS.
As of October 7, 2010, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of ATTENTION PRODUCTION ApS.
As of October 7, 2010, VICH 2938 A/S has stepped down as auditor of ATTENTION PRODUCTION ApS.
As of October 17, 2006, VICH 2938 A/S has been appointed auditor of ATTENTION PRODUCTION ApS.
As of October 17, 2006, Jesper Kolind Poulsen Lassen is registered as director of ATTENTION PRODUCTION ApS.
ATTENTION PRODUCTION ApS was founded on October 17, 2006.
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