CVR: 29843848
Secondary names: MS Branding A/S
Previous names: MONBERGSØRENSEN BRANDING ApS, MSB AF 18. JUNI 2007 ApS, UPGRADER ApS
DKK 9,216,668
Gross profit
Net result: DKK -1,818,310
JENSEN MANAGEMENT ApS, MBJ XCI-XXV ApS
CVR · view ownership and management
Name registered: Upgrader A/S
CVR · 17/02/2026
View the full event history
Upgrader A/S is a Danish company of the type Aktieselskab based in Herlev, founded in 2006. The company is registered under the industry Ikke-specialiseret engroshandel. The company was previously named MS Branding A/S and UPGRADER ApS. The management consists of Michael Grell Sørensen. The company is owned by JENSEN MANAGEMENT ApS and MBJ XCI-XXV ApS. The company has 11 employees (2018). In 2025, the company reported a gross profit of DKK 9,216,668 and a net result of DKK -1,818,310 compared with DKK -1,829,333 the year before. Equity in the 2025 report amounted to DKK 10,241,109.
Source: annual report 2025, Danish Business Authority
The financial health of Upgrader A/S shows a mixed trajectory, with significant fluctuations in profitability over recent years. Gross profit peaked at 13.58 million DKK in 2023, followed by a decline to 9.22 million DKK in 2025, while the company reported losses in both 2024 and 2025, indicating potential operational challenges. Equity has decreased from 15.26 million DKK in 2023 to 10.24 million DKK in 2025, raising concerns about financial stability. Despite these issues, the company has maintained a reasonable gross margin, suggesting it has strengths in its core operations, but its declining equity and recent losses may hinder its competitive position in the non-specialized wholesale trade industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive handel og industri, samt at besidde aktier og anparter i andre selskaber og forvalte selskabets midler.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 9.2 mio. | -1.8 mio. | 30.7 mio. | 10.2 mio. | 13 | |
| 202401/07/2023 – 30/06/2024 | 7.3 mio. | -1.8 mio. | 31.3 mio. | 12.7 mio. | 10 | |
| 202301/07/2022 – 30/06/2023 | 13.6 mio. | 3.4 mio. | 32.9 mio. | 15.3 mio. | 10 | |
| 202201/07/2021 – 30/06/2022 | 12.3 mio. | 3.3 mio. | 28.3 mio. | 12.5 mio. | 10 | |
| 202101/07/2020 – 30/06/2021 | 13.1 mio. | 3.1 mio. | 23.4 mio. | 10.2 mio. | 0 | |
| 202001/07/2019 – 30/06/2020 | 9.6 mio. | 1 mio. | 18.5 mio. | 7.1 mio. | - | |
| 201901/07/2018 – 30/06/2019 | 9.4 mio. | 900 t. | 18 mio. | 6.1 mio. | - | |
| 201801/07/2017 – 30/06/2018 | 9.5 mio. | 1.3 mio. | 18.2 mio. | 5.2 mio. | - | |
| 201701/07/2016 – 30/06/2017 | 9.4 mio. | 308 t. | 15.9 mio. | 4.6 mio. | - | |
| 201601/07/2015 – 30/06/2016 | 1.7 mio. | -13 t. | 1.9 mio. | -343 t. | - | |
| 201501/07/2014 – 30/06/2015 | 1.9 mio. | -84 t. | 1.3 mio. | -329 t. | - | |
| 201401/07/2013 – 30/06/2014 | 1.3 mio. | -40 t. | 1.8 mio. | -245 t. | - | |
| 201301/07/2012 – 30/06/2013 | 383 t. | -300 t. | 512 t. | -205 t. | - |
Compared to 854 companies in Ikke-specialiseret engroshandel
Comparison is based on industry median values
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See the API documentationUpgrader A/S was founded on 5 September 2006.
Upgrader A/S is registered under the industry Ikke-specialiseret engroshandel (industry code 469000).
Upgrader A/S had 11 employees in 2018 according to the Danish CVR register.
Upgrader A/S is owned by JENSEN MANAGEMENT ApS and MBJ XCI-XXV ApS.
In 2025, Upgrader A/S reported a gross profit of DKK 9,216,668.
The management of Upgrader A/S consists of Michael Grell Sørensen.
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Contact info changed: new phone: 70201764, new email: [email protected] (August 20, 2026).
As of July 1, 2026, Robert Bo Jensen has left the board of directors of Upgrader A/S.
Contact info changed: new phone: 70201764, new email: [email protected] (March 16, 2026).
Contact info changed: new phone: 70201764, new email: [email protected] (March 16, 2026).
Contact info changed: new phone: 70201764, new email: [email protected] (February 17, 2026).
On February 17, 2026, the company changed its name from MS Branding A/S to Upgrader A/S.
Upgrader A/S has published its annual report for 2025. Gross profit came to DKK 9,216,668, and the net result was DKK -1,818,310.
As of April 30, 2025, Robert Bo Jensen has joined the board of directors of Upgrader A/S.
As of April 30, 2025, Jens Jacob Skibsted has left the board of directors of Upgrader A/S.
As of April 9, 2025, JENSEN MANAGEMENT ApS is registered as an owner of Upgrader A/S with an ownership share of 66%.
As of April 9, 2025, MBJ XCI-XXV ApS is registered as an owner of Upgrader A/S with an ownership share of 20%.
Upgrader A/S has published its annual report for 2024. Gross profit came to DKK 7,322,226, and the net result was DKK -1,829,333.
As of August 28, 2024, Alexander Strange has left the board of directors of Upgrader A/S.
Upgrader A/S has published its annual report for 2023. Gross profit came to DKK 13,584,373, and the net result was DKK 3,431,036.
Upgrader A/S has published its annual report for 2022. Gross profit came to DKK 12,284,368, and the net result was DKK 3,274,232.
Upgrader A/S has published its annual report for 2021. Gross profit came to DKK 13,137,649, and the net result was DKK 3,107,111.
Upgrader A/S has published its annual report for 2020. Gross profit came to DKK 9,634,076, and the net result was DKK 1,041,947.
Upgrader A/S has published its annual report for 2019. Gross profit came to DKK 9,380,484, and the net result was DKK 900,453.
As of January 30, 2019, Alexander Strange has joined the board of directors of Upgrader A/S.
Upgrader A/S has published its annual report for 2018. Gross profit came to DKK 9,517,747, and the net result was DKK 1,283,929.
As of June 30, 2018, Brian Voldsgaard Jensen has left the board of directors of Upgrader A/S.
Upgrader A/S has published its annual report for 2017. Gross profit came to DKK 9,376,552, and the net result was DKK 308,020.
As of July 1, 2017, Jens Jacob Skibsted has joined the board of directors of Upgrader A/S.
As of June 30, 2017, Ulrik Blinkenberg has left the board of directors of Upgrader A/S.
As of June 14, 2017, DANSK REVISION SØBORG, STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of Upgrader A/S.
As of June 14, 2017, CROWE STATSAUTORISERET REVISIONSINTERESSENTSKAB has stepped down as auditor of Upgrader A/S.
As of March 30, 2017, Brian Voldsgaard Jensen has joined the board of directors of Upgrader A/S.
On January 16, 2017, the company changed its name from UPGRADER ApS to MS Branding A/S.
Upgrader A/S has published its annual report for 2016. Gross profit came to DKK 1,709,832, and the net result was DKK -13,383.
Upgrader A/S has published its annual report for 2015. Gross profit came to DKK 1,856,077, and the net result was DKK -84,444.
As of November 26, 2015, Morten Vedel Toft Steinlein has left the board of directors of Upgrader A/S.
As of November 26, 2015, Jacob Bannebjerre-Lindborg has left the board of directors of Upgrader A/S.
As of November 26, 2015, Claudia Lindby has left the board of directors of Upgrader A/S.
Upgrader A/S has published its annual report for 2014. Gross profit came to DKK 1,258,397, and the net result was DKK -40,104.
As of October 6, 2014, Michael Willumsen has joined the board of directors of Upgrader A/S.
As of October 6, 2014, Ulrik Blinkenberg has joined the board of directors of Upgrader A/S.
As of October 6, 2014, Michael Grell Sørensen has joined the board of directors of Upgrader A/S.
As of August 28, 2014, Morten Vedel Toft Steinlein has joined the board of directors of Upgrader A/S.
As of August 28, 2014, Jacob Bannebjerre-Lindborg has joined the board of directors of Upgrader A/S.
As of August 28, 2014, Claudia Lindby has joined the board of directors of Upgrader A/S.
As of December 11, 2013, CROWE STATSAUTORISERET REVISIONSINTERESSENTSKAB has been appointed auditor of Upgrader A/S.
As of December 11, 2013, JUT NR. 2180 A/S has stepped down as auditor of Upgrader A/S.
Upgrader A/S has published its annual report for 2013. Gross profit came to DKK 383,240, and the net result was DKK -299,583.
As of August 8, 2012, Peter Søren Høgh has left the board of directors of Upgrader A/S.
As of August 8, 2012, Johannes Madsen-Mygdal has left the board of directors of Upgrader A/S.
As of August 8, 2012, Michael Grell Sørensen has left the board of directors of Upgrader A/S.
As of August 8, 2012, Michael Grell Sørensen is registered as director of Upgrader A/S.
As of August 8, 2012, Johnny Kell Vallentin has stepped down as director of Upgrader A/S.
As of March 20, 2012, Peter Søren Høgh has joined the board of directors of Upgrader A/S.
As of March 20, 2012, Johannes Madsen-Mygdal has joined the board of directors of Upgrader A/S.
As of March 20, 2012, Johnny Kell Vallentin has left the board of directors of Upgrader A/S.
As of March 29, 2011, Lars Monberg has left the board of directors of Upgrader A/S.
As of July 1, 2009, Johnny Kell Vallentin has joined the board of directors of Upgrader A/S.
As of July 1, 2009, Lars Monberg has joined the board of directors of Upgrader A/S.
As of July 1, 2009, Michael Grell Sørensen has joined the board of directors of Upgrader A/S.
As of July 1, 2009, Johnny Kell Vallentin is registered as director of Upgrader A/S.
As of July 1, 2009, Lars Monberg has stepped down as director of Upgrader A/S.
On June 9, 2009, the company changed its name from MSB AF 18. JUNI 2007 ApS to UPGRADER ApS.
As of June 18, 2007, JUT NR. 2180 A/S has been appointed auditor of Upgrader A/S.
As of June 18, 2007, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of Upgrader A/S.
As of June 18, 2007, Jørn Staugaard has left the board of directors of Upgrader A/S.
As of June 18, 2007, Lars Monberg has left the board of directors of Upgrader A/S.
As of June 18, 2007, Michael Grell Sørensen has left the board of directors of Upgrader A/S.
As of June 18, 2007, Lars Monberg is registered as director of Upgrader A/S.
As of June 18, 2007, Jørn Staugaard has stepped down as director of Upgrader A/S.
On June 18, 2007, the company changed its name from MONBERGSØRENSEN BRANDING ApS to MSB AF 18. JUNI 2007 ApS.
As of September 5, 2006, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of Upgrader A/S.
As of September 5, 2006, Jørn Staugaard has joined the board of directors of Upgrader A/S.
As of September 5, 2006, Lars Monberg has joined the board of directors of Upgrader A/S.
As of September 5, 2006, Michael Grell Sørensen has joined the board of directors of Upgrader A/S.
As of September 5, 2006, Jørn Staugaard is registered as director of Upgrader A/S.
Upgrader A/S was founded on September 5, 2006.
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