Owners, management and financials
CVR: 29813582
Secondary names: SMAC RETAIL A/S, Superdry Nordic and Baltics A/S, Scandinavian Modern Apparel Company A/S
Previous names: SMAC RETAIL A/S
DKK 6,556,880
Gross profit
Net result: DKK 646,951
SUPERDRY PLC (100%)
CVR · view owners
Thomas Benjamin Vale Simpson
Board: Julian Marc Dunkerton (chair) and 2 members
CVR · view management
Active
Founded 30 September 2008
CVR · view overview
36 employees
CVR · 2018
Director role ended: Darren Jeffrey Cates
CVR · 28/09/2023
View the full event history
SUPERDRY RETAIL DENMARK A/S is a Danish company of the type Aktieselskab based in København Ø, founded in 2008. The company is registered under the industry Detailhandel med tøj. The company was previously named SMAC RETAIL A/S. The management consists of Thomas Benjamin Vale Simpson. The board consists of Julian Marc Dunkerton (chair), Shaun Jason Packe and Thomas Benjamin Vale Simpson. The company is owned by SUPERDRY PLC. The company has 36 employees (2018). In 2025, the company reported a gross profit of DKK 6,556,880 and a net result of DKK 646,951 compared with DKK -3,981,816 the year before. Equity in the 2025 report amounted to DKK 13,393,747.
Source: annual report 2025, Danish Business Authority
The financial health of SUPERDRY RETAIL DENMARK A/S shows a mixed trajectory, with a notable recovery in gross profit and profitability in 2025, achieving a gross profit of 6,556,880 DKK and a profit of 646,951 DKK. However, prior years exhibited volatility, with significant losses in 2024 (-3,981,816 DKK) and 2023 (-2,329,593 DKK), indicating challenges in maintaining consistent profitability. The company's equity has fluctuated, peaking at 19,058,206 DKK in 2022 before declining to 13,393,747 DKK in 2025, reflecting a concerning trend from a negative equity position in 2021. While the gross profit margins have shown some resilience, the lack of disclosed revenue and the previous equity issues raise concerns about long-term sustainability in the competitive clothing retail sector.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive detailforretninger samt anden hermed i forbindelse stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/05/2024 – 30/04/2025 | 6.6 mio. | 647 t. | 53.2 mio. | 13.4 mio. | 12 | |
| 202401/05/2023 – 30/04/2024 | 2.7 mio. | -4 mio. | 52.1 mio. | 12.7 mio. | 9 | |
| 202301/05/2022 – 30/04/2023 | 13.1 mio. | -2.3 mio. | 52.7 mio. | 16.7 mio. | 28 | |
| 202201/05/2021 – 30/04/2022 | 22.8 mio. | 2.4 mio. | 59 mio. | 19.1 mio. | 32 | |
| 202101/05/2020 – 30/04/2021 | 14.9 mio. | 4.7 mio. | 22.8 mio. | -28.1 mio. | 23 | |
| 202001/05/2019 – 30/04/2020 | 1.6 mio. | -6.4 mio. | 32.3 mio. | -32.8 mio. | 23 | |
| 201901/05/2018 – 30/04/2019 | 3.6 mio. | -9.2 mio. | 35.4 mio. | -26.3 mio. | 23 | |
| 201801/05/2017 – 30/04/2018 | 5.8 mio. | -5.5 mio. | 39.5 mio. | -17.2 mio. | 27 | |
| 201701/05/2016 – 30/04/2017 | 2.1 mio. | -5.5 mio. | 42.3 mio. | -11.7 mio. | - | |
| 201601/05/2015 – 30/04/2016 | 763 t. | -3 mio. | 22.9 mio. | -6.2 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 2.4 mio. | -17 t. | 5.8 mio. | -1.1 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 289 t. | -1.2 mio. | 4.8 mio. | -1.1 mio. | - |
Compared to 1.546 companies in Detailhandel med tøj
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of SUPERDRY RETAIL DENMARK A/S is 29813582.
SUPERDRY RETAIL DENMARK A/S is owned by SUPERDRY PLC.
The management of SUPERDRY RETAIL DENMARK A/S consists of Thomas Benjamin Vale Simpson.
The board of SUPERDRY RETAIL DENMARK A/S consists of Julian Marc Dunkerton, Shaun Jason Packe and Thomas Benjamin Vale Simpson, with Julian Marc Dunkerton as chair.
In 2025, SUPERDRY RETAIL DENMARK A/S reported a gross profit of DKK 6,556,880.
SUPERDRY RETAIL DENMARK A/S had 36 employees in 2018 according to the Danish CVR register.
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Contact info changed: new phone: 86185838, new email: [email protected] (June 3, 2026).
SUPERDRY RETAIL DENMARK A/S has published its annual report for 2025. Gross profit came to DKK 6,556,880, and the net result was DKK 646,951.
As of March 10, 2025, Shaun Jason Packe has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of March 10, 2025, Philip Arthur Harris has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
SUPERDRY RETAIL DENMARK A/S has published its annual report for 2024. Gross profit came to DKK 2,674,001, and the net result was DKK -3,981,816.
As of October 23, 2024, Philip Arthur Harris has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of March 31, 2024, Shaun Simon Wills has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
SUPERDRY RETAIL DENMARK A/S has published its annual report for 2023. Gross profit came to DKK 13,102,398, and the net result was DKK -2,329,593.
As of September 29, 2023, RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of SUPERDRY RETAIL DENMARK A/S.
As of September 29, 2023, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of SUPERDRY RETAIL DENMARK A/S.
As of September 29, 2023, Thomas Benjamin Vale Simpson has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 29, 2023, Darren Jeffrey Cates has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 28, 2023, Thomas Benjamin Vale Simpson is registered as director of SUPERDRY RETAIL DENMARK A/S.
As of September 28, 2023, Darren Jeffrey Cates has stepped down as director of SUPERDRY RETAIL DENMARK A/S.
As of June 26, 2023, Julian Marc Dunkerton has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of June 19, 2023, Ruth Patricia Daniels has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
SUPERDRY RETAIL DENMARK A/S has published its annual report for 2022. Gross profit came to DKK 22,791,545, and the net result was DKK 2,411,055.
As of February 3, 2023, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of SUPERDRY RETAIL DENMARK A/S.
As of February 3, 2023, Ruth Patricia Daniels has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of February 3, 2023, Shaun Simon Wills has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of February 3, 2023, Darren Jeffrey Cates has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of February 3, 2023, Darren Jeffrey Cates is registered as director of SUPERDRY RETAIL DENMARK A/S.
As of February 3, 2023, Gunvor Sundgaard Happe has stepped down as liquidator of SUPERDRY RETAIL DENMARK A/S.
On February 3, 2023, SUPERDRY RETAIL DENMARK A/S exited liquidation.
As of January 30, 2023, Gunvor Sundgaard Happe is registered as liquidator of SUPERDRY RETAIL DENMARK A/S.
On January 30, 2023, SUPERDRY RETAIL DENMARK A/S entered liquidation.
As of December 9, 2022, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of SUPERDRY RETAIL DENMARK A/S.
As of December 9, 2022, Ruth Patricia Daniels has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of December 9, 2022, Shaun Simon Wills has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of December 9, 2022, Carolyn Jane Pollard has stepped down as director of SUPERDRY RETAIL DENMARK A/S.
As of September 23, 2022, Carolyn Jane Pollard has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
SUPERDRY RETAIL DENMARK A/S has published its annual report for 2021. Gross profit came to DKK 14,872,087, and the net result was DKK 4,691,729.
SUPERDRY RETAIL DENMARK A/S has published its annual report for 2020. Gross profit came to DKK 1,591,680, and the net result was DKK -6,421,074.
As of April 27, 2021, Shaun Simon Wills has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of April 27, 2021, Jonathan Leslie Wragg has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of November 20, 2020, Ruth Patricia Daniels has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of November 20, 2020, Nicholas John Gresham has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
SUPERDRY RETAIL DENMARK A/S has published its annual report for 2019. Gross profit came to DKK 3,574,023, and the net result was DKK -9,168,120.
As of September 18, 2019, Nicholas John Gresham has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 18, 2019, Carolyn Jane Pollard has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 18, 2019, Jonathan Leslie Wragg has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 18, 2019, Euan Angus Sutherland has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 18, 2019, Simon James Callander has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 18, 2019, Edward Peter Barker has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 18, 2019, Carolyn Jane Pollard is registered as director of SUPERDRY RETAIL DENMARK A/S.
As of September 18, 2019, Simon James Callander has stepped down as director of SUPERDRY RETAIL DENMARK A/S.
SUPERDRY RETAIL DENMARK A/S has published its annual report for 2018. Gross profit came to DKK 5,774,527, and the net result was DKK -5,460,287.
As of September 25, 2018, Simon James Callander has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 25, 2018, Edward Peter Barker has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 25, 2018, Nicholas Barry Edward Wharton has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 25, 2018, Vanessa Margaret Lewis Camacho has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 25, 2018, Simon James Callander is registered as director of SUPERDRY RETAIL DENMARK A/S.
As of September 25, 2018, Nicholas Barry Edward Wharton has stepped down as director of SUPERDRY RETAIL DENMARK A/S.
SUPERDRY RETAIL DENMARK A/S has published its annual report for 2017. Gross profit came to DKK 2,068,905, and the net result was DKK -5,549,377.
As of February 24, 2017, Vanessa Margaret Lewis Camacho has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of February 24, 2017, Stine Elmkvist has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of February 24, 2017, Lars Thygesen has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of February 24, 2017, Nicholas Barry Edward Wharton is registered as director of SUPERDRY RETAIL DENMARK A/S.
As of February 24, 2017, Stine Elmkvist has stepped down as director of SUPERDRY RETAIL DENMARK A/S.
SUPERDRY RETAIL DENMARK A/S has published its annual report for 2016. Gross profit came to DKK 762,735, and the net result was DKK -3,042,323.
As of August 31, 2016, Nicholas Barry Edward Wharton has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
SUPERDRY RETAIL DENMARK A/S has published its interim report for the period January 1, 2014 – April 30, 2015.
As of February 25, 2015, Euan Angus Sutherland has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of February 25, 2015, Shaun Simon Wills has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
On September 10, 2014, the company changed its name from SMAC RETAIL A/S to SUPERDRY RETAIL DENMARK A/S.
As of July 28, 2014, Shaun Simon Wills has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of July 28, 2014, Jørgen Einer-Jensen Brammer has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of July 28, 2014, Thor Faaborg Enevoldsen has left the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of June 19, 2014, is registered as an owner of SUPERDRY RETAIL DENMARK A/S with an ownership share of 100%.
SUPERDRY RETAIL DENMARK A/S has published its annual report for 2013. Gross profit came to DKK 2,435,260, and the net result was DKK -16,747.
SUPERDRY RETAIL DENMARK A/S has published its annual report for 2012. Gross profit came to DKK 289,257, and the net result was DKK -1,220,520.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of SUPERDRY RETAIL DENMARK A/S.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of SUPERDRY RETAIL DENMARK A/S.
As of June 10, 2010, Thor Faaborg Enevoldsen has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 30, 2008, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of SUPERDRY RETAIL DENMARK A/S.
As of September 30, 2008, Jørgen Einer-Jensen Brammer has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 30, 2008, Stine Elmkvist has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 30, 2008, Lars Thygesen has joined the board of directors of SUPERDRY RETAIL DENMARK A/S.
As of September 30, 2008, Stine Elmkvist is registered as director of SUPERDRY RETAIL DENMARK A/S.
SUPERDRY RETAIL DENMARK A/S was founded on September 30, 2008.
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