CVR: 29690987
Secondary names: MINI HORN ApS, MINI HORN TRADING ApS
DKK 3,136,997
Gross profit
Net result: DKK 1,244,447
Super Toy Woman ApS
CVR · view ownership and management
Owner registered: Super Toy Woman ApS
CVR · 02/06/2016
View the full event history
PLAY FOR LIFE ApS is a Danish company of the type Anpartsselskab based in København NV, founded in 2006. The company is registered under the industry Engroshandel med andre husholdningsartikler i.a.n.. The management consists of Stinne Fruelund. The company is owned by Super Toy Woman ApS. The company has 5 employees (2018). In 2025, the company reported a gross profit of DKK 3,136,997 and a net result of DKK 1,244,447 compared with DKK 1,087,657 the year before. Equity in the 2025 report amounted to DKK 16,903,784.
Source: annual report 2025, Danish Business Authority
The financial health of PLAY FOR LIFE ApS appears stable, with a consistent gross profit and profit trend over recent years. In 2025, the company reported a gross profit of 3,136,997 DKK and a profit of 1,244,447 DKK, following a strong performance in 2023 with a gross profit of 6,391,870 DKK and a profit of 3,571,354 DKK. Equity has remained robust, although it declined from 20,659,337 DKK in 2024 to 16,903,784 DKK in 2025, indicating a potential concern regarding capital preservation. The company operates within the household goods wholesale sector, where it has demonstrated solid profitability margins, suggesting a stable position in its industry despite fluctuations in equity.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive handels- og konsulentvirksomhed og anden dermed efter ledelsens skøn beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 3.1 mio. | 1.2 mio. | 18.6 mio. | 16.9 mio. | 3 | |
| 202401/01/2024 – 31/12/2024 | 3.3 mio. | 1.1 mio. | 24.4 mio. | 20.7 mio. | 3 | |
| 202301/01/2023 – 31/12/2023 | 6.4 mio. | 3.6 mio. | 26.5 mio. | 19.6 mio. | 3 | |
| 202201/01/2022 – 31/12/2022 | 4.5 mio. | 1.6 mio. | 23.7 mio. | 16 mio. | 4 | |
| 202101/01/2021 – 31/12/2021 | 6.6 mio. | 3.7 mio. | 20.1 mio. | 15.1 mio. | 3 | |
| 202001/01/2020 – 31/12/2020 | 8.9 mio. | 5.4 mio. | 21.4 mio. | 16.3 mio. | 4 | |
| 201901/01/2019 – 31/12/2019 | 8.3 mio. | 4.8 mio. | 18.3 mio. | 14 mio. | 4 | |
| 201801/01/2018 – 31/12/2018 | 6.5 mio. | 3.3 mio. | 14 mio. | 11.2 mio. | 4 | |
| 201701/01/2017 – 31/12/2017 | 4.9 mio. | 2.3 mio. | 10 mio. | 7.9 mio. | - | |
| 201601/01/2016 – 31/12/2016 | 4.2 mio. | 1.9 mio. | 7.5 mio. | 5.8 mio. | - | |
| 201501/01/2015 – 31/12/2015 | 3.8 mio. | 1.4 mio. | 5.7 mio. | 4 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 3 mio. | 1.1 mio. | 4 mio. | 2.7 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 1.7 mio. | 371 t. | 2.3 mio. | 1.7 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 1.7 mio. | 421 t. | 1.9 mio. | 1.4 mio. | - |
Compared to 231 companies in Engroshandel med andre husholdningsartikler i.a.n.
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Read about the CDS scorePLAY FOR LIFE ApS was founded on 19 July 2006.
PLAY FOR LIFE ApS is registered under the industry Engroshandel med andre husholdningsartikler i.a.n. (industry code 464990).
PLAY FOR LIFE ApS had 5 employees in 2018 according to the Danish CVR register.
PLAY FOR LIFE ApS is owned by Super Toy Woman ApS.
In 2025, PLAY FOR LIFE ApS reported a gross profit of DKK 3,136,997.
The management of PLAY FOR LIFE ApS consists of Stinne Fruelund.
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PLAY FOR LIFE ApS has published its annual report for 2025. Gross profit came to DKK 3,136,997, and the net result was DKK 1,244,447.
PLAY FOR LIFE ApS has published its annual report for 2024. Gross profit came to DKK 3,303,287, and the net result was DKK 1,087,657.
PLAY FOR LIFE ApS has published its annual report for 2023. Gross profit came to DKK 6,391,870, and the net result was DKK 3,571,354.
PLAY FOR LIFE ApS has published its annual report for 2022. Gross profit came to DKK 4,472,736, and the net result was DKK 1,591,578.
PLAY FOR LIFE ApS has published its annual report for 2021. Gross profit came to DKK 6,649,095, and the net result was DKK 3,724,886.
PLAY FOR LIFE ApS has published its annual report for 2020. Gross profit came to DKK 8,888,907, and the net result was DKK 5,375,863.
PLAY FOR LIFE ApS has published its annual report for 2019. Gross profit came to DKK 8,342,825, and the net result was DKK 4,780,567.
PLAY FOR LIFE ApS has published its annual report for 2018. Gross profit came to DKK 6,529,402, and the net result was DKK 3,289,461.
As of March 26, 2019, BUUS JENSEN I/S STATSAUTORISEREDE REVISORER has been appointed auditor of PLAY FOR LIFE ApS.
As of March 26, 2019, Investeringsselskabet af 20. september 2008 ApS has stepped down as auditor of PLAY FOR LIFE ApS.
PLAY FOR LIFE ApS has published its annual report for 2017. Gross profit came to DKK 4,918,925, and the net result was DKK 2,268,086.
PLAY FOR LIFE ApS has published its annual report for 2016. Gross profit came to DKK 4,195,864, and the net result was DKK 1,880,122.
As of January 2, 2017, Investeringsselskabet af 20. september 2008 ApS has been appointed auditor of PLAY FOR LIFE ApS.
PLAY FOR LIFE ApS has published its annual report for 2015. Gross profit came to DKK 3,789,459, and the net result was DKK 1,432,089.
As of June 2, 2016, Super Toy Woman ApS is registered as an owner of PLAY FOR LIFE ApS with an ownership share of 100%.
PLAY FOR LIFE ApS has published its annual report for 2014. Gross profit came to DKK 3,035,312, and the net result was DKK 1,130,356.
PLAY FOR LIFE ApS has published its annual report for 2013. Gross profit came to DKK 1,735,863, and the net result was DKK 371,279.
PLAY FOR LIFE ApS has published its annual report for 2012. Gross profit came to DKK 1,699,714, and the net result was DKK 421,089.
As of July 19, 2006, Stinne Fruelund is registered as director of PLAY FOR LIFE ApS.
PLAY FOR LIFE ApS was founded on July 19, 2006.
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