Owners, management and financials
CVR: 29527768
Secondary names: MAAS INT. DK A/S, SCM-VENDING A/S, MAAS International A/S
Previous names: SCM-VENDING ApS, SCM-VENDING A/S, MAAS INTERNATIONAL A/S
DKK 35,063,753
Gross profit
Net result: DKK 5,025,996
MS Coffee Holding ApS (5-9,99%), Miko Koffie NV (66,66-89,99%)
CVR · view owners
Michael Schiedel
Board: Karl Anne Hermans (chair) and 4 members
CVR · view management
Active
Founded 20 April 2006
CVR · view overview
47 employees
CVR · 2026
Name registered: Freehand Coffee Company A/S
CVR · 21/01/2019
View the full event history
Freehand Coffee Company A/S is a Danish company of the type Aktieselskab based in Odense M, founded in 2006. The company is registered under the industry Engroshandel med andre maskiner og andet udstyr. The company was previously named MAAS A/S and MAAS INTERNATIONAL A/S. The management consists of Michael Schiedel. The board consists of Karl Anne Hermans (chair), Anje Paula R Vermeersch, Michael Schiedel and Philip Wouters. The company is owned by MS Coffee Holding ApS and Miko Koffie NV. The company has 47 employees (2026). In 2025, the company reported a gross profit of DKK 35,063,753 and a net result of DKK 5,025,996 compared with DKK 6,477,829 the year before. Equity in the 2025 report amounted to DKK 23,704,627.
Source: annual report 2025, Danish Business Authority
Freehand Coffee Company A/S demonstrates a strong financial trajectory, with consistent growth in gross profit and profit over the past five years. Gross profit increased from 25.27 million DKK in 2021 to 35.06 million DKK in 2025, while profit rose from 4.94 million DKK to 5.03 million DKK in the same period. The company's equity has significantly improved, reaching 23.70 million DKK in 2025, indicating a solid financial foundation. However, the absence of revenue data raises concerns about the overall market position and sustainability within the industry. Overall, Freehand Coffee appears to be well-positioned, with healthy margins and a growing equity base, despite the lack of revenue transparency.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive virksomhed med salg og servicering af maskiner, herunder særligt automater og betalingskortsystemer, samt anden hermed forbundet virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 35.1 mio. | 5 mio. | 61.2 mio. | 23.7 mio. | 47 | |
| 202401/01/2024 – 31/12/2024 | 34.4 mio. | 6.5 mio. | 47.7 mio. | 18.7 mio. | 44 | |
| 202301/01/2023 – 31/12/2023 | 31.8 mio. | 6.4 mio. | 43 mio. | 12.2 mio. | 45 | |
| 202201/01/2022 – 31/12/2022 | 27.6 mio. | 3.4 mio. | 39.6 mio. | 5.8 mio. | 46 | |
| 202101/01/2021 – 31/12/2021 | 25.3 mio. | 4.9 mio. | 48.5 mio. | 2.4 mio. | 38 | |
| 202001/01/2020 – 31/12/2020 | 26.8 mio. | 4.2 mio. | 39.2 mio. | -2.5 mio. | 41 | |
| 201901/01/2019 – 31/12/2019 | 23.8 mio. | -2.3 mio. | 38.2 mio. | -6.7 mio. | 48 | |
| 201801/01/2018 – 31/12/2018 | 21.7 mio. | -8.6 mio. | 31.7 mio. | -4.5 mio. | 60 | |
| 201701/01/2017 – 31/12/2017 | 25.9 mio. | -20.3 mio. | 38.6 mio. | -25.9 mio. | 78 | |
| 201601/01/2016 – 31/12/2016 | 31.8 mio. | -3 mio. | 50.3 mio. | -5.6 mio. | 65 | |
| 201501/01/2015 – 31/12/2015 | 23.6 mio. | 3.3 mio. | 33.4 mio. | -2.6 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 13.6 mio. | -14.3 mio. | 25.3 mio. | -5.9 mio. | 31 | |
| 201301/01/2013 – 31/12/2013 | -19.6 mio. | -36.9 mio. | 35.6 mio. | -40.2 mio. | - | |
| 201201/01/2012 – 31/12/2012 | - | - | - | - | - |
Compared to 1.732 companies in Engroshandel med andre maskiner og andet udstyr
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
4 public tenders won
Sources: TED (the EU tender database) and udbud.dk
Every Danish company, financial statement and ownership record, straight into your own systems or your AI assistant via MCP.
See the API documentationThe CVR number of Freehand Coffee Company A/S is 29527768.
Freehand Coffee Company A/S is owned by MS Coffee Holding ApS and Miko Koffie NV.
The management of Freehand Coffee Company A/S consists of Michael Schiedel.
The board of Freehand Coffee Company A/S consists of Karl Anne Hermans, Anje Paula R Vermeersch and Michael Schiedel, with Karl Anne Hermans as chair.
In 2025, Freehand Coffee Company A/S reported a gross profit of DKK 35,063,753.
Freehand Coffee Company A/S had 47 employees in 2026 according to the Danish CVR register.
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Freehand Coffee Company A/S has published its annual report for 2025. Gross profit came to DKK 35,063,753, and the net result was DKK 5,025,996.
Freehand Coffee Company A/S has won the tender "Genudbud af kaffe, tilbehørsprodukter, kaffemaskiner og service" issued by Danmarks Radio worth 15,600,000 DKK.
Contact info changed: new phone: 63131224, new email: [email protected], new website: https://freehandcoffee.dk (February 5, 2026).
Freehand Coffee Company A/S has won the tender "Udbud af kaffeløsning" issued by Danmarks Nationalbank worth 4,021,946 DKK.
As of November 28, 2025, Karl Anne Hermans has joined the board of directors of Freehand Coffee Company A/S.
As of November 28, 2025, Frans Van Tilborg has left the board of directors of Freehand Coffee Company A/S.
Freehand Coffee Company A/S has won the tender "Udbud af rammeaftale vedrørende levering af kaffeautomater" issued by Rigspolitiet worth 4,000,000 DKK.
As of August 21, 2025, BDO Statsautoriseret Revisionspartnerselskab has been appointed auditor of Freehand Coffee Company A/S.
As of August 21, 2025, A/S PSE 17 NR. 1056 has stepped down as auditor of Freehand Coffee Company A/S.
Freehand Coffee Company A/S has published its annual report for 2024. Gross profit came to DKK 34,396,619, and the net result was DKK 6,477,829.
Freehand Coffee Company A/S has published its annual report for 2023. Gross profit came to DKK 31,837,184, and the net result was DKK 6,404,700.
Freehand Coffee Company A/S has won the tender "EEA/ADS/24/006 - Supply of coffee machines (including installation, maintenance and rent) and supply of coffee beans to the EEA" issued by European Environment Agency (EEA) worth 165,000 EUR.
As of April 29, 2024, Stijn Julia F Michielsen has joined the board of directors of Freehand Coffee Company A/S.
As of April 29, 2024, Anje Paula R Vermeersch has joined the board of directors of Freehand Coffee Company A/S.
Freehand Coffee Company A/S has published its annual report for 2022. Gross profit came to DKK 27,623,083, and the net result was DKK 3,387,541.
Freehand Coffee Company A/S has published its annual report for 2021. Gross profit came to DKK 25,274,666, and the net result was DKK 4,938,030.
Freehand Coffee Company A/S has published its annual report for 2020. Gross profit came to DKK 26,766,461, and the net result was DKK 4,203,652.
Freehand Coffee Company A/S has published its annual report for 2019. Gross profit came to DKK 23,753,825, and the net result was DKK -2,267,002.
Freehand Coffee Company A/S has published its annual report for 2018. Gross profit came to DKK 21,692,921, and the net result was DKK -8,579,167.
On January 21, 2019, the company changed its name from MAAS A/S to Freehand Coffee Company A/S.
As of November 15, 2018, A/S PSE 17 NR. 1056 has been appointed auditor of Freehand Coffee Company A/S.
As of November 15, 2018, AIDER Godkendt Revisionsaktieselskab has stepped down as auditor of Freehand Coffee Company A/S.
As of September 28, 2018, MS Coffee Holding ApS is registered as an owner of Freehand Coffee Company A/S with an ownership share of 5%.
As of September 28, 2018, is registered as an owner of Freehand Coffee Company A/S with an ownership share of 66%.
As of July 6, 2018, Michael Schiedel has joined the board of directors of Freehand Coffee Company A/S.
As of July 6, 2018, Frans Van Tilborg has joined the board of directors of Freehand Coffee Company A/S.
As of July 6, 2018, Philip Wouters has joined the board of directors of Freehand Coffee Company A/S.
As of July 6, 2018, Karsten Pedersen has left the board of directors of Freehand Coffee Company A/S.
As of July 6, 2018, Wouter Fijnaut has left the board of directors of Freehand Coffee Company A/S.
As of July 6, 2018, Koen Mertens has left the board of directors of Freehand Coffee Company A/S.
As of July 6, 2018, Michael Schiedel is registered as adm. dir. of Freehand Coffee Company A/S.
As of July 6, 2018, Koen Mertens has stepped down as adm. dir. of Freehand Coffee Company A/S.
Freehand Coffee Company A/S has published its annual report for 2017. Gross profit came to DKK 25,909,522, and the net result was DKK -20,343,665.
As of February 12, 2018, Karsten Pedersen has joined the board of directors of Freehand Coffee Company A/S.
As of February 12, 2018, Koen Mertens has joined the board of directors of Freehand Coffee Company A/S.
As of February 12, 2018, Koen Mertens is registered as adm. dir. of Freehand Coffee Company A/S.
As of February 12, 2018, Kim Michael Nyberg has stepped down as adm. dir. of Freehand Coffee Company A/S.
As of February 11, 2018, Karsten Pedersen has left the board of directors of Freehand Coffee Company A/S.
As of February 11, 2018, Koen Mertens has left the board of directors of Freehand Coffee Company A/S.
Freehand Coffee Company A/S has published its annual report for 2016. Gross profit came to DKK 31,841,512, and the net result was DKK -2,987,839.
As of December 1, 2016, Koen Mertens has joined the board of directors of Freehand Coffee Company A/S.
As of December 1, 2016, Constantijn Johannes Michiel de Vries has left the board of directors of Freehand Coffee Company A/S.
Freehand Coffee Company A/S has published its annual report for 2015. Gross profit came to DKK 23,618,878, and the net result was DKK 3,280,939.
On January 5, 2016, the company changed its name from MAAS INTERNATIONAL A/S to MAAS A/S.
Freehand Coffee Company A/S has published its annual report for 2014. Gross profit came to DKK 13,637,357, and the net result was DKK -14,327,705.
As of January 16, 2015, Karsten Pedersen has joined the board of directors of Freehand Coffee Company A/S.
As of January 16, 2015, Constantijn Johannes Michiel de Vries has joined the board of directors of Freehand Coffee Company A/S.
As of January 16, 2015, Wouter Fijnaut has joined the board of directors of Freehand Coffee Company A/S.
As of January 16, 2015, Adrianus Johannes Margretha Jozepha Maria Maas has left the board of directors of Freehand Coffee Company A/S.
As of January 16, 2015, Michel Antoon Victor Beerkens has left the board of directors of Freehand Coffee Company A/S.
As of January 16, 2015, Willem Jan van Den Berg has left the board of directors of Freehand Coffee Company A/S.
As of January 16, 2015, Kim Michael Nyberg is registered as adm. dir. of Freehand Coffee Company A/S.
As of January 16, 2015, Willem Jan van Den Berg has stepped down as adm. dir. of Freehand Coffee Company A/S.
On July 28, 2014, the company changed its name from SCM-VENDING A/S to MAAS INTERNATIONAL A/S.
Freehand Coffee Company A/S has published its annual report for 2013. Gross profit came to DKK -19,646,896, and the net result was DKK -36,928,869.
As of March 15, 2014, Adrianus Johannes Margretha Jozepha Maria Maas has joined the board of directors of Freehand Coffee Company A/S.
As of March 15, 2014, Michel Antoon Victor Beerkens has joined the board of directors of Freehand Coffee Company A/S.
As of March 15, 2014, Willem Jan van Den Berg has joined the board of directors of Freehand Coffee Company A/S.
As of March 15, 2014, Jan Rosholm Sørensen has left the board of directors of Freehand Coffee Company A/S.
As of March 15, 2014, Lars Jensen has left the board of directors of Freehand Coffee Company A/S.
As of March 15, 2014, Cornelis Henricus Marie Martens has left the board of directors of Freehand Coffee Company A/S.
As of March 15, 2014, Oliver Seidel has left the board of directors of Freehand Coffee Company A/S.
As of March 15, 2014, Willem Jan van Den Berg is registered as adm. dir. of Freehand Coffee Company A/S.
As of March 15, 2014, Adrianus Johannes Margretha Jozepha Maria Maas has stepped down as adm. dir. of Freehand Coffee Company A/S.
As of March 15, 2014, Cornelius Henricus Marie Martens has stepped down as økonomidirektør of Freehand Coffee Company A/S.
As of October 1, 2013, AIDER Godkendt Revisionsaktieselskab has been appointed auditor of Freehand Coffee Company A/S.
As of October 1, 2013, Ole Schmidt has stepped down as auditor of Freehand Coffee Company A/S.
As of September 25, 2013, Adrianus Johannes Margretha Jozepha Maria Maas is registered as adm. dir. of Freehand Coffee Company A/S.
As of September 25, 2013, Cornelius Henricus Marie Martens is registered as økonomidirektør of Freehand Coffee Company A/S.
As of September 25, 2013, Jan Rosholm Sørensen has stepped down as director of Freehand Coffee Company A/S.
As of September 25, 2013, Stig Grau Rasmussen has stepped down as director of Freehand Coffee Company A/S.
Freehand Coffee Company A/S has published its annual report for 2012.
As of February 17, 2010, Ole Schmidt has been appointed auditor of Freehand Coffee Company A/S.
As of February 17, 2010, ND REVISION ODENSE REGISTRERET REVISIONSAKTIESELSKAB has stepped down as auditor of Freehand Coffee Company A/S.
On April 2, 2009, the company changed its name from SCM-VENDING ApS to SCM-VENDING A/S.
As of December 23, 2008, Cornelis Henricus Marie Martens has joined the board of directors of Freehand Coffee Company A/S.
As of December 23, 2008, Oliver Seidel has joined the board of directors of Freehand Coffee Company A/S.
As of December 23, 2008, Martijn Vincent van den Hazenkamp has left the board of directors of Freehand Coffee Company A/S.
As of December 23, 2008, Adrianus Johannes Margretha Jozepha Maria Maas has left the board of directors of Freehand Coffee Company A/S.
As of April 27, 2006, Jan Rosholm Sørensen has joined the board of directors of Freehand Coffee Company A/S.
As of April 27, 2006, Martijn Vincent van den Hazenkamp has joined the board of directors of Freehand Coffee Company A/S.
As of April 27, 2006, Adrianus Johannes Margretha Jozepha Maria Maas has joined the board of directors of Freehand Coffee Company A/S.
As of April 27, 2006, Stig Grau Rasmussen has left the board of directors of Freehand Coffee Company A/S.
As of April 27, 2006, Jan Rosholm Sørensen is registered as director of Freehand Coffee Company A/S.
As of April 20, 2006, ND REVISION ODENSE REGISTRERET REVISIONSAKTIESELSKAB has been appointed auditor of Freehand Coffee Company A/S.
As of April 20, 2006, Lars Jensen has joined the board of directors of Freehand Coffee Company A/S.
As of April 20, 2006, Stig Grau Rasmussen has joined the board of directors of Freehand Coffee Company A/S.
As of April 20, 2006, Stig Grau Rasmussen is registered as director of Freehand Coffee Company A/S.
Freehand Coffee Company A/S was founded on April 20, 2006.
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