Owners, management and financials
CVR: 29518548
Secondary names: Start ApS, 123kort ApS
Previous names: START ApS
DKK 11,109,738
Gross profit
Net result: DKK 9,220,309
PUHOV HOLDING ApS (100%)
CVR · view owners
André Puhov
Board: Alexey Romaniouk (chair) and 2 members
CVR · view management
Active
Founded 26 April 2006
CVR · view overview
3 employees
CVR · 2026
Name registered: 123cards ApS
CVR · 22/09/2021
View the full event history
123cards ApS is a Danish company of the type Anpartsselskab based in Hellerup, founded in 2006. The company is registered under the industry Andre udgiveraktiviteter, undtagen udgivelse af software. The company was previously named START ApS. The management consists of André Puhov. The board consists of Alexey Romaniouk (chair), André Puhov and Julia Persson. The company is owned by PUHOV HOLDING ApS. The company has 3 employees (2026). In 2025, the company reported a gross profit of DKK 11,109,738 and a net result of DKK 9,220,309 compared with DKK 5,255,330 the year before. Equity in the 2025 report amounted to DKK 10,303,831.
Source: annual report 2025, Danish Business Authority
The financial health of 123cards ApS appears strong, with a notable upward trend in gross profit and profit over the past few years. Gross profit increased from 1,263,855 DKK in 2021 to 11,109,738 DKK in 2025, while profit rose from 221,714 DKK to 9,220,309 DKK in the same period, indicating effective cost management and operational efficiency. Equity has also grown significantly, reaching 10,303,831 DKK in 2025, which strengthens the company's financial position. However, the absence of disclosed revenue figures raises concerns about transparency and market positioning within the publishing industry. Overall, the company demonstrates solid profitability and growth potential, yet its lack of revenue data could hinder a comprehensive assessment of its market size and competitive standing.
AI-generated summary · Generated 12/08/2026
Selskabets formål er udgivelse af hjemmesider og elektroniske postkort, samt efter direktionens opfattelse hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 11.1 mio. | 9.2 mio. | 29.2 mio. | 10.3 mio. | 2 | |
| 202401/01/2024 – 31/12/2024 | 6.2 mio. | 5.3 mio. | 23.8 mio. | 6.3 mio. | 2 | |
| 202301/01/2023 – 31/12/2023 | 4.6 mio. | 1.8 mio. | 15 mio. | 2.8 mio. | 3 | |
| 202201/01/2022 – 31/12/2022 | 3.8 mio. | 1.7 mio. | 12.4 mio. | 2.5 mio. | 2 | |
| 202101/01/2021 – 31/12/2021 | 1.3 mio. | 222 t. | 5.3 mio. | 741 t. | 3 | |
| 202001/01/2020 – 31/12/2020 | 3.1 mio. | 1.6 mio. | 2.5 mio. | 1.8 mio. | 3 | |
| 201901/01/2019 – 31/12/2019 | 652 t. | 17 t. | 1.5 mio. | 396 t. | 2 | |
| 201801/01/2018 – 31/12/2018 | 159 t. | 13 t. | 1.8 mio. | 379 t. | 1 | |
| 201701/01/2017 – 31/12/2017 | 128 t. | 29 t. | 1.5 mio. | 366 t. | 1 | |
| 201601/01/2016 – 31/12/2016 | 254 t. | 120 t. | 1.1 mio. | 337 t. | 1 | |
| 201501/01/2015 – 31/12/2015 | 2.9 mio. | 16 t. | 1.3 mio. | 217 t. | - | |
| 201401/01/2014 – 31/12/2014 | 2 mio. | 33 t. | 1.1 mio. | 202 t. | - | |
| 201301/01/2013 – 31/12/2013 | 2.1 mio. | 10 t. | 653 t. | 169 t. | - | |
| 201201/01/2012 – 31/12/2012 | 1.8 mio. | 26 t. | 643 t. | 159 t. | - |
Compared to 133 companies in Andre udgiveraktiviteter, undtagen udgivelse af software
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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See the API documentationThe CVR number of 123cards ApS is 29518548.
123cards ApS is owned by PUHOV HOLDING ApS.
The management of 123cards ApS consists of André Puhov.
The board of 123cards ApS consists of Alexey Romaniouk, André Puhov and Julia Persson, with Alexey Romaniouk as chair.
In 2025, 123cards ApS reported a gross profit of DKK 11,109,738.
123cards ApS had 3 employees in 2026 according to the Danish CVR register.
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123cards ApS has published its annual report for 2025. Gross profit came to DKK 11,109,738, and the net result was DKK 9,220,309.
As of August 30, 2025, Alexey Romaniouk has joined the board of directors of 123cards ApS.
As of August 30, 2025, Julia Persson has joined the board of directors of 123cards ApS.
As of August 30, 2025, Andrei Puhov has left the board of directors of 123cards ApS.
As of August 29, 2025, Alexey Romaniouk has left the board of directors of 123cards ApS.
123cards ApS has published its annual report for 2024. Gross profit came to DKK 6,157,010, and the net result was DKK 5,255,330.
123cards ApS has published its annual report for 2023. Gross profit came to DKK 4,556,782, and the net result was DKK 1,843,567.
As of July 21, 2023, André Puhov has joined the board of directors of 123cards ApS.
As of July 21, 2023, Andrei Puhov has joined the board of directors of 123cards ApS.
As of July 21, 2023, Alexey Romaniouk has joined the board of directors of 123cards ApS.
123cards ApS has published its annual report for 2022. Gross profit came to DKK 3,799,247, and the net result was DKK 1,743,573.
As of February 20, 2023, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of 123cards ApS.
123cards ApS has published its annual report for 2021. Gross profit came to DKK 1,263,855, and the net result was DKK 221,714.
On September 22, 2021, the company changed its name from START ApS to 123cards ApS.
123cards ApS has published its annual report for 2020. Gross profit came to DKK 3,127,995, and the net result was DKK 1,623,832.
123cards ApS has published its annual report for 2019. Gross profit came to DKK 652,320, and the net result was DKK 16,681.
123cards ApS has published its annual report for 2018. Gross profit came to DKK 159,118, and the net result was DKK 12,737.
123cards ApS has published its annual report for 2017. Gross profit came to DKK 128,378, and the net result was DKK 28,736.
123cards ApS has published its annual report for 2016. Gross profit came to DKK 253,829, and the net result was DKK 119,989.
As of May 31, 2017, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of 123cards ApS.
As of May 15, 2017, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of 123cards ApS.
As of May 15, 2017, REVISIONSKONTORET I KASTRUP-TÅRNBY ApS has stepped down as auditor of 123cards ApS.
123cards ApS has published its annual report for 2015. Gross profit came to DKK 2,876,262, and the net result was DKK 15,856.
123cards ApS has published its annual report for 2014. Gross profit came to DKK 1,994,035, and the net result was DKK 32,967.
123cards ApS has published its annual report for 2013. Gross profit came to DKK 2,089,013, and the net result was DKK 9,591.
123cards ApS has published its annual report for 2012. Gross profit came to DKK 1,837,277, and the net result was DKK 25,547.
As of May 7, 2009, REVISIONSKONTORET I KASTRUP-TÅRNBY ApS has been appointed auditor of 123cards ApS.
As of May 7, 2009, CLASSEN III ApS has stepped down as auditor of 123cards ApS.
As of May 26, 2008, PUHOV HOLDING ApS is registered as an owner of 123cards ApS with an ownership share of 100%.
As of April 26, 2006, CLASSEN III ApS has been appointed auditor of 123cards ApS.
As of April 26, 2006, André Puhov is registered as adm. dir. of 123cards ApS.
123cards ApS was founded on April 26, 2006.
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