Owners, management and financials
CVR: 29394458
Secondary names: BAZAKI ApS, Loyalitetsbureauet Bazaki ApS
Previous names: BAZAKI ApS, LOYALITETSBUREAUET BAZAKI ApS
DKK 11,457,275
Gross profit
Net result: DKK 1,378,274
Hey Group ApS (100%)
CVR · view owners
Nicolaj Balle Ladiges
Board: Carsten Hjorth Pedersen (chair) and 2 members
CVR · view management
Active
Founded 1 January 2006
CVR · view overview
22 employees
CVR · 2026
Owner registered: Hey Group ApS
CVR · 14/06/2023
View the full event history
Heyloyalty ApS is a Danish company of the type Anpartsselskab based in Aarhus N, founded in 2006. The company is registered under the industry Anden udgivelse af software. The company was previously named LOYALITETSBUREAUET BAZAKI ApS and BAZAKI ApS. The management consists of Nicolaj Balle Ladiges. The board consists of Carsten Hjorth Pedersen (chair), Nicolaj Balle Ladiges and Søren Ancher Arnsbo. The company is owned by Hey Group ApS. The company has 22 employees (2026). In 2025, the company reported a gross profit of DKK 11,457,275 and a net result of DKK 1,378,274 compared with DKK 645,572 the year before. Equity in the 2025 report amounted to DKK 3,860,069.
Source: annual report 2025, Danish Business Authority
Heyloyalty ApS exhibits a positive financial trajectory, with gross profit increasing from 4.38 million DKK in 2021 to 11.46 million DKK in 2025, reflecting a strong growth trend. Profitability has also improved significantly, rising from 276,416 DKK in 2021 to 1.38 million DKK in 2025, indicating effective cost management and operational efficiency. The company's equity has more than tripled over the same period, reaching 3.86 million DKK, which strengthens its financial stability. However, the absence of revenue data raises concerns about transparency and overall market position within the software publishing industry.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at udvikle, markedsføre og sælge en platform for administration af kundeklubber og -relationer til butikskæder world wide samt al virksomhed som efter direktionens skøn er beslægtet hermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 11.5 mio. | 1.4 mio. | 13.7 mio. | 3.9 mio. | 19 | |
| 202401/07/2023 – 30/06/2024 | 10.9 mio. | 646 t. | 12.5 mio. | 2.5 mio. | 18 | |
| 202301/07/2022 – 30/06/2023 | 9.8 mio. | 728 t. | 11.4 mio. | 1.8 mio. | 15 | |
| 202201/07/2021 – 30/06/2022 | 5.3 mio. | 143 t. | 11 mio. | 1.1 mio. | 13 | |
| 202101/07/2020 – 30/06/2021 | 4.4 mio. | 276 t. | 11.5 mio. | 965 t. | 11 | |
| 202001/07/2019 – 30/06/2020 | 7.2 mio. | 215 t. | 9.4 mio. | 688 t. | 12 | |
| 201901/07/2018 – 30/06/2019 | 4.5 mio. | -672 t. | 8.5 mio. | -1 mio. | 8 | |
| 201801/07/2017 – 30/06/2018 | 2.7 mio. | -498 t. | 6.9 mio. | -355 t. | 6 | |
| 201701/07/2016 – 30/06/2017 | 2.6 mio. | -709 t. | 6.1 mio. | 143 t. | 3 | |
| 201601/07/2015 – 30/06/2016 | 781 t. | -698 t. | 5.4 mio. | 851 t. | - | |
| 201401/01/2014 – 31/12/2014 | 2.1 mio. | 255 t. | 5.1 mio. | 1.1 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 1.6 mio. | 99 t. | 6.3 mio. | 833 t. | - | |
| 201201/01/2012 – 31/12/2012 | 4.4 mio. | 133 t. | 4.8 mio. | 734 t. | - |
Compared to 1.248 companies in Anden udgivelse af software
Comparison is based on industry median values
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See the API documentationThe CVR number of Heyloyalty ApS is 29394458.
Heyloyalty ApS is owned by Hey Group ApS.
The management of Heyloyalty ApS consists of Nicolaj Balle Ladiges.
The board of Heyloyalty ApS consists of Carsten Hjorth Pedersen, Nicolaj Balle Ladiges and Søren Ancher Arnsbo, with Carsten Hjorth Pedersen as chair.
In 2025, Heyloyalty ApS reported a gross profit of DKK 11,457,275.
Heyloyalty ApS had 22 employees in 2026 according to the Danish CVR register.
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Heyloyalty ApS has published its annual report for 2025. Gross profit came to DKK 11,457,275, and the net result was DKK 1,378,274.
Heyloyalty ApS has published its annual report for 2024. Gross profit came to DKK 10,909,753, and the net result was DKK 645,572.
Heyloyalty ApS has published its annual report for 2023. Gross profit came to DKK 9,778,188, and the net result was DKK 728,377.
As of October 1, 2023, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of Heyloyalty ApS.
As of October 1, 2023, Kvist & Jensen Statsautoriseret Revisionspartnerselskab has stepped down as auditor of Heyloyalty ApS.
As of June 14, 2023, Hey Group ApS is registered as an owner of Heyloyalty ApS with an ownership share of 100%.
Heyloyalty ApS has published its annual report for 2022. Gross profit came to DKK 5,272,955, and the net result was DKK 143,318.
Heyloyalty ApS has published its annual report for 2021. Gross profit came to DKK 4,381,926, and the net result was DKK 276,416.
Heyloyalty ApS has published its annual report for 2020. Gross profit came to DKK 7,219,773, and the net result was DKK 214,708.
Heyloyalty ApS has published its annual report for 2019. Gross profit came to DKK 4,498,129, and the net result was DKK -671,504.
As of June 28, 2019, Kvist & Jensen Statsautoriseret Revisionspartnerselskab has been appointed auditor of Heyloyalty ApS.
As of June 28, 2019, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Heyloyalty ApS.
Heyloyalty ApS has published its annual report for 2018. Gross profit came to DKK 2,685,248, and the net result was DKK -497,880.
Heyloyalty ApS has published its annual report for 2017. Gross profit came to DKK 2,591,120, and the net result was DKK -708,632.
Heyloyalty ApS has published its annual report for 2016. Gross profit came to DKK 780,631, and the net result was DKK -698,270.
Heyloyalty ApS has published its interim report for the period January 1, 2015 to June 30, 2015.
As of June 23, 2015, Jesper Flindt Nielsen has left the board of directors of Heyloyalty ApS.
As of June 23, 2015, Jesper Flindt Nielsen has stepped down as director of Heyloyalty ApS.
Heyloyalty ApS has published its annual report for 2014. Gross profit came to DKK 2,092,211, and the net result was DKK 255,035.
On April 29, 2015, the company changed its name from LOYALITETSBUREAUET BAZAKI ApS to Heyloyalty ApS.
As of October 27, 2014, Søren Ancher Arnsbo has joined the board of directors of Heyloyalty ApS.
As of October 27, 2014, Carsten Hjorth Pedersen has joined the board of directors of Heyloyalty ApS.
As of October 27, 2014, Finn Hother Madsen has left the board of directors of Heyloyalty ApS.
Heyloyalty ApS has published its annual report for 2013. Gross profit came to DKK 1,613,467, and the net result was DKK 98,871.
As of May 2, 2014, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Heyloyalty ApS.
As of May 2, 2014, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of Heyloyalty ApS.
As of July 31, 2013, Mikael Lykkegaard Have has stepped down as director of Heyloyalty ApS.
Heyloyalty ApS has published its annual report for 2012. Gross profit came to DKK 4,372,968, and the net result was DKK 133,251.
As of December 19, 2011, Mikael Lykkegaard Have is registered as director of Heyloyalty ApS.
As of November 23, 2011, Finn Hother Madsen has joined the board of directors of Heyloyalty ApS.
As of November 23, 2011, Jesper Flindt Nielsen has joined the board of directors of Heyloyalty ApS.
As of November 23, 2011, Nicolaj Balle Ladiges has joined the board of directors of Heyloyalty ApS.
As of November 12, 2010, Jesper Flindt Nielsen has left the board of directors of Heyloyalty ApS.
As of November 12, 2010, Nicolaj Balle Ladiges has left the board of directors of Heyloyalty ApS.
As of November 12, 2010, Gert Ladiges has left the board of directors of Heyloyalty ApS.
As of November 12, 2010, Annette Susann Balle has left the board of directors of Heyloyalty ApS.
As of September 13, 2010, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Heyloyalty ApS.
As of September 13, 2010, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of Heyloyalty ApS.
On December 1, 2009, the company changed its name from BAZAKI ApS to LOYALITETSBUREAUET BAZAKI ApS.
As of May 22, 2007, Gert Ladiges has joined the board of directors of Heyloyalty ApS.
As of May 22, 2007, Annette Susann Balle has joined the board of directors of Heyloyalty ApS.
As of May 22, 2007, Brian Sørensen has left the board of directors of Heyloyalty ApS.
As of May 22, 2007, Claus Kalmar Jacobsen has left the board of directors of Heyloyalty ApS.
As of May 22, 2007, Jesper Flindt Nielsen is registered as director of Heyloyalty ApS.
As of May 22, 2007, Nicolaj Balle Ladiges is registered as director of Heyloyalty ApS.
As of May 22, 2007, Anders Løvbom Petersen has stepped down as director of Heyloyalty ApS.
As of January 1, 2006, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Heyloyalty ApS.
As of January 1, 2006, Brian Sørensen has joined the board of directors of Heyloyalty ApS.
As of January 1, 2006, Jesper Flindt Nielsen has joined the board of directors of Heyloyalty ApS.
As of January 1, 2006, Nicolaj Balle Ladiges has joined the board of directors of Heyloyalty ApS.
As of January 1, 2006, Claus Kalmar Jacobsen has joined the board of directors of Heyloyalty ApS.
As of January 1, 2006, Anders Løvbom Petersen is registered as director of Heyloyalty ApS.
Heyloyalty ApS was founded on January 1, 2006.
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