CVR: 29326436
Secondary names: CATDASIA ApS
DKK 1,108,419
Gross profit
Net result: DKK -275,147
STEENTOFT HOLDING AF 2008 ApS, GRAM CAPITAL ApS
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CVR · view ownership and management
Owner registered: GRAM CAPITAL ApS
CVR · 23/04/2019
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BELLA BALLOU ApS is a Danish company of the type Anpartsselskab based in Holte, founded in 2006. The company is registered under the industry Engroshandel med beklædning. The management consists of Pia Grønlund and Tina Steentoft. The company's owners include STEENTOFT HOLDING AF 2008 ApS, GRAM CAPITAL ApS and JOSO INVEST ApS. The company has 3 employees (2018). In 2025, the company reported a gross profit of DKK 1,108,419 and a net result of DKK -275,147 compared with DKK -232,453 the year before. Equity in the 2025 report amounted to DKK -1,616,331.
Source: annual report 2025, Danish Business Authority
The financial health of BELLA BALLOU ApS shows a concerning trend, with negative equity and fluctuating profitability over the past few years. Gross profit peaked at 1,261,578 DKK in 2023, but the company reported a loss of 275,147 DKK in 2025, indicating a decline in profitability. Equity has deteriorated significantly, dropping from 50,408 DKK in 2022 to -1,616,331 DKK in 2025, raising concerns about the company's long-term viability. Despite maintaining a stable gross profit margin, the persistent losses and negative equity position suggest challenges ahead in a competitive clothing wholesale industry.
AI-generated summary · Generated 13/08/2026
Selskabets formål er udvikling, produktion, import og salg af tekstil og relaterede produkter.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/05/2024 – 30/04/2025 | 1.1 mio. | -275 t. | 2.9 mio. | -1.6 mio. | 2 | |
| 202401/05/2023 – 30/04/2024 | 1.2 mio. | -232 t. | 2.9 mio. | -1.3 mio. | 2 | |
| 202301/05/2022 – 30/04/2023 | 1.3 mio. | 18 t. | 3 mio. | -1.1 mio. | 2 | |
| 202201/05/2021 – 30/04/2022 | 1.2 mio. | 2 t. | 4.5 mio. | 50 t. | 2 | |
| 202101/05/2020 – 30/04/2021 | 1.2 mio. | 38 t. | 3.8 mio. | 49 t. | 2 | |
| 202001/05/2019 – 30/04/2020 | 801 t. | -532 t. | 3.6 mio. | 10 t. | 2 | |
| 201901/05/2018 – 30/04/2019 | 951 t. | -435 t. | 4.2 mio. | 542 t. | 4 | |
| 201801/05/2017 – 30/04/2018 | - | 0 | 0 | 0 | 4 | |
| 201701/05/2016 – 30/04/2017 | 1.8 mio. | 54 t. | 5.4 mio. | 2 mio. | 4 | |
| 201601/05/2015 – 30/04/2016 | 970 t. | -380 t. | 4.1 mio. | 2 mio. | - | |
| 201501/05/2014 – 30/04/2015 | 1.6 mio. | 329 t. | 0 | 0 | - | |
| 201401/05/2013 – 30/04/2014 | 1.3 mio. | 688 t. | 0 | 0 | - | |
| 201301/05/2012 – 30/04/2013 | -531 t. | -46 t. | 1.2 mio. | 666 t. | - |
Compared to 703 companies in Engroshandel med beklædning
Comparison is based on industry median values
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Set up monitoringBELLA BALLOU ApS was founded on 8 February 2006.
BELLA BALLOU ApS is registered under the industry Engroshandel med beklædning (industry code 464210).
BELLA BALLOU ApS had 3 employees in 2018 according to the Danish CVR register.
The owners of BELLA BALLOU ApS include STEENTOFT HOLDING AF 2008 ApS, GRAM CAPITAL ApS and JOSO INVEST ApS.
bellaballou.com belongs to BELLA BALLOU ApS, CVR number 29326436.
In 2025, BELLA BALLOU ApS reported a gross profit of DKK 1,108,419.
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BELLA BALLOU ApS has published its annual report for 2025. Gross profit came to DKK 1,108,419, and the net result was DKK -275,147.
BELLA BALLOU ApS has published its annual report for 2024. Gross profit came to DKK 1,212,436, and the net result was DKK -232,453.
BELLA BALLOU ApS has published its annual report for 2023. Gross profit came to DKK 1,261,578, and the net result was DKK 18,016.
BELLA BALLOU ApS has published its annual report for 2022. Gross profit came to DKK 1,238,695, and the net result was DKK 1,616.
BELLA BALLOU ApS has published its annual report for 2021. Gross profit came to DKK 1,225,098, and the net result was DKK 38,475.
BELLA BALLOU ApS has published its annual report for 2020. Gross profit came to DKK 800,526, and the net result was DKK -531,512.
BELLA BALLOU ApS has published its annual report for 2019. Gross profit came to DKK 950,553, and the net result was DKK -434,502.
As of April 23, 2019, René Gram has joined the board of directors of BELLA BALLOU ApS.
As of April 23, 2019, Charlotte Fog Qvotrup has left the board of directors of BELLA BALLOU ApS.
As of April 23, 2019, GRAM CAPITAL ApS is registered as an owner of BELLA BALLOU ApS with an ownership share of 15%.
As of November 1, 2018, Pia Grønlund is registered as director of BELLA BALLOU ApS.
As of November 1, 2018, Tina Steentoft is registered as adm. dir. of BELLA BALLOU ApS.
As of October 31, 2018, Tina Steentoft has stepped down as director of BELLA BALLOU ApS.
As of October 31, 2018, Charlotte Fog Qvotrup has stepped down as director of BELLA BALLOU ApS.
BELLA BALLOU ApS has published its annual report for 2018. The net result was DKK 0.
As of August 6, 2018, Pia Grønlund has joined the board of directors of BELLA BALLOU ApS.
As of August 6, 2018, Grønlund Holding af 2018 ApS is registered as an owner of BELLA BALLOU ApS with an ownership share of 20%.
As of April 30, 2018, Jørgen Løbner has been appointed auditor of BELLA BALLOU ApS.
As of April 30, 2018, STATSAUT. REVISOR J LØBNER ApS has been appointed auditor of BELLA BALLOU ApS.
As of April 30, 2018, Jørgen Løbner has stepped down as auditor of BELLA BALLOU ApS.
As of April 29, 2018, Cedra Godkendt Revisionsaktieselskab has stepped down as auditor of BELLA BALLOU ApS.
BELLA BALLOU ApS has published its annual report for 2017. Gross profit came to DKK 1,844,111, and the net result was DKK 54,242.
As of June 29, 2017, Cedra Godkendt Revisionsaktieselskab has been appointed auditor of BELLA BALLOU ApS.
As of June 29, 2017, STATSAUT. REVISOR J LØBNER ApS has stepped down as auditor of BELLA BALLOU ApS.
BELLA BALLOU ApS has published its annual report for 2016. Gross profit came to DKK 969,797, and the net result was DKK -379,543.
As of October 28, 2015, STEENTOFT HOLDING AF 2008 ApS is registered as an owner of BELLA BALLOU ApS with an ownership share of 33%.
As of October 28, 2015, JOSO INVEST ApS is registered as an owner of BELLA BALLOU ApS with an ownership share of 25%.
As of October 27, 2015, Thomas Ryge Mikkelsen has joined the board of directors of BELLA BALLOU ApS.
As of October 27, 2015, Tina Steentoft has joined the board of directors of BELLA BALLOU ApS.
As of October 27, 2015, Charlotte Fog Qvotrup has joined the board of directors of BELLA BALLOU ApS.
BELLA BALLOU ApS has published its annual report for 2015. Gross profit came to DKK 1,559,566, and the net result was DKK 328,830.
BELLA BALLOU ApS has published its annual report for 2014. Gross profit came to DKK 1,348,181, and the net result was DKK 687,947.
BELLA BALLOU ApS has published its annual report for 2013. Gross profit came to DKK -530,671, and the net result was DKK -46,416.
As of June 15, 2009, Tina Steentoft has left the board of directors of BELLA BALLOU ApS.
As of June 15, 2009, Jacob Atzen has left the board of directors of BELLA BALLOU ApS.
As of June 15, 2009, Charlotte Fog Qvotrup has left the board of directors of BELLA BALLOU ApS.
As of October 29, 2008, STATSAUT. REVISOR J LØBNER ApS has been appointed auditor of BELLA BALLOU ApS.
As of October 29, 2008, REVISIONSFIRMAET A. ROLF LARSEN, ÅRHUS A/S has stepped down as auditor of BELLA BALLOU ApS.
As of May 30, 2008, Eirik Dahlberg has left the board of directors of BELLA BALLOU ApS.
As of February 8, 2006, REVISIONSFIRMAET A. ROLF LARSEN, ÅRHUS A/S has been appointed auditor of BELLA BALLOU ApS.
As of February 8, 2006, Tina Steentoft has joined the board of directors of BELLA BALLOU ApS.
As of February 8, 2006, Eirik Dahlberg has joined the board of directors of BELLA BALLOU ApS.
As of February 8, 2006, Jacob Atzen has joined the board of directors of BELLA BALLOU ApS.
As of February 8, 2006, Charlotte Fog Qvotrup has joined the board of directors of BELLA BALLOU ApS.
As of February 8, 2006, Tina Steentoft is registered as director of BELLA BALLOU ApS.
As of February 8, 2006, Charlotte Fog Qvotrup is registered as director of BELLA BALLOU ApS.
BELLA BALLOU ApS was founded on February 8, 2006.
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