Owners, management and financials
CVR: 29245045
Previous names: GILLELEJE HOVEDGADE 28 ApS, PLACE2LIVE HØEGH & FRIIS ApS
DKK 2,283,062
Gross profit
Net result: DKK 279,480
FRIIS BOLIG ApS (100%)
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Morten Friis Nielsen
CVR · view management
Active
Founded 9 January 2006
CVR · view overview
10 employees
CVR · 2026
Name registered: Estate Helsingør Morten Friis ApS
CVR · 01/05/2019
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Estate Helsingør Morten Friis ApS is a Danish company of the type Anpartsselskab based in Helsingør, founded in 2006. The company is registered under the industry Ejendomsmægleres aktiviteter. The company was previously named PLACE2LIVE HØEGH & FRIIS ApS and GILLELEJE HOVEDGADE 28 ApS. The management consists of Morten Friis Nielsen. The company is owned by FRIIS BOLIG ApS. The company has 10 employees (2026). In 2025, the company reported a gross profit of DKK 2,283,062 and a net result of DKK 279,480 compared with DKK 132,275 the year before. Equity in the 2025 report amounted to DKK -1,284,654.
Source: annual report 2025, Danish Business Authority
The financial health of Estate Helsingør Morten Friis ApS shows a concerning trend, with negative equity consistently over the past five years, culminating in -1,284,654 DKK in 2025. While gross profit has increased from 1,498,416 DKK in 2022 to 2,283,062 DKK in 2025, profitability remains a challenge, with only a modest profit of 279,480 DKK in 2025 following prior losses. The company's declining equity position raises concerns about its long-term sustainability, despite improvements in gross profit margins. Positioned within the real estate agency sector, the firm faces significant challenges in stabilizing its financial trajectory amidst fluctuating profitability.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive ejendomsmæglervirksomhed og hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.3M | 279K | 1.4M | -1.3M | 2 | |
| 202401/01/2024 – 31/12/2024 | 2.1M | 132K | 1.3M | -1.6M | 3 | |
| 202301/01/2023 – 31/12/2023 | 1.6M | -252K | 1.1M | -1.7M | 3 | |
| 202201/01/2022 – 31/12/2022 | 1.5M | -902K | 1.1M | -1.4M | 5 | |
| 202101/01/2021 – 31/12/2021 | 2.6M | -804K | 1.3M | -542K | 7 | |
| 202001/01/2020 – 31/12/2020 | 3.4M | 399K | 2.3M | 561K | 4 | |
| 201901/01/2019 – 31/12/2019 | 2.8M | 193K | 1.5M | 342K | 3 | |
| 201801/01/2018 – 31/12/2018 | 1.9M | -76K | 818K | 149K | 3 | |
| 201701/01/2017 – 31/12/2017 | 2.2M | 265K | 1.3M | 525K | 4 | |
| 201601/01/2016 – 31/12/2016 | 2M | 281K | 1.4M | 560K | - | |
| 201501/01/2015 – 31/12/2015 | 2.4M | 448K | 1.4M | 579K | - | |
| 201401/01/2014 – 31/12/2014 | 1.9M | 324K | 725K | 281K | - | |
| 201301/01/2013 – 31/12/2013 | 456K | -168K | 653K | -43K | - | |
| 201201/01/2012 – 31/12/2012 | -8K | 46K | 842K | 261K | - |
Compared to 1.075 companies in Ejendomsmægleres aktiviteter
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of Estate Helsingør Morten Friis ApS is 29245045.
Estate Helsingør Morten Friis ApS is owned by FRIIS BOLIG ApS.
The management of Estate Helsingør Morten Friis ApS consists of Morten Friis Nielsen.
In 2025, Estate Helsingør Morten Friis ApS reported a gross profit of DKK 2,283,062.
Estate Helsingør Morten Friis ApS had 10 employees in 2026 according to the Danish CVR register.
Estate Helsingør Morten Friis ApS was founded on 9 January 2006.
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Estate Helsingør Morten Friis ApS has published its annual report for 2025. Gross profit came to DKK 2,283,062, and the net result was DKK 279,480.
As of March 9, 2026, Grant Thornton, Godkendt Revisionspartnerselskab has stepped down as auditor of Estate Helsingør Morten Friis ApS.
Estate Helsingør Morten Friis ApS has published its annual report for 2024. Gross profit came to DKK 2,094,516, and the net result was DKK 132,275.
Estate Helsingør Morten Friis ApS has published its annual report for 2023. Gross profit came to DKK 1,615,982, and the net result was DKK -252,126.
As of October 1, 2023, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of Estate Helsingør Morten Friis ApS.
As of October 1, 2023, NATIONALREVISION REGISTREREDE REVISORER A/S has stepped down as auditor of Estate Helsingør Morten Friis ApS.
Estate Helsingør Morten Friis ApS has published its annual report for 2022. Gross profit came to DKK 1,498,416, and the net result was DKK -901,861.
Estate Helsingør Morten Friis ApS has published its annual report for 2021. Gross profit came to DKK 2,552,867, and the net result was DKK -803,775.
Estate Helsingør Morten Friis ApS has published its annual report for 2020. Gross profit came to DKK 3,435,993, and the net result was DKK 399,085.
Estate Helsingør Morten Friis ApS has published its annual report for 2019. Gross profit came to DKK 2,780,968, and the net result was DKK 193,292.
On May 1, 2019, the company changed its name from PLACE2LIVE HØEGH & FRIIS ApS to Estate Helsingør Morten Friis ApS.
Estate Helsingør Morten Friis ApS has published its annual report for 2018. Gross profit came to DKK 1,910,106, and the net result was DKK -76,128.
As of January 1, 2019, Morten Friis Nielsen is registered as director of Estate Helsingør Morten Friis ApS.
As of January 1, 2019, Henrik Viking Høegh has stepped down as director of Estate Helsingør Morten Friis ApS.
As of January 1, 2019, FRIIS BOLIG ApS is registered as an owner of Estate Helsingør Morten Friis ApS with an ownership share of 100%.
Estate Helsingør Morten Friis ApS has published its annual report for 2017. Gross profit came to DKK 2,227,235, and the net result was DKK 265,400.
Estate Helsingør Morten Friis ApS has published its annual report for 2016. Gross profit came to DKK 2,039,108, and the net result was DKK 280,812.
Estate Helsingør Morten Friis ApS has published its annual report for 2015. Gross profit came to DKK 2,394,995, and the net result was DKK 448,131.
Estate Helsingør Morten Friis ApS has published its annual report for 2014. Gross profit came to DKK 1,903,686, and the net result was DKK 324,259.
As of January 23, 2015, NATIONALREVISION REGISTREREDE REVISORER A/S has been appointed auditor of Estate Helsingør Morten Friis ApS.
As of January 23, 2015, REGISTRERET REVISIONSANPARTSSELSKAB AF 21. DECEMBER 1994 has stepped down as auditor of Estate Helsingør Morten Friis ApS.
Estate Helsingør Morten Friis ApS has published its annual report for 2013. Gross profit came to DKK 456,331, and the net result was DKK -168,498.
On November 15, 2013, the company changed its name from GILLELEJE HOVEDGADE 28 ApS to PLACE2LIVE HØEGH & FRIIS ApS.
Estate Helsingør Morten Friis ApS has published its annual report for 2012. Gross profit came to DKK -7,575, and the net result was DKK 46,245.
As of November 11, 2008, REGISTRERET REVISIONSANPARTSSELSKAB AF 21. DECEMBER 1994 has been appointed auditor of Estate Helsingør Morten Friis ApS.
As of November 11, 2008, CJ Partnership I/S has stepped down as auditor of Estate Helsingør Morten Friis ApS.
As of December 5, 2007, CJ Partnership I/S has been appointed auditor of Estate Helsingør Morten Friis ApS.
As of December 5, 2007, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of Estate Helsingør Morten Friis ApS.
As of January 9, 2006, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of Estate Helsingør Morten Friis ApS.
As of January 9, 2006, Henrik Viking Høegh is registered as director of Estate Helsingør Morten Friis ApS.
Estate Helsingør Morten Friis ApS was founded on January 9, 2006.
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