Owners, management and financials
CVR: 28853971
Previous names: PLAY DANISH ACQUISITIONCO ApS
DKK 3,842,000
Gross profit
Net result: DKK -34,602,000
Merlin Entertainments Group Luxembourg 3 S.à r.l. (100%)
CVR · view owners
Michael Nicolai Nordby Ottesen, Shireen Sarah Jabbari
1 more in management
CVR · view management
Active
Founded 27 June 2005
CVR · view overview
6 employees
CVR · 2026
Director registered: Shireen Sarah Jabbari
CVR · 22/09/2026
View the full event history
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS is a Danish company of the type Anpartsselskab based in Billund, founded in 2005. The company is registered under the industry Investering for egen regning. The company was previously named PLAY DANISH ACQUISITIONCO ApS. The management consists of Michael Nicolai Nordby Ottesen, Shireen Sarah Jabbari and Trine Sunah Jørgensen. The company is owned by Merlin Entertainments Group Luxembourg 3 S.à r.l.. The company has 6 employees (2026). In 2025, the company reported a gross profit of DKK 3,842,000 and a net result of DKK -34,602,000 compared with DKK -15,884,000 the year before. Equity in the 2025 report amounted to DKK 246,661,000.
Source: annual report 2025, Danish Business Authority
The financial health of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS shows a concerning trend, with consistent annual losses over the past five years, culminating in a profit loss of 34,602,000 DKK in 2025. Gross profit has fluctuated slightly, peaking at 4,736,000 DKK in 2023, but overall profitability remains negative, indicating challenges in operational efficiency. Despite these issues, the company maintains a solid equity position, with 246,661,000 DKK in equity as of 2025, suggesting a buffer against financial distress. The lack of disclosed revenue and the ongoing losses raise concerns about its competitive position within the investment sector, as it may struggle to attract further investment or sustain operations without a turnaround strategy.
AI-generated summary · Generated 15/08/2026
Selskabets formål er besiddelse af ejerandele, i en hvilken som helst form, i danske og udenlandske selskaber og enhver anden form for investering, erhvervelse ved køb, tegning eller en hvilken som helst anden måde samt overførsel ved salg, ombytning eller på anden måde af værdipapirer af enhver slags, samt administration, styring og udvikling af dets portefølje. Selskabets formål er desuden at stille sikkerhed, yde lån eller på anden yde bistand til selskaber, i hvilke det direkte eller indirekte besidder andele. Selskabets formål er også at drive enhver form for handel, industri og finansiel virksomhed som det må finde nyttig til opfyldelse af dets formål, herunder især at yde selskaberne i dets portefølje den service, der er nødvendig for disses administration, ledelse og udvikling. Til dette formål kan selskabet anmode om og indhente assistance fra andre rådgivere.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 3.8M | -34.6M | 1B | 246.7M | 6 | |
| 202401/01/2024 – 31/12/2024 | 3.6M | -15.9M | 1.1B | 281.3M | 6 | |
| 202301/01/2023 – 31/12/2023 | 4.7M | -16.1M | 1.1B | 297.1M | 8 | |
| 202201/01/2022 – 31/12/2022 | 3.5M | -22.6M | 1.1B | 313.3M | 6 | |
| 202101/01/2021 – 31/12/2021 | 2.9M | -11M | 1.1B | 335.9M | 6 | |
| 202001/01/2020 – 31/12/2020 | 3.8M | 18.9M | 1.1B | 346.9M | 7 | |
| 201901/01/2019 – 31/12/2019 | 4.4M | -14.2M | 1.1B | 327.9M | 9 | |
| 201801/01/2018 – 31/12/2018 | 4.6M | -22.5M | 1.1B | 342.1M | 10 | |
| 201701/01/2017 – 31/12/2017 | 164.5M | 135.7M | 1.1B | 364.6M | 9 | |
| 201601/01/2016 – 31/12/2016 | 3.8M | -35M | 1.1B | 389M | - | |
| 201501/01/2015 – 31/12/2015 | 3.7M | -5.4M | 1.1B | 423.9M | - | |
| 201301/01/2013 – 31/12/2013 | 940K | -4.4M | 1.1B | 419.2M | - | |
| 201201/01/2012 – 31/12/2012 | -4M | -65.3M | 1B | -202M | 7 |
Compared to 8.473 companies in Investering for egen regning
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
Get notified instantly about new financial statements, ownership changes, management changes and status changes.
Set up monitoringThe CVR number of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS is 28853971.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS is owned by Merlin Entertainments Group Luxembourg 3 S.à r.l..
The management of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS consists of Michael Nicolai Nordby Ottesen, Shireen Sarah Jabbari and Trine Sunah Jørgensen.
In 2025, MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS reported a gross profit of DKK 3,842,000.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS had 6 employees in 2026 according to the Danish CVR register.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS was founded on 27 June 2005.
Claim this page to add your logo and social links. Free to get started.
Contact info changed: new phone: 75331333 (September 22, 2026).
As of September 22, 2026, Shireen Sarah Jabbari is registered as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
Contact info changed: new phone: 75331333 (August 26, 2026).
As of August 24, 2026, Michael Nicolai Nordby Ottesen is registered as adm. dir. of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of August 24, 2026, John Jakobsen has stepped down as adm. dir. of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of August 24, 2026, Christian Berngruber Woller has stepped down as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2025. Gross profit came to DKK 3,842,000, and the net result was DKK -34,602,000.
Contact info changed: new phone: 75331333 (April 24, 2026).
As of April 24, 2026, Trine Sunah Jørgensen is registered as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
Contact info changed: new phone: 75331333 (March 20, 2026).
Contact info changed: new phone: 75331333 (March 19, 2026).
As of March 19, 2026, Peter Kjær-Pedersen has stepped down as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2024. Gross profit came to DKK 3,609,000, and the net result was DKK -15,884,000.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2023. Gross profit came to DKK 4,736,000, and the net result was DKK -16,135,000.
As of June 21, 2024, EY Godkendt Revisionspartnerselskab has been appointed auditor of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of June 20, 2024, EY Godkendt Revisionspartnerselskab has stepped down as auditor of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2022. Gross profit came to DKK 3,492,000, and the net result was DKK -22,621,000.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2021. Gross profit came to DKK 2,864,000, and the net result was DKK -10,979,000.
As of September 16, 2021, EY Godkendt Revisionspartnerselskab has been appointed auditor of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of September 16, 2021, KPMG P/S has stepped down as auditor of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2020. Gross profit came to DKK 3,814,000, and the net result was DKK 18,942,000.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2019. Gross profit came to DKK 4,426,000, and the net result was DKK -14,178,000.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2018. Gross profit came to DKK 4,638,000, and the net result was DKK -22,521,000.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2017. Gross profit came to DKK 164,481,000, and the net result was DKK 135,683,000.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2016. Gross profit came to DKK 3,779,000, and the net result was DKK -34,961,000.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2015. Gross profit came to DKK 3,660,000, and the net result was DKK -5,438,000.
As of June 12, 2015, Donald Glenn Earlam has stepped down as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2014.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2013. Gross profit came to DKK 940,000, and the net result was DKK -4,428,000.
As of May 28, 2014, KPMG P/S has been appointed auditor of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of May 28, 2014, EY Godkendt Revisionspartnerselskab has stepped down as auditor of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of February 17, 2014, Christian Berngruber Woller is registered as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of February 17, 2014, Henrik Jensen Höhrmann has stepped down as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS has published its annual report for 2012. Gross profit came to DKK -3,968,000, and the net result was DKK -65,332,000.
As of June 11, 2009, John Jakobsen is registered as adm. dir. of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of June 11, 2009, Donald Glenn Earlam is registered as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of June 11, 2009, Andrew Christopher Carr has stepped down as adm. dir. of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of December 17, 2008, EY Godkendt Revisionspartnerselskab has been appointed auditor of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of December 17, 2008, CJ Partnership I/S has stepped down as auditor of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of June 23, 2006, Henrik Jensen Höhrmann is registered as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of June 23, 2006, Peter Kjær-Pedersen is registered as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of June 23, 2006, Andrew Christopher Carr is registered as adm. dir. of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of June 23, 2006, Robert Laurence Friedman has stepped down as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
On June 23, 2006, the company changed its name from PLAY DANISH ACQUISITIONCO ApS to MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of July 6, 2005, Robert Laurence Friedman is registered as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of July 6, 2005, Matthew David Tooth has stepped down as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of July 6, 2005, Nicholas John Varney has stepped down as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of July 5, 2005, is registered as an owner of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS with an ownership share of 100%.
As of June 27, 2005, CJ Partnership I/S has been appointed auditor of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of June 27, 2005, Matthew David Tooth is registered as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
As of June 27, 2005, Nicholas John Varney is registered as director of MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS.
MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS was founded on June 27, 2005.
Companies in the same industry and area
CVR 31865565
CVR 15104716
CVR 19141748
CVR 32099122
CVR 39911086
