Owners, management and financials
CVR: 28513801
Secondary names: 1.2.1 Simply Cooking Salad A/S, 1.2.2 Simply Cooking Sandwich A/S, 1.2.3 Simply Cooking At Home A/S
Previous names: SIMPLY COOKING ApS
DKK 33,737,194
Gross profit
Net result: DKK 1,799,704
M. HAUGAARD HOLDING ApS (66,66-89,99%), Fugl Fønix Holding ApS (15-19,99%)
CVR · view owners
Martin Ihiri Haugaard
Board: Anders Scheel Frederiksen (chair) and 2 members
CVR · view management
Active
Founded 21 March 2005
CVR · view overview
75 employees
CVR · 2018
Director role ended: Lasse Haugaard
CVR · 27/05/2019
View the full event history
SIMPLY COOKING A/S is a Danish company of the type Aktieselskab based in Rødovre, founded in 2005. The company is registered under the industry Catering på kontrakt og andre restaurationsaktiviteter. The company was previously named SIMPLY COOKING ApS. The management consists of Martin Ihiri Haugaard. The board consists of Anders Scheel Frederiksen (chair), Lasse Haugaard and Martin Ihiri Haugaard. The company is owned by M. HAUGAARD HOLDING ApS and Fugl Fønix Holding ApS. The company has 75 employees (2018). In 2025, the company reported a gross profit of DKK 33,737,194 and a net result of DKK 1,799,704 compared with DKK 939,158 the year before. Equity in the 2025 report amounted to DKK 4,538,721.
Source: annual report 2025, Danish Business Authority
The financial health of SIMPLY COOKING A/S appears to be improving, with a notable increase in gross profit from 11.2 million DKK in 2021 to 33.7 million DKK in 2025, reflecting a strong upward trend. Profitability has also grown significantly, rising from 438,083 DKK in 2021 to 1.8 million DKK in 2025. The company's equity has more than tripled during this period, reaching 4.5 million DKK, indicating a solid financial foundation. However, the lack of disclosed revenue figures raises concerns about transparency and overall market position within the catering industry. Despite this, the increasing margins and profits suggest a positive trajectory for future growth.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive virksomhed med kantinedrift, detailsalg af fødevarer, eventmaking og dermed beslægtet virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 33.7 mio. | 1.8 mio. | 11.6 mio. | 4.5 mio. | 71 | |
| 202401/07/2023 – 30/06/2024 | 27.3 mio. | 939 t. | 10.8 mio. | 2.8 mio. | 56 | |
| 202301/07/2022 – 30/06/2023 | 16.9 mio. | 272 t. | 7.5 mio. | 1.9 mio. | 41 | |
| 202201/07/2021 – 30/06/2022 | 11.7 mio. | 493 t. | 5.4 mio. | 1.7 mio. | 29 | |
| 202101/07/2020 – 30/06/2021 | 11.2 mio. | 438 t. | 7.1 mio. | 1.2 mio. | 29 | |
| 202001/07/2019 – 30/06/2020 | 12.7 mio. | 235 t. | 6.7 mio. | 797 t. | - | |
| 201801/01/2018 – 31/12/2018 | 22.5 mio. | 21 t. | 7.7 mio. | 107 t. | - | |
| 201701/01/2017 – 31/12/2017 | 24.5 mio. | -1.3 mio. | 7.1 mio. | 188 t. | - | |
| 201601/01/2016 – 31/12/2016 | 22 mio. | 255 t. | 8.2 mio. | 1.5 mio. | - | |
| 201501/01/2015 – 31/12/2015 | 21.2 mio. | 151 t. | 7.2 mio. | 1.4 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 19.4 mio. | 150 t. | 6.4 mio. | 1.3 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 14.7 mio. | 161 t. | 5.2 mio. | 1.3 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 14.9 mio. | 331 t. | 4.3 mio. | 1.2 mio. | - |
Compared to 303 companies in Catering på kontrakt og andre restaurationsaktiviteter
Comparison is based on industry median values
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Set up monitoringThe CVR number of SIMPLY COOKING A/S is 28513801.
SIMPLY COOKING A/S is owned by M. HAUGAARD HOLDING ApS and Fugl Fønix Holding ApS.
The management of SIMPLY COOKING A/S consists of Martin Ihiri Haugaard.
The board of SIMPLY COOKING A/S consists of Anders Scheel Frederiksen, Lasse Haugaard and Martin Ihiri Haugaard, with Anders Scheel Frederiksen as chair.
In 2025, SIMPLY COOKING A/S reported a gross profit of DKK 33,737,194.
SIMPLY COOKING A/S had 75 employees in 2018 according to the Danish CVR register.
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Contact info changed: new phone: 21637027, new website: www.simplycooking.dk (September 15, 2026).
Contact info changed: new phone: 21637027, new website: www.simplycooking.dk (September 7, 2026).
Contact info changed: new phone: 21637027, new website: www.simplycooking.dk (June 25, 2026).
Contact info changed: new phone: 21637027, new website: www.simplycooking.dk (May 5, 2026).
SIMPLY COOKING A/S has published its annual report for 2025. Gross profit came to DKK 33,737,194, and the net result was DKK 1,799,704.
SIMPLY COOKING A/S has published its annual report for 2024. Gross profit came to DKK 27,296,428, and the net result was DKK 939,158.
SIMPLY COOKING A/S has published its annual report for 2023. Gross profit came to DKK 16,911,277, and the net result was DKK 271,900.
SIMPLY COOKING A/S has published its annual report for 2022. Gross profit came to DKK 11,746,889, and the net result was DKK 492,637.
SIMPLY COOKING A/S has published its annual report for 2021. Gross profit came to DKK 11,186,335, and the net result was DKK 438,083.
SIMPLY COOKING A/S has published its annual report for 2020. Gross profit came to DKK 12,694,344, and the net result was DKK 235,110.
SIMPLY COOKING A/S has published its interim report for the period January 1, 2019 – June 30, 2019.
SIMPLY COOKING A/S has published its annual report for 2018. Gross profit came to DKK 22,494,793, and the net result was DKK 21,000.
As of May 27, 2019, Lasse Haugaard has joined the board of directors of SIMPLY COOKING A/S.
As of May 27, 2019, Anders Scheel Frederiksen has joined the board of directors of SIMPLY COOKING A/S.
As of May 27, 2019, Henrik Seest has left the board of directors of SIMPLY COOKING A/S.
As of May 27, 2019, Ulrik Feldstedt Hjorth has left the board of directors of SIMPLY COOKING A/S.
As of May 27, 2019, Jesper Eigen Møller has left the board of directors of SIMPLY COOKING A/S.
As of May 27, 2019, Lasse Haugaard has stepped down as director of SIMPLY COOKING A/S.
As of May 26, 2019, Anders Scheel Frederiksen has left the board of directors of SIMPLY COOKING A/S.
As of January 10, 2019, M. HAUGAARD HOLDING ApS is registered as an owner of SIMPLY COOKING A/S with an ownership share of 66%.
As of January 10, 2019, Fugl Fønix Holding ApS is registered as an owner of SIMPLY COOKING A/S with an ownership share of 15%.
As of April 16, 2018, Henrik Seest has joined the board of directors of SIMPLY COOKING A/S.
As of April 16, 2018, Claus Durck Hovej has left the board of directors of SIMPLY COOKING A/S.
As of April 16, 2018, Lasse Haugaard is registered as director of SIMPLY COOKING A/S.
SIMPLY COOKING A/S has published its annual report for 2017. Gross profit came to DKK 24,532,308, and the net result was DKK -1,251,206.
SIMPLY COOKING A/S has published its annual report for 2016. Gross profit came to DKK 21,991,787, and the net result was DKK 255,030.
As of May 4, 2017, Ulrik Feldstedt Hjorth has joined the board of directors of SIMPLY COOKING A/S.
As of May 4, 2017, Jesper Eigen Møller has joined the board of directors of SIMPLY COOKING A/S.
As of May 4, 2017, Claus Durck Hovej has joined the board of directors of SIMPLY COOKING A/S.
As of May 4, 2017, Torben Haugaard has left the board of directors of SIMPLY COOKING A/S.
SIMPLY COOKING A/S has published its annual report for 2015. Gross profit came to DKK 21,229,735, and the net result was DKK 151,241.
SIMPLY COOKING A/S has published its annual report for 2014. Gross profit came to DKK 19,422,929, and the net result was DKK 150,248.
As of February 27, 2015, AAEN & CO. STATSAUTORISEREDE REVISORER P/S has been appointed auditor of SIMPLY COOKING A/S.
As of February 27, 2015, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of SIMPLY COOKING A/S.
SIMPLY COOKING A/S has published its annual report for 2013. Gross profit came to DKK 14,723,734, and the net result was DKK 161,299.
SIMPLY COOKING A/S has published its annual report for 2012. Gross profit came to DKK 14,897,906, and the net result was DKK 331,122.
On March 7, 2013, the company changed its name from SIMPLY COOKING ApS to SIMPLY COOKING A/S.
As of September 28, 2010, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of SIMPLY COOKING A/S.
As of September 28, 2010, VICH 2938 A/S has stepped down as auditor of SIMPLY COOKING A/S.
As of October 15, 2009, Lasse Haugaard has left the board of directors of SIMPLY COOKING A/S.
As of October 15, 2009, Niels Egede Saabye Borg has left the board of directors of SIMPLY COOKING A/S.
As of October 3, 2008, VICH 2938 A/S has been appointed auditor of SIMPLY COOKING A/S.
As of October 3, 2008, JUT NR. 2180 A/S has stepped down as auditor of SIMPLY COOKING A/S.
As of October 3, 2008, Lasse Haugaard has joined the board of directors of SIMPLY COOKING A/S.
As of October 3, 2008, Martin Ihiri Haugaard has joined the board of directors of SIMPLY COOKING A/S.
As of October 3, 2008, Torben Haugaard has joined the board of directors of SIMPLY COOKING A/S.
As of October 3, 2008, Anders Scheel Frederiksen has joined the board of directors of SIMPLY COOKING A/S.
As of October 3, 2008, Niels Egede Saabye Borg has joined the board of directors of SIMPLY COOKING A/S.
As of March 21, 2005, JUT NR. 2180 A/S has been appointed auditor of SIMPLY COOKING A/S.
As of March 21, 2005, Martin Ihiri Haugaard is registered as director of SIMPLY COOKING A/S.
SIMPLY COOKING A/S was founded on March 21, 2005.
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