Owners, management and financials
CVR: 27979076
Secondary names: BEFREE ApS, BEFREE.DK ApS, LABELVAND.DK ApS
Previous names: ApS KBUS 17 NR. 3503
DKK 1,978,206
Gross profit
Net result: DKK 430,660
SVANKJÆR ApS (100%)
CVR · view owners
Morten Svankjær
CVR · view management
Active
Founded 9 July 2004
CVR · view overview
1 employee
CVR · 2026
Name registered: BE FREE ApS
CVR · 09/01/2014
View the full event history
BE FREE ApS is a Danish company of the type Anpartsselskab based in Kolding, founded in 2004. The company is registered under the industry Andre reklameaktiviteter. The company was previously named ApS KBUS 17 NR. 3503. The management consists of Morten Svankjær. The company is owned by SVANKJÆR ApS. The company has 1 employee (2026). In 2025, the company reported a gross profit of DKK 1,978,206 and a net result of DKK 430,660 compared with DKK 111,272 the year before. Equity in the 2025 report amounted to DKK 515,862.
Source: annual report 2025, Danish Business Authority
The financial health of BE FREE ApS appears stable, with consistent gross profit figures over the past five years, peaking at 2,004,173 DKK in 2023. Profitability has shown a positive trend, increasing from 111,272 DKK in 2024 to 430,660 DKK in 2025, indicating effective cost management and operational efficiency. However, equity has declined from 802,094 DKK in 2023 to 515,862 DKK in 2025, raising concerns about long-term financial stability. The company operates within the advertising sector, suggesting a competitive position, but the lack of disclosed revenue figures may limit insights into its overall market standing.
AI-generated summary · Generated 13/08/2026
Selskabets formål er salg af pos materialer til virksomheder, herunder stofbanner, plakater og digitale tryk samt hostingløsninger.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2M | 431K | 1.6M | 516K | 1 | |
| 202401/01/2024 – 31/12/2024 | 1.6M | 111K | 2M | 635K | 1 | |
| 202301/01/2023 – 31/12/2023 | 2M | 553K | 2M | 802K | 1 | |
| 202201/01/2022 – 31/12/2022 | 1.5M | 264K | 1.6M | 499K | 1 | |
| 202101/01/2021 – 31/12/2021 | 1.7M | 373K | 1.5M | 560K | 1 | |
| 202001/01/2020 – 31/12/2020 | 1.2M | 112K | 1.9M | 407K | 1 | |
| 201901/01/2019 – 31/12/2019 | 1.6M | 269K | 2.1M | 795K | 1 | |
| 201801/01/2018 – 31/12/2018 | 1.9M | 555K | 1.8M | 526K | 1 | |
| 201701/01/2017 – 31/12/2017 | 1.6M | -244K | 1.6M | -29K | - | |
| 201601/01/2016 – 31/12/2016 | 2.4M | 25K | 2.3M | 168K | - | |
| 201501/01/2015 – 31/12/2015 | 2.2M | -119K | 2.8M | 143K | - | |
| 201401/01/2014 – 31/12/2014 | 1.9M | 2K | 2.8M | 112K | - | |
| 201301/01/2013 – 31/12/2013 | 1.5M | 17K | 2M | 111K | - | |
| 201201/01/2012 – 31/12/2012 | 1.2M | -543K | 1.1M | 94K | - |
Compared to 414 companies in Andre reklameaktiviteter
Comparison is based on industry median values
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Set up monitoringThe CVR number of BE FREE ApS is 27979076.
BE FREE ApS is owned by SVANKJÆR ApS.
The management of BE FREE ApS consists of Morten Svankjær.
In 2025, BE FREE ApS reported a gross profit of DKK 1,978,206.
BE FREE ApS had 1 employee in 2026 according to the Danish CVR register.
BE FREE ApS was founded on 9 July 2004.
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BE FREE ApS has published its annual report for 2025. Gross profit came to DKK 1,978,206, and the net result was DKK 430,660.
BE FREE ApS has published its annual report for 2024. Gross profit came to DKK 1,551,260, and the net result was DKK 111,272.
BE FREE ApS has published its annual report for 2023. Gross profit came to DKK 2,004,173, and the net result was DKK 553,166.
As of November 3, 2023, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of BE FREE ApS.
As of November 3, 2023, SØNDERUP & PARTNERE A/S REGISTREREDE REVISORER has stepped down as auditor of BE FREE ApS.
BE FREE ApS has published its annual report for 2022. Gross profit came to DKK 1,452,865, and the net result was DKK 264,141.
BE FREE ApS has published its annual report for 2021. Gross profit came to DKK 1,651,117, and the net result was DKK 372,693.
BE FREE ApS has published its annual report for 2020. Gross profit came to DKK 1,221,154, and the net result was DKK 111,803.
BE FREE ApS has published its annual report for 2019. Gross profit came to DKK 1,597,445, and the net result was DKK 268,914.
BE FREE ApS has published its annual report for 2018. Gross profit came to DKK 1,859,820, and the net result was DKK 555,168.
BE FREE ApS has published its annual report for 2017. Gross profit came to DKK 1,598,293, and the net result was DKK -244,277.
BE FREE ApS has published its annual report for 2016. Gross profit came to DKK 2,356,964, and the net result was DKK 24,677.
BE FREE ApS has published its annual report for 2015. Gross profit came to DKK 2,234,062, and the net result was DKK -119,384.
BE FREE ApS has published its annual report for 2014. Gross profit came to DKK 1,923,846, and the net result was DKK 1,578.
As of August 27, 2014, SØNDERUP & PARTNERE A/S REGISTREREDE REVISORER has been appointed auditor of BE FREE ApS.
As of August 27, 2014, A/S PSE 17 NR. 1056 has stepped down as auditor of BE FREE ApS.
BE FREE ApS has published its annual report for 2013. Gross profit came to DKK 1,524,945, and the net result was DKK 16,919.
On January 9, 2014, the company changed its name from BE FREE ApS to BE FREE ApS.
BE FREE ApS has published its annual report for 2012. Gross profit came to DKK 1,245,145, and the net result was DKK -542,712.
As of July 1, 2011, SVANKJÆR ApS is registered as an owner of BE FREE ApS with an ownership share of 100%.
As of May 31, 2011, A/S PSE 17 NR. 1056 has been appointed auditor of BE FREE ApS.
As of May 31, 2011, SØNDERUP & PARTNERE A/S REGISTREREDE REVISORER has stepped down as auditor of BE FREE ApS.
As of May 31, 2011, Søren Sundahl has stepped down as økonomidirektør of BE FREE ApS.
As of February 2, 2007, Søren Sundahl is registered as økonomidirektør of BE FREE ApS.
As of February 2, 2007, Morten Svankjær is registered as director of BE FREE ApS.
As of May 18, 2006, SØNDERUP & PARTNERE A/S REGISTREREDE REVISORER has been appointed auditor of BE FREE ApS.
As of May 18, 2006, Revisionsfirmaet Svend Aage Sønderup has stepped down as auditor of BE FREE ApS.
As of August 23, 2004, Revisionsfirmaet Svend Aage Sønderup has been appointed auditor of BE FREE ApS.
As of August 23, 2004, JUT NR. 2180 A/S has stepped down as auditor of BE FREE ApS.
As of August 23, 2004, Kim Madsen has stepped down as adm. dir. of BE FREE ApS.
On August 23, 2004, the company changed its name from ApS KBUS 17 NR. 3503 to BE FREE ApS.
As of July 9, 2004, JUT NR. 2180 A/S has been appointed auditor of BE FREE ApS.
As of July 9, 2004, Kim Madsen is registered as adm. dir. of BE FREE ApS.
BE FREE ApS was founded on July 9, 2004.
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